Oracle Integration Cloud Service Catalyst for Success in the Cloud A Case Study

Transcription

1 Oracle Integration Cloud Service Catalyst for Success in the Cloud A Case Study Matias Fallenius Manager Business Reply Antony Reynolds Product Strategy Director - Oracle Mike Somekh Senior Manager Oracle October 29, 2015 Presented with Copyright 2015, Oracle and/or its affiliates. All rights reserved.

2 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. Copyright 2015 Oracle and/or its affiliates. All rights reserved. 2

3 Speakers Matias has been an ERP & CX Consultant for 10 years at Reply, implementing Oracle E- BS, PeopleSoft, Oracle ERP Cloud, and CX Cloud for customers in various industries. He currently runs a BU focused on Oracle CX and Incentive Compensation. He holds a MS degree in Computer Science from Finland, and Management Engineering from Italy. Mike leads Oracle's ICS Center of Excellence, a Development group with a strong focus on Customer success with Oracle's cloud integration products. Mike developed and implemented several strategic projects and continues to help drive the Early Access Program, Customer and Partner enablement workshops & product feedback initiatives. Mike came to Oracle via the Sun Microsystems acquisition, has several years of experience in the Telco and Investment Banking industries and 2 degrees from the University of London. Antony is a product strategy director, focused on cloud integration. The author of several books he has more than 16 years experience at Oracle working in sales consulting, support and most recently integration product management. Copyright 2015 Oracle and/or its affiliates. All rights reserved. 3

4 Program Agenda Introducing Integration Cloud Service Application Integration: Why use ICS? ICS in Action: SaaS Integration Case Study ICS Demo Q&A Copyright 2015 Oracle and/or its affiliates. All rights reserved. 4

5 Introducing Integration Cloud Service Copyright 2015 Oracle and/or its affiliates. All rights reserved.

6 Integration Cloud Service Simplify and Accelerate Integrations Key Features Rich connectivity with cloud and on-premise connectors Point & click integration experience Rich monitoring & error management Extensible pre-built Integrations Fully managed service Copyright 2015 Oracle and/or its affiliates. All rights reserved. 6

7 How easy is it? 1. Configure Connections Choose from a diverse library of application adapters Oracle Cloud (CX, ERP, HCM, etc ) Oracle on-premise (Siebel, EBS, PeopleSoft, etc ) Generic Adapters (REST, SOAP, FTP, etc ) Third Party Adapters (SAP, NetSuite, LinkedIn, etc ) * Please see Roadmap for availability of specific adapters Copyright 2015 Oracle and/or its affiliates. All rights reserved. 7

8 How easy is it? 2. Create Flow Easy Visual Configuration of Drag and drop connections Message enrichment Conditional routing Error handling Copyright 2015 Oracle and/or its affiliates. All rights reserved. 8

9 How easy is it? 3. Monitor Integrations Web based monitoring Message Counts Errors Process Times Copyright 2015 Oracle and/or its affiliates. All rights reserved. 9

10 Oracle Integration Cloud Service (ICS) The Next Generation Integration Platform for Oracle CX Oracle CX Packaged Components for Integrations Using ICS will include: 1. CX Adapters 2. Pre-built Integration Flows Oracle Customer Experience Cloud Oracle Marketing Cloud Oracle Sales Cloud Oracle CPQ Cloud Oracle Commerce Cloud Oracle Service Cloud Oracle Social Cloud Oracle ERP/SCM Cloud Oracle HCM Cloud Oracle Integration Cloud Service (ICS) 3 rd Party Cloud services Oracle On-prem apps (e.g. Siebel, EBS, JDE,etc ) 3 rd Party on-prem apps Copyright 2015 Oracle and/or its affiliates. All rights reserved. 10

11 Oracle Delivered Pre-built Integrations Available Now! Sales Cloud Service Cloud Coming Soon Sales Cloud CPQ Cloud Sales Cloud Siebel Sales Cloud Eloqua Marketing Cloud Commerce Cloud CPQ Cloud Commerce Cloud Responsys Marketing Cloud CPQ Cloud Siebel Copyright 2015 Oracle and/or its affiliates. All rights reserved. 11

12 Partner Delivered Pre-built Integrations Coming Soon Salesforce.com to E-Business Suite, SAP, ServiceNow, NetSuite Workday Integration with Peoplesoft, SAP, E-Business Suite Taleo Integration with NetSuite, Concur, LinkedIn NetSuite Integation with Concur, SFDC, Google Apps and several more Oracle Confidential 1 Copyright 2015 Oracle and/or its affiliates. All rights reserved. 12

13 Integration Cloud Service Roadmap GA Release Available Soon Winter CY15 Spring CY16 Functional Zero Coding Designer Metrics and Monitoring Customization Enrichment Adapters Salesforce.com NetSuite SOAP, REST Oracle Sales Cloud Oracle Marketing Cloud(Eloqua) Oracle Service Cloud (RightNow) Oracle ERP Cloud Oracle HCM Cloud Oracle CPQ Cloud (Big Machines) Functional Content Based Routing Enhanced Diagnostics Secure On-premise Agent Adapters SFTP Database 2-L, 3-L Oauth Siebel E-Business Suite Functional Enterprise Scheduler Advanced Message Exchange Patterns File Movement Adapters On-premise File System JMS ServiceNow TOA Odata GTM Cloud Oracle Social Relationship Management Oracle Commerce Cloud Facebook LinkedIn Evernote Google Calendar Google Tasks Twitter EventBrite Functional Orchestration API Management Continuous Integration with ODCS Adapters Taleo Concur Ariba SuccessFactors Copyright 2015 Oracle and/or its affiliates. All rights reserved. 13

14 Application integration Why use ICS? Copyright 2015 Oracle and/or its affiliates. All rights reserved.

15 Reducing Complexity Traditional approach is to synchronise data by extending Applications Copyright 2015 Oracle and/or its affiliates. All rights reserved. 15

16 Reducing Complexity However... point-2-point extensions quickly lead to complexity Copyright 2015 Oracle and/or its affiliates. All rights reserved. 16

17 Reducing Complexity ICS reduces complexity and increases agility Copyright 2015 Oracle and/or its affiliates. All rights reserved. 17

18 Faster Implementations Intuitive visual designer: developed from the ground-up Learn once, apply everywhere! The process of building integrations between any two Apps is exactly the same What you do to integrate your cloud applications, your on-prem applications and bespoke systems is identical to what you do when integrating Oracle Applications ICS eliminates the need to learn and implement multiple tools and APIs Implement business requirements in minutes not months Copyright 2015 Oracle and/or its affiliates. All rights reserved. 18

19 Powerful new features: ecosystem driven! Leverage Oracle Recommends Leverage Oracle App-App prebuilt integrations Leverage our marketplace to find and deploy certified adapters, useful integration flows and the latest innovations Copyright 2015 Oracle and/or its affiliates. All rights reserved. 19

20 ICS Benefits When applied for integration requirements ICS helps: Significantly drive down the TCO Manage risks Greatly increase productivity and time to market Copyright 2015 Oracle and/or its affiliates. All rights reserved. 20

21 ICS in action SaaS integration case study Copyright 2015 Oracle and/or its affiliates. All rights reserved.

22 ICS in action! ICS release cycle is very fast! Oracle s Early Access Program (EAP): on-ramp channel Early access to new features Direct Engineering support Please connect with Oracle CoE or PM to explore further Case Study Ringo Telecom SaaS Integration Copyright 2015 Oracle and/or its affiliates. All rights reserved. 22

23 Oracle Integration Cloud Service Catalyst for Success in the Cloud

24 Oracle OPN Platinum Partner since January Excellence Award Italy as Cloud Partner of the year. Oracle Sales Cloud and Service Cloud Specialized Partner. First European Oracle Fusion ERP Cloud project. First Italian Oracle Partner that has implemented Sales Cloud. A team of 100+ specialized consultants. A founding company of the Reply Living Network. Customer Experience Transportation Mgmt ERP Product Lifecycle Mgmt 24

25 Ringo Mobile is a recent startup in the Telecommunications industry, focused on the international mobile calls market segment. 25 It is a Mobile Virtual Network Operator, relying on existing third party network infrastructure.

26 THE CUSTOMER S MARKET CONTEXT Ringo needed an integrated Customer Experience solution comprising Customer Service, Sales Force Automation, and Marketing. CONTEXT BUSINESS MODEL IMPACT IT REQUIREMENTS Turbulence, complexity, and competitiveness Short economic cycles, narrow timeto-market window Costs Competencies Commercial Channels Infrastructure Core Capabilities Target Customer Revenues Partner Network SPEED & AGILITY LOW UP-FRONT INVESTMENTS SCALABILITY Limited resources

27 CX CLOUD INTEGRATION SCENARIO Ringo s IT requirements were a perfect fit for a Cloud based solution. Business Reply helped Ringo to implement the Oracle CX Cloud Suite. Naturally, both Oracle CX Cloud as well as third party applications should be integrated in order to streamline processes and to guarantee an upto-date and consistent data. However, for many of the applications out of the box integrations were not available. Service Marketing Sales 3 Party 27

28 ORACLE INTEGRATION CLOUD SERVICE FEATURES 28 Simple and intuitive browser based GUI Configuration only no coding involved Based on proven Oracle SOA integration technology Graphical data mapping tool with lookup support Pre-built adapters to several cloud applications Monitoring and error handling Quick deployment directly from the GUI Allows rapid prototyping Allows hybrid integration

29 ICS CONCEPTS Connections represent service endpoints (think web service operations). A Connection is configured using one of the available Adapters which determines the operations and data that can be used in the integration. Adapters include Cloud Application level adapters as well as generic SOAP and REST adapters. Integrations glue together Connections and provide mappings for related business object data. 29

30 INTEGRATION ARCHITECTURE Customer Data Near real time Service & Sales Adapters Prebuilt event notification Service Customer Data Near real time Service & Generic Adapters Sales 3 rd party Customer Data Near real time Out of the box Eloqua-Sales Integration 30 Marketing Sales transactions for Incentive Compensation Daily batch Sales & Generic Adapters

31 ORACLE S EARLY ACCESS PROGRAM 31 Before the integration project, an Early Access Program was set up by Business Reply and Oracle. Allowed to Try before you buy. The support and knowledge provided by Oracle s ICS Center of Excellence, Product Management and PTS was fundamental. Helped to overcome initial challenges and issues. Proved the integration feasibility and demonstrated ICS advantages

32 DEMO Service Integration Sales 32

33 Challenges Initial problems due to early bugs (pre GA) and cloud instance network connectivity issues, resolved during EAP. For now, ICS cannot «pull» data; rather source applications must «push» data to ICS. Scheduling will only be available in future releases. Findings ICS is highly intuitive: Really fast to use once you know the product The Monitoring capabilities are helpful, we rarely needed to look at logs. Pre-builts save huge cost and effort where available (including echo suppression) Conclusions LESSONS LEARNED ICS is highly recommended for integrating cloud applications (Oracle and third party), like in Ringo Mobile s case 33

34 34 QUESTIONS?

35 THANK YOU Matias Fallenius Mike Somekh Antony Reynolds

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