SOCIALBAKERS SUITE FULL FEATURE LIST

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Grace Thompson
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1 SOCIALBAKERS SUITE FULL FEATURE LIST

Socialbakers Suite Plans PROFESSIONAL I want to easily understand my social media performance Compare yourself against the competition and industry, and manage all of your social media channels in

I want to improve my paid social media performance Uncover the competition s paid strategies, link your social and digital performance, and integrate social data with business intelligence to

2 Socialbakers Suite Plans PROFESSIONAL I want to easily understand my social media performance Compare yourself against the competition and industry, and manage all of your social media channels in one place. I want to improve my paid social media performance Uncover the competition s paid strategies, link your social and digital performance, and integrate social data with business intelligence to demonstrate ROI. I want to get maximum ROI from social media Create more effective content, maximize its reach and visibility with your audiences, and invest in your best performing content to lower your ads costs and increase budget efficiency. from $ 20 per profile BUY NOW REQUEST A DEMO REQUEST A DEMO 5-20 Social Media Profiles 5 User Seats 6 Months of Historical Data Promoted Post Detection (Trial) Content Inspiration (Trial) 20+ Social Media Profiles 20 User Seats 12 Months of Historical Data 2 Ads or Video Benchmarks Unlimited Promoted Post Detection Content Inspiration (Trial) Google Analytics Integration 20+ Social Media Profiles 20+ User Seats Full Historical Data 4 Ads or Video Benchmarks Unlimited Promoted Post Detection Unlimited Content Inspiration Google Analytics Integration Prime Time Publishing Recommendations Post Performance Prediction

3 Price From $20 per Profile Price on request Price on request Analytics Reporting & Exporting Dashboard Publishing Google Analytics Integration Promoted Post Detection Trial Unlimited Unlimited Data Integration - API Add-On Add-On Content Inspiration Trial Trial Unlimited Prime Time Publishing Recommendations Post Performance Prediction Number of Monitored Profiles 5 to User Seats Channels Available Reports in PPT, XLS, PDF, & PNG Unlimited Unlimited Unlimited Recurring Delete Credits (Swaps) 10% 10% TBD

4 Historical Data 6 Months 12 Months Full Historical Data Available Benchmarks Ads, Video 2 4 Social Media Listening 50K Mentions 50K Mentions TBD Adverts Analytics Unlimited Unlimited Unlimited Assigned Account Management Premium Socialbakers Suite Support Voice & Premium Socialbakers Suite Education Online Online & Webinars Premium Billing Credit Card & PayPal TBD TBD Payment Method Monthly or Annually Monthly or Annually Monthly or Annually BUY NOW REQUEST A DEMO REQUEST A DEMO from $ 20 per profile

5 SOCIALBAKERS SUITE FULL FEATURE OVERVIEW

User Rights Management Profiles Add and manage social profiles and oversee which labels and users are assigned to them. Users Manage individual user rights accounts, roles and assigned profiles.

6 User Rights Management Profiles Add and manage social profiles and oversee which labels and users are assigned to them. Users Manage individual user rights accounts, roles and assigned profiles. Teams & Groups Configure and manage your teams and groups. Profile Permissions Create and manage profile permissions. Data Connectors Manage data sources like Facebook Insights, Instagram Insights, Ads Accounts, and Google Analytics. Labels Create and manage profile and post labels. Subscription Plans Overview of your subscription plan, modules and billing information. Note: Profiles refers to Facebook pages, Twitter accounts, Instagram profiles, etc.

7 Profiles and Channels Management Monitor Multiple Profiles Add profiles across multiple platforms to monitor and follow their activity. Monitor Multiple Channels Add profiles from Facebook, Twitter, Instagram, YouTube, Pinterest, VKontakte and LinkedIn. Swap & Change Pages Delete profiles from your account and add new ones within your number of purchased profiles. Create & Assign Labels Create and assign labels to profiles to group for analysis. Note: Profiles refers to Facebook pages, Twitter accounts, Instagram profiles, etc.

8 Analytics 1/2 Summary An overview of activity across pages, profiles and platforms. Platform Overviews Overview of all pages and their metrics grouped by platform. History Complete page history. Content Newsfeed Complete overview of your monitored pages performance with keyword search and filters. Multicompare Compare performance of multiple pages, labels or industries. Industry Benchmarks Work with 47 industry benchmarks to compare and measure. Ads Benchmarks Compare your ad account against industries, countries or regions. Video Benchmarks Compare your page level private video metrics against industries, countries or regions. Label to Label Compare Compare and analyze labeled content by label.

Analytics 2/2 Campaign View Label all content to a specific campaign and analyze its performance. Paid Content Overview An overview of your paid content and active ad campaigns.

9 Analytics 2/2 Campaign View Label all content to a specific campaign and analyze its performance. Paid Content Overview An overview of your paid content and active ad campaigns. Ads Overview An overview of all ad accounts connected to your Socialbakers account. Ads Analytics A detailed overview of Performance, Cost, Clicks, Engagements and Campaigns. Community Analysis An overview of your key influencers and the benefits they bring to your profiles. Socially Devoted An overview of Response Rate and Time to Questions and Posts as well as Responded and Unresponded Questions and Posts.

10 Reporting & Exporting Fans & Followers Reports Total Fans, Distribution of Fans, Growth of Total Fans. Content Reports Number of Page Posts with Post Types, Number of Fan Posts, Page Post Sources, Page Posts. Engagement Reports Number of Interactions per 1000 Fans, Moving Averages of Number of Interactions per 1000 Fans, Most Engaging Post Types, Number of Interactions, Number of Reactions, User Activity. Socially Devoted Reports Response Rate and Time to Questions and Posts as well as Responded and Unresponded Questions and Posts. Export Reports Reports in PPT, XLS, PDF & PNG. Automated Reports Schedule automated reports on a regular basis and to yourself and others. Microsoft Excel Plugin Instantly transfer your social media data into organized Excel sheets.

11 Channel Private Insights Facebook Insights Likes, Reach, Visits, People, Video. Instagram Insights Reach, Impressions, Website Clicks, Profile Views. Facebook Video Analytics Retention metrics, View metrics, Video feed. Pinterest Insights Fans, Pins and Boards, Shares, Interactions, Clicks.

Social Media Listening Listening Dashboard Overview of mentions and hashtags for your listening queries. Content Including Queries and Topics.

12 Social Media Listening Listening Dashboard Overview of mentions and hashtags for your listening queries. Content Including Queries and Topics. Audience Overview of audience demographics including top authors and most mentioned users. Mentions Overview of all content containing mentions from your search queries.

Dashboard Preset Templates Nine industry standard templates and a customizable template allow you to instantly measure social performance at a glance across fan growth, engagement, competition and

13 Dashboard Preset Templates Nine industry standard templates and a customizable template allow you to instantly measure social performance at a glance across fan growth, engagement, competition and third party data. Widget Library Select from a deep set of metrics and visualizations to create a custom social media performance overview. Dashboard Sharing Share social performance dashboards with those who need them.

14 Publishing Publishing Overview Create and publish your content for multiple profiles and platforms with ease. Publishing Calendar See all the scheduled content as well as content that was published in the past. Filter by types of tasks or pages as well. Publishing Scheduled Content Newsfeed posts that have been created and are waiting to be published. Publishing Unpublished (Dark) Posts Dark posts that have been created and are waiting to be published. Publishing Templates Template posts used for content creation to reduce time and repeated activities.

Google Analytics (GA) Integration Google Analytics Integration Integration of web analytics to further correlate social activity with web traffic, goals and conversions.

15 Google Analytics (GA) Integration Google Analytics Integration Integration of web analytics to further correlate social activity with web traffic, goals and conversions. Google Analytics Widgets Tie web analytics to your social performance to visualize the impact of your social activities on your web traffic, goals and conversions. Executive View Dashboard where you can measure how Facebook spend and quality of promoted content affects web traffic and conversions.

Trial version Promoted Post Detection (PPD) Promoted Post Detection Section Overview of all promoted, organic and undetected posts on Facebook and Instagram.

16 Trial version Promoted Post Detection (PPD) Promoted Post Detection Section Overview of all promoted, organic and undetected posts on Facebook and Instagram. Share of Posts Distribution of shares detected across paid and organic posts. Share of Interactions Distribution of interactions detected across paid and organic posts. Promoted Posts Strategy A view into how effective your promoted post strategy is based on the amount of Interactions and in comparison to other pages. Posts in Time The total number of page posts published during the selected time period and total number of Interactions received by these posts. Promoted Posts and Organic Content Newsfeed A content news feed that can be searched by keyword or filtered by paid, organic or undetected posts by type and date.

Add-on Add-on Application Program Interface* (API) API Incorporate the metrics of the profiles you monitor into internal systems, dashboards and

17 Add-on Add-on Application Program Interface* (API) API Incorporate the metrics of the profiles you monitor into internal systems, dashboards and third party applications with ease. API Connectors Connection to Tableau. Availability Note API is available as an add-on to Business and Enterprise plans.

Trial version Trial version Content Inspiration Inspiration See top-performing content from the Socialbakers library, filtered by keyword or phrase.

18 Trial version Trial version Content Inspiration Inspiration See top-performing content from the Socialbakers library, filtered by keyword or phrase. Advanced Logic Search Search operators that allow refined search capabilities to find objects in text and content of posts. And/or,, not (Regular Expression). Customized View of Results Sort results by type, page and fan posts, industry and different metrics and filter by page and post labels, promoted posts and predicted grades. Favorites View your favorited posts in the Favorites section and sort by post types, social media channels and your chosen metrics.

19 Prime Time Publishing Recommendation Prime Time See the best time to publish your content to maximize the visibility for your audiences. Recommended Time To Publish A predictive algorithm that recommends the best time to post to maximize your organic impressions. Missed Impressions A chart that illustrates the number of impressions you have missed by not publishing at times recommended by the predictive algorithm. Best Time to Publish Overview of the optimal publishing time for each day and week, presented as a weekly heatmap.

Post Performance Prediction Post Performance Prediction Get recommendations about which organic posts to boost to optimize the results of your paid social media strategy on Facebook and Instagram.

20 Post Performance Prediction Post Performance Prediction Get recommendations about which organic posts to boost to optimize the results of your paid social media strategy on Facebook and Instagram. Recommended Posts to Boost The Focus On section provides an overview of which posts Performance Prediction recommends to promote. Performance Prediction Grading System Performance Prediction provides a grade from A+, A, B, C, D on all organic posts. Organic Posts Predicted Performance The predicted performance result of organic posts. Posts in Last 72 Hours A chart that shows published posts and their predicted and actual performance in the last 72 hours.

21 Gain access to the world s largest social media database and achieve all your strategic needs in one place. Get 14 days of Socialbakers Suite FREE

HOW YOUR CONTENT QUALITY IMPACTS YOUR SOCIAL MEDIA ROI

HOW YOUR CONTENT QUALITY IMPACTS YOUR SOCIAL MEDIA ROI AGENDA Common challenges Facebook Algorithm and Socialbakers Research Little Fun Ad Benchmarks START PRESENTATION Conversions Q&A INDUSTRY CHALLENGES