The Marketing Transformation Imperative

Size: px
Start display at page:

Download "The Marketing Transformation Imperative"

Transcription

1 1 The Marketing Transformation Imperative How to Win in the Face of Digital Disruption: The Importance of CMO-CIO Collaboration Jennifer Lacks Kaplan CP Marketing and Digital Transformation Deloitte Mike Macrie Chief Information Officer (CIO) Land O Lakes October 27, 2015

2 Deloitte Consulting Point of View on Consumer Products Marketing Transformation Marketing has grown increasingly complex Commerce Landscape Marketing Technology Landscape Sources: 1. Luma Scapes from Luma Partners Content Marketing Landscape

3 posing new challenges to today s Consumer Products marketing leaders HOW TO ENGAGE CONSUMERS IN TODAY S WORLD? HOW TO DELIVER MULTI CHANNEL STRATEGY & EXECUTION? HOW TO MONITOR AND IMPROVE GROWTH & PERFORMANCE? Big data and analytics for insight Digital /social capability acceleration and integration Always on content Social / immersive/advocacy marketing Targeting / personalization Paid /owned / earned media model Mobile / device transformation Scalability and optimization (products/ brands/ markets) Optimized portfolio /brand/ product multi channel execution M/ e-commerce platforms Integrated omni consumer experience New business models / innovation, device driven transformation Ecosystem partnerships Agility and faster speed to market Enablers Marketing spend effectiveness Commercial investment allocation Metrics / KPIs Reporting visualization & dashboards Automated measurement and reporting, real time responsiveness WHAT PLATFORMS /TECHNOLOGY INTEGRATION? WHAT DATA? WHAT TALENT? WHAT ORGANIZATION? Integration across brands /markets Intuitive social and mobile enterprise Single brand /enterprise view DMP / DMP platforms Roles, responsibilities and skill sets Decision rights /KPIs Operating model and structure Digital integration

4 New ways of Winning Consume r Journey Engagement & Experience Connectivity & Relationships Data & Analytics Targeted, personalized / in-context Analytics driven insight generation New content forms and delivery platforms Social and immersive marketing, new media model Experiential engagement Connectivity across all journey touchpoints Social/community participation Orchestrated omni experience New devices to transform consumer experience New ways to gather, understand and use insights Big data /analytics drive targeting and relationship mgmt Real time insight & performance management Predictive and business outcome focused Platforms & Ecosystems From campaigns to platforms New front end technologies Innovation, ecosystem partnership model Front end integration with back end infrastructure

5 New ways of Working DATA Global system of record Single view of the customer across all channels Managed analytics ORGANIZATION Omni-channel user experience design Customer-centric operating structure Agile methodology TECHNOLOGIES Services Oriented Architecture Responsive Web Design Digital Asset Management tool Mobile first mentality TALENT Omni-channel metric alignment Innovation incentives Digital portfolio managers

6 Leading marketing organizations are transforming CHARACTERISTICS OF LEADING MARKETING ORGANIZATIONS Immensely Disruptive Consumer Centric Continuously Innovating Data Driven Globally Relevant Agile Democratizing information Ecosystem / Partnerships Constantly morphing teams Shifting / Non-traditional stakeholders Imperfect solutions Shifting decision requirements and decision rights Open talent sourcing needs Rapid real life testing of strategic choices Faster decision needs and approvals Flattening hierarchy Iterative and fast customer feedback loop Source: Building your digital DNA Deloitte Digital, Deloitte Research

7 Successful marketing transformation requires greater Marketing & IT partnership 1.A mutual understanding of evolving roles. Begins with the leadership team recognizing their evolving roles 2.Focus on customer centricity. Putting the consumer and consumer experience at the core of decision making 3.Expanded /new governance and shared KPIs. For example, governance to balance marketing s need for speed with IT s need for compliance, security, privacy and integration 4.Development of cross functional teams. Working together to bridge silos and develop new skills real time

8 Today s Discussion: How are CMOs and CIOs proactively driving a shared vision and greater collaboration, changing the way the organization works together to deliver winning marketing and channel execution?

9

POWER YOUR DIGITAL JOURNEY TO GREAT

POWER YOUR DIGITAL JOURNEY TO GREAT www.hcltech.com HCL S DIGITAL AND ANALYTICS SERVICES POWER YOUR DIGITAL JOURNEY TO GREAT WX-3063 WHAT DOES DIGITAL MEAN TO YOU Is Digital a great website or an engaging App? Or is it a powerful, modular

More information

DIGITAL EXPERIENCE PLATFORM SERVICES THAT POWER YOUR JOURNEY TO GREAT

DIGITAL EXPERIENCE PLATFORM SERVICES THAT POWER YOUR JOURNEY TO GREAT www.hcltech.com DIGITAL EXPERIENCE PLATFORM SERVICES THAT POWER YOUR JOURNEY TO GREAT HCL s Digital Marketing solution for the CPG Industry CMO Perspective CPG INDUSTRY - A QUICK VIEW OF DIGITALIZATION

More information

The Insight Driven Organization

The Insight Driven Organization The Insight Driven Organization Deloitte Best Managed Symposium April 12, 2016 Deloitte LLP and affiliated entities An organization which embeds analysis, data and reasoning into all their decision making

More information

CMO Challenges Today: How Are They Reacting?

CMO Challenges Today: How Are They Reacting? DIGITAL MARKETING Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI.

More information

Closed-loop Performance Management

Closed-loop Performance Management Closed-loop Performance Management for Downstream Operations Management Schneider Electric s enables companies to drive greater collaboration and operational efficiency, enabling better operations insights

More information

Transforming OSS & BSS to transition to a full Digital Service Provider

Transforming OSS & BSS to transition to a full Digital Service Provider Transforming OSS & BSS to transition to a full Digital Service Provider Ida La Spisa, Head of PA DBS, Ericsson & Katarina Sekeljic, Head of IT & Business Transformation, Telekom Austria Group 2017 TM Forum

More information

Deloitte Shared Services Conference 2018 Extended lab 4: Internal controls managing risk in the age of digitalisation Ani Sen Gupta and Edward

Deloitte Shared Services Conference 2018 Extended lab 4: Internal controls managing risk in the age of digitalisation Ani Sen Gupta and Edward Deloitte Shared Services Conference 2018 Extended lab 4: Internal controls managing risk in the age of digitalisation Ani Sen Gupta and Edward Litchfield, Deloitte Industry context and direction of travel

More information

the New Competitive Equation

the New Competitive Equation M a k i n g C u s t o m e r Va l u e C r e a t i o n the New Competitive Equation February 2017 Market Research This presentation explores background research on the Omni-Channel as it relates to the telco

More information

Brand Knowledge & Advocacy: Understanding the brand s essence, values and vision to build advocacy among stakeholders

Brand Knowledge & Advocacy: Understanding the brand s essence, values and vision to build advocacy among stakeholders Consumer Insight & Empathy: Developing an understanding of consumers behaviors and underlying motivation Brand Knowledge & Advocacy: Understanding the brand s essence, values and vision to build advocacy

More information

Investor Day Client-driven market approach. Doug McCuaig, EVP, Global Client Transformation Services. CGI Group Inc.

Investor Day Client-driven market approach. Doug McCuaig, EVP, Global Client Transformation Services. CGI Group Inc. Investor Day 2016 Client-driven market approach Doug McCuaig, EVP, Global Client Transformation Services CGI Group Inc. CGI s go to market strategy is client-centric Listening to our clients We listen

More information

THE BUILDING BLOCKS OF PERSONALIZATION

THE BUILDING BLOCKS OF PERSONALIZATION THE BUILDING BLOCKS OF PERSONALIZATION By Stefano Fanfarillo, Nicolas De Bellefonds, David Ratajczak, and Mark Abraham We live in the age of the consumer. Consumers willingly share their information in

More information

Consumerizing Service Delivery: Breaking Down Organizational Silos to Deliver Services to a Global, Mobile Workforce

Consumerizing Service Delivery: Breaking Down Organizational Silos to Deliver Services to a Global, Mobile Workforce Consumerizing Service Delivery: Breaking Down Organizational Silos to Deliver Services to a Global, Mobile Workforce KAREN ODEGAARD SENIOR MANAGER, Cloud Advisory ACCENTURE S SERVICE LANDSCAPE ACCENTURE

More information

Harnessing technology. Delivering change. Accenture Public Service Technology Consulting

Harnessing technology. Delivering change. Accenture Public Service Technology Consulting Harnessing technology. Delivering change. Accenture Public Service Technology Consulting The role of the public service technology organization is evolving rapidly. IT was once a cost center isolated from

More information

Inside magazine issue 15 Part 01 - New strategies. 24 h

Inside magazine issue 15 Part 01 - New strategies. 24 h 24 h 22 How to integrate Customer Experience into a real Business Case Ronan Vander Elst Partner Deloitte Digital Nicolas Vauclin Manager Deloitte Digital In today s increasingly customer-centric world,

More information

Unlocking the Value of the Adobe + Microsoft Partnership All Rights Reserved.

Unlocking the Value of the Adobe + Microsoft Partnership All Rights Reserved. Unlocking the Value of the Adobe + Microsoft Partnership Changing the world through DIGITAL EXPERIENCES 2 EXPERIENCES MATTER MORE THAN EVER MAKE EXPERIENCE YOUR BUSINESS BACK OFFICE WAVE owner CTO / CIO

More information

Region of Peel Digital Strategy

Region of Peel Digital Strategy Region of Peel Digital Strategy 1 2 The Digital Strategy The Digital Strategy defines a shared digital mandate and strategic roadmap for the Region of Peel to meet the growing needs of its residents, employees

More information

Accenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud

Accenture Customer Engagement. A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on Adobe Marketing Cloud Accenture Customer Engagement A Comprehensive Digital Marketing Managed Service Built on the

More information

Identifying Your Next Big Thing Marketing Panel

Identifying Your Next Big Thing Marketing Panel Identifying Your Next Big Thing Marketing Panel Ken Wong Distinguished Professor of Marketing Smith School of Business at Queen s University Jennifer T. Lee Partner, National Retail Practice Leader Deloitte

More information

Utilizing Goal-Question-Metric (GQM) to Build Out Business Intelligence for the Enterprise

Utilizing Goal-Question-Metric (GQM) to Build Out Business Intelligence for the Enterprise Utilizing Goal-Question-Metric (GQM) to Build Out Business Intelligence for the Enterprise Presenters: Joe Costanzo, Chief Technology Officer Mike Crooks, Executive Advisor & Sr. Consultant Zencos Consulting

More information

The Robots Are Rising

The Robots Are Rising The Robots Are Rising Implementing Intelligent Automation in the Organization Building Business Capabilities, Orlando, Florida 9. November, 2017 KPMG Digital Intelligent Automation as part of Digital Operations

More information

Transforming Insurance in an Era of Disruption Insight 2018

Transforming Insurance in an Era of Disruption Insight 2018 Transforming Insurance in an Era of Disruption Insight 2018 Asle Kjetil Bratteli VP Executive Programs, Nordics Digital business The creation of new business designs by blurring the digital and physical

More information

Pieter Vorster Chief Analytics Officer. BIG data. & insights. analytics

Pieter Vorster Chief Analytics Officer. BIG data. & insights. analytics Pieter Vorster Chief Analytics Officer BIG data analytics & insights 1 English language 296,000,000 results (0.70 seconds) BIG data 283,000,000 results (0.48 seconds) BMW 209,000,000 results (0.69 seconds)

More information

Digital Transformation and Partner Networks. Discussion August 2015

Digital Transformation and Partner Networks. Discussion August 2015 Digital Transformation and Partner Networks Discussion August 2015 Contents Welcome Digital Transformation & New Partner Dynamics Partner Network Evolution Designing for The New Digital Model - Programs

More information

Our Corporate Strategy Information & Intelligence

Our Corporate Strategy Information & Intelligence Our Corporate Strategy Information & Intelligence May 2016 UNCLASSIFIED Information & Intelligence: Executive Summary What is our strategic approach for information & intelligence? Our decisions and actions

More information

SUPPLY CHAIN TRANSFORMATION FOR THE INTELLIGENT ENTERPRISE: Driving New Growth

SUPPLY CHAIN TRANSFORMATION FOR THE INTELLIGENT ENTERPRISE: Driving New Growth SUPPLY CHAIN TRANSFORMATION FOR THE INTELLIGENT ENTERPRISE: Driving New Growth 1 Over the past few years, the supply chain for every business has become exponentially more complex. There are multiple causes.

More information

If you knew what your customers wanted, could you make their dreams come true?

If you knew what your customers wanted, could you make their dreams come true? If you knew what your customers wanted, could you make their dreams come true? Agile Business Customer 2 If you knew what your customers wanted, could you make their dreams come true? 1. Executive summary

More information

AEC Reimagined. Avanade Digital Connected Services with Microsoft Dynamics 365. For Architecture, Engineering and Construction Firms

AEC Reimagined. Avanade Digital Connected Services with Microsoft Dynamics 365. For Architecture, Engineering and Construction Firms AEC Reimagined Avanade Digital Connected Services with Microsoft Dynamics 365 For Architecture, Engineering and Construction Firms Everything is new Digital transformation is changing the AEC industry.

More information

FUJITSU Transformational Application Managed Services

FUJITSU Transformational Application Managed Services FUJITSU Application Managed Services Going digital What does it mean for Applications Management? Most public and private sector enterprises recognize that going digital will drive business agility and

More information

Operational Excellence in Healthcare. Creating a Culture of High Reliability: Management System Fundamentals

Operational Excellence in Healthcare. Creating a Culture of High Reliability: Management System Fundamentals Operational Excellence in Healthcare Creating a Culture of High Reliability: Management System Fundamentals OUR VIEW Set, Met, Reinforced The Key to Experience Management We believe that your brand, operations

More information

The Digital Maturity Model & Metrics Accelerating Digital Transformation

The Digital Maturity Model & Metrics Accelerating Digital Transformation White Paper The Digital Maturity Model & Metrics Accelerating Digital Transformation Prepared by Sandra O'Boyle Senior Analyst, Heavy Reading www.heavyreading.com on behalf of www.huawei.com October 2016

More information

An HR Professional s Guide to Selecting an Organizational Design Solution

An HR Professional s Guide to Selecting an Organizational Design Solution GUIDE An HR Professional s Guide to Selecting an Organizational Design Solution 7 KEY FEATURES AND CAPABILITIES TO ENSURE SUCCESS nakisa.com Table of Contents Riding the Digital Transformation Wave 4 Key

More information

IT Strategic Plan

IT Strategic Plan IT Strategic Plan 2017-2025 Condensed version Anthony Molinia, CIO IT Services, Resources Division IT Strategy on a page NeW Futures Strategic Plan Technology Horizons Client Centricity Omni-Modal IT IT

More information

Productivity Management INTELLIGENT COLLABORATION SOLUTION

Productivity Management INTELLIGENT COLLABORATION SOLUTION Productivity Management INTELLIGENT COLLABORATION SOLUTION Why Productivity Management? Organizations are now challenged with delivering consistent customer experiences across all teams and channels, despite

More information

Be a Hero in Boom Times Not Just in Bust Times

Be a Hero in Boom Times Not Just in Bust Times Be a Hero in Boom Times Not Just in Bust Times BE A HERO IN BOOM TIMES NOT JUST IN BUST TIMES Patrick Connaughton Research Director, The Hackett Group The Hackett Group The Evolving Business Environment

More information

Information and Communication Technologies Strategic Plan 2016/ /20

Information and Communication Technologies Strategic Plan 2016/ /20 Information and Communication Technologies Strategic Plan 2016/17 2019/20 Foreword Mike Russell Chief Information Officer We must continue providing the infrastructure and vital support systems to keep

More information

Gain strategic insight into business services to help optimize IT.

Gain strategic insight into business services to help optimize IT. Closed-loop measurement and control solutions To support your IT objectives Gain strategic insight into business services to help optimize IT. Highlights Gain insight and visibility across the IT project

More information

LEAN ENTERPRISE TRANSFORMATION

LEAN ENTERPRISE TRANSFORMATION LEAN ENTERPRISE TRANSFORMATION SONJA KRESOJEVIC @SONJAK18 @MYSPINNAKERCO SPINNAKER SONJA KRESOJEVIC Co-founder of Spinnaker, NY based consultancy focused on enterprise transformation. Senior executive

More information

Planview Enterprise One

Planview Enterprise One Data sheet Planview Enterprise One Accelerate strategic execution enterprise-wide across all work and resources Savvy business leaders aspire to confidently drive change that advances their strategic objectives,

More information

INTELLIGENT DIGITAL AUTOMATION PLATFORM

INTELLIGENT DIGITAL AUTOMATION PLATFORM A I INTELLIGENT DIGITAL AUTOMATION PLATFORM Gaining competitive advantage through digital transformation of your business processes Sponsored by 1 Introduction Today, every business faces the threat of

More information

KNOWLEDGE BRIEF. Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market

KNOWLEDGE BRIEF. Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market KNOWLEDGE BRIEF Intershop Communications is Recognized as the 2017 Company of the Year in the Global Digital Commerce Platforms Market KNOWLEDGE BRIEF BY Intershop Communications is Recognized as the 2017

More information

SAP Hybris Marketing Engage in Context to Drive Conversion and Loyalty. SAP Forum für Customer Engagement & Commerce

SAP Hybris Marketing Engage in Context to Drive Conversion and Loyalty. SAP Forum für Customer Engagement & Commerce SAP Hybris Marketing Engage in Context to Drive Conversion and Loyalty [@thomas_ruhl] SAP Forum für Customer Engagement & Commerce INCREASING CUSTOMER EXPECTATIONS Relevant Customer Engagements Ultra Personal

More information

Aprimo Marketing Productivity

Aprimo Marketing Productivity Aprimo Marketing Productivity Why Marketing Productivity? Marketers today face many challenges: they must deliver more personalized experiences across more channels than ever before. While marketing budgets

More information

DIGITAL CASE STUDIES

DIGITAL CASE STUDIES DIGITAL CASE STUDIES 1 Digital Banking with an Internet-Only Bank Digital banking is at a tipping point, our clients are looking for support to create new digitally disruptive services while complying

More information

Session Title. Consumer Behavior & Expectations: Insights From the 2014 IBM Business Value Global Consumer Study

Session Title. Consumer Behavior & Expectations: Insights From the 2014 IBM Business Value Global Consumer Study Retail Recommended s The following sessions have content that is especially relevant for those in the retail industry. They are not intended to be full agendas you will no doubt find other sessionss worthwhile,

More information

Next Generation Digital Sriram Jayaraman

Next Generation Digital Sriram Jayaraman Next Generation Digital Sriram Jayaraman Digital is Business Clients are becoming clearer on their Digital priorities Shaping innovative business models and partnerships Creating digital customer experiences

More information

4/26. Analytics Strategy

4/26. Analytics Strategy 1/26 Qlik Advisory As a part of Qlik Consulting, Qlik Advisory works with Customers to assist in shaping strategic elements related to analytics to ensure adoption and success throughout their analytics

More information

The Australian CFO Forum 2014 White Paper

The Australian CFO Forum 2014 White Paper The Australian CFO Forum 2014 White Paper From Gatekeeper to Strategist: The evolving role of the Australian CFO as an enabler of transformation Produced by: Key findings from the Australian CFO Forum

More information

McGill ITS Strategic Plan

McGill ITS Strategic Plan McGill Strategic Plan Context: Our 5 Year Roadmap Approved in April 205 Focuses on improvements to the following areas Teaching and Learning Research Student systems Campus Administration Must be cyclically

More information

Driving Business Agility the Product Way

Driving Business Agility the Product Way Driving Business Agility the Product Way The New World of Business Agility Asymmetric competition is disrupting industries at an unprecedented rate. Born digitals like Amazon and Alibaba continually deliver

More information

The Economics of Sales/Marketing/Product Alignment. Jesse Mendelson Service Director SiriusDecisions

The Economics of Sales/Marketing/Product Alignment. Jesse Mendelson Service Director SiriusDecisions The Economics of Sales/Marketing/Product Jesse Mendelson Service Director SiriusDecisions Our Business Advisory Advisory Designed for executives and teams to help define strategy and support the execution

More information

Integrated Business Planning plus Your journey towards digital end-to-end planning

Integrated Business Planning plus Your journey towards digital end-to-end planning Integrated Business Planning plus Your journey towards digital end-to-end planning Integrated Business Planning plus Your journey towards digital end-to-end planning New challenges in the market 04 From

More information

Digital Transformation: Innovate, Integrate and Incorporate. Emilie Ditton Research Director, WW Mining and Asia Pacific Energy Insights

Digital Transformation: Innovate, Integrate and Incorporate. Emilie Ditton Research Director, WW Mining and Asia Pacific Energy Insights Digital Transformation: Innovate, Integrate and Incorporate Emilie Ditton Research Director, WW Mining and Asia Pacific Energy Insights 3 rd platform has gone mainstream in ICT marketplace Source: IDC

More information

The Journey to Agility

The Journey to Agility 2016 Kellogg Marketing Leadership Summit The Journey to Agility MOHAN SAWHNEY mohans@kellogg.northwestern.edu 2016 Mohan Sawhney Agenda The Need for Agility Principles of Agile Marketing Developing Agile

More information

PERSONALIZED (AND FUN!) CUSTOMER EXPERIENCE MANAGEMENT

PERSONALIZED (AND FUN!) CUSTOMER EXPERIENCE MANAGEMENT PERSONALIZED (AND FUN!) CUSTOMER EXPERIENCE MANAGEMENT David Solana Co-Founder & CMO dsolana@opinator.com CHALLENGE: COMPANIES ARE STRUGGLING TO BUILD EFFECTIVE AND RELEVANT INTERACTIONS WITH CONSUMERS

More information

INFORMATION TECHNOLOGY SERVICES. KEY PRIORITIES for CSU Information Technology In support of Graduation Initiative 2025

INFORMATION TECHNOLOGY SERVICES. KEY PRIORITIES for CSU Information Technology In support of Graduation Initiative 2025 INFORMATION TECHNOLOGY SERVICES KEY PRIORITIES for CSU Information Technology In support of Graduation Initiative 2025 September 2017 INTRODUCTION The California State University recently embarked on the

More information

Business Transformation of Back Office Functions Ben Paul PricewaterhouseCoopers UK

Business Transformation of Back Office Functions Ben Paul PricewaterhouseCoopers UK Business Transformation of Back Office Functions Ben Paul PricewaterhouseCoopers UK INTRODUCTION BEN PAUL Airline experience in Middle East, Africa, US & Europe Global Transformation Director Ben Paul

More information

Wipro Limited. July September Presentation to Investors 2014 WIPRO LTD

Wipro Limited. July September Presentation to Investors 2014 WIPRO LTD Wipro Limited July September 2014 Presentation to Investors 1 Safe Harbor This presentation may contain certain forward looking statements, which involve a number of risks, uncertainties and other factors

More information

IT Business Management Driving Cost Transparency, Value and IT Transformation

IT Business Management Driving Cost Transparency, Value and IT Transformation IT Business Management Driving Cost Transparency, Value and IT Transformation Consulting Technology Outsourcing Cloud services are maturing and ushering in a new era of IT service delivery models. This

More information

At the Heart of Business-IT Convergence

At the Heart of Business-IT Convergence www.niit-tech.com At the Heart of Business-IT Convergence Business View of IT: Maximizing Value from Your IT Investments In today s hyper-competitive and fast-changing marketplace, enterprises must pursue

More information

Digital Strategy. Presentation to Library Board. Alex Hocevar January 2017

Digital Strategy. Presentation to Library Board. Alex Hocevar January 2017 Digital Strategy Presentation to Library Board Alex Hocevar January 2017 1 Current Digital Environment at TPL Toronto Public Library is a $200 million organization with over 2,000 employees and serves

More information

Unify Your Content Supply Chain

Unify Your Content Supply Chain Unify Your Content Supply Chain SDL Tridion DX Your Content, Your Company, Your Brand Content is the foundation of your customers digital experience, at every touchpoint and every stage of their journey.

More information

Integrated Business Planning. Key insights and your way to start

Integrated Business Planning. Key insights and your way to start Integrated Business Planning Key insights and your way to start Market leading companies use innovative cloud-based, real-time planning solutions to outrace competitors Companies today face the tremendous

More information

Government Business Intelligence

Government Business Intelligence TOP SEVEN Government Business Intelligence TRENDS FOR 2017 Top 7 Business Intelligence Trends for Government for 2017 In 2016, a wave of self-service analytics swept across the enterprise. Governments

More information

How digital marketing operations can transform business

How digital marketing operations can transform business David Edelman and Jason Heller How digital marketing operations can transform business McKinsey Digital July 2015 Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations

More information

Tieto Digitalization Journey. Your journey into the heart of digital

Tieto Digitalization Journey. Your journey into the heart of digital Tieto Digitalization Journey Your journey into the heart of digital Welcome Tieto aims to become customers first choice for business renewal as the leading Nordic software and Services Company. Digitalization

More information

Microsoft Digital Transformation Study In partnership with IDC Asia/Pacific

Microsoft Digital Transformation Study In partnership with IDC Asia/Pacific Microsoft Digital Study 2018 In partnership with IDC Asia/Pacific How is an organization being digitally transformed? How is an organization business model being digitally transformed? DIGITAL TRANSFORMATION

More information

Digital transformation separating myths from reality

Digital transformation separating myths from reality Digital transformation separating myths from reality Steven Spittaels June 2017 REINVENTING YOUR BUSINESS TOGETHER BIG DATA ANALYTICS INNOVATION Digital transformation is hard The goalposts keep moving,

More information

Report to: General Committee Report Date: October 23, Digital Markham Strategy Detailed Implementation Plan and Funding Strategy

Report to: General Committee Report Date: October 23, Digital Markham Strategy Detailed Implementation Plan and Funding Strategy SUBJECT: Digital Markham Strategy Detailed Implementation Plan and Funding Strategy PREPARED BY: Nasir Kenea, CIO, Ext. 4733 RECOMMENDATION: 1) THAT the report entitled Digital Markham Strategy Detailed

More information

Reimagining IT: Leading technology organizations into the future The Dbriefs Technology Executives series

Reimagining IT: Leading technology organizations into the future The Dbriefs Technology Executives series Reimagining IT: Leading technology organizations into the future The Dbriefs Technology Executives series Anthony Stephan, Principal, Deloitte Consulting LLP Chris Garibaldi, Principal, Deloitte Consulting

More information

SOLVAY ON A DIGITAL JOURNEY

SOLVAY ON A DIGITAL JOURNEY SOLVAY ON A DIGITAL JOURNEY TrustedFamily MES Digital Transformation @Solvay Plant of the future Customer centricity through Digital HR move to Employee experience Florence Henriet Digital@Solvay Project

More information

Integrate, Optimize, Orchestrate, and Unify One Digital Ecosystem Throughout the Enterprise

Integrate, Optimize, Orchestrate, and Unify One Digital Ecosystem Throughout the Enterprise Integrate, Optimize, Orchestrate, and Unify One Digital Ecosystem Throughout the Enterprise A one-stop-shop for strategy, digital processes, design, and technology Technology is empowering the enterprise

More information

ACCELERATE TO THE NEW ACCELERATING BIG DATA ADOPTION

ACCELERATE TO THE NEW ACCELERATING BIG DATA ADOPTION ACCELERATE TO THE NEW ACCELERATING BIG DATA ADOPTION IT S NO LONGER ENOUGH TO BUILD IT AND RELY ON THE PROMISE OF BIG DATA FOR USERS TO COME YOU MUST ACTIVELY DRIVE USER ADOPTION TO SUCCEED WITH YOUR BIG

More information

CONNECTED MANUFACTURING. INVENT A BETTER FUTURE Digital Transformation for Manufacturing

CONNECTED MANUFACTURING. INVENT A BETTER FUTURE Digital Transformation for Manufacturing CONNECTED MANUFACTURING INVENT A BETTER FUTURE Digital Transformation for CONNECTED MANUFACTURING Manufacturers are under pressure to optimize processes, streamline supply chains and improve the customer

More information

Intelligent enterprise - Nordic user group SAP S/4HANA Finance PUBLIC

Intelligent enterprise - Nordic user group SAP S/4HANA Finance PUBLIC Intelligent enterprise - Nordic user group Finance PUBLIC Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation

More information

CONNECTED MANUFACTURING. INVENT A BETTER FUTURE Digital Transformation for Manufacturing

CONNECTED MANUFACTURING. INVENT A BETTER FUTURE Digital Transformation for Manufacturing CONNECTED MANUFACTURING INVENT A BETTER FUTURE Digital Transformation for CONNECTED MANUFACTURING Manufacturers are under pressure to optimize processes, streamline supply chains and improve the customer

More information

Catalyst 2018 Digital Organization & Culture Transformation TM Forum, Detecon International GmbH, Concentra Consulting Limited, The GC Index 1

Catalyst 2018 Digital Organization & Culture Transformation TM Forum, Detecon International GmbH, Concentra Consulting Limited, The GC Index 1 Catalyst 2018 Digital Organization & Culture Transformation 2018 TM Forum, Detecon International GmbH, Concentra Consulting Limited, The GC Index 1 Agenda 01 Digital Challenge 02 Catalyst Setup 03 T-Systems

More information

Internal Audit of the Future Evolution of Internal Audit Due to Digitisation. Cheryl Khor Asia Pacific Operational Risk Leader Deloitte

Internal Audit of the Future Evolution of Internal Audit Due to Digitisation. Cheryl Khor Asia Pacific Operational Risk Leader Deloitte Internal Audit of the Future Evolution of Internal Audit Due to Digitisation Cheryl Khor Asia Pacific Operational Risk Leader Deloitte The Age of Disruption and Digitalisation 2 Business Leaders are increasingly

More information

Capgemini and Pegasystems - Driving Unique Business Value. Connecting customer journeys with smart processes and decision automation

Capgemini and Pegasystems - Driving Unique Business Value. Connecting customer journeys with smart processes and decision automation Capgemini and Pegasystems - Driving Unique Business Value Connecting customer journeys with smart processes and decision automation 2 Understanding company challenges and goals, as well as a customers

More information

NSW DIGITAL GOVERNMENT STRATEGY. digital nsw DRIVING WHOLE OF GOVERNMENT DIGITAL TRANSFORMATION DESIGNING IN OUR NSW DIGITAL FUTURE

NSW DIGITAL GOVERNMENT STRATEGY. digital nsw DRIVING WHOLE OF GOVERNMENT DIGITAL TRANSFORMATION DESIGNING IN OUR NSW DIGITAL FUTURE NSW DIGITAL GOVERNMENT STRATEGY digital nsw DRIVING WHOLE OF GOVERNMENT DIGITAL TRANSFORMATION DESIGNING IN OUR NSW DIGITAL FUTURE CONTENTS 1 MINISTER S FOREWORD 2 TRANSFORMATION IMPERATIVE 3 ROAD MAP

More information

Accenture and Adobe: Delivering Digital Experiences Together

Accenture and Adobe: Delivering Digital Experiences Together Accenture and Adobe: Delivering Digital Experiences Together Connect data, content and analytics to power customer experience. With so much crosstalk in today s global, digitally driven marketplace, it

More information

To win over grocery shoppers, rethink your technology and embrace a unified commerce approach

To win over grocery shoppers, rethink your technology and embrace a unified commerce approach A white paper by PCMS, a proven global provider of grocery commerce solutions Winter 2017 To win over grocery shoppers, rethink your technology and embrace a unified commerce approach Winter 2017 Introduction

More information

THE DIGITAL REINVENTION OF INDUSTRY. Ben Salama Industry 4.0 Summit 28 February, 2018

THE DIGITAL REINVENTION OF INDUSTRY. Ben Salama Industry 4.0 Summit 28 February, 2018 THE DIGITAL REINVENTION OF INDUSTRY Ben Salama Industry 4.0 Summit 28 February, 2018 INDUSTRIAL LEADERS ARE BEING CHALLENGED CEO Our core business is no longer delivering the expected growth, others are

More information

Dawn of the DX Economy New Rules, Roles and Requirements. Paris, France

Dawn of the DX Economy New Rules, Roles and Requirements. Paris, France Dawn of the DX Economy New Rules, Roles and Requirements May 2017 Paris, France Business Industry Environment Why it s different this time. The Road Ahead? Economic Stagnation Productivity Challenges Emerging

More information

Agile CIO Operating Model

Agile CIO Operating Model Technology Agile CIO Operating Model Next Generation CIO Event GTEC 2013 What it means to be a CIO Complex supply chain Citizen expectations Changing role levels Legacy systems Disruptive technologies

More information

ERPs and Enabling Technologies. July 2018

ERPs and Enabling Technologies. July 2018 ERPs and Enabling Technologies July 2018 Introduction Matt Stallard Director Email: mstallard@deloitte.co.uk 2 Agenda Next generation of ERPs Enabling technologies Why data is key What skills are required

More information

ENABLING THE BUSINESS WITH SOCIAL RELATIONSHIP PLATFORMS

ENABLING THE BUSINESS WITH SOCIAL RELATIONSHIP PLATFORMS W H I T E PA P E R ENABLING THE BUSINESS WITH SOCIAL RELATIONSHIP PLATFORMS AN EASY WIN FOR STRATEGIC CIOs THE ROLE OF THE IT LEADER IS CHANGING. CIOs must shift their focus from keeping the lights on

More information

The power of the moment. Great CX starts by putting your business before your customer.

The power of the moment. Great CX starts by putting your business before your customer. The power of the moment Great CX starts by putting your business before your customer. 1 What does Axim do? We operationalize customer experience Contents What does Axim do? 2 The business of 3 customer

More information

OUR BRANDS MEET ALL YOUR DESIRES. Erwan VEZIN VP of Enterprise Architecture. ACCORHOTELS//Overview

OUR BRANDS MEET ALL YOUR DESIRES. Erwan VEZIN VP of Enterprise Architecture. ACCORHOTELS//Overview OUR BRANDS MEET ALL YOUR DESIRES Erwan VEZIN VP of Enterprise Architecture ACCORHOTELS ACCORHOTELS//Overview Overview 1 AccorHotels Panorama A Worldwide Hotel Operator 583,161 ROOMS 25 %* France 1,633

More information

TRANSFORMING RETAIL. RINGING UP GREATER PROFITS Exceed consumer expectations. Keep your brand promise.

TRANSFORMING RETAIL. RINGING UP GREATER PROFITS Exceed consumer expectations. Keep your brand promise. TRANSFORMING RETAIL RINGING UP GREATER PROFITS Exceed consumer expectations. Keep your brand promise. TRANSFORMING RETAIL As one of the fastest-changing industries on the planet, is no stranger to Digital

More information

The State of Marketing 2012 IBM s Global Survey of Marketers

The State of Marketing 2012 IBM s Global Survey of Marketers The State of Marketing 2012 IBM s Global Survey of Marketers Businesses perform better when they have a marketing system of engagement across all channels Our Findings Our research revealed a group of

More information

Unified, Connected Commerce

Unified, Connected Commerce Unified, Connected Commerce Retail s Next Frontier Page 1 of 9 Next Frontier After Omnichannel By 2017, 85% of customers expect one-click-away commerce and fulfillment from all retailers, and those retailers

More information

BUILDING A MULTIFACETED TEAM FOR DATA-DRIVEN TRANSFORMATION

BUILDING A MULTIFACETED TEAM FOR DATA-DRIVEN TRANSFORMATION BUILDING A MULTIFACETED TEAM FOR DATA-DRIVEN TRANSFORMATION DANYAL IBRAHIM, MD, MPH CHIEF DATA AND ANALYTICS OFFICER SAINT FRANCIS CARE TRINITY HEALTH AGENDA Current State of Analytics at SFH Future State

More information

Reengineering your core processes and service layer A critical digital ecosystem enabler

Reengineering your core processes and service layer A critical digital ecosystem enabler Reengineering your core processes and service layer A critical digital ecosystem enabler Stéphane Hurtaud Partner Cybersecurity Leader Deloitte Jesper Nielsen Director Technology & Enterprise Application

More information

OPTIMIZED, PERSONALIZED AND DYNAMIC BANKING HOW ADVANCED ANALYTICS CAN SHAPE NEXT- LEVEL PRICING AND OFFERS

OPTIMIZED, PERSONALIZED AND DYNAMIC BANKING HOW ADVANCED ANALYTICS CAN SHAPE NEXT- LEVEL PRICING AND OFFERS OPTIMIZED, PERSONALIZED AND DYNAMIC BANKING HOW ADVANCED ANALYTICS CAN SHAPE NEXT- LEVEL PRICING AND OFFERS New and disruptive competitors are wooing bank customers with easy, personalized, fits me interactions

More information

The Future of Work: Understanding and Planning for Greater Ambitions. Accenture Steven Tiell R&D Sr. Principal

The Future of Work: Understanding and Planning for Greater Ambitions. Accenture Steven Tiell R&D Sr. Principal The Future of Work: Understanding and Planning for Greater Ambitions Accenture Steven Tiell R&D Sr. Principal JLL Peter Miscovich Managing Director, Strategy & Innovation sig.org/summit The Future of Work

More information

An award-winning employee experience that transforms an organization and future-proofs the workforce

An award-winning employee experience that transforms an organization and future-proofs the workforce An LDS Case Study An award-winning employee experience that transforms an organization and future-proofs the workforce Business Challenge An industry-leading financial services company company needed to

More information

Thriving in a Hybrid World. Dean J. Marsh Vice President, Client Success IBM Analytic Solutions

Thriving in a Hybrid World. Dean J. Marsh Vice President, Client Success IBM Analytic Solutions Thriving in a Hybrid World Dean J. Marsh Vice President, Client Success IBM Analytic Solutions Today 3 technology forces are converging Data Cloud, Apps, and Services Cloud Smarter factories Smarter cities

More information

The Banking Sector in the Age of Digital Transformation

The Banking Sector in the Age of Digital Transformation White Paper The Banking Sector in the Age of Digital Transformation Sponsored by: Huawei Enterprise Italia Sergio Patano May 2016 Fabio Rizzotto SITUATION OVERVIEW Digital transformation (DX) is enterprises'

More information

Integrated Social and Enterprise Data = Enhanced Analytics

Integrated Social and Enterprise Data = Enhanced Analytics ORACLE WHITE PAPER, DECEMBER 2013 THE VALUE OF SOCIAL DATA Integrated Social and Enterprise Data = Enhanced Analytics #SocData CONTENTS Executive Summary 3 The Value of Enterprise-Specific Social Data

More information

Kenya Nairobi. Egypt Cairo. Turkey Istanbul. UAE Dubai. 24th April. 12th September. November. 10th December

Kenya Nairobi. Egypt Cairo. Turkey Istanbul. UAE Dubai. 24th April. 12th September. November. 10th December Kenya Nairobi Egypt Cairo Turkey Istanbul UAE Dubai 24th April 12th September November 10th December Disruptive technologies including cognitive, robotic process automation, and blockchain will be in use

More information