6 Machine Translation Trends in 2016 that All Businesses Need to Know

Transcription

1 FAUT Fully Automated Usable Translations Power of the cloud Automatic Workflow 6 Machine Translation Trends in 2016 that All Businesses Need to Know Custom Machine Translation

2 2016 promises bring extreme changes in the way businesses offer products to their consumers. Last year we saw innovations such as proximity marketing (beacons) and biometric shopping evolve to match modern consumer buying habits. But, new habits, omnichannel marketing and extreme competition has made it challenging for businesses to find new strategies to keep them ahead of the game and provide their customers with a smooth user experience. Location based content has now become the norm One of the major changes in 2016 will be an unprecedented shift towards globalization, led by Internet users. This shift is estimated to increase to an estimated 7.5 billion by 2020, a tremendous leap from 3 billion in Most of these users will come from emerging nations such as India, China and Indonesia etc. (Source: emarketer). Regardless of whether a business belongs to the mobile, ecommerce, electronics, travel and hospitality or any other industry, providing content to users in their local language is an absolute must-have in order to stay ahead of the competition. Translation and localization is the key to winning customer trust and building strong and lasting relationships.

3 Machine Translation Industry Today According to a Common Sense Advisory report, more than half of consumers are willing to pay more if the company speaks to them in their own languages. The importance of localization is recognised by most businesses today. However, the catch lies in having the resources to very rapidly, yet effectively translate the volumes of content published on the Internet across platforms on a daily basis. This is where Machine Translation (MT) comes to the rescue. In 2016, Machine Translated online content will become ubiquitous for all major etailing businesses. Custom Machine Translation (CMT) will become a top priority for companies interested in growth and increasing sales by tapping into new markets. With more products, more services, more markets and more languages, the incredible amount of content exploitation online has led Custom MT to emerge as a clear winner for the quality and speed expected in the language industry. Here are the 6 inevitable Machine Translation trends from the KantanMT Business Team, which businesses need to heed in order to stay ahead of the competition in all industries and in every new global market that they penetrate.

4 Trend #1: Fully Automated Usable Translations (FAUT) Becomes a Reality in 2016 The last decade has seen an extraordinary improvement in the technology available for delivering high-quality MT output and this has enabled businesses to move away from black box solutions and instead embrace transparent and tailored CMT CMT engines are industry, company and category specific, and are fully customisable to factor in business-specific language usage will bring a huge increase in use the of MT services. = TRANSLATE MORE FOR LESS 135,000,000 words in 24 hours 54,000 translator days Or 18,000 human translator days in 8 hours Bottom Line Savings: 5.3 million in 8 hours* *Note: This is a specific KantanMT client example. The output varies depending on vendor and complexity of project

5 Trend #1: Fully Automated Usable Translations (FAUT) Becomes a Reality in 2016 Since global ecommerce sales are expected to surpass US$3.5 trillion by 2019, it is not surprising that etailers will be the biggest consumers of machine translated content. The huge demand for realtime translation will take the focus away from human translation, and increase the need for CMT, which is capable of scaling up quickly and producing Fully Automated Usable Translations (FAUT) that can be published directly to online shops or websites, without the need for post-editing will see more businesses adopt FAUT across industries in order to stay relevant and ahead of the competition. Direct publishing No post-editing Fully Automated Usable Translations are the future in MT

6 Trend #2: Continuous Translation Jobs Over One-Off Projects In the past, localization was extremely project driven and would run in separate cycles. However, with the content boom of 2016 and beyond, localization will be a continuous process, requiring immense, on-demand and often realtime MT capabilities. CMT engines can be trained and retrained to run a number of translation jobs, without the need to start from scratch. Repurpose trained engines to translate varied product descriptions and content. Translate continuously. Many businesses including ecommerce, and travel and hospitality industry do not work in traditional sprints and will benefit greatly from this new translation workflow in 2016.

7 Trend #3: Margin Erosion and Price Compression In 2016, both translation buyers and LSPs will see increased margin erosion in their localization spend. As more companies enter global markets, translation buyers in every industry will be faced with higher content volume and more languages, while having to keep their localization budgets intact. This in turn will mean that LSPs will have to incorporate faster turnaround times in their workflow, while keeping the translation quality and productivity levels high. In order to deal with this price compression, LSPs will use MT engines more than ever before. Incorporating CMT solutions within workflows will be the deciding factor for businesses aiming to make the most of their shrinking localization budgets.

8 Trend #4: The Age of Automatic Workflow with More collaboration The industry has reached a point when automated workflows have become absolutely essential. The MT industry will embrace translation agility more than ever before to meet the speed and scalability expectation of businesses in will also be the year that sees stronger collaboration between businesses, LSPs, MT solution providers and translators. Localization with factory-like workflows that are continuous, quick, automated, and effective will be embraced by most industries to reach new markets faster. Technologies like the Dynamic Quality Framework (DQF) from TAUS and KantanLQR, which aid in automating the localization process will see more widespread adoption across industries.

9 Trend #5: Migration to Cloud Services Satya Nadella, CEO of Microsoft envisioned a mobile first, cloud first future for businesses. In 2016, companies will have to embrace the benefits of the cloud or risk being left behind. An enormous number of businesses will be moving their offerings to the cloud during All progressive companies realise the power, flexibility and economics of exploiting cloudbased business applications. The Cloud is one of the most reliable, resilient and secure platforms, and in the next couple of years, companies not on the cloud will not be able to remain competitive. The world is shrinking and content should be shared between devices online to speed up the translation workflow

10 Trend #5: Migration to Cloud Services Translation buyers that harness the strength and flexibility of the cloud will have a distinct edge over their slow to adapt competitors. DVD 4Gb VCD 512Mb 70s 80s 90s 00s 10s Floppy disk CD - ROM DVD USB DRIVE CLOUD STORAGE

11 Trend #6: Machine Translation is the Norm, not the Exception Online content boom and technological advancements in Natural Language Processing (NLP) and MT, along with the increased automation of the translation workflow, have made using MT the norm, rather than the exception. In 2016, all localization and globalization efforts will involve an element of MT in order to reach new markets faster. To achieve the desired levels of quality, companies will opt for tailored CMT solutions. CMT saves times, is more cost effective and productive than any other translation workflow. It s now the norm, not the exception

12 Summary Machine Translation (MT) will see a phenomenal increase in adoption in The purpose of this paper is to highlight how MT, and more importantly Custom Machine Translation (CMT) will see major technological advancement and adoption over this year and beyond. Businesses that recognise the inevitability of using CMT in their localization workflow will emerge as clear winners over their slow to adapt competitors. Arrange a demo today and stay ahead of the game. Contact the KantanMT Business Team at: sales@kantanmt.com