Erik Swanson Group Program Manager BI COE Microsoft Corporation Microsoft Corporation. All rights reserved

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1 Erik Swanson Group Program Manager BI COE Microsoft Corporation

2 Is your data integrated? Single Version of the Truth Problem Do you have dozens, or even hundreds of UI s for BI? Disparate Solutions Inconsistent User Experiences ** Great Innovation leads to Randomization

3 Define Consolidation v.s. Integration Microsoft BI CoE s Charter Value of Consolidation (Microsoft mybi) Microsoft mybi Vision mybi Demo Value of Integration (EDW) BI Platform Architecture BI COE Delivery Model

4 Consolidation Centralize access to BI in whatever form, regardless of integration Integration Tie the Data on Common Dimensions, Domains, and Definitions

5 Drive Best Practices in BI Across the Enterprise Consolidate the Enterprise BI To Lower TCO through Standardization Improve the User Experience i.e. Deliver Single URL for All BI (MS mybi) Integrate The Data Drive an Enterprise View v.s. Functional Silos i.e. Deliver the Enterprise Data Warehouse (EDW)

6 Reduce Total Cost of Ownership Lower Support Costs Lower Hardware Costs Improve the User Experience One URL for All BI Reliable, Secure, Rich Environment Easy Access to Technology Prototype Environment Sandbox Environment Test Environment UAT Environment Production Environment

7 Back-end Data Marts/Warehouses for different Apps. Single Enterprise Catalog of Reports for all applications A centrally hosted, secure and personalizable BI Portal destination for scorecards, reports and business analysis DM for Business 1 DW for Business 2 mybi Report Catalog mybi (using MOSS/SPS ProClarity BSM Excel SRS DM for Business 50

8 Development Teams Improved Productivity Reduce Setup Times End Users Improved Productivity Improved Decision Making Reduced Costs IT/Operations Teams Reduced Costs Reliability & Stability

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10 Rationalize Hundreds of Disjointed Data Sources Reduce Shadow Apps Standardize Business Rules All Drive Single Version of the Truth

11 MS BI Product Stack Source Data Presentation Standard Reports Managed Reports Ad-hoc Reports Scorecards Analytics/ Data Mining List Pulls Reporting Sandbox User Interface Platform SQL Server 2005 SSIS 2005 SharePoint Server Reporting Services Analysis Services RBP Report Catalog Alerts SOA Bridge Custom Taxonomy Services Layer Star Schemas OLAP Cubes Staging DW Security Monitoring & Usage Tracking Data/Metadata Management Excel 2007 Data Acquisition, Cleansing & Standardization BSM 2005 Performance Point Opty Finance Partner Mktg Licensing Feedstore Customer Master Feedback Loop

12 Data Acquisition & Integration Data Distribution Staging ETL Central DW Factory Mart Presentation Data Source 1 Table 1 Stream 1 Subject Area A Factory 1 Data Marts Cubes Reports Data Source 2 Data Source 3 Table 2 Table 3 Table N Stream 2 Stream 3 Stream N Subject Area B Subject Area C Factory 2 Factory 3 Factory N Data Marts Cubes Cubes Data Marts Cubes Scorecards Dashboards Analytics Data Mining Data Source N Platform Metadata Driven Extract transform Load (METAL) Metadata & Taxonomy Role based Security Data Quality Tools & processes MyBI Platform Service Oriented Architecture (SOA) Staging: Area in which data from different sources is cleansed, validated and stored. Staging is also used to determine data changes (delta). ETL: Process of Extracting data from Source to Staging, Transforming data to conform to Central DW schema and Loading into the Central DW. This process includes generating Surrogate Keys and Tracking Data Lineage. Central Data Warehouse: This is a 3NF, subject oriented, central store which maintains detailed, integrated data over time. Majority of business rule heavy lifting is applied to the loading of this central store to provide the business common view of data. Factory and Data Marts: Process of applying functional/business specific reporting rules to data and loading Data Marts. This includes formatting data structures for different access methods/tools, aggregations and building cubes. Presentation: Single entry point to various reporting tools, including ability to access service layers exposed by Data Marts, Central DW, ODS and OLTP systems.

13 . Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14 Step 1 Create report e.g. ProClarity Desktop Step 2 Publish to report server Step 3 Publish to mybi Report Catalog Step 4 View in mybi portal

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16 DELIVERY SharePoint Server Reports Dashboards Excel Workbooks Analytic Views Scorecards Plans END USER TOOLS & PERFORMANCE MANAGEMENT APPS Excel PerformancePoint Server SQL Server Reporting Services BI PLATFORM SQL Server DBMS SQL Server Integration Services SQL Server Analysis Services

17 Approach Build an extensible Business Intelligence platform Engineer solutions on top of platform Results Speed to market, consistency, integration, ease of use and lower TCO Platform Components User Experience mybi Integrated reporting, dash boarding, analytics and campaign mgmt capability Services Integrated SOA, metadata mgmt, dimensional management, security, logging/auditing and monitoring ETL Engine - METaL Metadata driven data integration Enterprise Data Warehouse Integrated and consistent data from across the enterprise All customer related transactions and interactions co-located and co-related

18 Marketing Campaigns Contact History Conversion rates Revenue Channels Subsidiary Revenue Licensing Volume licensing Licensing positions Individual licensing Sku s Services Bundles Products Conferences Classes Networking Web Sales Opportunity Activity Sales content Events Customer Org, Individual Account Devices Production Registrations Inventory Transactions Online Consumer Transactions Interactions Content Click stream Sales Performance Services Financial Incentive Comp Quotas Performance Web Interaction Partner Service calls Consulting Enterprise Services Human Capital Revenue Forecast Expenses Statutory Downloads Service calls Activations/Registration Click streams Gold points Opportunity Activities Employee Vendor Teams Payroll

19 EDW SQL Cluster Staging Instance ETL-DW Instance Factory Instance Legend SSD SAN Clone SAN Clone RW Revenue SAN Replicate Revenue Alpha Staging A Alpha Staging AlphaDW A AlphaDW Views Opportunity Log Shipping Opportunity Alpha Staging B Beta Staging AlphaDW B Beta Staging BetaDW Account Planning SISS Alpha Import Alpha DW EDW View Compensation Alpha Staging Expense EDW EDW ERP SISS Beta Import Beta Staging A Alpha Staging BetaDW A Failover Instance Marketing Collage Licensing Beta Staging Beta Staging B Beta Staging BetaDW B BetaDW Sales Partner SAN Switch