The Business Benefits of Material Master Data Management

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1 WHITEPAPER The Business Benefits of Material Master Data Management Copyright 2010 Zynapse (A Zycus Inc. Division)

2 INTRODUCTION Master data is the core reference data that describes the fundamental dimensions of business customer, material, vendor, chart of accounts etc. Master Data Management (MDM) is a comprehensive strategy to determine and build a single, accurate and authoritative source of truth of a company s information assets and deliver this on demand as a service. Master data is an important enterprise asset, and effective MDM is critical to maintain good operational and financial health. The material master database (often referred to simply as the "material master", comprising all the individual material master records stored in the system) contains descriptions of all materials that an enterprise procures, produces, and keeps in stock. It is the central repository of information on materials (such as inventory levels) for the enterprise. The integration of all material data in a single materials database eliminates the problem of data redundancy and permits the data to be used not only by Purchasing, but also by other applications (such as Inventory Management, Materials Planning and Control, Invoice Verification, and so on). Clean, consolidated, enriched and maintained material master data is the foundation for optimized inventory, rationalized materials spend, and improved procurement processes, and is a key enabler to realizing significant benefits from an ERP consolidation or upgrade initiative. AMR Research estimates that as much as 1/3 rd of the hard dollar benefits from an ERP initiative can come from optimized inventory and reduced material costs. There are numerous business initiatives underway in an organization at any given time that are focused on cost reductions, operational efficiencies, or strategic synergies. The merger-andacquisition team may be evaluating potential targets based partially on synergies to be won in the consolidation of operations, supply chains, or product lines. There are significant financial and operational benefits to be realized from optimizing and controlling inventory. Plant managers want to reduce downtime and increase people efficiency. Supply Management wants better spend visibility and leverage. When material master data is not clean, managers do not have reliable data for the reporting needed to drive these initiatives forward. Given the intense pressure to increase operational efficiency, drive M&A synergies, and maximize ROI from ERP initiatives, forward thinking companies in industries such as manufacturing, energy and utility simply cannot afford to lose competitive advantage due to material master data inefficiencies. Given the magnitude of the problem and the opportunity, MMDM is not just a sound investment it is an essential one. Copyright 2010 Zynapse (A Zycus Inc. Division) 2

3 ROLE OF MATERIAL MASTER DATA Material Master (also known as Item Master) is considered core functionality for any ERP system using distribution or manufacturing type functions. The material master serves as a central repository to define the characteristics of a company's inventory items. The material master database comprises all the individual material master records stored in the system, and contains descriptions and a variety of data elements including part number, description, stocking codes, and much more, that an enterprise procures, produces, and keeps in stock. A unique number is assigned to each material master record. Material master numbers are assigned to uniquely identify each stock keeping unit (SKU) within an enterprise. The integration of all material data in a single materials database eliminates the problem of data redundancy and permits the data to be used not only by Purchasing, but by other applications (such as Inventory Management, Materials Planning and Control, Invoice Verification, and so on) across a global enterprise. Accounting - Valuation and costing/price calculation information. Examples: standard price, past and future price, and current valuation. Materials planning and control - Information for material requirements planning (MRP) and consumption-based planning/inventory control. Examples: safety stock level, planned delivery time, and reorder level for a material. Purchasing - Data provided by Purchasing for a material. Examples: purchasing group (group of buyers) responsible for a material, over- and under delivery tolerances, and the order unit. Engineering - Engineering and design data on a material. Examples: CAD drawings, basic dimensions, and design specifications. Storage/ warehousing - Information relating to the storage/warehousing of a material; examples: unit of issue, storage conditions, and packaging dimensions. Forecasting - Information for predicting material requirements. Examples: how the material is procured, forecasting period, and past consumption/usage. Sales and distribution - Information for sales orders and pricing. Examples: sales price, minimum order quantity, and the name of the sales department responsible for a certain material. Copyright 2010 Zynapse (A Zycus Inc. Division) 3

4 MATERIAL MASTER DATA QUALITY AND MANAGEMENT CHALLENGES Organizations rarely have a unified approach toward managing material master data. Customer records typically fall under the purview of the CRM team, and customer data is maintained as part of that initiative. Vendor master records normally belong to procurement or accounts payable, and their maintenance is administered by these departments. Item master data records, on the other hand, often have no clear owner. Item master records have numerous sources. Engineers and designers can create parts, procurement can source new parts, and suppliers can load their part masters into the organization s systems. Unfortunately, attributes in the item record may be left blank, be cryptic, or be inaccurate. In particular, ERP master records are full of cryptic attributes, due to poor validations and limited text-field lengths. Bruce Hudson META Group Compounding the complexity surrounding the item master record is the number of systems in which they reside. Most of the global enterprises today are built over decades through both the organic and inorganic route. Over the years, enterprises kept on adopting best of breed business process automation applications / MRP / ERP available at that that instant along with the evolution of the available ERP applications. As a result, today's global enterprises have amassed multiple application platforms, legacy systems, ERP applications (different versions and vendor). As illustrated above, almost all of the business applications talk with each other through a common thread of master data. Material master data would exist in multiple ERP / legacy applications, multiple data forms, languages, varying degree of details, associated attribute information etc rendering consolidation of item master information for multi location, global enterprises a humongous task. Copyright 2010 Zynapse (A Zycus Inc. Division) 4

5 Challenges in Material Master Data Management For a Global 2000 company, material master data management can be a challenging task: Disparate, Dispersed & Distributed Sources REAL LIFE EXAMPLE: Across Multiple Locations Global 2000 manufacturing company Across Multiple Systems 97 locations Across Multiple Business Units Multiple systems Unclassified Item Data Multiple user groups Non uniform coding standards 350,000 corporate codes Incongruent commodity coding A million items Poor Item Data Visibility Multiple languages Incongruent naming conventions Poor descriptions Inconsistent item Data descriptions Lack of Ownership (and global view) for master data definition Lack of processes (and compliance) for Master Data Creation Inconsistent System defined formats from multiple systems High cost of Master Data Maintenance (Lack of software tools) Copyright 2010 Zynapse (A Zycus Inc. Division) 5

6 MATERIAL MASTER DATA MANAGEMENT APPROACHES AND SOLUTIONS ADOPTED BY LEADING COMPANIES Effective Material Master Data Management involves: Harmonizing legacy material data Ensuring ongoing data integrity and leverage Legacy material master data harmonization Rationalized and enriched Material Master Data is a vital enterprise asset that drives the optimization of inventory and improved shop floor productivity, and provides greater visibility into and control over material spend. However, large materials data consolidation projects can be very challenging if traditional, manual approaches or generic MDM applications are used. Internal teams or services-based vendors can t handle large volumes of data, and projects end up being long drawn and expensive while delivering suboptimal data quality. And generic master data management applications ( one size fits all ) lack powerful data harmonization capabilities and parts/ items domain expertise. Leading companies are increasingly embracing solutions that combine automation with domain intelligence to ensure that large material master data harmonization projects are delivered successfully within time and budget. These best of breed solutions automate the material master data harmonization process, ensuring scalability, consistency, and reduced total cost of project. A best of breed solution such as Zynapse Harmony is tailor made to deal with Global 2000 material master data harmonization challenges such as: High volumes of data in multiple languages Non-uniform Commodity Coding standards Poorly classified data Poorly structured descriptions (inconsistent specifications or missing specifications) Incomplete data (missing part numbers or original vendor names) The unique characteristics of items and part (especially MRO) data Copyright 2010 Zynapse (A Zycus Inc. Division) 6

7 Ensuring ongoing material master data integrity Harmonizing data once is not enough forward thinking enterprises employ cutting edge solutions to ensure that material data stays clean on an ongoing basis, and can be leveraged by various business users for increased business efficiency. For example, Zynapse Integrity, an intelligent MMDM solution that seamlessly integrates with leading enterprise applications, ensures that: Data quality is maintained on a real time basis and that data is de-duplicated at source instead of post facto. Material data users have superior intra and inter plant material visibility due to powerful, intelligent search The new item creation process is governed by a rigorous workflow while being simplified Copyright 2010 Zynapse (A Zycus Inc. Division) 7

8 THE NEED FOR EFFECTIVE MATERIAL MASTER DATA MANAGEMENT The success and measurable impact of many business initiatives depend on consistent, highquality material master data. Merger and Acquisition Activities The synergies driving M&A activity often are dependent on consolidating operations and inventory as well as sharing and integrating designs and leveraging use of common parts. Realizing these synergies depends on the ability to merge item master data files and to accurately report on the status of these initiatives. Failure to gain a common view of the item master data of both companies not only diminishes the synergies and drags out the integration process, but also threatens the success of the merger or acquisition itself a business event typically far more expensive than the cost of the required data maintenance. ERP System Consolidation Increasingly more organizations are consolidating their ERP instances, targeting savings and efficiencies. Business drivers for these consolidations include SOX compliance pressures, the end of SAP R/3 version support, system harmonization across business units or geographies, and architectural upgrades that allow companies to leverage service-oriented architectures. However, attempting consolidation before the master data is rationalized will lead to a contaminated single instance. Cleansing the data once it lands in the new system is enormously expensive and time consuming. Inventory Visibility Warehouse management systems, ERP systems, and third-party logistics service providers manage aspects of parts and finished goods inventories. This fragmented system landscape clouds inventory visibility and leads to overpurchasing, stockouts, inventory write-offs, and disruptions of manufacturing operations. Bad material data is the key culprit behind issues such as cash locked up in excess inventory, lack of inventory visibility within and across plants, low employee productivity, false stock outs and increased plant downtime. Increased inventory cost is the single largest bottom-line effect of unstructured and inaccurate material master data. Copyright 2010 Zynapse (A Zycus Inc. Division) 8

9 Effective Spend Management Many material items are infrequently replaced items purchased on a decentralized basis from a broad range of suppliers, resulting in inefficient purchasing processes such as increased order fulfillment times, higher transaction processing costs, and time-consuming administrative support. In many purchasing departments there is still an enormous potential for savings, e.g. in the area of bundling of demand across locations, supplier management, and shared purchasing contracts. However, companies waste millions every year because of different material and supplier data in distributed IT systems, leading to lack of spend visibility and poor inventory control. Inadequate material descriptions are a source of frustration for those employees who cannot find the right parts and supplies to allow them to do business. This situation leads to maverick purchasing - when an organization has negotiated strategic contracts with suppliers but employees buy outside these contracts, typically at higher prices. Such off-contract spending reduces an organization's ability to efficiently monitor its expenditures and raises its costs. Professional purchasing as well as professional supply chain management are thus closely dependent on professional material master data management in order to fully leverage its potential. Decreased Plant and Equipment Availability Poorly-described material items, especially MRO items, often lead to incorrect and untimely part orders. Inefficient buying of critical supplies increases the cost of maintaining equipment and frequently results in decreased plant and equipment availability. Decreased Employee Productivity Duplicate and obsolete inventory leads to excess material records. This compounds the problem for most of the materials management software tools which are buoyed by a lack of effective search functionality. According to an Aberdeen Group survey of leading manufacturing firms, maintenance workers spend as much as 60% of their time identifying and searching for MRO parts, indicating that most organizations could benefit from improvements in their loss of wrench time. In addition, sometimes employees searching for the right part often lack the product expertise or time to manage the process effectively. The additional time, resources and expertise needed to find the necessary parts to run an organization's plant and equipment leads directly to decreased worker productivity. Copyright 2010 Zynapse (A Zycus Inc. Division) 9

10 Sourcing Sourcing projects and the make-versus-buy decision process in general require a view of what exists already in the approved parts lists and approved vendor lists. Bad material master data can result in supplier proliferation, part proliferation, and a failure to leverage existing contracts. Part Reuse in Design An engineer s design decisions can have lasting financial impacts on product margin as well as on the organization. Part reuse is dependent on the engineer s ability to find the right part based on attributes. When existing parts are incompletely or wrongly classified and attributes are missing, frustrated engineers find it easier to create a new part than to perform an extended manual search. This undermines sourcing strategies and merger-and-acquisition synergies, and further bloats inventories. Copyright 2010 Zynapse (A Zycus Inc. Division) 10

11 THE BUSINESS CASE FOR MATERIAL MASTER DATA MANAGEMENT Although the problem is big, so is the potential payback. The best part of a Data Rationalization project is the demonstrable ROI in the following areas: Greater and quicker ROI realization from ERP Investments Increased Leverage of the existing systems Increased Contract Compliance Spend Leverage through supplier consolidation Global Inventory optimization Reduction of Inventory Carrying costs Increased Plant Uptime Increased Worker productivity Reduced Mean Time to Delivery of Products AMR Research Research from leading analyst firms have found that reduced material costs and optimized inventory, enabled by harmonized and subsequently maintained material master data, can contribute more than 1/3 rd of the hard dollar savings from an ERP consolidation initiative. Copyright 2010 Zynapse (A Zycus Inc. Division) 11

12 Benefits of Material Master Data Management Supported Business Initiative Competitive Edge Better inventory analysis (e.g. ABC or XYZ analysis) and control enabled by clean, enriched, and maintained material data Increased supply chain fulfillment. Increased requisitioning, sourcing and usage efficiency and accuracy. Freed up cash flow and better WCM Faster and efficient supply Chain. Superior relationship among partners in supply chain network. Increased and faster ROI from ERP and EAM projects. Enterprise wide standards adoption. Faster integration of process and data in M&A activity. Reduction in supply management, payment, reconciliation costs. Increased plant and equipment availability and reduced downtime Increased employee productivity Improved Cross-plant inventory visibility Higher returns to the investor community. Increased Investors confidence. Better strategic sourcing and procurement processes Better operational efficiency Higher OEE Accountability Under Sarbanes-Oxley Sections 302 and 906: CEO/CFO Sign-off Degree and efficiency of financial /ERP consolidation and integration Availability and quality of financial data marts/data warehouses Section 404: Internal Controls Capability to comprehensively aggregate financial data Superior corporate governance. Superior and accurate financial reporting. Visibility into corporate spending Better rapport with investors & SEC. Capability to segment reporting into material or significant elements. Copyright 2010 Zynapse (A Zycus Inc. Division) 12

13 MRO Inventory Control: A major benefit of Material Master Data Management In an effort to become more competitive, companies have found that maintenance represents from 15 to 40% of the total product cost and dollars saved in maintenance are cost avoidance. In larger companies, reducing maintenance expenditures by $1 million contributes as much to profits as increasing sales by $3 million. Inventory and stores savings Maintenance material costs are related to the frequency and size of the repairs made to the company s equipment. The total number of parts, in addition to the stores policies, purchasing policies and overall inventory management practices contribute to the overall maintenance materials costs. Since little attention is paid to maintenance materials in some companies, inventories may be higher than necessary by 20 to 30%. Good inventory control enables companies to lower the value of the inventory and continue to maintain a service level of at least 95%. This enables the maintenance department to be responsive to the operations group, while increasing the maintenance department s own personal productivity. Successful computerized maintenance management system users have averaged 19% lower material costs and an overall 18% reduction in total inventory. Source: Vesta Partners Copyright 2010 Zynapse (A Zycus Inc. Division) 13

14 SIMPLIFIED BUSINESS BENEFIT CALCULATOR FOR MATERIAL MASTER DATA MANAGEMENT # Elements Value INVENTORY COST AVOIDANCE 1 Total dollar value of MRO spares purchased per year ($) Percentages of time spares are already in store when others are purchased (%) 15% 3 Savings total (cost avoidance), $ Additional savings (inventory overhead@30%), $ INVENTORY HOLDING COST REDUCTION 5 Estimated total inventory valuation, $ Estimated inventory reduction, % 20% 7 Estimated one-time inventory reduction, $ Estimated additional savings (inventory overhead@30%), $ REDUCED STOCK-OUTS RELATED DOWNTIME 9 Number of stock-outs causing downtime Amount of downtime, hr Cost of downtime, $/hr Total cost of materials related downtime, $ Percentage of savings obtainable, % 50% 14 Savings in materials-related equipment downtime, $ IMPROVED MATERIALS-RELATED PERSONNEL PRODUCTIVITY 15 Time wasted by personnel looking for spare equipment parts, % 20% 16 Total number of craftsmen Multiply line 16 by 2080 (normal hours worked by an employee), hr Total number of hours wasted for craftsmen, hr Average labor rate, including benefits for a craftsman, $/hr Potential materials-related productivity savings, $ Total savings, $ Note: All the values mentioned in the table are only representative Copyright 2010 Zynapse (A Zycus Inc. Division) 14

15 ABOUT ZYNAPSE Zynapse is the Master Data Management (MDM) division of Zycus Inc. It is the only player to offer end-to-end automated MDM solutions for ERP projects. Zynapse leverages Zycus Artificial Intelligence (AI) driven solutions that are used by more than 80 of the Fortune 500 customers. In recent years, many global organizations have taken initiatives to harmonize and manage their master data to ensure the success of their ERP consolidation/upgrade projects. After experiencing sub-optimal results with conventional approaches, an increasing number of Global 2000 companies are opting for Zynapse's cutting-edge automated solutions to ensure success of their MDM initiatives. Leading global companies have chosen Zynapse solutions for the following reasons: End-to-end automated processes to harmonize & enrich historical master data Ability to ensure ongoing data integrity In-depth domain expertise Ability to handle huge volumes of data in multiple languages Reduction in material data consolidation project timelines by more than 50% Lower total cost of project due to automated approach Ensuring high quality, scalability, and consistency To find out more about Zynapse s automated solutions for historical data harmonization and ongoing data integrity management, please visit Copyright 2010 Zynapse (A Zycus Inc. Division) 15

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