Koen van den Biggelaar Senior Manager, Solutions Architecture Amazon Web Services

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1 Koen van den Biggelaar Senior Manager, Solutions Architecture Amazon Web Services

2 Amazon Cloud? Leadership Principles Innovation Approach Intro Amazon AWS Innovation Innovation Applied Take Aways Platform Standards Examples Amazon. com Micro- Services Real life example

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5 DEPLOYMENTS AT AMAZON.COM ~11.6s ~1,079 ~10,000 ~30,000 Mean time between deployments (weekday) Max number of deployments in a single hour Mean number of hosts simultaneously receiving a deployment Max number of hosts simultaneously receiving a deployment

6 Intro Amazon AWS Innovation Innovation Applied Take Aways Platform Standards Examples

7 14 Regions 38 Availability Zones 63 Edge Locations

8 TECHNICAL & BUSINESS SUPPORT Support Professional Services Partner Ecosystem Training & Certification Solutions Architects HYBRID ARCHITECTURE Integrated Networking Direct Connect Identity Federation Integrated App Deployments Business Apps ANALYTICS Data Warehousing Business Intelligence Hadoop/ Spark Streaming Data Analysis Streaming Data Collection Machine Learning Elastic Search Identity Management Business Intelligence APP SERVICES Access Control Queuing & Notifications Workflow Search Transcoding DevOps Tools Key Management & Storage MOBILE SERVICES API Gateway Identity Sync Mobile Analytics Single Integrated Console Push Notifications MARKETPLACE Security DEVELOPMENT & OPERATIONS One-click App Deployment DevOps Resource Management Application Lifecycle Management Containers Triggers SECURITY & COMPLIANCE Monitoring & Logs Resource Templates Configuration Compliance Networking Web application firewall Databases IoT Rules Engine Device Shadows Device SDKs Device Gateway Registry Assessment and reporting Storage ENTERPRISE APPS Virtual Desktops Sharing & Collaboration Corporate Backup Resource & Usage Auditing Account Management Data Backups Compute VMs, Auto-scaling, & Load Balancing Storage Object, Blocks, Archival, Import/Export CORE SERVICES CDN Databases Relational, NoSQL, Caching, Migration Networking VPC, DX, DNS Security & Pricing Reports Integrated Resource Management Regions INFRASTRUCTURE Availability Zones Points of Presence

9 exactly AWS Foundation Services Compute Storage Database Networking AWS Global Infrastructure Availability Zones Regions Edge Locations AWS is responsible for the security OF the Cloud

10 Business Agility Operational Resilience Cost Avoidance Workforce Productivity Operational Costs 77% faster to deliver business applications 98% reduction in P1/P0's 52% average TCO savings 15 automated bots developed 35% reduction in compute assets (792) Rapid experimentation Improved security posture 80% cloud first adoption 8 cloud migration parties 50 applications decommissioned Reduced technical debt 15 cloud services created Shift to self-service culture $14M YOY Savings Streamlined M&A activity Improved performance DevOps in Practice $14.2M Investment 18 Months Focus 311 Apps in Cloud & $14M YOY Savings

11 Leadership Principles Innovation Approach Intro Amazon AWS Innovation Innovation Applied Take Aways

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13 Customer Obsession Ownership Invent and Simplify Are Right, A Lot Hire and Develop the Best Insist on the Highest Standards Think Big Bias for Action Frugality Learn and be Curious Earn Trust of Others Dive Deep Have Backbone; Disagree and Commit Deliver Results

14 «frugality invent your way out» Jeff Bezos CEO, Amazon.com

15 Amazon s Innovation Approach Focus on Your Customers Experiment Frequently Measure, Improve and Iterate Move Fast, and Be Nimble Foster Leadership

16 backwards Focus on Your Customers

17 Move Fast and Be Nimble

18 «two things try a lot of experiments failed experiments» Andy Jassy CEO, Amazon Web Services

19 Amazon. com Micro-services &Primitives Real life example Intro Amazon Innovation AWS Innovation Applied Take Aways

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21 Everything gets a Service Interface

22 Microservices or Primitives

23 Mobile and AWS, 2012

24 Working backwards from Customer Image courtesy of Image courtesy of

25 Reported Challenges

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27 Real Life Example mobile app developers identify end users securely synchronized across multiple devices Hi! Identity Synchronization Push

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34 5/28/13 AWS Mobile Services 10/23/14 Amazon Cognito IAM AWS Mobile SDK Amazon DynamoDB 7/10/14 Amazon SNS Mobile Push 8/13/13 Amazon SNS 7/10/14 10/31/13

35 Identities Time t 1

36 Identities Time t 1

37 Intro Amazon AWS Innovation Innovation Applied Take Aways

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