InfoSphere Warehouse. Flexible. Reliable. Simple. IBM Software Group

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1 IBM Software Group Flexible Reliable InfoSphere Warehouse Simple Ser Yean Tan Regional Technical Sales Manager Information Management Software IBM Software Group ASEAN 2007 IBM Corporation

2 Business Intelligence Architecture Operational Databases Operational Systems Information Integration ETL metadata Information Server Enterprise Data Warehouse InfoSphere Warehouse IBM Servers & Storage Line of Business Data Marts Business Solution Templates End User Analytic Tools Data Mining Query & Reporting 2

3 IBM InfoSphere Warehouse InfoSphere Warehouse IBM is the Industry leader in comprehensive Data Warehouse software and appliances Discover Design Optimize Grow For customers who want to Make Better Informed Decisions Support Dynamic Growth 11 of top 12 banks 7 of top 8 auto manufacturers 4 of top 6 general retailers Forrester believes that IBM provides the most comprehensive, scalable enterprise DW appliance family on the market. * *April 4, 2008 Appliance Power: Crunching Data Warehousing Workloads Faster And Cheaper Than Ever by James Kobielus 3

4 InfoSphere Warehouse Supporting Advanced Analytics Universal Access Portals & Web Apps Reporting Solutions MS Office / Share-point Web Services SQL/MDX MDX Analytical Acceleration No Copy Analytics Advanced Design & Management Extreme Performance Advanced Capability Text Analytics Data Mining Design Studio Embedded Data Movement Workload Management Data Compression On-line Analytical Processing (OLAP) Remote Data Access Data Retention MPP Data Server Platform C-Class D-Class E-Class Linux/ Windows AIX/SUN/HP 4

5 IBM Data Server: Powering InfoSphere Warehouse Powering the Warehouse InfoSphere Warehouse 9.5 Autonomic /Self Managing Low cost of management Linear Scalability 2gb to 100 s TB s Multi-Platform Support Linux/Windows/AIX/SUN/HP High Performance Less time tuning more time analyzing InfoSphere Warehouse Performance Optimization Data Partitioning Partitioning for scaling and performance Deep Data Compression Save up to 80% on storage and reducing processing requirements Workload Management Dynamic workload management for mixed workloads and User prioritization Data Retention Enables you to manage growth without breaking the bank 5

6 InfoSphere Design Studio and Admin Console Building, Packaging and Supporting your Analytics solution A Complete End to End Solution For Warehouse Application Life Cycle Management Application Developer Develop Coding Debugging Teaming Testing Integrating Database Developer Develop Other Deploy Database Administrator Manage Packaging/versioning Application Merging Change Management Design Data Modeling OLAP ELT Modeling Data Mining Design Eclipse Shared Web Manage Govern Compliance Standard enforcement Auditing logging IBM Business Analyst BI Architect Govern Application Administrator 6

7 MOLAP in the database Reporting Tool Excel MDX MDX Cubing Services MDX SQL DB2 Warehouse 7

8 Integrated Unstructured Analytics Reach farther Rich analysis framework for extracting knowledge from unstructured data Enables native processing in the warehouse and includes two annotators (dictionary and pattern based extractors) Unstructured analytics framework Standard analysis tools Original Data Structured Data Call Taker: James Date: Aug. 30, 2002 Duration: 10 min. CustomerID: ADC00123 D: Details of incident in motor vehicle claim including involved parties Unstructured data Category Basic linguistic analysis Extracted metadata [Call Taker] James [Date] 2002/08/30 [CustomerID] ADC00123 [type] Claim [Involved Parties] John Jones Jack Smith [Vehicle type] Truck [Incident Type] Parking Item Mining engine Query & visualization through standard tooling 8

9 InfoSphere Warehouse Data Mining Unlocking Associations and Behaviors trapped in your application Embed real time data mining into your warehouse Business Value Gain insight to product associations Understand customer behaviors Examples Market Basket Analysis Customer Behavior Click Stream Analysis Disease and treatment analysis Customer / Claim profiles 9

10 IBM InfoSphere Warehouse Storage Optimization Completing the Information Lifecycle Puzzle Storage Optimization Increase warehouse capacity Workload Management Optimizes workloads and priorities Performance Management Identifies usage patterns and trends Data Retention- Implements data retention policies based on usage patterns and data governance Storage Optimization Workload Management Performance Management Data Retention 10

11 Row Compression Reduces the cost of data storage Fred, Fred, Dept Dept 500, 500, 10000, 10000, Plano, Plano, TX, TX, John, John, Dept Dept 500, 500, 20000, 20000, Plano, Plano, TX, TX, 24355, 24355, Site Site 3 Fred, (01), 10000, (02), John, (01), 20000, (02) GB Dept 500 Plano, TX, GB 76% Smaller! Dictionary contains repeated information from the rows. 11

12 Example: SunTrust Bank optimizes DB2 investment and saves millions Challenge Extract new value from existing database and storage investments Increase productivity of database administrators Simplify risk and compliance management Key to success IBM DB2 9 automation features such as deep compression Label-based access control Results Reduced storage requirements by increasing compression rate to 83 percent Improved performance, yielding faster query responses Better protected data and improved security Our projected cost savings are more than US$2 million initially with ongoing savings of US$500,000 per year. Michael Henson, DB2 Unix Team Lead, Database Delivery Services, SunTrust Bank, Inc. 12

13 IBM InfoSphere Warehouse with Workload Management Completing the Information Lifecycle Puzzle Storage Optimization Increase warehouse capacity Workload Management Optimizes workloads and priorities Performance Management Identifies usage patterns and trends Data Retention- Implements data retention policies based on usage patterns and data governance Storage Optimization Workload Management Performance Management Data Retention 13

14 Workload Management Managing Access to Data Enables you to manage, enforce and monitor workloads and their service levels for users across your warehouse. Enables Consolidation of Users into one Warehouse Business Analyst Management Operational Empowers different BI workloads onto one Platform Real-Time Warehousing Operational Data Stores Batch Workloads Improves Monitoring and Performance management Real time monitoring Real time resource management 14

15 Processing of DB2 Thresholds (Activities) Predictive Thresholds Evaluated Activity Execution Starts Activity Execution Ends Activity Submitted for Execution Concurrency Thresholds Evaluated Reactive Thresholds Evaluated (ongoing) 15

16 IBM InfoSphere Warehouse with Performance Management Suite Completing the Information Lifecycle Puzzle Storage Optimization Increase warehouse capacity Workload Management Optimizes workloads and priorities Performance Management Identifies usage patterns and trends Data Retention- Implements data retention policies based on usage patterns and data governance Storage Optimization Workload Management Performance Management Data Retention 16

17 DB2 Warehouse Performance Management Suite Understanding your warehouse and users Performance Monitoring Feature Workload Monitoring Performance Reports and Analysis Performance Optimization Feature System Monitoring Workload Management Understand impact of different applications and users on resources and performance to enable better system configuration and optimization Reduce support costs and maximize performance as warehouse deployments expand and new BI applications are added 17

18 IBM InfoSphere Warehouse with Optim Data Retention Completing the Information Lifecycle Puzzle Storage Optimization Increase warehouse capacity Workload Management Optimizes workloads and priorities Performance Management Identifies usage patterns and trends Data Retention- Implements data retention policies based on usage patterns and data governance Storage Optimization Workload Management Performance Management Data Retention 18

19 Integrating Data Retention with Performance Management Suite Completing the picture Define Multi-temperature Data Allocations based on Who uses What data and how often What response times are observed for different workloads on a table What type of data access occurs Define Archiving actions based on When was data last accessed How regularly is data accessed (yearly, infrequent lookups that could be on request e.g. dormant customer or policy information) Who is accessing the data 19

20 InfoSphere Warehouse Cubing Services InfoSphere Warehouse High Priority Data Mid Priority Data Optim Data Retention Manager Low Priority Data 20

21 OPTIM Data Retention and InfoSphere Warehouse Implementing a Multi-temperature approach to your warehousing environment High Priority Data Medium Priority Data Low Priority Data Fast Media Medium Media Slow Media Optim Data Retention Manager 21

22 OPTIM Data Retention and InfoSphere Warehouse Implementing a Multi-temperature approach to your warehousing environment Business Benefits of the Optim Data Retention Approach Reduces the cost of Managing Historical Data Reduces speed of growth of hardware storage Ensures adherence to Compliance Regulations Ensures Access to Historical data Great for ad-hoc historical analysis Reduces requirements for secondary historical repositories for specific users e.g actuaries and analysts 22

23 IBM InfoSphere Balanced Warehouse TM Ready to Go data warehousing Balanced modules Preconfigured, pretested allocation of software, storage and hardware to support a specified combination of function and scale SIMPLE FLEXIBLE OPTIMIZED Balanced Warehouse Simplicity Predefined configurations for reduced complexity One number to contact for complete solution support Flexibility for growth Add BCUs to address increasing demands Multiple on-ramps for different needs Reliable, nonproprietary hardware for reusability Optimized performance Preconfigured and certified for guaranteed performance Based on best practices for reduced risk Better than an appliance 23

24 IBM InfoSphere Balanced Warehouse Solution Classes The IBM Balanced Warehouse can be broken down into 3 different solution classes that each target and serve a distinct warehousing market segment. Workload complexity E-Class Modular for flexible Scale out E7100 for large scale and complex workloads D-Class Modular for flexible Scale out D5100 for high availability D5000 for price-performance C-Class Business Partner / IBM C1000 C3000 C4000 C4000 IBM/BP - up to 4TB C3000 BP - up to 1.5TB C BP - up to 500GB Terabytes of User data 24

25 New Offering for Business Intelligence Data Warehousing bundle Cognos 8 BI Starter Kit included with InfoSphere Warehouse 5 user licenses for reporting & dashboarding InfoSphere Warehouse included with Cognos 8 BI Non-production license New Pre-Integrated Software Offerings Data Warehousing End-to-end Capabilities Easier Deployment Lower TCO 25

26 Global Clients Using DB2 for Data Warehousing ABN-AMRO Korea Telecom 26 Not a complete list

27 Unified, powerful data warehouse foundation Advanced partitioning, data mining, retention & cubing features Optimized performance for operational & transactional use Storage Optimization Increase warehouse capacity IBM InfoSphere Warehouse Reliable Real-Time Delivery Manage Performance Management Identifies usage patterns and trends Analyze As big or as small as your business needs Workload Management Optimizes workloads and priorities Data Retention based on usage patterns and data governance 27

28 InfoSphere and Cognos InfoSphere provides the foundation of trusted information for Cognos business intelligence & performance management Trusted Information Business metadata sharing End-to-end data lineage Data Profiling and Quality integration InfoSphere DataStage with Cognos Data Manager InfoSphere Change Data Capture with Cognos Now! 28

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