SPT Networks: Games & Applications FY2014 MRP. July 2012
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1 SPT Networks: Games & Applications FY2014 MRP July 2012
2 Fy2013 fy2016 Q2 Reforecast & MRP financials Q2 Fcst FY14 FY15 FY16 REVENUE Wheel of Fortune $ 3,590 $ 3,100 $ 4,500 $ 4,300 Jeopardy! 660 2,600 1,800 3,000 TBD Titles 250 1,600 3,100 4,500 TOTAL REVENUE 4,500 7,300 9,400 11,800 COST OF REVENUES Production & Content (1,071) (2,263) (3,251) (4,630) Testing (22) (21) (30) (40) License Fees (2,200) (2,400) (2,500) (2,500) TOTAL COST OF REVENUES (3,293) (4,684) (5,781) (7,170) OPERATING EXPENSES Hosting/ Bandwidth (61) (279) (289) (299) Data Management (90) (90) (90) (90) Sub-Total Technology (151) (369) (379) (389) Sales and Marketing (350) (799) (900) (1,200) General and Admin. (646) (947) (1,240) (1,542) TOTAL OP. EXPENSES (1,147) (2,115) (2,519) (3,130) EBIT $ 60 $ 500 $ 1,100 $ 1,500 Headcount Cashflow $ (400) $ (200) $ 500 $ 900
3 FINANCIAL OVERVIEW REVENUE BY TITLE SPT Games will continue to reinvest in order to grow the product library. SPT Games Revenue by Title $14,000,000 $12,000,000 $9.4m $11.8m Revenue $10,000,000 $8,000,000 $6,000,000 $4.5m $7.3m WHEEL OF FORTUNE WOF Cubed WOF Kids JEOPARDY! SPORTS JEOPARDY! Blackjack TBD $4,000,000 $2,000,000 $0 FY13 FY14 FY15 FY16
4 EXECUTIVE SUMMARY Fy STRATEGIES AND TACTICS FY13 ESTABLISH FY14 EXPAND FY15 DIVERSIFY FY16 EVOLVE Maintain WOF/JEP as premiere digital properties and create new brand extensions (i.e. Cubed) Launch on new platforms (i.e. OTT, PC, social), localize and build new games Focus on home-grown original IP Continue to reinvent classic brands, innovate and grow DISTRIBUTION / BD PRODUCT / OPERATIONS MARKETING / PR
5 DISTRIBUTION / BUSInESS DEVELOPMENT Fy STRATEGIES AND TACTICS Increase revenue by expanding current partnerships, discovering new partnerships and launching new IP Expand Partnership Opportunities Deepen strategic ties with existing partners (e.g. Apple, Google, B&N, MSFT) Scale business through new partnership opportunities with carrier, OEM, and other emerging storefronts Secure preload and premium placement opportunities Source new international partnerships to support expansion efforts and localization Strengthen inter-company relationships by aiding other business units with app development & distribution Pursue development funding opportunities from strategic partners Research and implement new monetization tactics Cultivate New IP Identify market opportunities and drive the greenlight/ultimate process for home-grown IP Pursue license deals with 3rd party publishers to accelerate the development of brand extensions Source and secure IP from SPT for potential digital game development 5
6 PRODUCT / OPERATIONS Fy STRATEGIES AND TACTICS Launch both new and updated products in order to expand and retain a loyal customer base and increase revenue Build and Launch New Products Revitalize tent pole franchises (i.e. Wheel of Fortune 30th, Jeopardy! 30th) Create and launch new WOF/JEP brand extensions (i.e. WOF Cubed, Sports Jeopardy!, and kids versions) Drive sales in international territories with localized versions of the apps Create games with home grown IP that can be distributed across multiple platforms Research and leverage licensed IP (both within Sony and externally) to create new games Upgrade and Maintain Existing Products Develop and maintain cost-effective and scalable back-end solutions to improve functionality and stability (i.e. CMS, server) Research and incorporate new monetization platforms into our apps (i.e. SessionM, GetJar) Improve analytics in all apps to inform product feature changes Collect and review customer feedback across platforms to focus update strategies 6 Expand to New Platforms Launch products on additional platforms (i.e. Facebook, OTT) Develop products for next-generation connected platforms (i.e. HTML5, Windows 8) Work with major OEMS and distribution channels to bring our apps to new devices (i.e. Google TV) Leverage new platform technologies to keep our apps fresh and relevant (e.g. Apple ios updates) Integrate cross-brand digital initiatives (e.g. Yahoo! Widget, Wheel Watchers Club, 2nd screen)
7 MARKETING / PR Fy STRATEGIES AND TACTICS Expand SPT Games presence and reputation as a leader in the digital games marketplace Leverage Partnerships Expand strategic relationships with 3rd Parties (Apple, Amazon, Google, Facebook, Barnes & Noble, OEM etc) to extend and promote brands Manage open communication between Product team and 3rd Party Partners to optimize game feature sets and involve partners in development process Secure key placement on device and in app store at launch, editorial support, newsletter outreach, beta consideration for new programs Launch 360 Promotions Develop video and banner campaigns for placement across owned and paid media channels including on-air Create themed marketing programs to garner promotional support across platforms (e.g. title launch, Back to School, Holiday Hits etc) Run periodic pricing promotions to stimulate app rankings and sales Establish relationships with key games app media and bloggers for earned media support Partner with WOF and JEP marketing teams for consistent integration to utilize owned media channels (show, website, FB, Twitter, newsletter etc.) 7 Build Perennial Brands Champion WOF and JEP as SPT Games tentpole franchises Utilize brand extensions to reach and capture new audiences and cross-sell SPT Games library Expand marketing presence in most engaged international territories Evolve products with key updates to re-engage consumers Launch new IP with strong support across owned and paid channels Create owned marketing channels (web, FB, Twitter etc) to drive consumer interaction Explore IP expansion / feature set optimization through consumer research
8 SPT GAMES AND APPLICATIONS GROUP Fy2014 HEADCOUNT Hire 2 additional heads to allow for continued product expansion Producer Develop strong game concepts with members of the production and operations team Created and maintain design documents detailing feature set and full game functionality Work closely with production team to ensure that obstacles are cleared & milestones were met on schedule Engage partners to secure build approvals & ensure that IP is well represented Provide direction and leadership to QA team throughout the testing and approval process Plan production of and developed concepts for downloadable game content updates Support the marketing team to ensure accuracy & provide approval in creation of promotional materials Associate Producer Lead the team through the QA process of game releases Maintain and customize the internal bug-tracking database, reviewing all bugs per project daily Create custom test plans to ensure the highest quality and accuracy of all products in testing Assist Production and Operations in the preparation and packaging of all game builds Prepare and present reports detailing the status of all titles under test
9 Wheel of fortune 30th Anniversary Celebrate the new 30th season with a completely immersive gameplay experience Launch: Platforms: ios and Android Price Point: $2.99 with In-App purchase Target Audience: Casual/Social Gamers Key Features We have the legendary host, Pat Sajak Play opponents cross platform, ios vs Android 30th Anniversary Story mode lets you play through all the decades New UI and Social Media Multiplayer interface In depth customizable Avatar system New Camera movements and host banter makes the player feel like they are watching the show Chat with friends during gameplay In-Game Monetization Themed customizable Avatar packs that comes with 100 themed puzzles Buy power-ups to help you win
10 Wheel of fortune cubed Combine the rules of Wheel of Fortune with the cleverness of a Crossword Launch: April 2013 Platforms: ios Price Point: $0.99 with In-App purchase Target Audience: Casual/social gamers Key Features: Combines Wheel of Fortune with Crossword Puzzles Fun and addictive like Sudoku Play against your friends online, asynchronous, or live Have multiple games going on with different friends Play different modes solitaire, speed round, multiplayer In-Game Monetization: Additional Puzzles and Power Ups
11 Black Jack the knight Play Black Jack with Fantasy Role Playing twist in this game based on original IP developed in-house Launch: April 2013 Platforms: ios Price Point: $0.99 with In-App Purchases Target Audience: Card/Strategy gamers LIFE METER LIFE METER Key Features: Progression-based story mode for single players defend against an evil Joker who has captured all the Kings and Queens Travel through the world and fight enemies with easy to pick up and play Black Jack rules Customizable Player Avatars gives each individual a unique playing style Play against your friends through FB Connect with an asynchronous turn-based mode In-Game Monetization: In-game currency allows the player to purchase Gold in bulk to spend on virtual Items Virtual items include additional weapons, strength, power ups etc.
12 Sports jeopardy! Prove you are the ultimate sports expert in this special edition of America s Favorite Quiz Show Launch: TBD Platforms: TBD Price Point: TBD Target Audience: Male skew, Sports Fans Key Features: All the fun of Jeopardy! only focused on Sports Play with friends across multiple platforms Live or turn-based and will allow for single, multiplayer, and tournament modes For multiplayer, play against your friends online, asynchronous, or live. In-Game Monetization: Additional Puzzles based on specific sports, leagues, college sports, sports by decade, tournaments/events, sports movies/tv shows, Avatar Options based on teams, leagues, events
13 Appendix
14 Fy2013 fy2016 Q2 Reforecast & MRP financials Q2 Fcst FY14 Last MRP Variance FY15 Last MRP Variance FY16 REVENUE Wheel of Fortune $ 3,590 $ 3,100 $ 3,640 $ (540) $ 4,500 $ 4,060 $ 440 $ 4,300 Jeopardy! $ 660 $ 2,600 $ 1,560 $ 1,040 $ 1,800 $ 1,740 $ 60 $ 3,000 TBD Titles $ 250 $ 1,600 $ 1,600 $ (0) $ 3,100 $ 3,100 $ - $ 4,500 TOTAL REVENUE $ 4,500 $ 7,300 $ 6,800 $ 500 $ 9,400 $ 8,900 $ 500 $ 11,800 COST OF REVENUES Production & Content $ (1,071) $ (2,263) $ (1,434) $ (829) $ (3,251) $ (1,890) $ (1,361) $ (4,630) Testing $ (22) $ (21) $ (21) $ 0 $ (30) $ (21) $ (9) $ (40) License Fees $ (2,200) $ (2,400) $ (2,600) $ 200 $ (2,500) $ (3,000) $ 500 $ (2,500) TOTAL COST OF REVENUES $ (3,293) $ (4,684) $ (4,055) $ (629) $ (5,781) $ (4,911) $ (870) $ (7,170) OPERATING EXPENSES Hosting/ Bandwidth $ (61) $ (279) $ (200) $ (79) $ (289) $ (250) $ (39) $ (299) Data Management $ (90) $ (90) $ (113) $ 23 $ (90) $ (113) $ 23 $ (90) Sub-Total Technology $ (151) $ (369) $ (313) $ (56) $ (379) $ (363) $ (16) $ (389) Sales and Marketing $ (350) $ (799) $ (913) $ 113 $ (900) $ (1,196) $ 296 $ (1,200) General and Admin. $ (646) $ (947) $ (1,019) $ 72 $ (1,240) $ (1,330) $ 90 $ (1,542) TOTAL OP. EXPENSES $ (1,147) $ (2,115) $ (2,244) $ 129 $ (2,519) $ (2,889) $ 370 $ (3,130) OP. INCOME BEFORE CONT. $ 60 $ 500 $ 500 $ (0) $ 1,100 $ 1,100 $ 0 $ 1,500 EBIT (0) 1,100 1, ,500 Headcount Cashflow $ (400) $ (200) $ (200) $ (0) $ 500 $ 500 $ 0 $ 900
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