Leading in Challenging Times Telecom, Media & Entertainment

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1 Leading in Challenging Times Telecom, Media & Entertainment Rajani Seshadri Vice President Telecom, Media & Entertainment Analyst Day, Mumbai 12 February 2008

2 Telecom Organisation & Offerings - Value Integrator EV 22% 64% CSPs Year % of Revenue of TCS 2008* 17.50% % % * Figures upto Q3 Experience Consultants in Telecom engagements Over 160 client relationships across 34 countries Content Providers 10% Focus Segments Service Areas 4% Enterprises Innovation Flexible Global Delivery Model Proprietary frameworks enable bestof-breed operations Multi-technology component support Offerings Assets Telecom, Media & Entertainment a TCS Growth Driver 2nd largest vertical in the company Driven by Innovation - 1 -

3 Global Telecom Trends North America IP & OSS/BSS Transformation WI-MAX - Tier-2 CSPs with Telco Out of a Box Europe Local Loop Un-bundling (WLR) More Virtual Operators - Hosted OSS/BSS IP & OSS/BSS Transformation Wireless Broadband & Applications Mobile Computing (Ent) Mobile Enablement of workforce Mobile Data Services Handset capabilities improving continuously Mobile Banking & mpayments - expected to mature in 2008 Preparing for the Future Telecom Engineering Center 4G-IQ AsiaPac Fixed Mobile Convergence Adoption of 3G & WiMAX IP Transformation South America IP & OSS/BSS Transformation OSS/BSS Transformation for Customer Centricity World s 2 nd largest mobile subscriber growth Product Engineering (TEM) Fixed Mobile Convergence/IMS, 3G/4G,NGN Network Equipment growth to increase R&D Investment Quad Play to drive embedded software market Middle East & Africa De-Regulation New Operators Transformation of Existing Service Providers Telecom, Media & Entertainment healthy growth Growing at a CAGR of 6 % globally Spends 6-8 % of its revenues on IT Most CSPs will build IP networks, transform OSS/BSS, deal with deregulation - spending billions of dollars TCS has made significant investments in each of these areas - 2 -

4 TCS as Partner Trends Lean Operations -Continuous Improvements Huge savings for customers through the use of its assets & tools Opportunity size is between 2-10 M USD Systems Integration Over the last twelve months, TCS has won 8 Systems Integration deals Assets ßco Process Framework Business Dashboard BEATTM Architecture Framework iras Revenue Assurance Solution Accelerators Toolkits and Enablers Deal sizes are in the range of 30-50M USD End to End Process Management An integrated IT-Operations view, drives savings/revenue generation Example - Revenue Assurance deals typically save a telco 3-5% of their revenues IP Transformation Most Tier 1 telcos will build IP networks & therefore transform their OSS/BSS Deal sizes will be multi-year, multi-100 M USD Innovator - Building for the Future Pre Paid Post Paid Convergence Quad Play Readiness Service Creation Layer WLAN - WWAN Handoff Customer World Network Test Factory etom & NGOSS based SOFT Framework Lean Operations System Integration IP Transformation TCS investments in talent, assets & solutions address a fast growing market over the next 3 years - 3 -

5 IP Transformation - Large Europe Based Operator Background Migrating 20 Million Customers from Legacy Network to IP World 60+ services to be mapped to new world No disruption to BAU Stringent Regulation & Penalties Elements are maturing as we progress Key Challenges Migration on platform of CHANGE Equipment development and Migration Toolkit development in parallel Legacy and 21CN support - Legacy Grooming Assumption in multi-vendor environment TCS as a Partner Experience on working on switches and IP elements through Equipment Vendor Experience in Switch Cut-over Ability to architect solution and developing PoC Agile Methodology Network Test Labs Value Delivered Process leading Predictable results Downtime Requirement for Migration Customer impact because of legacy grooming Tight Fallback Mechanism < 30 mins 100% identification before cutover 0% loss on fallback 30 mins to fallback Outcome Based commercial model to share the risk Safe Guarding Investment Expertise in IP Networks opens up a huge market Drives down-stream revenues through OSS/BSS transformation & Legacy Systems Management - 4 -

6 Leading in Challenging Times Telecom, Media & Entertainment