How cool is our technology? Dennis van der Veeke CTO Arjan van Rooijen Chief Evangelist

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1 How cool is our technology? Dennis van der Veeke CTO Arjan van Rooijen Chief Evangelist

2 Art of CX (experience) Science of CX (technology) Aggregate Accelerate Automate Seamless Predictive Intelligent 2

3 3

4 Deployment Options Digital Experience Experience Management ecommerce Optimization Digital Marketing Web Optimization Language Knowledge Center Self-Service Support Technical Documentation Structured Content Technical Publishing Collaboration Translation Workspace Translation Memory Automated Translation Industry Solutions SaaS / PaaS Customer Analytics CONTEXT SERVICES Journey Analytics Audience Analytics and Segmentation Brand / Health Monitoring Hybrid Context Engine Shared Customer Profile Decision Engine DATA & SERVICE INTEGRATION On-Premises 4 SDL Confidential

5 Powering A New Way to Think About Digital Marketing Data Content Context Experience Customer Profile Purchase History Demographic Industry Downloads Social Media Customer Support Video Blogs Case Studies Research Landing Pages Microsites Social Posts Whitepapers x Device Channel Language Location Activity Date/Time = Global Hyper-relevant Personal Omnichannel Contextual Integrated Seamless Engaged Your formula for CX success 5

6 Demo Context Engine Real-time access to profile, behavioral and historical data Data-driven personalization improves marketing ROI by 15%-20% Connected service extensions 6

7 Art of CX (experience) Science of CX (technology) Aggregate Accelerate Automate Seamless Predictive Intelligent 7

8 Digital Experience Accelerator o Production ready web application New template paradigm decouples dynamic content, presentation and style Out-of-the-box adaptive design framework Global ready 1 st design agency friendly WCM system Decrease time to experience by 20% 8

9 The blending of commerce and marketing Emotional Commerce is all about taking the best offline shopping experiences of being lured in by storefronts, of browsing through assortments and colors; it is the joy of the hunt and finding something fabulous having fun while shopping and making that entire experience even more amazing online. Jason Goldberg, CEO Fab.com 9

10 Blended ecommerce experience ecommerce throughout your site, not in the shop No more click here to find this product in our shop site Immersive shopping experience Editorial freedom, while keeping dynamic principles of catalog-driven sites Easily determine what can and cannot be modified by content editors 10

11 11

12 Demo Integrated Language Cloud Complete cloud translation platform Over 78% more likely to buy if communication in their language 12 Integrated with SDL CXC

13 Accelerating Language Solutions XMT, the next generation of machine translation technology released Improved user productivity for industry's #1 and #2 translation management systems: SDL WorldServer and SDL TMS Life Sciences IT / Technology Travel & Hospitality Manufacturing Global Marketing Consumer Electronics ecomm Finance New platforms address the unique language translation challenges of each industry 13

14 Innovation Focus Increasing Business Agility by Empowering Marketing Users 14

15 Reduce implementation time with DXA Break dependency on IT, focus on creativity Work agile and reduce time to market Launch Sites to global audiences using simple wizards Choose from build-in Site Types & Page Templates Edit content and adapt to multiple channels using Experience Manager 15 DXA Sites Experience Manager

16 Flexible Dashboards coming to SDL Web Choose from various out-of-the-box business dashboards Preconfigured to solve business problems, based on industry best practices Follow your Site s performance using a variety of metrics Understand your audience and their behavior Gain insights and quickly react by navigating to related content using Experience Manager 16 Site Analytics

17 Keep an eye on global & local content changes Content reports for editorial teams Track work in progress and time to market See what s in progress and what s being published Follow workflow processes and track approval status See what your team is working on and who the topcontributors are 17 Content Reports & Team Performance

18 18 Stay in control, wherever you are

19 Digital Experience Accelerator Language Solutions Deploy new websites at least 20% faster than ever before 73% increase in addressable global market opportunity 19

20 Accelerate Rapidly orchestrate interactions based on global insights across the entire connected journey Predictive Predictive insight-driven decisions powering increased customer engagement 20

21 Art of CX (experience) Science of CX (technology) Aggregate Accelerate Automate Seamless Predictive Intelligent 21

22 Instant Multi-Channel Experiences o Multi-Tenant SaaS solution o Enables off-the-shelf digital experiences o Deliver blended contextual experiences through semantic content models o Aligned with industry standards and agency best practices 22

23 Automate Increase speed and accuracy Next-generation machine learning & advanced algorithms Intelligent Intelligent and hyper-relevant experiences Driving increased conversions 23

24 Art of CX (experience) Science of CX (technology) Aggregate Simplified deployment through integrated solutions in the cloud & common user experience Accelerate Rapidly orchestrate interactions based on global insights across the entire connected journey Automate Increase speed and accuracy with nextgeneration machine learning and advanced algorithms Seamless Seamless customer experiences across complete customer journey Predictive Proactive insight-driven decisions powering increased customer engagement Intelligent Intelligent and hyperrelevant experiences delivering increased conversion 24

25 25

26 Global Customer Experience Management Copyright SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners. This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.

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