Hortonworks Powering the Future of Data

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1 Hortonworks Powering the Future of Simon Gregory Vice President Eastern Europe, Middle East & Africa 1 Hortonworks Inc All Rights Reserved

2 MASTER THE VALUE OF DATA EVERY BUSINESS IS A DATA BUSINESS EMBRACE AN OPEN APPROACH 2 Hortonworks Inc All Rights Reserved

3 EXPLORE Payment Tracking I N N O VAT E D ATA DISCOVERY Call Machine Product Design Due Diligence SINGLE VIEW Ad Placement Customer Support Basket Optimize Inventories Segments M & A Defect Detecting CrossSell Supply Chain Customer Retention Vendor Scorecards Next Product Recs PREDICTIVE A N A LY T I C S Proactive Repair Inventory Predictions ACTIVE ARCHIVE Mainframe Offloads Hortonworks Inc All Rights Reserved Cyber Security Disaster Mitigation Risk Modeling Device Ingest OPEX Reduction Historical Records 33 TRANSFORM Sentiment Social Mapping Factory Yields R E N O VAT E OPTIMIZE Investment Planning Ad Placement as a Service ETL ONBOARD Rapid Reporting D ATA ENRICHMENT Digital Protection Public Capture Fraud Prevention

4 EXPLORE Payment Tracking I N N O VAT E D ATA DISCOVERY Call Machine Product Design Due Diligence SINGLE VIEW Ad Placement Customer Support Basket Optimize Inventories Segments M & A Defect Detecting CrossSell Supply Chain Customer Retention Vendor Scorecards Next Product Recs PREDICTIVE A N A LY T I C S Proactive Repair ACTIVE ARCHIVE Inventory Predictions Risk Modeling Hortonworks Inc All Rights Reserved Investment Planning Ad Placement as a Service ETL ONBOARD D ATA ENRICHMENT MUST DO to make modern data applications possible Mainframe Offloads Cyber Security Disaster Mitigation Device Ingest OPEX Reduction Historical Records 44 TRANSFORM Sentiment Social Mapping Factory Yields R E N O VAT E OPTIMIZE Rapid Reporting Digital Protection Public Capture Fraud Prevention

5 EXPLORE Payment Tracking I N N O VAT E D ATA DISCOVERY Call Defect Detecting SINGLE VIEW Ad Placement Customer Support Basket CrossSell Supply Chain Optimize Inventories Segments Customer Retention Vendor Scorecards Next Product Recs PREDICTIVE A N A LY T I C S Proactive Repair ACTIVE ARCHIVE Inventory Predictions Risk Modeling Hortonworks Inc All Rights Reserved Investment Planning Ad Placement as a Service ETL ONBOARD D ATA ENRICHMENT MUST DO to make modern data applications possible Mainframe Offloads Cyber Security Disaster Mitigation Device Ingest OPEX Reduction Historical Records 55 Due Diligence Powerful means to OPTIMISE current Product Machine M & A Design business TRANSFORM Sentiment Social Mapping Factory Yields R E N O VAT E OPTIMIZE Rapid Reporting Digital Protection Public Capture Fraud Prevention

6 EXPLORE Payment Tracking I N N O VAT E D ATA DISCOVERY Call Defect Detecting SINGLE VIEW Ad Placement Customer Support Basket CrossSell Supply Chain Optimize Inventories Pathway to TRANSFORM Next Cyber for strategic advantage PREDICTIVE Product Recs Security A N A LY T I C S and new revenue streams Segments Customer Retention Vendor Scorecards Proactive Repair Disaster Mitigation Inventory Predictions Risk Modeling Device Ingest OPEX Reduction ACTIVE ARCHIVE Mainframe Offloads Hortonworks Inc All Rights Reserved Investment Planning Ad Placement as a Service ETL ONBOARD D ATA ENRICHMENT MUST DO to make modern data applications possible Historical Records 66 Due Diligence Powerful means to OPTIMISE current Product Machine M & A Design business TRANSFORM Sentiment Social Mapping Factory Yields R E N O VAT E OPTIMIZE Rapid Reporting Digital Protection Public Capture Fraud Prevention

7 The Journey to Safe Roads

8 Progressive s Journey Progressive Wanted to Ingest IoT to Predict Risk for its Usage-based Insurance Product Progressive Snapshot offers usage-based insurance through an in-car sensor that transmits IoT driving data Sensors collect up to six months of data from drivers and the data is archived for years, per regulatory requirements Progressive s existing systems were not scaling efficiently It took 5 7 days to transform only 25% of available UBI data 8 Hortonworks Inc All Rights Reserved

9 Progressive s Journey DATA DISCOVERY Innovate Web Log Renovate Online Ad Placement DATA DISCOVERY ETL ONBOARD Sensor Ingest Usage-Based Insurance (UBI) PREDICTIVE ANALYTICS Claims Notes Mining ACTIVE ARCHIVE DATA DISCOVERY Individual Driving Histories Safe Roads Rewarding Safer Drivers and Improving Traffic Safety Snapshot plug-in devices capture driving detail, 100% stored in HDP, ingested in 2-3 days More than 12 billion miles driven stored Through a web app, customers can review their own driving detail and improve their safety Snapshot and usage-based insurance drove $2.6 billion in 2014 Progressive premiums, growing since then 9 Hortonworks Inc All Rights Reserved

10 The Journey to Safer Global Travel

11 Prescient s Journey Prescient Needed to Rapidly Ingest Security from Tens of Thousands of Sources and Analyze it Quickly to Protect the Safety of Global Travelers Prescient is a risk management company with its roots in the US federal sector As it developed commercial products for the civilian market, Prescient chose Apache NiFi to ingest data sources that indicate traveler risk down to the street level Prescient is currently ingesting data from 49,500 unstructured sources like RSS feeds, news feeds, social media, forums and blogs, using humans to identify false positives Initially, the geospatial analysts could produce one assessment every 3-4 days Prescient needed a cost-effective way to store the raw data for subsequent postcollection analytics that would further strengthen their product portfolio 11 Hortonworks Inc All Rights Reserved

12 Prescient s Journey Innovate ETL ONBOARD Rapid Ingest & Machine Learning Deliver Accurate, Local Traveler Warnings Renovate ETL ONBOARD Streaming Threat Ingest Threat-Proximity Mobile Alerts Threat Assessments ACTIVE ARCHIVE Security Threat Archive DATA DISCOVERY DATA ENRICHMENT Provenance Metadata Global Threat Map PREDICTIVE ANALYTICS SINGLE VIEW Safe Global Travel We know that when we define a high-threat area in a given area of the world, that it is underpinned by very specific data sources. It s data-driven, and we can point to those sources if ever asked and say, Here s why. Mike Bishop, Chief Systems Architect, Prescient HDF ingests 49,500 data sources Rich data ingest, real-time alerts and deep historical analysis increase analyst output by 700% HDF connects Prescient s onprem/cloud hybrid architecture HDP stores 5 petabytes of data interconnected to EMC tech Spark machine-learning algorithms promise additional efficiencies 12 Hortonworks Inc All Rights Reserved

13 The Journey to Efficient Energy Systems 13 Hortonworks Inc All Rights Reserved

14 Centrica s Journey Centrica Delivers Energy, Services and Customer Satisfaction with a Single View of its Customer Households à A leading energy and services company with brands including British Gas & Hive à Traditional platforms were unable to cope with the variety, volume or speed of data coming into the business à Centrica aimed to reduce costs, streamline processes and remove siloes that inhibited analysts ability to recognize larger patterns across the business à Investment in Hortonworks technologies aligned with company focus on customer satisfaction 14 Hortonworks Inc All Rights Reserved

15 Centrica s Journey Innovate Building a -Driven Energy Utility Business Renovate Smart Meter Mobile App Tailored Services Efficient Homes Self-service analytics for 3 million customers in UK & North America Smart Meter Product Cross-Sell SINGLE VIEW PREDICTIVE ANALYTICS SINGLE VIEW Customer Sentiment HDP and HDF simplify IT estate Ingest of 300 GB/day rationalizes maintenance work ACTIVE ARCHIVE EDW Offload DATA DISCOVERY ETL ONBOARD SINGLE VIEW Streaming Ingest DATA ENRICHMENT PREDICTIVE ANALYTICS On-site Capture Engineer Schedule Optimization Personalized customer communications replaced impersonal up-sell messages Legacy EDWs decommissioned 15 Hortonworks Inc All Rights Reserved

16 The connected data platform 16 Hortonworks Inc All Rights Reserved

17 Hortonworks: Connected Platform Modern Applications ACTIONABLE INTELLIGENCE PERISHABLE INSIGHTS HISTORICAL INSIGHTS INTERNET OF ANYTHING DATA IN MOTION DATA AT REST 17 Hortonworks Inc All Rights Reserved Hortonworks Flow Hortonworks Platform

18 The Connected Suite Delivers the Future of à More than 1,000 of the world s leading companies subscribe to HDP to manage their data at rest, including more than half of the Fortune 100 à Those who started with HDP are now adding HDF to make data ingest easier à The Connected Suite gives you the power of both HDP and HDF from DAY 1 and lets you build a long-term Big strategy that gains momentum with more data à We want our customers to begin with that success in mind 18 Hortonworks Inc All Rights Reserved

19 Fully certified with EMC Isilon technology Standard model and ROI for EDW offload. EXISTING SOURCES ERP CRM Clickstream 2 3 HORTONWORKS DATA PLATFORM OPERATIONAL SERVICES OFFLOAD DATA SERVICES HADOOP CORE 1 Business Analytics Visualization & Dashboards Legend Current Flow New Flow 1 ACTIVE ARCHIVE 2 ETL/ELT OFFLOAD NEW SOURCES Web & Social Geolocation COMPUTE 4 Marts Management 3 4 SEMI/UNSTRUCTURED DATA ANALYTICS ENTERPRISE-GRADE DATA MANAGEMENT Sensor & Machine Server Logs ISILON NFS, SMB, HTTP, Swift 5 IT Applications 5 MULTI-PROTOCOL ACCESS 19 Hortonworks Inc All Rights Reserved

20 About Hortonworks The Leader in Connected Platforms à à Publicly traded on NASDAQ: HDP Hortonworks Flow for data in motion à à Hortonworks Platform for data at rest Powering new modern data applications Partnering for Customer Success à à Leader in open-source community, focused on innovation to meet enterprise needs Unrivaled support subscriptions Founded in 2011 Original 24 Architects, Developers, Operators of Hadoop from Yahoo! EMPLOYEES ECOSYSTEM PARTNERS 20 Hortonworks Inc All Rights Reserved Hortonworks Inc All Rights Reserved

21 Start Your Customers Journey with Hortonworks 1. Schedule a joint customer use case workshop with the Hortonworks team 2. Assess your Big maturity hortonworks.com/get-started/big-data-scorecard/ 3. Download Hortonworks Sandbox hortonworks.com/sandbox 4. Subscribe for support hortonworks.com/services/jumpstart/ 5. Join Hortonworks Community Connection hortonworks.com/community/ 6. Follow the Hortonworks blog hortonworks.com/blog/ 21 Hortonworks Inc All Rights Reserved

22 Thank You & Questions 22 Hortonworks Inc All Rights Reserved

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