Design a feed output using either ChannelAdvisor s partner templates or the advanced feed design system for custom feeds

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1 DATA SHEET be seen. FLEX FEEDS When you have a product as robust as our feed management solution, why not expand it? Flex Feeds is ChannelAdvisor s sister product to the Comparison Shopping solution featuring the same time-tested technology and ease of use, but with the capacity to send a feed virtually anywhere. With Flex Feeds, retailers can send completely customized product data feeds to satisfy the needs of the many commerce partners that require a product data feed, such as affiliate networks, retargeting providers, personalization solutions, product review platforms and more. What s more, this is all accomplished from one feed loaded into the ChannelAdvisor platform, giving retailers the ultimate flexibility and control over their product data feeds and visibility into feed performance down to the product level. WITH FLEX FEEDS A RETAILER CAN: Design a feed output using either ChannelAdvisor s partner templates or the advanced feed design system for custom feeds Specify feed targets and self-deploy Quickly access and manage feeds, as well as track performance Use business rules to transform your data and identify the correct products for each feed Preview your feed output in real time with the ChannelAdvisor Merchandiser feature Monitor traffic and orders to evaluate product performance Track assists to view conversion click-path Easily load inventory, customize inventory fields and update your data One Inventory Feed Sent to ChannelAdvisor AFFILIATE RETARGETING PERSONALIZATION PRODUCT REVIEW OTHERS

2 FEED CREATION FEED CREATION Launch feeds faster with Flex Feeds library of feed templates for many of today s leading providers of affiliate marketing, retargeting, personalization, reviews and other commerce services. Need a custom feed? No problem. Our feed design system walks you through the setup in no time. With our step-bystep feed design wizard, you can define your own field names, output format, FTP destinations and delivery schedule. FEED CREATION CAPABILITIES ChannelAdvisor Feed Partner Templates Design Your Own Feed Output Specify Feed Targets Access our library of templates to quickly set up feeds to your partners. Use our advanced feed design system to create your own output. Send a feed to the destination of your choice. Flexible Feed Formats Choose from multiple formats, including XML.

3 FEED CONTENT OPTIMIZATION FEED CONTENT & PERFORMANCE OPTIMIZATION With Flex Feeds, you have complete control over the product data you send to your partners. Take advantage of the ChannelAdvisor platform s data transformation features to send the right data on the right products. Using our real-time preview, you can view exactly how your product s data will appear in a feed. FEED CONTENT OPTIMIZATION Business Rules Lookup Lists Real-Time Preview Filters Use our business rules like Excel functions to transform your data to your exact specifications. Use lookup lists to find and replace series of values in your data. Dynamically preview your feed output for any product in your catalog. Use powerful business rules to identify the correct products for each feed. Customizable Inventory Fields Flexible Inventory Loading Create your own inventory fields and store the data you need for your products. Easily load your inventory data and update it however you d like. API Access Use our powerful API to update your inventory data.

4 REPORTING & ANALYTICS REPORTING & ANALYTICS Our comprehensive reporting dashboard has everything you need to make performance-based decisions on where your products will find the most success. Break down reports by channel, site or even by product for the most comprehensive view available. Or, view stackable line graphs and pie charts for an at-a-glance snapshot of performance. Multichannel Assists allow you to credit value to all product listings that contribute to a conversion. Gain clearer insight into consumer behavior by tracing buyers interactions with your product listings across channels. REPORTING AND ANALYTICS CAPABILITIES Performance Tracking of Orders and Traffic Report by Channel, Site, or SKU Assist Reporting Use our advanced tracking system to monitor your traffic, estimated costs and orders to evaluate your performance. Breakdown your performance by channel, site or even down to the product level to see which products are performing. Track users across sites to view all clicks that lead to a conversion. Cross-Channel Dashboard Cross-Channel Performance Reporting View data by date, week, month or quarter comparing sales and trends across all Flex Feeds. Uses your own tags to track sales volume and integrate information into internal systems or analytics. Multichannel Assists Tracking Credits value to all clicks that contribute to a conversion no matter where the search was initiated. Buyer Conversion Map Traces buyer interaction with ads and their search path across channels for a better understanding of the shoppers clicks prior to purchase.

5 FEED MANAGEMENT FEED MANAGEMENT Flex Feeds Feed Management allows you to track the status and performance of feeds and compare how products are performing on different sites. You can quickly see the latest feed information including delivery times, filtered products, errors and alerts. No matter where you want your products to go, you ll have a complete view of scheduled feeds, which products are going where and where your products are finding the most success. REPORTING AND ANALYTICS CAPABILITIES Dashboard View Multiple Site Syndication Product Feed Scheduling 360-Degree View Dashboard Alerts Detailed Feed History Reporting Feed History Download Provides quick access to the status of your feeds and performance tracking information. Provides easy, simultaneous publishing to multiple feed destinations. Provides more control over product changes and postings, as well as autonomy from IT. Allows you to view your summary performance data across all of your individual sites through one interface. Sends daily alerts on sent and received feed statuses so you can tackle problems early. View feed history including error and warning logging. Download copies of recently delivered feeds.

6 ABOUT CHANNELADVISOR ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase the scale and profi tability of their global sales through dozens of online channels including Amazon, Google, ebay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor leverages a single inventory feed to more effi ciently list and advertise products online, connecting suppliers with shoppers to increase sales. Billions of dollars in sales are driven through ChannelAdvisor every year, and thousands of customers depend on ChannelAdvisor to substantially grow their businesses Aerial Center Parkway Morrisville, NC ChannelAdvisor Corporation All rights reserved info@channeladvisor.com