Impartner PRM is the world s #1 solution for managing partner relationships.

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1 Impartner PRM is the world s #1 solution for managing partner relationships. It is fully SaaS, cloud-enabled and multi-tenant. Easy to adopt, quick to deploy, simple to customize Impartner PRM is the foundation of your channel program. Impartner PRM provides an enterprise-class web application for managing all aspects of the partner lifecycle, from partner recruiting to cooperatively marketing and selling to performance managing. The portal is fully customizable with your company branding, or choose from multiple design layouts and add your logo and your content. With our highly engineered Velocity 3-step onboarding process we can have your Partner Portal up and running in as few as 30 days. Impartner PRM includes: A secure, mobile-responsive web application Robust partner recruiting and onboarding As much as 60% of your portal traffic will come from Keeping your partner community vibrant involves mobile devices. Give your partners the mobile experi- continually onboarding new partners with high poten- ence they deserve. Our PRM solution allows your tial, and offboarding non-productive partners. Our partners to submit deals, review leads, and track solution allows you to target and recruit the best partners marketing campaigns from their mobile device and even available. Make sure you land the RIGHT partner, not receive Push Notifications when a deal is approved. just ANY partner. Easy integration with your CRM Your existing CRM is the data repository, and remains Automated applicant approval routing and contract management the single interface your Channel Account Management Eliminate the time and labor intensive task of manually team use on a daily basis. We integrate with Sales- routing program applications for approval. Let our force.com, Microsoft Dynamics, Oracle Sales Cloud, and customizable workflows do it for you. Auto approve, any other commercially available CRM tools. Think of auto reject, or route applicants for approval based on PRM as a way to map your CRM to your channel model. region or any filter combination you can imagine. Ana- Leads, Opportunities, Campaigns and more are extend- lysts estimate that for every $1 spend on a commercially ed to take into account multiple tiers of indirect partners. available PRM tool, you will see a $10 reduction in manual labor costs.

2 page degree view of your company s sales pipeline Impartner PRM, with the optional Lead Management A powerful, built in, in-line WYSIWYG editor and Momentum Template Markup Language module, provides a full 360-degree view of your compa- Your channel management team can edit your portal ny s sales pipeline, including the revenue from both direct content quickly, simply, and safely. You select who you and indirect channels. From the comfort of the familiar want to assign Content Admin rights to, and they can CRM interface that your sales team is currently using, log in to the portal and edit content in place. Momentum you see full analytics of your pipeline with deals won and makes it simple to add content that only appears to lost (heaven forbid,) lead closure rates, program ROI and partners in the right tier, geography, revenue level, etc. A much more. great way to personalize the portal experience. Opportunity / Deal Registration functionality Impartner s powerful Channel Flow workflow engine Deal Registration is rated the #1 feature of Partner Portals by the majority of resellers. It can typically add as Your channel admin team can update your business much as 20 points of margin to deals generated by your processes and workflows in real time in response to the loyal partners, yet it costs you nothing. Impartner PRM changing needs of your business. Route your incoming makes it simple for partners to generate their own deals program applicants automagically, gaining regional and bring them to you for protection. Registering a deal approval prior to send to CFO. Craft a day means your partner has a set amount of time to close plan for new program members and guarantee that they the deal, or it becomes fair game for other partners. You stick to it. Assign your leads with a clock ticking if not can ensure that partners work hard to close their deals, followed up on quickly enough, they can be retired and but still keep your partner pool hungry for expiring reassigned. opportunities they can move in on. PARTNER LIFECYCLE MANAGEMENT Partner analytics and reporting See which partners are using your portal, what your most popular content is, how your marketing campaigns are performing, the total value of your outstanding leads and opportunities, and much more. of the partner life-cycle, from recruiting all the way through performance management. This set of powerful solutions brings the right partners into your program, ramps them quickly to revenue production, enables Partner and Content Migration Get your existing partners and all of your content into your new portal as quickly as possible using our them as a powerful amplification of your marketing reach, and facilitates a real-time interaction with partners to see who is producing top results and where perfor- white-glove Concierge Onboarding service. Partner Recruiting The toolset in Impartner PRM helps at each critical step mance improvements are needed. Rapid Onboarding Cooperative Marketing Revenue Ramp Performance Analytics THE IMPARTNER PRM LIFECYCLE To-Partner Marketing Day Workflows Campaign Marketplace Leads and Deal Flows Impartner Intelligence

3 page 3 The portal is fully customizable with your company brand- Or choose from multiple design layouts and add your logo ing, as these examples show: and your content. With our highly engineered Velocity 3-step onboarding process we can have your Partner Portal up and running in as few as 30 days. Preferences Wizard to set technical specs, design/layout, and Salesforce configuration Content Our simple template maps, page by page the content partners need to be successful Contacts Send us an Excel or.csv file with your partner info and we ll import it into the system Itʼs not 2010 any longer. THERE S NO EXCUSE FOR A BAD PARTNER EXPERIENCE! If you don t give your partners a perfectly personalized experience with your company, you can bet your competition will. And the Partner Portal is the front door to that relationship. Impartner PRM includes the tools necessary to personalize the experience partners have with your company: Our powerful CMS for editing your content Momentum Template Markup Language for personalizing the partner experience Channel Flow for workflow customization Impartner PRM is the only Partner Management tool on the Salesforce.com AppExchange. The time and effort that goes into getting listed on the AppExchange is daunting. It requires rigorous security testing, very in-depth testing of interoperability with both standard and custom objects already in the AppExchange (or installed in your environment,) and it requires a true multi-tenant architecture. Our competitors typically fail on all three of these areas. The AppExchange stamp of approval is proof to our customers that we have passed these exacting test protocols. Read our Reviews online. It gives customers a sense of reassurance that we will interoperate smoothly with their existing SF environment. Multi-Tenant vs. Single-Tenant Impartner's architecture is the most flexible in the PRM industry. Like Salesforce, Oracle and other top SaaS companies, Impartner uses multi-tenant technology to ensure ALL customers INSTANTLY get critical security patches and product upgrades. However, unlike other PRM vendors, Impartner also incorporates single-tenant functionality in the partner facing portal, making it possible to customize updates for users with sophisticated vendor networks. This blend means we offer the best of both worlds, making our solution the most flexible in the PRM industry.

4 page 4 Our Unique Hybrid Tenancy Model Return on Investment Industry Analyst group Frost & Sullivan estimates that companies who adopt commercially available PRM software (like ours!) generate an average of $8m - $9m incremental revenue in the first year alone. This has certainly proven to be the case at several of our customers, one in particular saw a 90% increase in channel revenue in the first year and 120% by the end of the second. Where does this return come from? Cost Savings. Forrester Research reports that for every $1 spent on a commercial PRM solution, companies will save $10 of manual labor costs. No more time spent managing your partner channel with and spreadsheets. Increased (and better qualified) Partner Applications. CRN reports that 86% of channel partners choose their vendors based on the portal experience. Put out an excellent welcome mat and you will naturally attract more and better partners. Increased partner engagement. Signing up new partners is only the first step. You need them to actively engage with you, and a good portal experience is the key. Allowing partners to register their deals with you means higher margin for them. Pushing qualified leads through your portal to your partners makes your portal the watering hole for your channel. WHAT OUR CUSTOMERS HAVE TO SAY? Impartner's PRM solutions are trusted by some of the world's largest companies with some of the most complex partner networks and who handle and protect some of the world's most sensitive data. Impartner PRM is proven, with just under 2 million partners logging in through our portals regularly. Read what they have to say: It was so good for us to be able to have Impartner take care of the operational basics of our partnering so we could get on with our true business of growing and scaling Ed McGarr, Workfront Director of Partnerships and Alliances

5 page 5 The choice of Impartner and implementation of the company's PRM solution was easy it was like flipping on a switch. It was basically worry free, and we were up and running in about a month. They really spent the time to understand our goals and the experience we wanted to deliver to our channel partners. Sherman Tam, Tegile Director of Channel Marketing We ultimately turned to Impartner's turnkey PRM solution. The implementation process was seamless, and in just a few months, versus years, we were up and running with no disruption to our partner ecosystem. Chris Rallo, Rackspace Director of Global Partner Program and Strategy If I have any regrets, it is that we didn't implement the solution sooner. The operations team is happy, the product marketing team is happy, the sales team is happy, and I have positive quotes from partners about using the portal and the locator. Impartner was the perfect choice for us in that we're in this together. Armando Valim, National Instruments Director of Global Partner Program About Impartner With nearly two decades of experience in accelerating indirect sales, Impartner delivers the industry s most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The largest pure-play PRM vendor in the world, Impartner provides the industry s only out-of-the-box solution that can deploy an enterprise-class Partner Portal in as few as 30 days, using the company s highly engineered, multi-award winning, three-step Velocity onboarding process.

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