PAC Research on Digital Transformation

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1 PAC Research on Transformation

2 Our Understanding of Transformation transformation is the adaption of a company s value proposition and operational model to the fundamental changes brought about by digital technologies. From a narrow view, digital transformation focuses on fundamentally reshaping and optimizing interactions with customers via digital channels such as web, mobile, or social media. Interactions may include content and applications, sales and commercial activities, marketing, as well as customer service. Business Strategy Business Models Business Culture: Innovation, Participation, Collaboration Organizational Transformation Customer Experience Products & Services Sales Marketing Customer interaction Enabling Technologies Cloud Big Data / Analytics Mobility Social Media Ubiquitous internet Technology Strategy Reliability & Security Governance & Organisation Innovation & Speed Operational Processes Social Collaboration Information Mgmt HR / Change Mgmt Supply Chain & Procurement From a broader view, digital transformation requires changes to a company s strategy and operational model: rethinking organizational structures, business processes, value chains, and technology. And it requires a dynamic business culture of innovation, participation, and collaboration. transformation is not driven by a single technology, it is the interplay of various technologies, such as mobility, social, big data, or cloud computing, which enable and enforce the reshaping of traditional business strategies. 2 PAC's Transformation Research

3 Market Definition & Scope: Software Content & Applications Website development platforms App development platforms Web content management (WCM), product information management (PIM), digital asset management (MAM) Integration Platforms Sales & Commerce Marketing Omni-channel commerce platforms & suites (web, mobile, social, POS) Order management, fulfillment, payment solutions related to digital commerce Analytics and reporting related to sales & commerce marketing platforms & suites Multi-channel campaign management Marketing automation & marketing process management Social media analytics, customer & marketing analytics Integrated omni-channel content, commerce, marketing, customer experience and analytics platforms Customer Experience & Service Customer experience management platforms & suites Social media management, e-reputation Omni-channel contact center & customer service Customer portals & community solutions 3 PAC's Transformation Research

4 Market Definition & Scope: Services Consulting strategy consulting Technology consulting Organizational transformation and change management Technology Implementation Technology selection Solution design and development Front office implementation Technology Integration Backend integration of marketing and commerce platforms (ERP, CRM, logistics, etc.) Data integration Content management integration Operations and Management solution hosting & managed services Infrastructure support services & application management Business process outsourcing 4 PAC's Transformation Research

5 How PAC s Transformation research helps to address your challenges Understand the Market Key Trends Market Segmentation Market Size & Growth Rates Know your Competitors & Partners Identify Customer Demand Software Vendors IT Service Providers Agencies Business Pain Points Investment Priorities Best Practices Decision Processes PAC s Transformation Research Shape your Strategy Go-To-Market Models Market Positioning Channel Strategy Sales Enablement 5 PAC's Transformation Research

6 PAC s Transformation Research Deliverables Understand the Market Market Facts & Figures Transformation: Overview and Key Trends (WW Market InSight Report) Transformation: Market Segments, Size & Growth Rates (WE Market InSight Report) Market Figures & Forecasts (WE, FR, DE, UK) 6 complimentary SITSI reports on related topics (WW) Know your Competitors & Partners Supply Side Analysis 20 Vendor Profiles: IT Service Providers, Software Vendors, Agencies (WE) 3 Local Market InSight reports: Local Trends and Provider Landscape (FR,DE, UK) Identify Customer Demand Demand Side Analysis 5 Case Study Reports: Pain Points, Investment Priorities, Decision Processes and Best Practices in Selected Vertical Industries (WE) Shape your Strategy Customized Strategy Workshop Discussion of key findings and individual recommendations for your go-to-market, competitive and partnership strategies. 6 PAC's Transformation Research

7 Market Reports & Market Figures Market Insight Report: Overview & Key Trends Definition and segmentation of the market, key global trends Opportunities and challenges for technology providers and user companies Market Segments, Size and Growth Rates Focus on Western Europe Key trends, demand drivers and growth rates in 9 market sub-segments software & IT services Market Figures & Forecasts Western Europe consolidated, France, Germany, UK Market volume & growth rates in 5 software sub-segments and 4 services sub-segments Complimentary SITSI Reports Social Collaboration Enterprise Mobility Big Data Customer Experience 7 PAC's Transformation Research

8 Supply Side Analysis 20 Vendor Profiles Focus: Western Europe In-depth profiles of top European players in 3 categories: Software Vendors IT Services Providers Agencies Analysis of portfolio, market positioning, and SWOT 3 Local Market InSight Reports: Local Trends and Provider Landscape France, Germany, UK Key local trends & recommendations for addressing local markets Local provider landscape including overview on local heroes in digital transformation 8 PAC's Transformation Research

9 Demand Side Analysis 5 Case Study Reports Focus: Western Europe In-depth qualitative interviews with user companies in 5 vertical industry groups: Banking & Insurance Retail & Wholsale Manufacturing Transport & Logistics To be defined Key pain points of business decision makers across the value chain, investment priorities, decision processes, best practices 9 PAC's Transformation Research

10 PAC s Transformation analyst team Nicole Dufft Senior Vice President Frank Niemann Principal Analyst: Germany M : E : f.niemann@pac-online.com Andreas Stiehler Principal Analyst Megan Dahlgren Market Director Olivier Rafal Principal Analyst: France M : E : o.rafal@pac-online.com Aurore Goncalves Senior Consultant, France M : +33 (0) E : a.goncalves@pac-online.com Eike Bieber Senior Consultant, DACH M : E : e.bieber@pac-online.com 10 PAC's Transformation Research

11 About us! From strategy to execution, PAC delivers focused and objective responses to the growth challenges of Information and Communication Technology (ICT) players. Founded in 1976, PAC is a privately held research & consulting firm for the software and ICT services market. PAC helps ICT vendors to optimize their strategies by providing quantitative and qualitative market analysis as well as operational and strategic consulting. We advise CIOs and financial investors in evaluating ICT vendors and solutions and support their investment decisions. Public institutions and organizations also rely on our key analyses to develop and shape their ICT policies. For more information, please visit: PAC s analyst blog: " PAC France! Immeuble Actualis - 2e étage 21 boulevard Haussmann Paris, France Tel: +33 (0) info-france@pac-online.com!!! PAC Romania Negustori Bucharest-2 - Romania Tel.: +40 (0) Fax: +40 (0) info-romania@pac-online.com! PAC UK 2nd Floor, 15 Bowling Green Lane London EC1R 0BD United Kingdom Tel.: +44 (0) Fax: +44 (0) info-uk@pac-online.com!!! PAC Germany Holzstrasse Munich, Germany Tel: +49(0) Fax: +49(0) info-germany@pac-online.com! PAC U.S. 192 Lexington Avenue - Suite 1101 New York, NY 10016, USA Tel: Fax: info-us@pac-online.com!!! PAC Brazil Rua Pedro de Toledo, 130, Office 61, Vila Clementino Sao Paulo Brazil Tel.: +55 (11) Fax: +55 (11) info-latam@pac-online.com PAC India , Ashoka Estate, 24 Barakhamba road, New Delhi , India Tel: +91 (0) info-apac@pac-online.com

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