Mobile Shopping. November Copyright 2012 Lightspeed Research. Proprietary Information. All Rights Reserved.
|
|
- Patricia Hoover
- 6 years ago
- Views:
Transcription
1 Mobile Shopping November
2 About the survey The survey was conducted on Lightspeed Research's UK online panel in November There were 2744 respondents to the initial part of the survey, all of whom have a mobile phone. Initial Results All respondents were asked if they had undertaken any of a range of mobile shopping activities in the last six months. Around one in four (37%) had done at least one of these activities, however most (61%) had not. Respondents are most likely to have purchased content for their phone (22%) followed by physical goods/services (16%). Respondents aged are much more likely to have done at least one of these activities (61%), compared to year olds (38%) and year olds (18%). 2
3 Main Results Unless otherwise specified, all of the following results only refer to respondents who had undertaken one of these shopping related activities on their mobile in the past 6 months (N=1000). Amongst those who had undertaken at least one mobile shopping related activity on their phone in the last 6 months, purchasing phone content is the most popular (61%), followed by purchasing physical goods/services (45%) and redeeming discounts or coupons (38%). Women are more likely than men to have redeemed discounts or coupons (41% vs. 34%) 3
4 Mobile activities in the past 6 months To purchase content for your mobile phone (eg ringtones, apps) 61 % To purchasing physical goods or services 45 % To redeem discounts or coupons 38 % To purchase other digital content (eg songs, ebooks) To purchase or use tickets (e.g. for travel, admission to concerts, etc.) Used it as a tickets (e.g. for travel, admission to concerts, boarding pass etc.) To collect or redeem loyalty rewards (like airline miles) 34 % 27 % 24 % 4
5 Purchasing phone content is popular across all age groups, although other activities are most popular with 18-34s Mobile activities in the past 6 months To purchase content for your mobile phone (eg ringtones, apps) To purchasing physical goods or services To redeem discounts or coupons 29 % 33 % 26 % 63 % 61 % 57 % 50 % 46 % 50 % To purchase other digital content (eg songs, ebooks) 19 % 31 % 45 % To purchase or use tickets (e.g. for travel, admission to concerts, etc.) Used it as a tickets (e.g. for travel, admission to concerts, boarding pass etc.) 34 % 24 % 18 % 30 % 22 % 17 % To collect or redeem loyalty rewards (like airline miles) Respondents who have done at least one of these activities 26 % 18 % 13 % 5
6 When it comes to purchases made via a mobile, apps are the most popular (58%), followed at some distance by music (33%) and clothes/shoes (24%). One in five have purchased food or groceries via mobile. Women are more likely than men to have purchased clothes or shoes (29% vs. 18%) Mobile purchases Apps 58 % Music Clothes, shoes ebooks / ibooks Travel (hotel, train ticket, f light etc) Food, groceries etc. Event tickets Take-away meal Other Toiletries, make-up, f ragrance Video content Charity donation 33 % 24 % 23 % 23 % 19 % 18 % 15 % 13 % 10 % 7 % 6
7 Each purchase type is most popular with year olds, although apps have a broader appeal than other items Mobile purchases Apps Music Clothes, shoes ebooks / ibooks Travel (hotel, train ticket, f light etc) Food, groceries etc. Event tickets Take-away meal Other Toiletries, make-up, f ragrance Video content Charity donation 54 % 48 % 45 % 31 % 13 % 35 % 9 % 30 % 21 % 16 % 26 % 23 % 16 % 24 % 19 % 11 % 21 % 18 % 16 % 26 % 13 % 15 % 12 % % 11 % 4 % 14 % 10 % 3 % 8 % 6 % 4 % 68 % 7
8 Almost six out of ten (who have done some kind of mobile phone shopping) say they use their phone to research a product while in store. The under 55s are the most likely to do this. Proportion who use mobile to research products when in store 66 % 58 % 58 % 58 % 57 % 39 % Total Male Female The most common in-store mobile research activity is to visit price comparison sites, followed by visiting sites to read product reviews by other users. How products are researched on mobile when in store Visit price comparison sites 68 % Read product reviews by other users 49 % Check availability 42 % Visit the website of the product/company making the item 37 % Read product reviews by prof essionals 30 % Find out more about the product (ingredients, ethical reputation) 27 % Find out more about the retailer 17 % Other 3 % Base: Respondents who research on mobile when in store 8
9 Visiting price comparison sites is popular across age groups, as is checking availability, and visiting the manufacturer's website. How products are researched on mobile when in store Visit price comparison sites Read product reviews by other users Check availability Visit the website of the product/company making the item Read product reviews by prof essionals Find out more about the product (ingredients, ethical reputation) Find out more about the retailer 2 % Other 2 % 6 % Base: Respondents who research on mobile when in store 55 % 47 % 37 % 42 % 41 % 43 % 37 % 37 % 40 % 34 % 30 % 19 % 17 % 11 % 32 % 24 % 24 % 68 % 68 % 65 % 9
10 Convenience is the most cited reason for purchasing via mobile, either in general, or because the item was intended for the mobile. Reasons for making most recent mobile purchase on mobile rather than via computer/tablet or in store It was the most convenient method 51 % It was easier as the item was for my mobile (e.g. app, ringtone, ibook) 31 % It was cheaper than elsewhere 13 % I really like shopping on my mobile Could not get to the store, or the store was closed I got an offer to my phone to use if I bought in store I could only buy the item via mobile 12 % 10 % 10 % 9 % I received a discount for using my mobile 9 % Other 4 % 10
11 Websites are the most popular way to purchase via mobile, followed by apps. Preferred way to purchase via mobile 53 % 39 % 3 % 4 % Via a Website Via an App Via an SMS Other Websites are popular across all age groups, but apps are more popular with younger respondents. Preferred way to purchase via mobile 55 % 54 % 50 % % 37 % 32 % 4 % 4 % 2 % 3 % 4 % 9 % Via a Website Via an App Via an SMS Other 11
12 PayPal is the preferred way to pay when shopping via mobile, followed by credit card. Men are more likely than women to prefer to pay via credit card (36% vs. 27%) year olds are least likely to prefer to pay via PayPal (46% vs. 52%-54% of younger respondents). 52 % Preferred way to pay when purchasing via mobile 31 % 7 % 4 % 4 % 1 % PayPal Credit card Add to my mobile phone bill Using a voucher/code Other SMS charge The majority are satisfied with their most recent mobile shopping experience - with little difference between age and gender groups. In fact just over one third (36%) say they were very satisfied with the experience. Satisfaction with most recent purchase experience via mobile 79 % 78 % 81 % 76 % 82 % 78 % 18 % 19 % 17 % 21 % 16 % 3 % 3 % 2 % 3 % 2 % 3 % Total Male Female
13 For four in ten respondents (39%) a poor mobile purchasing experience would put them off using the same retailer again. Three in ten (31%) would use the same retailer, but would probably shop using another means. 39 % Would a poor mobile purchasing experience put you off using that retailer again? 31 % 9 % 2 % Yes No No, but I would probably shop with them some other way, and not use my mobile Maybe Don't know For most respondents, ease and practicality of shopping via mobile or PC depends on the product or service being purchased (52%). However one in five (19%) say that a mobile is easier / more practical. Do you find making purchases via a mobile phone easier or more practical than using a laptop? 52 % 19 % 29 % Yes No Depends on the specific product or service 13
14 18-24s are the most likely to say that mobile purchasing is easier/more practical than using a laptop Do you find making purchases via a mobile phone easier or more practical than using a laptop? % 55 % 55 % 24 % 18 % 11 % 31 % 27 % 34 % Yes No Depends on the specific product or service Just over half say that their mobile is well suited to making purchases. For those that think otherwise. Size, security and speed are the key issues. Is your mobile phone well suited for making purchases? Yes 56 % No, because it is too small 18 % No, because it is less secure 14 % No, because it is too slow 13 % No, because it costs more in data/browsing 10 % No, because it has poor internet connection 9 % 14
15 Under 55s are the most likely to say their phone is suited to making purchases Is your mobile phone well suited for making purchases? Yes 40 % 57 % 61 % No, because it is too small No, because it is less secure No, because it is too slow 16 % 17 % 24 % 14 % 12 % 14 % 14 % 12 % No, because it costs more in data/browsing No, because it has poor internet connection 8 % 9 % 10 % 8 % 10 % 18 % 15
16 Respondents are most likely to be interested in using their phone as a sat nav, followed by using it to pay for goods/services in a shop, and using it as an electronic ticket for public transport. Around one quarter would like to use their phone as an electronic key for their house or car. Which of the following would you like to be able to do with your mobile phone? Use it as Satellite navigation system 48 % Use it to pay for goods and services in a shop Use it as an electronic 'ticket' for public transport Pay bills Use it as a passport / identity document for travelling Use it to locate your friends / family / children in real time Use it to monitor your home security system in real time Use it as an electronic key for your house or car Use it to monitor my children at home/school/nursery when I am at work None of the above 41 % 40 % 38 % 34 % 34 % 29 % 24 % 17 % 12 % 16
17 In general men are more interested in each of these functions than women. Which of the following would you like to be able to do with your mobile phone? Male Female Use it as Satellite navigation system Use it to pay for goods and services in a shop Use it as an electronic 'ticket' for public transport Pay bills Use it as a passport / identity document for travelling Use it to locate your friends / family / children in real time Use it to monitor your home security system in real time Use it as an electronic key for your house or car Use it to monitor my children at home/school/nursery when I am at work None of the above 21 % 19 % 15 % 18 % 10 % 14 % 44 % 44 % 39 % 42 % 38 % 39 % 38 % 39 % 29 % 36 % 31 % 36 % 29 % 53 % 17
18 55-64 year olds are the most likely to be interested in using their phone as a sat nav (53%) and as an electronic key for their house or car (31%). Which of the following would you like to be able to do with your mobile phone? Use it as Satellite navigation system Use it to pay for goods and services in a shop Use it as an electronic 'ticket' for public transport Pay bills Use it as a passport / identity document for travelling Use it to locate your friends / family / children in real time Use it to monitor your home security system in real time Use it as an electronic key for your house or car Use it to monitor my children at home/school/nursery when I am at work None of the above 47 % 48 % 53 % % 40 % 45 % 39 % 33 % 43 % 37 % 31 % 33 % % 34 % % 27 % 29 % 32 % 25 % 31 % 17 % 8 % 10 % 13 % 14 % 18
19 Respondents who did not want to use their phone to pay for goods/services in a shop were asked their reasons. Most (54%) say it would make people more likely to steal their phone, while just over one third don't trust the phone company with that amount of data (35%). Reasons people do not want to use mobile to pay for goods and services in a shop (via scanning it rather than using credit/debit card) It would make people more likely to steal my phone 54 % I don t trust the phone company with that much data 35 % It would probably cost more to do this 24 % I don t trust the phone company to bill me correctly It s an invasion of privacy Base: Respondents who do not wish to use their phone to pay for goods/services in a shop Although most respondents haven't spent more than 39 on a single mobile purchase (66%), one in ten say they have spent 100 or more. This increases to 14% of men. Less than 20 Most ever spent on a single purchase via mobile 46 % % % % 100 or more 10 % 19
20 The jury is still out when it comes to the safety of mobile purchases vs. purchasing from a computer. Although a slight majority think mobile purchases are as safe (54%), 46% remain unconvinced. This increases to 64% of year olds. Do you think purchasing via your mobile is as safe/secure as purchasing via a computer? Yes No 46 % 47 % 46 % 42 % 44 % 64 % 54 % 53 % 54 % 59 % 56 % 36 % Total Male Female For more information please contact: Ralph Risk, Marketing Director, EMEA T: +44 (0) M: +44 (0) F: +44 (0) rrisk@lightspeedresearch.com 20
2018 Loyalty Program Consumer Survey
Hotel 2018 Loyalty Program Consumer Survey How today s travelers want to engage with hotel loyalty programs About CodeBroker CodeBroker s mobile marketing solutions are used by leading brands to engage
More informationThe Drug Store Shopper - US - February 2015 This report is supplied in accordance with Mintel's terms and conditions. Mintel Group Ltd.
The Drug Store Shopper - US - February 2015 This report is supplied in accordance with Mintel's terms and conditions. Mintel Group Ltd. Key points Nearly one third of drug store shoppers will typically
More information2017 Monitor of Fuel Consumer Attitudes
2017 Monitor of Fuel Consumer Attitudes Australasian Convenience and Petroleum Marketers Association (ACAPMA) Conducted and prepared by Survey Matters. This research was commissioned by ACAPMA. ACAPMA
More informationHow Consumers React to Gas Prices. Insights from NACS Consumer Fuels Surveys on consumer perceptions related to gas prices and the economy overall
How Consumers React to Gas Prices Insights from NACS Consumer Fuels Surveys on consumer perceptions related to gas prices and the economy overall May 2018 How Consumers React to Gas Prices Nearly 40 million
More information2018 Loyalty Program Consumer Survey
2018 Loyalty Program Consumer Survey How today s consumers want to engage with loyalty programs About CodeBroker CodeBroker s mobile marketing solutions are used by the world s most recognizable brands
More informationThe Smart Way Suggested products to buy online Most of us have made a purchase online. Whether you have or not, this topic provides tips to guide you during your next online purchase. An item that might
More informationObservatory of digital uses
Observatory of digital uses Afterbanking or new banking uses January 2019 Methodology The study was carried out using representative samples from populations in five European countries aged 15 and over.
More informationPAYPAL MCOMMERCE INDEX
PAYPAL MCOMMERCE INDEX AUSTRALIA 2017 2017 PayPal CONTENTS Introduction Libby Roy, Managing Director, PayPal Australia At a Glance mcommerce in Australia mcommerce State of Play mcommerce Device Preference
More informationCatch and Keep Digital Shoppers How To Deliver Retail Their Way (Brazil Survey Findings)
Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Brazil Survey Findings) Summary Digital influence has captured the mass shopper market, with 72 percent of all consumers using digital sources
More information2018 Mobile Coupon Consumer Research Results. How today s shoppers want to acquire, store and redeem coupons
2018 Mobile Coupon Consumer Research Results How today s shoppers want to acquire, store and redeem coupons About CodeBroker CodeBroker has been a mobile marketing solution innovator for more than a decade,
More informationKPMG Consumer and Convergence 5 Study Russia Report
KPMG Consumer and Convergence 5 Study Russia Report October 2011 Contents Slide 1. Demographics [02] 2. Staying Connected [06] 3. TV and Movie Viewing Habits [11] 4. Content [15] 5. Apps [21] 6. Security/Privacy
More informationFALL 2017 CONSUMER VIEW
FALL 2017 CONSUMER VIEW In this quarter s Consumer View, NRF examines the consumer attitudes and experiences shaping today s retail environment, including shoppers experiences with technology, what brings
More informationSensis e-business Report
September 2010 Sensis e-business Report The Online Experience of Small and Medium Enterprises Table of Contents INTRODUCTION... 1 ABOUT THE SURVEY... 2 EXECUTIVE SUMMARY... 4 LEVELS OF COMPUTER OWNERSHIP...
More informationCatch and Keep Digital Shoppers How To Deliver Retail Their Way (Mexico Survey Findings)
Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Mexico Survey Findings) Summary With the second-largest Internet and mobile populations in Latin America, Mexico presents a great opportunity
More informationBlack Friday and pre- Christmas shopping plans November 2017
Black Friday and pre- Christmas shopping plans November 2017 Background We ve seen headlines of Black Friday potentially waning in other markets around the world. Black Friday has quickly gathered momentum
More informationMobile Payments & Online Shopping Survey of U.S. Consumers
Mobile Payments & Online Shopping Survey of U.S. Consumers Sponsored by ThreatMetrix Independently conducted by Ponemon Institute LLC Publication Date: October 2011 Ponemon Institute Research Report Part
More informationTHE PRS CONSUMER REPORT. A report for PhonepayPlus
THE PRS CONSUMER REPORT A report for PhonepayPlus by CONTENTS 3 INTRODUCTION 3 Key findings 4 A quick PRS user overview 5 PART 1: THE PRS USER 5 Key findings: 6 Males vs females 6 The PRS demographic divide
More informationOCT. 28, FBIC Global publication: 8 Buying trends to Watch This Holiday
8 Buying trends To Watch this Holiday Price Over Convenience Across the board, analysts agree that while the consumer s buying power and excitement is much stronger this holiday over last, economic concerns
More informationWhat is Venmo? Is Venmo safe? What is the cost? How is Venmo related to O&M?
What is Venmo? (Taken straight from the app description) Venmo is the simple, fun money app for sending cash quickly between friends and shopping at your favorite online stores. Split purchases to avoid
More information2011 ISACA Shopping on the Job Survey: Online Holiday Shopping and BYOD Security
2011 ISACA Shopping on the Job Survey: Online Holiday Shopping and BYOD Security Prepared by the Ketchum Global Research Network 1 November 2011 www.isaca.org/online-shopping-risk Objectives and methodology
More informationCatch and Keep Digital Shoppers How To Deliver Retail Their Way (U.K. Survey Findings)
Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.K. Survey Findings) Summary Digital influence has captured the mass shopper market, with 8 out of 10 shoppers using digital sources to
More informationLotteries Yukon s 2013 Household Survey and Web Survey Summary of Results
Lotteries Yukon s 2013 Household Survey and Web Survey Summary of Results Objectives of the survey Profits from the sale of lottery tickets in Yukon are allocated to local art, sport, and recreation projects
More informationConsumer Buying Behavior In Digital Era
Consumer Buying Behavior In Digital Era Prof. Lalitkumar P. Patil Assistant Professor, VIVA Institute of Management & Research, Virar (East) Abstract: Indian population is broadly divided into Urban and
More informationThe Zero Moment of Truth Study Consumer Electronics. Google/Shopper Sciences, U.S. April 2011
The Zero Moment of Truth Study Consumer Electronics Google/Shopper Sciences, U.S. April 2011 Summary Personal technology products are a very considered purchase. Shoppers take several months or longer
More informationThe Stressed Shopper s Journey: shoppers hit points of friction on their way to the holiday finish line.
12121 Bluff Creek Drive, Suite 150 Los Angeles, CA 90094 Kelton's 2016 Holiday Study Tis the Season to Be Stressed: holiday shopping can raise blood pressure faster than a honey ham. Nearly every (95%)
More informationDeterminants of Customer Satisfaction towards E-Ticketing System of Indian Railways
Determinants of Customer Satisfaction towards E-Ticketing System of Thank you for participating in our survey. Your feedback is important. Are you male or female? o Female o Male What is your age? o 17
More informationKEY FINDINGS. 2 New trends in global shopping habits. Smartphones are increasingly important during all stages of the consumer journey
KEY FINDINGS 1 Smartphones are increasingly important during all stages of the consumer journey 2 New trends in global shopping habits 3 Social media s influence varies widely by country METHODOLOGY To
More informationThe Road to Rewards. Fuel Savings Rank #1 as Consumers Preferred Incentive for Rewards Programs
The Road to Rewards Fuel Savings Rank #1 as Consumers Preferred Incentive for Rewards Programs An Excentus consumer survey by Ipsos enation, July 2015 1 Overview U.S. retailers and merchants face numerous
More informationMETAPACK: DELIVERING CONSUMER CHOICE. A deep dive into how consumer demand is shaping the delivery landscape
METAPACK: DELIVERING CONSUMER CHOICE A deep dive into how consumer demand is shaping the delivery landscape CONTENTS Contents 4 6 8 10 12 14 16 18 20 22 Better Choice Loyalty Through Delivery Fast, Free
More informationUW ATHLETICS: Women s Basketball
UW ATHLETICS: Women s Basketball 134 surveys completed Season Ticket Holder Analysis 2013 Demographics Summary Women s Basketball Women s Hockey Men s Hockey Men s Basketball Football Volleyball % Male
More information2016/2017 MOBILE AND LOYALTY SURVEY LOYALTY REWARDS
2016/2017 MOBILE AND LOYALTY SURVEY LOYALTY REWARDS WHY THE SURVEY? Veoo wanted to survey loyalty card holders to understand what the future holds for mobile wallet adoption, to understand what customers
More informationChristmas survey 2017 What will Christmas have in store for Belgians this year?
Christmas survey 2017 What will Christmas have in store for Belgians this year? Christmas survey 2017 What will Christmas have in store for Belgians this year? Belgians spend less online compared to Europeans
More informationThe Three Connected Ireland Report With Amárach Research
アハ ート琀栀䘀攀戀爀甀愀爀礀 㠀 The Three Connected Ireland Report With Amárach Research The first smartphone was launched in 2000 and there is hardly an aspect of our lives as consumers, workers and citizens that has
More informationZero clothing returns. Digital future or fairytale?
Zero clothing returns. Digital future or fairytale? 1 Executive Summary Retail is disrupted and out of balance; in the race to win with customer experience, operating costs have spiralled. Digital technologies
More informationA quick look at customer experience in Singapore
A quick look at customer experience in Singapore epsilon.com November 2015 Singapore is a vibrant city with over 5.5 million people. Customers interact with brands in many ways and a good experience can
More informationSHOPPING, EARNING & SAVING WITH SCRIP. Presentation to PTO May 8, 2018
SHOPPING, EARNING & SAVING WITH SCRIP Presentation to PTO May 8, 2018 CLICK ON THIS SHORT VIDEO TO LEARN ABOUT SCRIP. SCRIP PROGRAM AT ST. ANTHONY S Scrip Coordinator: Lisa Dean Part-time employee. On
More informationTHE POWER OF THE NEWSSTAND
THE POWER OF THE NEWSSTAND Some context 73% of GB adults 15+ 61% of GB adults 15+ Monthly Data * Digital figure includes PC, laptop, mobile & tablet Some context Magazine Purchase Channel Monthly Data
More informationDeloitte s 2012 Annual Holiday Survey Will retailers registers jingle this holiday season? October 2012
Deloitte s 2012 Annual Holiday Survey Will retailers registers jingle this holiday season? October 2012 2012 holiday survey themes There is a clear rise in optimism in 2012 versus 2011 -- on the economy,
More informationATTORNEY AT LAW DIGITAL ASSET PLAN
K KENT W.KEATING ATTORNEY AT LAW DIGITAL ASSET PLAN Recent Survey - 63% of people don t know what will happen to their digital assets when they die. The information, documents and applications have value
More informationHow to get customers on board the Mobile Wallet bus
How to get customers on board the Mobile Wallet bus Inside Technology - 2 nd Annual Launching the Mobile Wallet: Revolutionising the Customer Experience Contact: Russell Feldman Simon Mottram Associate
More informationIMPACT OF SEPTEMBER 11, 2001 ON CONSUMER SPENDING: A LOOK AT HOLIDAY SPENDING
IMPACT OF SEPTEMBER 11, 2001 ON CONSUMER SPENDING: A LOOK AT HOLIDAY SPENDING A Survey Conducted by the Service Management Program University of Tennessee Nancy B. Fair, Ann E. Fairhurst and Carol A. Costello
More informationMIND THE GAP: THE GENDER EFFECT ON SHOPPING HABITS AND TECHNOLOGY DISRUPTORS MARCH 2018
1 MIND THE GAP: THE GENDER EFFECT ON SHOPPING HABITS AND TECHNOLOGY DISRUPTORS 2 First Insight conducted a consumer survey examining retail industry disruptors that could be driving shopping behaviors
More informationGEN Z VS MILLENNIALS: THE CHANGING LANDSCAPE OF LOYALTY
GENERATION Z VS. MILLENNIALS: THE CHANGING LANDSCAPE OF LOYALTY GEN Z VS MILLENNIALS: THE CHANGING LANDSCAPE OF LOYALTY RESEARCH REPORT 1 GENERATION Z VS. MILLENNIALS: THE CHANGING LANDSCAPE OF LOYALTY
More informationGreat Omnichannel Expectations
2 nd Annual Edition Great Omnichannel Expectations Shoppers want connected retail experiences in which all channels have something to offer on the path to purchase 2016-2017 Shopper Survey Report Evolving
More informationWILLIAM JEWELL COLLEGE
WILLIAM JEWELL COLLEGE CONSULTING Western Union and the 18-24 college market a presentation of research findings, insights, and recommendations prepared by william jewell college consulting meeting agenda
More informationConsumer attitudes and perceptions on sustainability
Consumer attitudes and perceptions on sustainability June 2010 Contents Summary Page 2 Part I: Methodology 4 Part II: Findings Consumer attitudes towards environmental and ethical topics 5 Environmental
More informationBilling and Payment Options Enhance Satisfaction. Marc Schroeder Director, Product Marketing Biller Solutions
Billing and Payment Options Enhance Satisfaction Marc Schroeder Director, Product Marketing Biller Solutions Consumers satisfaction have high expectations drives revenue about how they interact with the
More informationAssess personal spending behavior Understand the concept of opportunity cost Evaluate spending choices when it comes to personal wants versus needs
LESSON PLAN Savvy Spending: Sharpening Money Decisions Learning Objective(s): Assess personal spending behavior Understand the concept of opportunity cost Evaluate spending choices when it comes to personal
More informationConsumer rights and consumer organizations in Slovakia
Special Eurobarometer European Commission Consumer rights and consumer organizations in Slovakia Fieldwork March - April 2006 Publication June 2006 Special Eurobarometer 256 / Wave 65.7 TNS Opinion & Social
More informationInternet penetration increased to 62% (2016) from 39% (2013) Percentage of people who use a smartphone increased to 70% (2016) from 31% (2013)
Market and Industry Trends Internet penetration increased to 62% (2016) from 39% (2013) Percentage of people who use a smartphone increased to 70% (2016) from 31% (2013) Market and Industry Trends 60%
More informationPremium Advertising Sweden UK France Germany. On behalf of Widespace
Premium Advertising Sweden UK France Germany On behalf of Widespace Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics Sample
More informationConsumer Audit Report
Consumer Audit Report Dan Hoff The brand/business that I am choosing to audit for this report is Express. They are a midto-high priced clothing store. They specialize in lavish clothes like dress shirts,
More informationExplore Budgeting Teacher s Manual
Explore Budgeting Teacher s Manual By Judi Kinney Tom Kinney, Editor Jo Reynolds, Graphic Design An Attainment Company Publication 2012 Attainment Company, Inc. All rights reserved. Printed in the United
More informationLloyds Bank Consumer Digital Index Appendix 2017
Lloyds Bank Consumer Digital Index 2017 Benchmarking the digital and financial capability of consumers in the UK In association with 1 Definition of Basic Digital Skills Doteveryone has devised a definition
More informationThe Value of Receipts: Printed and Digital
The Value of Receipts: Printed and Digital There s no getting away from it: Receipts hold great value and are an irrefutable part of everyday life. These small slips of paper clutter wallets, drawers,
More informationRaising MoneySmart Kids and Teens Tips
David, Libby and AJ Koch discuss their thoughts on raising children to be financially aware. The table below is a brief overview of the content of each video. This will help you select a topic/area to
More informationThe Indian Digital Traveler Research. November 2017
The Indian Digital Traveler Research November 2017 Introduction CEO foreword Travelport s Global Traveler survey is rich with insights and stories about the modern traveler. The findings demonstrate the
More informationcustomer experience revenue converting into How to meet expectations at every stage of the buying cycle magneticnorth.com 1 / 22
converting customer experience how to meet expectations at every stage of the into buying cycle revenue magneticnorth.com 1 / 22 Introduction Since the dawn of commerce, we ve known that good customer
More informationMaking Everyday Purchase
UNIT 2 Using Financial Services Topic Making Everyday Purchase LEARNING OBJECTIVE(S) Students will: differentiate between using cash, checks, debit cards, and credit cards for everyday purchases. explain
More informationThe Mobile Wallet: It s Not Just About Payments
The Mobile Wallet: It s Not Just About Payments The top ten functions that will convince consumers to adopt mobile wallets. 2013 First Data Corporation. All rights reserved. Transforming the Customer Experience
More informationPayment Methods: What International Consumers Want, Need and Expect
Payment Methods: What International Consumers Want, Need and Expect By First Data and Market Strategies International 2011 First Data Corporation. All trademarks, service marks and trade names referenced
More informationBenefits of online platforms: technical appendix
Benefits of online platforms: technical appendix Prepared for Google October 2015 www.oxera.com Contents A1 Consumer use of platforms 1 A1.1 Activities undertaken on online platforms 1 A1.2 Use of platforms
More informationThe latest trends in Incentives and Promotions
The latest trends in Incentives and Promotions What s working best to influence consumer buying behaviour and drive engagement with brands and marketing campaigns. A RedBalloon Research Report, Australia
More information2019 Loyalty Barometer Report
REPORT 2019 Loyalty Barometer Report What Consumers Think of Loyalty & Reward Programs + 2019, HelloWorld, Inc. ABOUT THIS REPORT In 2017, HelloWorld, A Merkle Company released its first Loyalty Barometer
More informationEasier Fares Consultation
Easier Fares Consultation britainrunsonrail.co.uk/fares Britain s fares system has failed to keep pace with the rise of modern technology or how people work and travel today, and with part time working
More informationSHOPPING WITH ALEXA SURVEY OF 318 VERIFIED ECHO OWNERS
SHOPPING WITH ALEXA SURVEY OF 318 VERIFIED ECHO OWNERS YOUR EYES & EARS IN THE DIGITAL AGE Agent Photos Wherever business takes your products, customers, and operations in the digital age, Field Agent
More informationChapter 3-Your Purchasing Power. Section 3-3 Getting More for Your Money
Chapter 3-Your Purchasing Power Section 3-3 Getting More for Your Money Selling Strategies Sellers use many strategies to promote products and services that customers buy to meet their needs and wants:
More informationAppetite for donation
Technology and the next generation of givers By Briony Gunstone and Susan Pinkney For more information about how YouGov can help your organisation please get in touch with us. T: 020 7012 6233 E: info@
More informationTerry College of Business - ECON 4950
Terry College of Business - ECON 4950 Lecture 7: Price Discrimination, Bundling, Yield Management and Two-Sided Markets Primary reference: McAfee, Competitive Solutions, Ch. 11 Perfect Price Discrimination
More informationONLINE CONSUMPTION AND MOBILITY PRACTICES: CROSSING VIEWS FROM PARIS AND NYC
ONLINE CONSUMPTION AND MOBILITY PRACTICES: CROSSING VIEWS FROM PARIS AND NYC AN INTERNALLY FUNDED STUDY CONDUCTED BY THE RESEARCH OFFICE 6T IN PARTNERSHIP WITH THE RUDIN CENTER FOR TRANSPORTATION AT NYU
More informationTransforming Retail into Me-Tail
Transforming Retail into Me-Tail Contents 1. Challenges 2. Insight 3. Me-tail 4. Takeaways Shopping A customer experience A brand opportunity A chance to connect 01 Challenges Challenges For Retailers
More informationConsumer s perception of digital rewards in loyalty programs:
Consumer s perception of digital rewards in loyalty programs: INSIGHTS FROM A MULTI-COUNTRY RESEARCH Swiss e-commerce Conference 2016 Baden, 15/11/1016 1 WHAT WHY Multi-country primary market research
More informationA study of customer satisfaction with online purchasing decisions
A study of customer satisfaction with online purchasing decisions ABSTRACT Gurveer Kaur 1 Minakshi Devi2 Pooja Mahajan3 The purpose of the study was to analyze the customer satisfaction with the online
More informationSmart energy outlook. February 2017
Smart energy outlook February 2017 Smart energy outlook February 2017 1 2 Contents Executive summary 4 Smart meters - 6 the verdict from those who already have one Case study - Eve Ogden 14 Understanding
More informationShoppertunities. Kerry Chipp 15 May 2014
Shoppertunities Kerry Chipp 15 May 2014 Note of thanks to sponsor there is extensive shopper behaviour research conducted at the level of individual malls, but limited comparative data for the category.
More informationYOUBIQUITY FINANCE RETAIL BANKING SUMMARY.
YOUBIQUITY FINANCE - RETAIL BANKING SUMMARY. Consumers want banks to make digital self-service easier, using support technologies that build customer confidence and better relationships. Avaya Inc. All
More informationCustomers expectations compared to banks perception. Brussels, 25 May 2012
Customers expectations compared to banks perception Brussels, 25 May 2012 The E&Y Global Consumer Banking Survey 2012 This is Ernst & Young s latest survey of retail banking customers around the world.
More informationD E B C WHAT DRIVES BRAND LOYALTY TODAY. What matters most to consumers in choosing your brand over the competition MORNING CONSULT BRAND TOOLBOX
F R E E A B A x y C D E B C WHAT DRIVES BRAND LOYALTY TODAY What matters most to consumers in choosing your brand over the competition WHAT S IN THE REPORT 01 INTRODUCTION Key findings and takeaways 03
More informationHOW TO BECOME A MERCHANT AT BONUSWAY.EE. Partnership on CPA-model
HOW TO BECOME A MERCHANT AT BONUSWAY.EE Partnership on CPA-model WHAT IS CPA? CPA=Cost per Action You pay only for customers, who have made a target action on your website (purchase, form submit, application
More informationPLUSBUS user survey. March 2015
PLUSBUS user survey March 2015 Agenda Introduction Research background Profiling of PLUSBUS users PLUSBUS users: overall experience of service PLUSBUS users: last experience Future users of PLUSBUS Summary
More informationBusiness controlled assessment: What is the most appropriate method for the business you have chosen to increase its profits? (Task three/ 1.
Used bike for sale 1 P a g e Business controlled assessment: What is the most appropriate method for the business you have chosen to increase its profits? (Task three/ 1.3) What is profitability? Profit=
More informationConsumer Insights into the U.S. Gift Card Market: 2011
Consumer Insights into the U.S. Gift Card Market: 2011 By First Data and Market Strategies International 2011 First Data Corporation. All trademarks, service marks and trade names referenced in this material
More informationMARKET STRUCTURES. Economics Marshall High School Mr. Cline Unit Two FC
MARKET STRUCTURES Economics Marshall High School Mr. Cline Unit Two FC Price Discrimination Our previous example assumed that the monopolist must charge the same price to all consumers. But in some cases,
More informationThe Retail Customer Experience Which elements of the shopping experience matter most?
The Retail Customer Experience Which elements of the shopping experience matter most? September 2015 When it comes to shopping behavior, price is always a key motivator. However, to sustain a customer
More informationSurvey on the emedia ebook lending service at the Dollard-des-Ormeaux Library
INTRODUCTION The Dollard-des-Ormeaux Library is looking for your feedback! Thank you for answering this short survey on our emedia ebook lending service. By sharing your habits and opinions with us, you
More informationMake Life More Rewarding
Make Life More Rewarding Boost Your Buying Power This Holiday Season Getting Customer Loyalty Programs Right Reap the Benefits of Charitable Giving ALSO IN THIS ISSUE: > Save Some Green With Green Holiday
More informationGlobal Savings Plan (GSP) Manual
Overview: Our exclusive Global Savings Plan offers members the ability to save thousands of dollars throughout the year by offering discounts, coupons, and cash back on everyday purchases. What makes this
More informationHow to drive profits with customer segmentation. A beginner s guide to breaking down your market into targetable groups
How to drive profits with customer segmentation A beginner s guide to breaking down your market into targetable groups Table of contents 3 5 Introduction Why segmentation? 8 9 11 13 17 21 5 steps to build
More informationCustomer Loyalty in the Hotel Industry. Traveler Survey Findings. January 2013
Customer Loyalty in the Hotel Industry Traveler Survey Findings January 2013 Methodology Web-based survey Web-based survey of hotel and airline travelers Customer web-based survey conducted from October
More informationAchieving i total t retail
www.pwc.com Achieving i total t retail Consumer expectations driving the next retail business model January, 2014 Jeff Holmes PwC Retail & Consumer Managing Director Contents Hypothetical case study discussion
More informationDefining Shopper Value in a Multigenerational Marketplace
Defining Shopper Value in a Multigenerational Marketplace These are truly unique times for marketers. For the first time in history, three generations of consumers are active in the marketplace; and each
More informationHeadline Verdana Bold Holiday shopping trends survey 2018 November 2018
Headline Verdana Bold Holiday shopping trends survey 2018 November 2018 Content Key Trends 3 Consumer Perception 5 Holiday Shopping 8 Omnichannel User Experience 20 2 WHERE, WHEN, WHAT Key Trends ECONOMIC
More informationResearchFARM. EU Online Retailing 2011: Sizes and Forecasts.
ResearchFARM EU Online Retailing 2011: Sizes and Forecasts www.researchfarm.co.uk OVERVIEW The broad development in online retailing over the 2005-15 period can be characterised as moving from multichannel
More informationchapter 12 Distribution Strategy: NNA
chapter 12 Distribution Strategy: NNA Chapter Agenda 1. Significance of Distribution 2. Convenience Construct 3. Navigation Construct 4. Multi-channel Marketing 5. Distribution Options 2 Significance of
More informationRetail Mobile platform for retail
Retail 2.0 ---- Mobile platform for retail Pantheon pro GmbH is a mobile software development company with offices in Germany and Russia. We specialize in custom mobile application development, Augmented
More informationEmerging Payments: The Next Step in Providing Member Convenience via Channel Expansion. Presented by CO-OP Financial Services
Emerging Payments: The Next Step in Providing Member Convenience via Channel Expansion Presented by CO-OP Financial Services Today s Presenters DR.KATHYHERZIGER-SNIDER Vice President, Product Development
More informationTSYS 2016 Canadian Consumer Payment Choice Study
TSYS 2016 Canadian Consumer Payment Choice Study TSYS is pleased to present our third annual Canadian Consumer Payment Choice Study, which focuses on how consumers make payments and interact with their
More informationEvolving retail series. Meet your future power shopper: Gen Z
Evolving retail series Meet your future power shopper: Gen Z Introducing the future power shopper The world has been hyper-focused on how Millennials are changing our economy, especially in retail. Now
More informationLOYALTY PROGRAMS THAT GO BEYOND REWARDS. How to understand your customers and keep them coming back
LOYALTY PROGRAMS THAT GO BEYOND REWARDS How to understand your customers and keep them coming back TABLE OF CONTENTS 1. WELCOME TO THE WORLD OF LOYALTY PROGRAMS... 2. A BIT OF HISTORY... 3. LOYALTY PROGRAM
More informationChange is the law of life. And those who look only to the past or present are certain to miss the future. 5/14/2013
Counseling Students Using Social Media Topics for Discussion Millennial Students Communication Style Creating a Social Media Program How to Engage Students Imagine the Possibilities Change is the law of
More information