Get Your Competitive Edge. Bernd Leukert Member of the Executive Board and Global Management Board, SAP SE

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1 Get Your Competitive Edge Bernd Leukert Member of the Executive Board and Global Management Board, SAP SE

2 Bernd Leukert Member of the Executive Board of SAP SE Products & Innovation SAP SE

3 Digital Transformation The digital age Big data Mobility Unlimited connectivity Big data Networks Internet of Things

4 The Playing Field Sporting success Globalization Competition Consumers Mobile Socially networked Professionalization Empowered Transparency Financial Fair Play Profitability Compliance

5 Success Through Technology FANS PLAYERS CLUB

6 Move Ahead Quickly and Simplify Game-Winning Decisions PLAYERS

7 Move Ahead Quickly and Simplify Game-Winning Decisions Effective training Injury avoidance Tactics before every game PLAYERS

8 Move Ahead Quickly and Simplify Game-Winning Decisions Gain a holistic view via a real-time platform Understand & act with faster insight for game prep, training, scouting, health and fitness to bring out the best in your team Manage & engage more efficiently by saving time on admin and strengthening player engagement PLAYERS

9 Win the Global Competition for Your Fans Share of Wallet FANS

10 Win the Global Competition for Your Fans Share of Wallet FANS

11 Win the Global Competition for Your Fans Share of Wallet FANS

12 Win the Global Competition for Your Fans Share of Wallet Identify and understand your global fan base with a unified view of each fan Increase revenue and brand value through better insight and targeted omni-channel marketing with maximum personalization Engage with each fan on a personal level to grow the fan base and deepen brand loyalty FANS

13 Scale Business Operations Globally and Reduce Costs CLUB

14 Scale Business Operations Globally and Reduce Costs Get full visibility across the business through real-time insight to control costs and maximize earnings Scale business operations and achieve maximum efficiency with automated and integrated processes Overcome operational barriers with prebuilt functions and proven practices for international business administration CLUB

15 Get Your Competitive Edge Multiple data sources (sensors, video, omnichannel, etc.) Actionable insight in real time, embedded in integrated applications Team Performance Move ahead quickly and simplify game-winning decisions. Win more games with extra insight and true teamwork. App Fan Engagement A central database (digital factory) App App App App App Win the global competition for your fans share of wallet. Power up your global sales machine to win fans, sponsors and media. Profitability App Scale business operations globally and reduce costs: with automation, integration, and unified visibility.

16 SAP for Sports and Entertainment

17 Our Tactics For Professionals, By Professionals Developed with co-innovation partners Designed with the user in mind

18 SAP Sports One Get Your Competitive Edge

19 SAP Sports One for Football Overall Solution Overview

20 SAP Sports One for Football Overall Solution Overview Team One Mobile App

21 SAP Sports One for Football Overall Solution Overview

22 SAP for Sports and Entertainment

23 Thank you.

24 2014 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forwardlooking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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