Dear Sir/ Madam, Fail Tuan : Your Ref : Fail Kami : MT/BGPP1/9-5/60 Our Ref : Tarikh : 10 May 2016 Date :

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1 PERBADANAN PEMBANGUNAN PERDAGANGAN LUAR MALAYSIA MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION Tel. : Fax : Menara MATRADE, Jalan Sultan Hj. Ahmad Shah info@matrade.gov.my Kuala Lumpur Website : Fail Tuan : Your Ref : Fail Kami : MT/BGPP1/9-5/60 Our Ref : Tarikh : 10 May 2016 Date : Dear Sir/ Madam, INVITATION TO PARTICIPATE IN THE EXPORT ACCELERATION MISSION (EAM) IN CONJUNCTION WITH 1MALAYSIA PROMOTION 2016, LONDON, UNITED KINGDOM (24-27 SEPTEMBER 2016) MATRADE will be organising an Export Acceleration Mission (EAM) to London in conjunction with the Malaysia Export Day held during the inaugural 1Malaysia Promotion event in London, UK. 1Malaysia Promotion serves as a platform to jointly promote Malaysia s capabilities in various sectors through Public Private Partnership involving government agencies, private sectors as well as Government Linked Companies (GLCs). It is an initiative for greater collaboration across sectors to increase exports, investment and enhance country branding. 2. The Malaysia Export Day is one of the three segments of 1Malaysia Promotion being organized in London, UK to promote Malaysia s export capabilities across targeted sectors. The other two segments are Malaysia Fest, an event aimed at promoting Malaysian cuisine through Malaysian restaurants in the UK and Malaysia Investment Forum which is led by MIDA focusing on attracting foreign investors. 3. The Export Acceleration Mission (EAM) will be promoting selected sectors notably building materials and eco-friendly products, automotive parts, aerospace, plastics and packaging, halal products and services, art and handicraft, health tourism, islamic finance, and professional services. Details of the sectors are outlined in Annex I. The EAM will focus on pre-arranged individual business meetings with potential importers/distributors and networking sessions with industry players. This mission will create greater awareness on Malaysia s strength and capabilities and link Malaysian companies to potential foreign buyers and strategic partners. 4. We would like to invite your Organisation to participate in this Malaysia Export Day EAM to London, UK. Attached are the tentative programme as per Annex II and general information about 1Malaysia Promotion in London as per Annex III.

2 5. To participate, please complete the online registration form: The participation fee for EAM is RM per company. Dateline of submission is latest by 15 June 2016 (Wednesday). For further information, kindly contact the project officer in charge as below: Mr. Azman Md Yusof : (azman@matrade.gov.my) Ms. Roslaili Osman : (roslaili@matrade.gov.my) Mr. Mohd Amsyari Yahya : (amsyari@matrade.gov.my) We look forward to your participation and continuous support. Thank you. Yours sincerely,. (AUREEN JEAN NONIS) Senior Director Market Access and International Partnership Division for Chief Executive MATRADE

3 ANNEX I TARGETED SECTORS FOR EXPORT ACCELERATION MISSION (EAM) IN CONJUNCTION WITH MALAYSIA EXPORT DAY, 1MALAYSIA PROMOTION 2016 LONDON, UK (25-30 SEPTEMBER 2016) Products Services Soft Exports Building Materials and Eco Friendly Products - Timber moulding - External decking - Wooden flooring - LED lighting - Ceramics sanitary wares - Ceramic tiles Automotive Parts - Rubber parts - External plastics (bumpers, trims) - Auto / aftermarket accessories (lightings, rims, audio) Aerospace - Precision parts and components - Composite manufacturing - Navigation and integration system - Engineering services - MRO Plastics and Packaging - Industrial packaging - Food containers / food packaging Halal Products and Services - Food and beverages - Cosmetics and personal care products - Pharmaceutical - Logistics Health Tourism - Specialised medical services - Beauty and physical well being services Islamic Finance - Banking services - Insurance / Takaful services Professional Services - Legal services - Accounting services - Architectural services Art and Handicraft - Fashion (women clothings, batik, shoes, jewellery) - Pewterware - Hand woven craft (made from rattan, bamboo, pandan & mengkuang leaves) Note: Please indicate if products or services are other than the sub sectors listed above:- (i) (ii) (iii) to: amsyari@matrade.gov.my / roslaili@matrade.gov.my

4 ANNEX II TENTATIVE PROGRAMME for EXPORT ACCELERATION MISSION (EAM) IN CONJUNCTION WITH MALAYSIA EXPORT DAY, 1MALAYSIA PROMOTION LONDON, UK ( SEPTEMBER 2016 ) 25 SEPTEMBER 2016 (SUNDAY) 0600 Hours : Arrival in Heathrow Airport and Hotel Check In (own arrangement) 26 SEPTEMBER 2016 (MONDAY) 1500 Hours Briefing by MATRADE London Venue: Kensington Close Hotel 1600 Hours Set up display table & bunting Venue: Kensington Close Hotel 27 SEPTEMBER 2016 (TUESDAY) 0800 Hours : Depart from hotel for Kensington Close Hotel (Own Arrangement) 0830 Hours : Registration Hours : Remarks by HE High Commissioner of Malaysia to the UK Hours : Opening remarks by YB Minister MITI Hours : Video Presentation on Malaysia s Capabilities Abroad Hours : Breakout / Parallel Sessions - Companies Presentation on targeted Sectors Hours : Lunch Break One on- One Business Meetings Hours : Continuation of One on- One Business Meetings 1700 Hours : Depart from Kensington Close Hotel to hotel (Own Arrangement) 28 SEPTEMBER 2016 (WEDNESDAY) Hours : Follow Up Meeting / Site Visit ( to be finalised ) 29 SEPTEMBER 2016 (THURSDAY) 0830 Hours : Check out from Hotel and Depart for Airport (own arrangement) 1200 Hours : Depart from London for KLIA (own arrangement) 30 SEPTEMBER 2016 (FRIDAY) 0800 Hours : Arrival in KLIA - END OF PROGRAMME

5 ANNEX III GENERAL INFORMATION Event : 1Malaysia Promotion 2016 London, United Kingdom Date : September 2016 Venue : Trafalgar Square Malaysia Fest Kensington Close Hotel Malaysia Investment Forum Kensington Close Hotel Malaysia Export Day Organizer : MATRADE EVENT DETAILS Malaysia Fest Saturday, 24 September 2016 Trafalgar Square An event aimed at promoting Malaysian cuisine through Malaysian restaurants in London, food products available in UK, arts and handicraft. Among activities planned: Promotion by Malaysian restaurants in UK Cooking demonstration and competition Promotional booth of Agencies and GLCs Product launching Cultural performance Mini art exhibition Malaysia Investment Forum Monday, 26 September 2016 Kensington Close Hotel Led by MIDA focusing on attracting potential foreign investors. Among activities planned: Experience sharing sessions Briefing and presentations on potential sectors One-on-one business meetings Malaysia Export Day Tuesday, 27 September 2016 Kensington Close Hotel Led by MATRADE to promote Malaysia s export capabilities across targeted sectors. Among activities planned: One-on-one business meetings Company s presentation Briefing on Business opportunities Site visits TERMS OF PARTICIPATION FOR MALAYSIA EXPORT DAY EAM Cost Borne by MATRADE : i. Arrangement for one-on-one business meetings ii Table to display products & brochures & for business meetings ii. Promotion and publicity of the overall mission Participant s expenses : i. Participation fee of RM 800 per company for EAM in conjunction with Malaysia Export Day, London 2016 ii. Return flight tickets iii. Accommodation and logistics arrangement Sectors : As per Annex I INDUSTRY SECTORS

6 REGISTRATION Online registration : Mode of Payment : i. Cheque Payable to MATRADE ii. Maybank2u upon online registration (E-Payment Code: SM161306) iii. MATRADE Maybank Account: MBB Documents Required : i. Two (2) copies of company profile with products / services to be promoted. Deadline for Registration : All requirements must be completed and submitted by 15 JUNE Notes : i. Incomplete application or submission beyond the deadline will not be entertained. ii. Successful applicants will be notified via a confirmation letter, which will be issued by MATRADE after the deadline for registration. iii. Participation fee is non-refundable once your participation is confirmed by MATRADE. iv. Unsuccessful applicants will be notified and the participation fee will be refunded. CONTACT Project Manager : Mr. Azman Md Yusof Tel : azman@matrade.gov.my Project Officer : Mrs. Roslaili Osman Tel : roslaili@matrade.gov.my Mr. Mohd Amsyari Yahya Tel : amsyari@matrade.gov.my Address : Malaysia External Trade Development Corporation (MATRADE) Europe Unit Level 12, East Wing Menara MATRADE Jalan Sultan Hj. Ahmad Shah, Kuala Lumpur Tel: Fax:

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