Evolution of End User Computing

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1 Evolution of End User Computing Evolving to better meet customer needs A complete guide to End User Computing at Dell

2 2 Dell End User Computing Evolving to Better Meet End User Needs 3 Executive Summary With advances in mobility and end user computing technology along with rising trends such as social media, end users are forming higher expectations of their workplace technology. Their needs are The end user computing landscape is changing. Only a few decades ago, the technology environment was pretty easy to define. Employees reversed employees across all segments are more mobile, more global and more particular about what technology they want to use. with providing technologies that enable ultimate end user productivity while also protecting their organizations from the increased exposure their users diverse needs expose them to. End user computing as we know it is undergoing a huge transformation, making the status quo no longer sustainable. Dell believes end user computing is no longer about the device or technology it s about the overall experience. We strive to provide ways to empower end users to do more than ever before while also giving IT the tools they need to maintain control over data security and device management. We ve developed a deep understanding of both end users and IT s needs, and we strive to address those needs through customer-inspired design across systems, services and solutions; a seamless experience across devices, operating systems and applications; and tailored solutions optimized for management, security and productivity. Dell recommends CIOs embrace and proactively respond to the changing trends within end user computing, and we provide best plan that enables increased end user productivity while maintaining IT control. Working without boundaries One driving force for this change is the blurring of the boundary between work and home. More organizations are adopting flexible work arrangements that enable and encourage users to work from home or anywhere. More and more employees are going mobile. We ve moved from a 9 to 5 local workforce to a 24/7 global one. A new generation of workers A new generation of workers who were raised with the Internet are graduating college and entering the workforce. They bring with them a new set of expectations, and they are measuring companies on who will best meet them. How organizations support employees with technology will directly impact their ability to recruit and retain the best talent. needs and individuals have needs that vary by the hour! A mobile professional might need a tablet and a smartphone during the day and a laptop in the evening. An engineer or video editor needs a professional grade workstation for ultimate performance. But no matter the individual need, connectivity is the key to workforce productivity. The rise of social media The rise of social media has serious brand and customer impact. Social media and new mobile devices are becoming extensions of personal relationships in a way that makes - ogy from personal social networks. Today s employees arrive at work each day expecting instant communication and access to the same sorts of applications that help them

3 4 Dell End User Computing Evolving to Better Meet End User Needs 5 We are experiencing a computing transformation. At Dell, we think end user computing is going through the largest transformation ever. Today s end users have much bigger expectations than in decades past. Moving from... Limited connectivity or IM communications (one to one) IT chooses the PC Primary device is fixed One device... to Always on, anywhere Freedom to participate (one to many) Devices that reflect me Primary device is mobile Multi-device ecosystem The status quo is no longer sustainable. The radical transformation in end user computing brings with it a fundamental shift in how IT groups need to support their end users. The traditional model in which IT departments determined the technology issued to employees and the policies strictly governing their use is no longer practical in today s highly connected, mobile environment. Today s CIOs face the challenges of providing secure, anytime access to an increasingly remote and mobile workforce and managing the burgeoning diversity of devices, applications, platforms and operating systems needed to run their organization. Security impact 77% 100,000 The % of very large businesses whose top mobile security objective is securing corporate data on mobile devices. The # of new malware samples uncovered per day more than one per second! Management and security inside the firewall Boundary-less management and security End users want: to be connected 24x7 no matter where they are their work devices to reflect their personal sense of style their primary device to now be a mobile one to use multiple devices rather than being confined to just one to access their data and work applications on any device to have the same experience, everywhere, no matter the device or operating system Business impact <50% 56%/63% Fewer than half of employers allow their workers to access enterprise applications via smartphones. 56% of employers prohibit access to non-work related websites and 63% prohibit the storage of personal data and files on company resources. As a result, 46% of employees give their employers extremely low marks for the integration of consumer devices and social networks with enterprise applications.

4 6 Dell End User Computing Evolving to Better Meet End User Needs 7 End User Computing is no longer just about the device. It s about the overall experience. Dell believes it s both possible and imperative to enable end users to do more than ever before be more productive, collaborative, and satisfied without making IT sacrifices in data security or device management. It s about maximizing end user productivity and IT control. IT professionals are empowered with simple, intuitive, and automated tools to more efficiently deploy, manage, and secure end user devices and support their changing workforce. And they have flexible delivery models available to provide their end users enhanced functionality in a less costly manner It s about meeting end users needs on their terms. By forming in-depth insights into technology usage and interaction, organizations can better meet their end users unique and changing needs. Dell can deliver mission-driven and user-focused devices and solutions that empower end users.

5 8 Dell End User Computing 9 Dell Business Client Brands Dell s commercial brands are evolving with end user needs, enabling them to do more than ever before. Dell Tablets Professional tools with consumer appeal: Inspired Design Go-Anywhere Productivity Integrated Solutions Enabling easy access to business data and apps anytime, anywhere. Latitude & OptiPlex Professional class laptops & desktops: Inspired Design Smart/Go-Anywhere Productivity Business-Class Control Integrated Solutions Artful blend of high performance and purposeful design for consumers. Dell Precision XPS The ultimate in workstation performance: Rock Solid Dependability Voracious Productivity Harmonious Manageability Empower your passions: Tailored experiences Thoughtful design Uncompromised mobility Driving enterprise TCO. Elevating design. Redefining durable, powerful, secure, manageable.