Connected Commerce. A Microsoft Solution to ecommerce. Pooya Darugar Architect Microsoft Gulf

Transcription

1 Connected Commerce A Microsoft Solution to ecommerce Pooya Darugar Architect Microsoft Gulf

2 The world of Connected Commerce.. It s not just sales its also customer care, and partner sales Technical solutions help, the down side is most solutions lock you into one technology end to end Basic ecommerce solution is commoditized They are generally difficult to manage and integrate with your back office systems

3 Solution Goals - Platform E-Commerce solution that is extensible as the environment grows and changes Allow Business users to make changes to data and presentation without IT Provide compatibility with existing and future platform Provide Business Metrics on activities

4 Solution Goals - Presentation Multi-Channel Commerce Solutions Rich Presentation Layer Mobility Provide Rich Analysis to make business decisions

5 Proprietary to COM to ASP.NET 2.0 Connected Commerce Commerce Server history MS solution for B2x online businesses Business User, IT, & Dev Tools Rich legacy to 1996 CS2002 shipped in April 2002 Feature Pack 1 refresh in ,000+ CS200x Customers Roadmap for 2006 & beyond Connected Commerce Globalization, Advanced Analytics Catalog, Closed-loop Analytics, Stronger B2B Personalization, Membership Basic B2B Reporting, Application Services Shopping Cart, Merchandising

6 Customers Customer / Retail large customers B2B large customers egoverment Sites Self Service

7 Our partners can choose which technologies they need, customize the interface as desired, and launch a comprehensive music service within the same week. A. D. Bud Albers, Chief Technology Officer, MusicNet Digital music service provider accelerates timeto-market from months to days Needed a flexible, scalable commerce server that could facilitate partners business transactions Wanted to deliver music services to emerging mobile environments Added a commerce server built on Microsoft Windows Server 2003 and Microsoft Commerce Server 2007 Used Microsoft technologies to build a mobile music client A customizable infrastructure that partners can use to launch a ubiquitous music service in days A flexible delivery platform that supports PCs, smart phones, wireless MP3 players, and more

8 Connected Commerce Platform components: Commerce Server Commerce engine to facilitate: User profiles, Catalog, Inventory Marketing/Discounting Content Management Server Develop site structure and design and separate that from content Provides authoring, versioning, staging, security, and rules BizTalk Server Integration layer Advanced rules engine and Business analysis

9 Connected Commerce Commerce Server Starter Site Biz Management and reporting tools Web Service modules Biz Management modules allows easy extension.net API Built in integration with BizTalk

10 Connected Commerce Commerce Server Architecture

11 Connected Commerce Commerce Server Subsystems Profiles Personalization, user targeting, organizations, purchase orders Catalog Products, variations, virtual catalogs, virtual properties, multiple languages and currencies Inventory Searching, back-ordering, out-of-stock items Marketing Content targeting, up-sell and cross-sell capabilities, advertisements and testing, campaigns, discounts, coupons Ordering Pipeline architecture, order splitting, multiple shopping carts, gift registries

12 Solution Goals - Presentation Multi-Channel Commerce Solutions Rich Presentation layer to set your company apart Mobility solutions Provide Rich Business Analysis

13 Monitoring your Business The challenges Data collection, Analysis and Reporting can be very challenging How many sales were made in the last hour Business Analyst What is the average time from browsing to purchasing? How many orders were created by new users? How many up-sell products were placed today? Commerce Platform Order Process Advertising Process Fulfillment Process

14 Triggers Monitoring for Marketing BAM Platform for Commerce Server Personalized and targeted discounts, direct marketing and advertising campaigns Target ads or discounts to users of a specific profile Personalize the buying experience with targeted merchandising Cross-sell and up-sell advertising BAM Event Observation ( Stored Proc Layer / BAM API ) Tracking DB Real- Time Aggrega tions Star- Schema DB BAM Database Analysis DB Real Time Reports Trending / Analysis Business Analysts DTS DTS Cube Primary Import DTS Transformations Cube

15 Basic reporting

16 Accruent Retail Store Lifecycle Manager Web-based application for visualization of retail store demographics

17 Multi-Channel Deployment SCM Enterprise BPM Sell-Side CPG X Microsoft Commerce Server Distributor X WMS Merch. Trading Partner X ERP

18 ecommerce Client Architecture Rich Web Client Point of Sale Termimal In Store Kiosk Mobile Application ASP.NET & Web Services + Ajax, Silverlight, & WPF Commerce Server 2007

19 business opportunity THE EXPERIENCE HAS COME A LONG WAY MTV.COM (1996) CSS FLASH 4.0 AJAX HTML 3.2 DHTML SSL 3.0 FLASH 1.0 REAL AUDIO HTML 1.0 MTV.COM (2005)

20 FROM VHS TO DVD Better navigation and UI They don t call it the web for nothing! Better branding and differentiation Increasing ad revenues Better personalization and customization True Media integration New monetization opportunities case study = +40% sales

21 The North Face In-store kiosk for accelerating consumer purchase of adventurewear Status: Completed, rolled out in stores across USA

22 Connected Commerce Pulling it all together.. The complete solution is a combination of what you have today with what we bring to the table. Commerce Server - Business Engine for your web site Product catalog, Ordering, Profiling, Discounting, Monitoring and Analysis for real time decision making BizTalk Server to provide the glue to your back office systems Rich User Interface through Multiple Channels

23 THANK YOU Additional Resources: Commerce Server: Commerce Team Blog: My blog:

24 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.