The SAS Intelligence Architecture

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1 Enterprise Intelligence Supplier Intelligence Organizational Intelligence Customer Intelligence Intelligence Architecture The SAS Intelligence Architecture The flexible foundation for enterprise intelligence

2 The SAS Intelligence Architecture. An integrated foundation for aligning technologies with business goals. Seamless intelligence at Sprint When it comes to knowing and understanding customers, telecommunications giant Sprint is at the top of its game. To get there, Sprint turned to SAS for help in delivering the intelligence it needed to support customer retention and acquisition efforts. We re very good at collecting data but need to organize the data so we gain optimal insight from it, says John Dupree, vice president of Sprint s business sales. SAS delivered a solution that enabled us to integrate our data and better understand our customers and their needs. With SAS, Sprint is able to gather information from more than 25 different sources and pull it all together in one location for a seamless view of customer information. We knew we had the information to answer the questions, says Jenny Hilton, systems development manager. The frustration was trying to get it all together in a usable format so we could use the power of SAS analytics and reporting. Today, Hilton and her team not only provide the answers; they offer information in a Web-enabled format that lets executives ask questions they never before imagined. John Dupree, Sprint

3 Today s economy allows little margin for error. Success depends on attracting the best customers, optimizing your resources, reducing costs, increasing revenues and more. It s a rapidly changing marketplace. To move ahead of the competition, you need fast, accurate answers and creative insights that enable you to make the right choices and take the best actions. IT departments everywhere are held accountable for delivering the technologies that drive such enterprise success. That means providing accurate information so decision makers can be creative and smart. It means finding better ways to look at information about customers, resources and costs. It means delivering insights that differentiate your business from the competition. It means everyone is empowered to apply optimal actions from all possible choices. But frequently decision makers struggle to gain timely access to information they need. They wonder if the intelligence they receive can be trusted. If they aren t fully confident in their decisions, is anyone else? And what about existing technology investments? Wouldn t it be great to leverage what you already have with a flexible, extensible framework? One that provides value today and scales for your needs tomorrow? The SAS Intelligence Architecture provides just such a solution a foundation that provides decision makers with the unique insights and answers they need to make the right decisions with confidence. With industry-leading capabilities in data warehousing, business intelligence and analytic intelligence, the architecture provides a comprehensive, integrated and scalable foundation for creating powerful enterprise intelligence. The SAS Intelligence Architecture provides the unmatched ability to turn operational data into information and that information into insights and optimal conclusions that drive effective decision making. With the flexibility and openness to make the most of existing operational infrastructures and technologies, the SAS Intelligence Architecture provides a low-risk foundation that meets both current and future enterprise needs, scaling with and accommodating changes within your organization. Keep pace with changing information needs, optimize all resources and demonstrate return on your technology investments. With the SAS Intelligence Architecture you have the integrated foundation to deliver what your organization needs to know information and insights that lead to optimal results today and even greater things tomorrow. Create Create new insights

4 Interpret the data, increase its business value and add it back into operations so that others can benefit from new knowledge. SAS Intelligence Architecture. An end-to-end infrastructure that consistently demonstrates IT value. It s true. Data comes from more places and in greater volumes than ever before. Business users know it. They are asking more challenging questions, and raw data alone does not meet their needs. They need answers. They want to be self-sufficient. And they want you to help them achieve that technological independence. There is more pressure than ever for IT to produce high quality, accurate, timely information that empowers decison making at all levels. Now, you can deliver an end-to-end infrastructure that provides not only an enterprise view of information, but that delivers insights and options you never realized were available. Information that is accurate, easy to explore and analyze, and that supplies the answers needed to move your organization forward. With the flexible foundation of SAS, you can deliver new insights across any computing platform in the numerous formats required by organizations today. Integrating industry-leading solutions in data warehousing, business intelligence and analytic intelligence, the SAS Intelligence Architecture enables you to consolidate a multitude of information sources into a holistic, consistent view of your organization. You can leverage your investments in legacy technologies and current resources to deliver powerful, integrated business intelligence through an open, extensible platform. And, our industryleading analysis environment supports proactive decision making. When implemented as a standard, the SAS Intelligence Architecture becomes a low-risk foundation for implementing turnkey solutions. As the optimized foundation for information management needs, it can be extended and customized to meet ever changing IT and business requirements while ensuring consistency throughout your enterprise. Gain true insight Real insight involves more than just exploring your data it means gleaning new information. The SAS Intelligence Architecture provides the power to turn raw, tactical data into creative business intelligence. Apply market-leading analytics to produce new insights for your enterprise. Have confidence in your decisions, knowing they are supported with proven methods and traceable methodologies. Derive intelligence from past and present data to see and plan for the future. Identify your most desirable customers, establish the best supplier mix and maximize resource utilization. Grow and adjust with market demands The SAS Intelligence Architecture enables an enterprise to react quickly to changing business and IT needs, minimizing the time required to achieve short-term results while preparing to meet future business objectives. Essential information can be distilled from mountains of data and significant findings can be leveraged across all levels of the enterprise. The result is consistent, accurate intelligence that empowers your entire organization. Our metadata-driven information management process makes adjusting resources hardware, software and schedules a simple maintenance task. You can mitigate the risks associated with change by implementing a flexible, scalable solution that evolves with you. Form a long-term strategic partnership SAS, the acknowledged industry leader and innovator in data warehousing, business intelligence and analytics, has developed strategic partnerships with customers for more than 25 years. We pride ourselves on long-term relationships with our customers our success depends upon it.

5 Leverage Leverage your investments Reduce your data headaches. Get SAS Data Warehousing for integrated information management. Over the past few years, many information and technology vendors have been acquired by other companies or gone out of business. It s hard to know whom you can trust long-term. But using technology to deliver highquality information to the right people at the right time is imperative to business success. Can you count on your technology vendor to be there for you? The challenge of producing enterprise intelligence begins with collecting data, which today comes from an increasing number of locations. But of course, there s more to it than just collecting the data. You must transform the data into useful information, store it and disseminate it. Information must be delivered in an easily consumable format where quality is never in question. The chosen environment must be easy to maintain and flex with changing business needs. It should provide a foundation of information that can be used to optimize organizational performance. In addition, new investments must easily integrate with existing computing and operational environments across all platforms and storage facilities. That s a tall order, but the SAS Data Warehousing Solution alleviates the complexity of data management and easily accommodates the needs of both business users and IT professionals. It enables you to bring together a 360-degree view of your suppliers, customers and organization to serve as the foundation for gleaning insights and answers. SAS also has an integrated and extensive suite of data cleansing capabilities to ensure the information captured is of the highest quality possible. With access to more databases and file structures than any other vendor, the most powerful data transformation language on the market, and integrated data quality monitoring and enrichment capabilities, the SAS Data Warehousing Solution delivers a complete and reliable view of your enterprise. With its focus on process management, SAS simplifies the ongoing maintenance of your warehousing environment, ensuring that it can keep pace as your business quickly evolves. The consistent, high quality information derived from SAS data warehousing feeds our business intelligence and analytic intelligence capabilities forming an integrated architecture for the end-to-end delivery of intelligence that your decision makers can act on.

6 Don t be a bottleneck to information delivery. Empower your organization with SAS Business Intelligence. It s no secret business users, analysts and decision makers often feel they have a hard time getting the information they need to make good decisions. It s a constant fight to access complete and timely information. And, it s essential that decision makers be able to ask questions and get answers without constantly seeking help from their IT departments. You need to provide easy-to-use channels of the right information to the right people at the right time so they can make the most of information assets. The SAS Business Intelligence Solution is the door through which you experience the power of the SAS Intelligence Architecture. As information is collected and enriched into real business intelligence, SAS ensures the content is made available in the appropriate form for the audience in the manner best suited to their business requirements. The SAS solution also ensures the applications you develop and deploy today will still serve you in the years to come, despite changes in enterprise infrastructure. The SAS Intelligence Architecture provides an integrated foundation for continuous learning and improvement. With a customizable development environment, a flexible and extensible set of interfaces and supporting services, as well as packaged applications for information delivery, SAS Business Intelligence is a key component of an end-to-end intelligence creation and delivery process. Whether it s electronic distribution of reports, interactive query environments, delivery of content via a Web-based portal, or publish-and-subscribe channel distribution, SAS Business Intelligence empowers information consumers to explore enriched information for a deeper understanding providing the context they need to make the best decisions and take optimal actions. Act Integrate Collect and Add Value Inte tellig gence c e Arch chit hite ecture Improve Results via Action Produce Insights Analyze Create Understanding Learn Integrate Consolidate and transform disparate data into consistent, accurate information. Analyze Gain new insights quickly and distribute them to the right people at the right time. Learn Uncover previously unknown patterns, identify the optimal action and distinguish the significant from the insignificant findings. Act Leverage your newfound knowledge to create continuous enterprise improvements.

7 Power up your analysts with SAS Analytic Intelligence. They ll thank you for it. There are only so many qualified business analysts in organizations with increasing numbers of pressing, strategic, high-risk decisions. You must help them get accurate information that is integrated with appropriate analytic methods so they can achieve efficiencies and repeatable processes, and quickly share their findings with others. You can also free your analysts from time-consuming routine and lower-risk decisions by empowering other business users with easy-to-use analytics. Analytic Intelligence is one of the core strengths of SAS. The breadth of our analytic capabilities provides information and insights that no other vendor delivers. Empower your business community with the ability to answer everyday questions and discover new facts. Empower your analysts with advanced capabilities to answer even the most complex questions. From easy to difficult, SAS analytics supply insights you can t get anywhere else. Whether your challenge is related to suppliers, organizational processes, customers or enterprise strategy, SAS Analytic Intelligence can help you discover the best solutions. Whether you data is tidy and small or large, noisy and complex, SAS can distinguish the significant facts from insignificant findings. New insights are created and you can uncover options you never even realized were available. You can explore alternatives thoroughly and decide on the best courses of action. Our analytics also transform your questions into approaches that can be tested and validated, providing you with optimal solutions and solid, measurable results. With SAS analytics, you can respond rapidly to the changing markeplace with real-time decisions and optimal actions that are based on known truths. You can respond effectively to unexpected changes, improve short-term results and act to ensure future excellence. With the ability to quickly adjust to market dynamics, your organization gains sustainable competitive advantage. Analytic Intelligence powers the SAS Intelligence Architecture. It leverages our data warehousing applications for information input and takes our business intelligence capabilities from facts to actions, forming an integrated architecture for end-to end delivery of intelligence you can act on. SAS Analytic Intelligence is ummatched in turning data into powerful insights, providing answers to questions across industries, and solving problems across functional areas. As the analytical environment of choice, SAS easily scales to solve problems and reveal opportunities, driving intelligent decision making throughout the enterprise so you can know, reach and expand your potential. The SAS Intelligence Advantage In today s competitive marketplace, organizations must focus scarce resources on the strategies most likely to yield success. SAS can help you achieve this focus. Because all SAS solutions rely on the same open, extensible framework the Intelligence Architecture it s easy to link individual solutions and leverage existing technology to produce reliable information that decision makers can act upon with confidence. Whether you re focused on one facet of your business or committed to improving performance throughout the enterprise, SAS Intelligence can help you maximize profitability, minimize risk and achieve competitive advantage. Solutions from SAS, the world s largest privately held software company, are used at more than 38,000 business, government and university sites around the world. Customers include 98 of the largest 100 companies on the Fortune 500 and 90 percent of the Fortune 500. For more than 25 years, SAS has been giving customers The Power to KnowTM. For more information, visit us at

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