Next Generation Quoting and Configuration on SAP hybris, SSC, and HANA. Ryan Arsenault Platform Consulting Enterprise Application Services

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1 Next Generation Quoting and Configuration on SAP hybris, SSC, and HANA Ryan Arsenault Platform Consulting Enterprise Application Services 1

2 PROGRAM BACKGROUND KEY DECISIONS INNOVATION & LESSONS LEARNED REFERENCE ARCHITECTURE RESULTS & BENEFITS 2

3 OUR legacy Situation SYSTEM LANDSCAPE Oracle ERP (11.0.3) Oracle CRM (11i) Oracle R12 (Local Language Instance) 200+ integrated legacy apps 100+ Shadow Reporting Solutions CHARACTERISTICS 15 year old technology 2.5M+ lines of custom code Solutions designed for high end low volume Point to point interfaces 3

4 Why transform? LEGACY LIMITATIONS BUSINESS NEEDS CONSUMER EXPECTATIONS CHALLENGES Heavily customized No upgrade path Scalability concerns Performance degradation SIGNIFICANT GROWTH Expansion of product portfolio Growth of software and services business Supply Chain expansion Expanded market reach Shared Services and cost synergies Acquisition Integrations APPLICATION EXPECTATIONS Cloud Enabled Scalable Secure Mobile Contemporary Experience Real Time Analytics 4

5 Our approach Design for the Future Minimize customization and stay on the upgrade path Drive standardization & simplification of business processes Adapt business processes to outof-the-box software Deliver results quickly Single, global instance for optimal business process integration across geos & BUs Lay the foundation to support EMC s ongoing growth & transformation Innovate and partner closely with SAP Annual upgrade strategy, aligning with SAP s innovation path Develop our people; retain IP (EMC Prime) Build an IT Showcase Leverage standard hosting platform (Vblock) to optimize solution stability & cost 5

6 SAP JOURNEY 1 ERP Transformation 2 Professional Services Enablement CPQ 3Transformation 10,000 Users 125 Business Processes 18,000 Users RSA Integration 35,000 Users & Partners 269 Product Paths Virtual Machines Integrated Applications SAP Co-Innovation End-User Experience Mobile First SIMPLIFY TO SCALE BE AGILE AND DELIVER VALUE DELIVER COMPETITIVE ADVANTAGE July 2012 Jan 2014 Jan

7 Release 3 - Key Decisions Made Fit / Gap SSC SAP Solution Selling & Configuration Solution Custom UI layer to appease UX requirements Multi-Configurator Solution to mitigate risk External Pricing engine to support Big Data Analytics, data granularity, and extensive Workflow CRM on HANA for performance & real-time reporting SAP hybris for consolidated Quote Management UI Catalog Management Next Generation E-Commerce platform capabilities 7

8 Innovation CDUI SAP Custom Developed UI (based on SAPUI5) Hybris-CRM integration enabling session state consistency Proxy Servlet to streamline Configuration UX Security Solution realtime authorization lookups 8

9 Lessons Learned DEV SKILLS Hybris skills do your research SUPPORT Digital Business Services hear their feedback Leverage existing solutions: ACE, JCO/RFC INTEGRATION SSO AGILITY Build for speed Seamless Authentication to support UX 9

10 End-to-End Reference Architecture Logon My Quotes Create Quote Shell Select Product Configure Solution Manage Quote Pricing Submit to Order Create Sales Order CRM CRM CDUI SSC CRM CRM CRM ECC Roles / Access Design Time Elements - Release Management - Modelling & Product Availability - Storefront migrations - Master Data flows & quality - Translations (Localization) SFDC Mobility / NWGW Security CRM Sales Comp RFC Quoting IPC AIC vendavo Catalog Materials / Cust/ Pricing Cond Product Config UI SSC MCS/R12 ECC Legacy Apps IMAP B2B ELMS Oracle 11i Etc VC/ PDR Mat master S&OP on Hana Infolease BW BDL / BAaaS GDW Net New App Pre-existing App 10

11 Introducing MyQuotes 11

12 Key Benefits DEVICE AGNOSTIC Any device, anywhere, any time LINE LEVEL PRICING Greater granularity, More options UI CONFIGURATOR Flexibility, Efficiencies, Agility for NPI PARTNER ENABLEMENT Consistency between Direct & Indirect SCALABILITY Greater granularity, More options CATALOG Easy navigation, Low maintenance 12

13 Results/Outcome - Q1 SUCCESSFUL CUTOVER Data Migrations Non-disruptive code deployments Business Brownout PERFORMANCE ISSUES Excessive pricing calls User Experience Impacts Product Modelling defects Code deployments requiring downtime ASSESS AND ADJUST Re-designed for SPEED Operationalized governance Improved code migrations Jan 1 Feb 1 Mar 1 Apr 1 SCALE AND PERFORMANCE AT VOLUME Record-breaking quote volumes Zero modelling defects Minimal User Issues being reported Platform stabilized for Continuous Improvement! 13

14 What s next? Performance Improvements Further optimization of performance hot spots Flexible Consumption Models Better subscription selling motions to support rate plans and consumption billing Asynchronous Framework Perform long running transactions asynchronously Improved Usability User Experience updates across multiple business processes 14

15

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