Unlock your digital marketing potential

Transcription

1 Unlock your digital marketing potential

2 TOGETHER, WE ARE UNLOCKING YOUR MARKETING POTENTIAL IN THE DIGITAL WORLD.

3 Deloitte Digital and Adobe: Collaboration from insight to impact We have a proven history of collaborating for client advantage. Our decade-long collaboration has resulted in hundreds of completed client engagements spanning digital content management, ecommerce, mobile, social, and digital ERP. In 2010, Deloitte was named an Adobe Global Strategic Alliance Partner. What s more, 750+ Deloitte practitioners trained and focused on Adobe software solutions, and our ranks include Adobe Marketing Cloud and Creative Cloud experts and specialists. Deloitte Digital is an industry leader in digital solutions and transformation from strategy and creative to technology and operation, strengthened by Deloitte s capabilities and industry expertise. WE CONSTANTLY LEARN FROM YOU, AND IN RETURN, WE HOPE TO HELP YOU ACHIEVE EVEN MORE SUCCESS.

4 Digital marketing continues to evolve rapidly and dramatically. Where it once was enough to broadcast information to mass audiences, it now builds individual relationships with customers and communities throughout the marketplace. Consumers expect rich, engaging, relevant experiences across channels. Employees expect flexibility, value-added content, and a user experience that addresses their requirements at any time or place. Corporations seek closer alignment and transparency into their sales and marketing initiatives. For each of these audiences, marketers require analytic insight and flexible tools to reach that elusive segment of one with an individual, compelling experience.

5 Companies that effectively adapt to meet audience demands across channels while being able to give timely, relevant insights to marketing and sales organizations are better positioned to unlock the potential of marketing in the digital world. Forward thinking CMOs are seeking answers to critical business questions: How do we map marketing to strategic objectives and demonstrate value? What is the best way to integrate social, mobile, and web with traditional media? Which disruptive business models are enabled by digital communication? How should marketing organizations change to drive new strategies at global scale? THE DELOITTE DIGITAL-ADOBE ALLIANCE IS UNIQUELY POSITIONED TO HELP TODAY S CMO TRANSFORM TO MEET THESE CHALLENGES HEAD-ON.

6 Deloitte Digital is a new kind of digital agency. Our integrated CMO offering starts and ends with our clients business goals, and has been built on an unparalleled mix of business, creative, technology, and operations capabilities. Our delivery capabilities include: Strategy Design Marketing Commerce Enterprise Content Mobile Social Analytics

7 We have the scale and the expertise to support the world s largest organizations, and we re backed by Deloitte s broader tax, audit and financial advisory services. And, with our global studio footprint, we have the capability to serve any one of our clients in multiple geographies. Furthermore, Deloitte is a recognized leader in helping clients solve their most complex business challenges, having helped many of the world s leading brands in their digital marketing and business transformations. As a result, analyst leaders have recognized us with some of the following accolades: Kennedy Digital Strategy Vanguard Leader 1 Forrester Leading Enterprise Mobility 2 AdAge US Mobile Marketing Agencies AdAge Top 25 Largest US Digital Agencies econsultancy Top 10 Digital Agencies in the UK 1. Source: Kennedy Consulting Research & Advisory; Digital Strategy Consulting; Kennedy Consulting Research & Advisory estimates 2013 Kennedy Information, LLC. 2.Source: Forrester Wave: Enterprise Mobility Services, Q1 13.

8 Deloitte Digital launches a platform for marketers INNOVATIVE SOLUTIONS TO TURN PROSPECTS INTO LIFELONG FANS Now, digital marketers and merchandisers finally have the tools they need to deliver a consistent and compelling experience that can foster brand advocacy, increase conversion rates, and grow share of wallet. MarketMix, built on the Adobe Marketing Cloud and backed by Deloitte s deep industry experience, and operational excellence, is a complete set of tested solutions, integrations, and industry operating models to help brands delight consumers across all touch points on-line, in-store, and on-the-go. Designed to enhance marketing speed and agility, MarketMix provides an integrated set of experience management, commerce, social marketing, personalization, campaign management, and analytics capabilities marketers need.

9 How it Works Take back control of your technology while retaining the benefit of a fully managed solution independent of your agency. Choose on-premise, private-cloud or hosted managed services to deliver your next generation digital marketing and commerce solutions without locking your technology to your service provider all while reducing total cost of ownership. MarketMix HELPS MARKETERS: Integrate with commerce capabilities (including pre-built connectors to SAP hybris and Oracle Web Commerce) Enhance marketing speed and agility Deliver faster time-to-market campaigns Provide coordinated campaign execution and governance Deliver targeted and relevant customer experiences Drive continuous conversion optimization Enable predictable global deployment

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11 Contacts Deloitte and Adobe hold similar visions a commitment to provide enterprise solutions that help transform the customer experience. Since 2002, we ve worked together to provide value-oriented services and solutions for our customers. Our approach helps our client organizations improve both their service levels and financial performance. For more information, contact: Deloitte: Barbara Venneman Principal and Digital Marketing Leader Deloitte Consulting LLP bvenneman@deloitte.com Doug Hughes Adobe Alliance Manager Deloitte Consulting LLP dohughes@deloitte.com Adobe: Dan Erbland Global Alliance Leader Adobe Systems Incorporated daerblan@adobe.com

12 Adobe, the Adobe logo, Adobe AdLens, Adobe AIR, Adobe Creative Cloud, Adobe DataWarehouse, Adobe Discover, Adobe PhoneGap, AIR, Creative Suite, LiveCycle, Scene7, and SiteCatalyst are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. As used in this document, Deloitte means Deloitte Consulting LLP and its subsidiaries, which provide business consulting and advisory services as well as technology design and implementation services; and Deloitte Tax LLP, which provides Audit and Tax advisory capabilities. These entities are separate subsidiaries of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. This publication contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this publication. Copyright 2014 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited