Investor day. November 17, Industry business Clemens Blum Executive Vice President

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1 Investor day November 17, 2010 Industry business Clemens Blum Executive Vice President

2 Industry: Business strategic domain Centralized generation Residential Industries Transmission Renewable energy plants > 1MW Distribution Commercial and industrial Decentralized distributed generation <1MW 2

3 Industry: Business overview Business size Key Channels 3.7bn of LTM sales* Industrial Automation #2 worldwide Distributor System Integrator OEMs End-users 1st channel Other key channels Our offer Geographies Solutions - for OEMs - for end-users - drive systems CST H2I, PLCs, Sensors 11% 16% 33% 40% 9-month 2010 sales* Segment responsibility New Motion, economies Drives, Contactors 37% 63% 9-month 2010 sales* Mature countries Metals, Minerals, Mining Water OEM * On a proforma basis including CST that will be reported under Industry from 2011 onwards H2I: human intelligent interface / PLC: programmable logic controller / OEM: original equipment (machine) manufacturer 3

4 A complete offer for industrial plants and end users Push buttons & signaling PAC, PLC & Controllers Sensors & RFID Plant Optimum temperature control Motor Starters & Contactors Site AC servo drives & motors AC drives HMI advanced panels Supervisory, engineering & Programming software MV/LV electrical distribution Machine automation Production management Plant automation Services Tested. Documented, Validated Architectures Application Libraries Machine safety Monitoring and data log Traceability Asset management Collaborative control system Dedicated object libraries Local network management Redundant architectures Advance process control Installed base services Energy Management services: Energy Audits, Energy Management systems 4

5 Our business benefits from favorable market drivers Global Market Drivers Rising energy cost and regulation change (carbon reporting) Smart grid: demand response opportunity for large users New economies : infrastructure, capex investment and growing wealth Business Specific Drivers Aging workforce and infrastructure in mature countries High demand volatility and more product variety Productivity and simplicity Cost of labor and engineering cost Talent drain Need for retrofit Need for flexibility, speed, choice and predictability Faster time to market Simple and harmonized tools, easy commissioning Modular architecture Optimized quality and cost of production 5

6 We reduce complexity for OEMs with flexible machine control: One single software environment Unique TVDA* value proposition End-to-end service support Simple and easy to use Integrated software SoMachine: Simplify machine programming & commissioning Logic centric 4 hardware control platforms Embedded Intelligence 6 targeted applications Motion centric Drive centric Speed up «concept to design» Optimise machine production, flow and capacity Optimise on-site intervention costs Hoisting, Textile, Packaging, Conveying, HVAC&R, Elevators & Escalators * TVDA: Tested, Validated, Documented Architectures HMI centric 6

7 Solutions boost business with OEMs Spain: Flying filling machine for chocolate producers This slide has been omitted 7

8 Connecting automation and control to power management to optimize energy consumption Plant Automation & Control Goal: Optimize production Plant Electrical Infrastructure Goal: Maximized plant availability and utilization Collaborative architecture bridging two former silos to yield holistically optimized plants Reduced energy consumption per unit produced and allow carbon reporting Better consumption forecasting, key for developing demand response 8

9 Solutions boost business with Final Users Cement plant in Colombia This slide has been omitted 9

10 Industry: Solid base for growth Best-In-class products Innovation for simplicity to help customer overcome talent drain and reduce costs Grow strong position in selected OEM markets by deploying the Accelerate deployment in major countries and energy intensive segments Leverage installed base and deliver end-to-end services Energy Efficiency Smart Grid New economies Deploy Deploy energy management services focused on energy saving Demand response for large end-users Huge energy efficiency opportunities for industry Simple machine solutions for OEM market Drive simplicity for growth Unique value proposition for OEMs Market share gain 10

11 Help people make the most of their energy

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