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1 OSS/BSS User Group OCTOBER 23-26, 2017 MONDAY, OCTOBER 23 17:30 ERICSSON ONLY SESSION Presenters: Gordana Koops, Ziad Belhadj, Jessie Gabriel Guidelines for participation in the event. Key messages 18:30 1ST ATTENDEE SESSION Introduction to first-time attenders. 19:00 COCKTAIL PARTY 08:30 REGISTRATION Register upon arrival TUESDAY, OCTOBER 24 09:00 WELCOME Presenters: Gordana Koops, Ziad Belhadj, Jessie Gabriel 09:15 UNLOCKING THE PROMISE OF DIGITAL ECONOMY Industry analyst giving a view on digital transformations: drivers, steps and challenges. Leveraging digital technology to enable new business models, drive revenue growth and monetize technology investments 10:00 CUSTOMER KEYNOTE: DIGITALIZATION WITH ERICSSON Presenter: Laurent Leboucher: Orange Digitalization with Ericsson - how Ericsson solutiond enable new business models, drive revenue growth and helps monetizing technology investments. 10:30 PARTNER KEYNOTE: CUSTOMER JOURNEY Example describing cooperation with Ericsson when enabling digitalization and omni-presence. 11:00 NETWORKING COFFEE BREAK 11:30 PANEL: BUILDING A COMPREHENSIVE DIGITAL BUSINESS TRANSFORMATION STRATEGY Presenter: Thao Tu Discussion on experiences gathered before and during digital transformation. How to prepare and which steps to take to be successful. 12:15 1ST ATTENDEE SESSION Introduction to first-time attenders. 13:00 NETWORKING LUNCH 14:00 PANEL: EVOLVING SUPPORT SYSTEMS Presenter: Ziad Belhadj Panel discussion: how support systems are evolving to enable new and innovative business opportunities 14:45 OSS/BSS PORTFOLIO OVERVIEW Presenter: Ida La Spisa A business update of latest developments and plans ahead for the OSS/BSS portfolio 15:15 NETWORKING COFFEE BREAK

2 TUESDAY, OCTOBER 24 (CONTINUED) Revenue Management Service Management Customer Experience Management and Analytics 15:30 MULTI MEDIATION TOWARDS A DIGITAL FUTURE Presenter: Raghavendra S Chauhan Operators business is evolving towards convergence of telecom, IT and media enabled by technologies like cloud, NFV and SDN. Multi Mediation as a Data Harvesting Layer would fuel this convergence by connecting to varied diverse sources and providing relevant data to Telecom, IT, M2M, Analytics and IoT use cases enabling data monetization. Coupling this with state of the art user experience, automated capabilities and cloud-native enablement would allow customers to consume digital services faster. AT THE TOUCH OF THE BUTTON Presenter: Fei Lou Learn what is new with Ericsson Dynamic Activation in supporting FTTx, VoLTE, IoT and Cloud, see customer use cases and benefits. MAKE ANALYTICS DRIVEN CEM A REALITY Presenter: Michael Seeger Listen how to become more data driven in your organization by leveraging new Expert insights from correlated data to improving operational efficiency, investment decisions and customer loyalty. Overview of use cases and evolution of Expert Analytics to analyze, acting on customer experience to excel in your journey. 16:00 CHARGING SYSTEM, BSCS IX AND CBIO ROADMAP AND EVOLUTION Presenter: Marcus Karlsson Learn about latest and greatest news about CBiO/Charging System/BSCS ix products strategy and roadmaps. Which business problems are we addressing? What are the business values delivered and what is the accumulated value of an upgrade? What are the future plans and ambitions? ERICSSON ADAPTIVE INVENTORY ROADMAP INCL. EVOLUTIONARY DEVELOPMENT Presenter: Derrick Mealiffe Learn about what s in store for Ericsson Adaptive Inventory, including exciting new developments in physical planning and discovery and reconciliation capabilities 16:30 BSS DEMO USE CASES Presenters: Kishore Kumar, Grace Bosson Werelius, Elias Blomqvist Demos on stage: Digital Self-Care Personalized Notifications Create Services at Digital Speed Utilizing 5G Capabilities Leverage 5G to transform transportation Monetizing ehealth Real-Time OTT Monetization ERICSSON CATALOG MANAGER AND ERICSSON ORDER CARE ROADMAP AND PRODUCT EVOLUTION. Presenter: Rick Mallon DHow Ericsson realizes the digital journey with catalog and order management through the evolution from network centric to dynamic networks with increased innovation, launching new offerings and streamlining the process. WINNING WITH NETWORK MANAGEMENT & AUTOMATION Presenter: Peter Hjorth Learn how the Ericsson Network manager (ENM) is an entirely unified network manager with universal applications for all network technologies including 5G. Deployed globally, ENM provides a single access point for VNF lifecycle management, orchestration and automation for all physical and virtual network elements. Come win with ENM! 17:15 REVENUE MANAGER AS ENABLER FOR DIGITAL EVOLUTION Presenter: KHassan Iftikhar What is Revenue Manager and what is it s position in our BSS portfolio? Which business challenges and business use cases are we solving? Roadmap walkthrough and future plans and ambitions. ORCHESTRATION PORTFOLIO UPDATE INCLUDING ROADMAPS Presenter: Hassan Iftikhar In this session, we will discuss some of the main business use cases that are driving the orchestration space. We will describe how our Dynamic Orchestration suite enables the rollout of new, differentiated services, by replacing complex processes with closed loop orchestration. A detailed description of our orchestration portfolio as well as a roadmap discussion will also be covered during this session. LOCATION INTELLIGENCE WITH LOCATION BASED SERVICES & EXPERT ANALYTICS Presenter: Cees Theunisse This presentation is about how to monetize your Location Data in a B2B context, showing concrete examples related to targeting, profiling, creating a new revenue stream for the Service Provider. The Location intelligence is boosted by the capability of the location aware network to provide high accuracy location for all connected devices 24/7 in (near) real time. Complementing mass Location Data with other data sets creates valuable insights which can be used to solve complex problems, increase customer experience and create new business.

3 TUESDAY, OCTOBER 24 (CONTINUED) 17:45 DEMO AREA Attend demos. See sheet Demos. 20:30 GALA DINNER 08:45 RE-CAP DAY 1 & INTRODUCTION DAY 2 Presenters: Gordana Koops, Ziad Belhadj WEDNESDAY, OCTOBER 25 09:00 DIGITAL EXPECTATIONS OF THE DIGITAL CONSUMER Presenter: Andre Gualda ConsumerLab research shows how consumer s lives are becoming more and more digitalized. See how digitalization is bringing new behaviors, expectations and new competitors to the traditional service provider world. 09:30 PANEL DISCUSSION: DIGITAL OPERATIONS TRANSFORMATION: DEALING WITH REALITY Presenter: Thao Tu Overhauling current operating models to provide the agility, speed and flexibility required by a digital business: how to optimize operational processes by leveraging digital technologies and how analytics and intelligent processes enable workflow automation, agile change management, integrated service management. 10:15 NETWORKING COFFEE BREAK Revenue Management Service Management Customer Experience Management and Analytics 10:45 OPERATOR SHARING Three case studies: increasing revenue with Ericsson s Revenue Management portfolio OPERATOR SHARING Three case studies: increasing revenue with Ericsson s Services Management portfolio OPERATOR SHARING Three case studies: increasing revenue with Ericsson s CEM and Analytics portfolio 12:15 DEEP DIVE ON CS USE CASES AND FEATURES Presenters: Jan Hellström, Karin Hoel Get the latest news about Charging System 18 with a deep dive into specific topics according to the priorities of the audience DEEP DIVE ON CLOUD MANAGER USE CASES AND FEATURES Presenter: Jason Milner Come take a journey with us and get your head in the cloud. We will explore some of the recent customer success in Cloud Orchestration and see how automation and orchestration in a multi domain cloud environment will move your organization to becoming the digital operator we all seek, exploring customer use cases and the latest advances in Cloud Orchestration. DEEP DIVE ON CUSTOMER EXPERIENCE WITH EXPERT ANALYTICS Presenter: Stefan Brodin Get inspired by real life examples of how operators are using Expert Analytics and what business benefits they get. Learn what technology and insights that are key to enable you to overcome your Customer Experience Management challenges and accelerate your CEM journey. 12:45 DEEP DIVE ON CATALOG MANAGER Presenter: Fareed Khan This session will outline the capabilities of Ericsson Catalog Manager. Catalog Manager, is a full enterprise catalog used in multiple Ericsson solutions, supporting a variety of use-cases for legacy, digital and next-gen environments. See a glimpse of our new features, and engage with us during this session with your roadmap requirements for this product and domain. 13:00 NETWORKING LUNCH

4 WEDNESDAY, OCTOBER 25 (CONTINUED) Revenue Management Service Management Customer Experience Management and Analytics 14:15 DEEP DIVE ON BSCS AND CBIO 18 USE CASES AND FEATURES Presenters: Peter Litzén, Ralph Schubert We are introducing the new CBiO 18 and BSCS 18 releases and are showing how the brand new features will help you on the path to transform into a digital operator. DEEP DIVE ON ORDER CARE Presenters: Fareed Khan This session will outline the capabilities of Ericsson Order Care. Order Care is a comprehensive customer and service order manager used in multiple Ericsson solutions, supporting a variety of use-cases for legacy, digital and next-gen environments. See a glimpse of our new features, and engage with us during this session with your roadmap requirements for this product and domain. DEEP DIVE ON LOCATION INTELLIGENCE & ANALYTICS Presenter: Jeroen De Jong Deep dive on how to leverage location intelligence to monetize new revenue streams, plan your network using new insights from analytics, IoT analytics and how to leverage granular sub-cell location insights. 14:30 ERICSSON ADAPTIVE INVENTORY - DEEP DIVE & USE CASES, AND FEATURES Presenter: Derrick Mealiffe Learn why a comprehensive inventory management solution is at the heart of your operations, and discover new ways to increase efficiencies, accelerate your business, and drive revenues. 15:00 ERICSSON IN HOT SEAT Customers asking any question to Ericsson. ERICSSON IN HOT SEAT Customers asking any question to Ericsson. ERICSSON IN HOT SEAT Customers asking any question to Ericsson. 16:00 NETWORKING COFFEE BREAK 16:30 ERICSSON OSS/BSS FUTURE Presenter: Ida La Spisa The future of OSS/BSS towards self-operating networks and digital business models 17:30 CUSTOMER CHAIRMAN ELECTION Presenters: Gordana Koops, Ziad Belhadj 18:00 KEY TAKEAWAYS Presenters: Gordana Koops, Ziad Belhadj, Ivo Bures Key takeaways from the event covering all product areas. 18:30 COCKTAIL RECEPTION

5 THURSDAY, OCTOBER 26 09:00 TOP 10 REPORT Report on Top 10 Voting results and presentation of the new Top 10 Process. 09:30 CHARGING SYSTEM: TOP 10 Going through Top 10 Charging System features required and submitted by customers. 10:30 NETWORKING COFFEE BREAK 10:45 CHARGING SYSTEM: TOP 10 CONTINUES Going through Top 10 Charging System features required and submitted by customers 11:45 RESERVED EXTRA TIME FOR TOP 10 SESSION Reserved extra time for going through Top 10 Charging System features required and submitted by customers 10:30 END OF THE EVENT

6 Demos Mastering Digital Transformation Juan Carlos Prego Perez, Thao Tu Digital Telco Blueprint Tap into new value chains and new ways of working putting customers and digital first. Master Digital Telco transformation with six digital transformation principles underpinned by our support systems transformation portfolio and transformation accelerators. Digital Maturity Assessment Drive transformation with a Digital Maturity Assessment as a starting point, develop a Strategic Roadmap to drive a controlled Digital Transformation program leading to a new Digital Target Operating Model. Application Modernization Simplify, modernize, and manage your application landscape to a Digital, API based, Cloud architecture and DevOps way of working. Expose your legacy apps as a micro service and combine the best of both worlds. Shape and Enhance Customer Experience Stefan Brodin How to leverage actionable customer experience insights to become more data driven with Experience Centric Operations, VoLTE Insights, Service Quality Management, Online monitoring and dashboards, Proactive Customer Care and contextual insights for Customer Journey Optimization. Create Services at Digital Speed Grace Bosson Werélius, Elias Blomqvist F The Revenue Manager brings the flexibility to monetize new businesses by efficient offer creation. The demonstration shows a 5 minute product creation from idea to market deployment. Zoom into Orchestration Jason Milner Inspired by Verizon s NFV-based enterprise services use case, Orchestration of secured application and virtual IMS services. Automate VNF onboarding, service design, provisioning, configuration and policy-based assurance, spanning physical and virtual network functions in multivendor environment. Service Designer and Configuration Derrick Mealiffe, Fei Lou Network Service Designer Introducing Ericsson Service Designer, a new and innovative approach to automated service design over hybrid networks, without requiring a full-stack OSS transformation and Model driven configuration of any services (SD-WAN, FTTx, VoLTE) Ericsson Dynamic Activation Demonstrate how to use Ericsson Dynamic Activation to configure any services (SD-WAN, FTTx, VoLTE) quickly using model driven configuration Engage with Digital Services Ecosystem Frans de Rooij We are showing how operators can leverage the assets they and offer those to partners of the operator. The assets are from OSS/BSS, Core Network and include also the IOT devices (e.g. NB-IOT devices) managed and controlled by operators. This creates new value streams, increases operator relevance and enables innovation benefitting not only from operators own innovation but also from innovation done by partners.

7 Demos (continued) Network Management and Automation Karan Budhiraja We showcase our vision towards zero effort in Network Management with an extensive degree of automation in all use cases supported by Ericsson Network Manager. To accomplish this, Ericsson offers a comprehensive eco-system for closed and open loop automation including reusable automation capabilities for preventive and near real-time analytics, recommendation, decisions and execution of network changes. Personalized Products and Notifications Elias Blomqvist F, Björn Björklund Personalized products and notifications are one of the key factors to build a good customer relationship. The new Notification Solution and template-driven products creation brings a whole new dimension to your customer engagements. Monetization of Location Intelligence Jeroen De Jong Demo showing the value of location intelligence to generate new revenue streams and enhance your network insights to more efficiently troubleshoot, optimize and plan your network. Digital Self Care Kishore Kumar Digital Self Care New Catalog User Experience for Marketeers Rick Mallon Come and see the new Ericsson Catalog Manager user interface targeted at marketing & product management users. With this new user experience marketing teams will be able to make quick changes to existing product offers, create new ones by copying existing ones or create new product offers using building blocks created by IT groups. The new UI underpins the need to drive new digital product offers to market in 5 minutes not 5 months.

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