Cognos 8 Business Intelligence. Evi Pohan

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1 Cognos 8 Business Intelligence Evi Pohan

2 Agenda Needs and Challenges What is Cognos 8 Business Intelligence? Overview Simplified Deployment and Ease of Use Complete Range of Capabilities Proven Technology Summary

3 Top Reasons Organizations Buy BI Respond to users need for data on timely basis Speed / Improve decision-making ability Decrease cost / Improve operational efficiency Better alignment with corporate strategy and objectives Increase revenue Ensure regulatory compliance Share information with customers / suppliers / partners Source: Gartner Multi-Client Study Nov % IT intend to purchase, up from 26% last year (Forrester) BI #2 on IT spending priority right behind security (Gartner)

4 BI Challenges You May Be Facing Users with different needs Multiple data sources Diverse platforms and security systems Global deployment, multilingual support Many BI technologies deployed

5 What is Needed? Environment Product that is open, flexible, and can leverage existing investments Coverage Ability to meet the needs of all the business users and administrators with a single product Enterprise Class Robust, reliable and scalable software that can be deployed globally

6 Agenda Needs and Challenges What is Cognos 8 CPM? Overview Simplified Deployment and Ease of Use Complete Range of Capabilities Proven Technology Summary

7 Cognos PM Solutions: Address your core performance management needs

8 Cognos PM Solution Components ENTERPRISE SCORECARDING METRICS MANAGEMENT ENTERPRISE PLANNING ENTERPRISE BUSINESS INTELLIGENCE MODELING & TARGET SETTING PLANNING BUDGETING/FORECASTING CONSOLIDATION FINANCIAL REPORTING QUERY REPORTING ANALYSIS DASHBOARDING EVENT MANAGEMENT CPM FOUNDATION CRM SALES FINANCE SCM OTHER

9 What is Cognos 8 Business Intelligence? Complete range of BI capabilities in a single product, on a single proven Web services architecture Zero-footprint, Web interface for all users Standardizes the delivery of information to accelerate and improve decision-making Foundation for performance management

10 Cognos 8 Business Intelligence Simple one product, one architecture Dashboards Complete all capabilities, all users, all data Proven proven technology from the leader in BI Reports Event Management Scorecards Analysis Query

11 Agenda Needs and Challenges What is Cognos 8 Business Intelligence? Overview Simplified Deployment and Ease of Use Complete Range of Capabilities Proven Technology Summary

12 Single, Proven Web services SOA Query, Reporting, Dashboards, Analysis, Scorecarding, Event Management User Win UNIX LINUX Admin Zero-footprint, Zero-footprint, Web Web UI UI for for all all users; users; no no client client downloads downloads Purpose-built, Purpose-built, web web services services are are rapid rapid to to deploy, deploy, scalable scalable and and fault fault tolerant tolerant UNICODE UNICODE support support enables enables on-the-fly on-the-fly multilingual multilingual support support Leverages Leverages existing existing assets; assets; open open security, security, open open data data access, access, single single open open API API Single Single query query service service and and single single metadata metadata layer layer provide provide consistent consistent results results Enables rapid, low cost deployment and maintenance, and provides you with agility to meet changing business needs

13 Access to Any Data Source All capabilities against any combination of data sources (OLAP or relational); removes barriers to usage Hides complexity from users and ensures consistency, integrity and accuracy of information REPORTING & DASHBOARDING ANALYSIS EVENT MANAGEMENT SCORECARDING

14 Easy to Use Task-based Web interface is intuitive and consistent Data complexity hidden from user Drill up, down or through to information for a guided experience Self-service reporting and analysis speeds information access User Tight integration with MS Office seamlessly fits everyday usage Language and lingual support on-the-fly for user locale Lowers training and support costs, and enables broad user adoption Mobile usage for increased productivity

15 Agenda Needs and Challenges What is Cognos 8 Business Intelligence? Overview Simplified Deployment and Ease of Use Complete Range of Capabilities Proven Technology Summary

16 All BI Capabilities in One Product Full range of BI capabilities needed to improve decision-making and manage performance Portal Viewing Ad-hoc Query Reporting Dashboarding Cognos 8 BI Analysis Scorecarding Event Management BI Administration Eliminates need for multiple BI tools, lowering costs and easing standardization

17 Flexible Portal Creation and Support Single, personalized view to all BI information Centralized deployment of MyPages Easy integration of: Dynamic BI headline showing latest status Key metrics Search & navigate WSRP portlets Images Users can get immediate access to information they need; increased self-service alleviates IT backlog

18 Complete Report Coverage Ad-hoc query Personalized Dashboard Production Managed All reporting needs with a single product

19 Web-based Authoring 100% Web-based Adaptive Layout automatically adapts Group properties to reduce work Improves time to create/modify reports Report lifecycle Enables user and IT collaboration Flexibility Extensive chart styles and powerful graphic design Multi-page, multi-query, multi-source Bursting, scheduling and event based deployment

20 Dimensional Reporting Leveraging dimensional awareness: Out-of-the-box dimensional awareness Automatic drill capabilities Select and filter by metadata, member, or dimensional level to personalize information Users can access the right level of information and complexity is hidden

21 Self-Service and Ad-hoc Reporting Flexible formatting Templates Conditional Formatting Multiple calculations in group and footer summaries Compound filters Dimensional awareness Web based interface for ease of use and broad user access

22 Dynamic Dashboards Simply an extension of reporting No dedicated tool required High levels of graphic design control and rich chart styles well-suited for dashboards Gauges, maps, 3D charts Single authoring and viewing for reports and dashboards simplifies dashboard creation and distribution

23 Adding Analysis Why analysis Powerful self-service exploration and discovery Start with the big picture discover issues and identify trends Quickly assess relative performance and make powerful comparisons Follow line of thought with multiple flow-on questions Reporting and analysis combined Navigate by key business drivers Drill up, down or through in any reports or analysis User collaboration through the report lifecycle Consistent user experience All the simplicity, all the power, one product

24 Deep, Comparative Analysis Top down exploration and analysis by key business drivers Automatic intelligent time trending Designed for large data volumes OLAP or relational data sources Powerful comparative analysis Mixed grain analysis Simple or compound filters Nested top and bottom reports Custom sets Analysis / reporting lifecycle Collaboration and re-use Makes exploration and discovery simple and accessible

25 Actionable Scorecards and Metrics At a glance performance with interactive scorecard Centralized pool of metrics organizational alignment Projects and initiatives for collaboration on actions Impact analysis to determine root cause Reporting and analysis to understand performance Improves performance management by connecting strategy to individuals

26 The Scorecard & Dashboard Spectrum Manage STRATEGY MANAGEMENT Cause & Effect Strategy Maps Measure Monitor Business Activity DASHBOARD SCORECARD Metric History Actual & Target Stoplights Drill Through Drill Down Aggregate Visualization Charts REPORTING

27 Advanced Business Event Management Automated monitoring and management Real Time Alerts Within Portal or Automatic launching of business processes Qualify events, Escalate actions, close the loop Integration with BPM applications Provides focus and accelerates time to action

28 Tight Integration with Planning All BI capabilities against all planning data Live plan, published plan, workflow Examples: Feed plan targets into scorecards for performance alignment Event management on plan to manage planning / budgeting process through to completion Standardized delivery of planning information Planning data united with all other enterprise data sources Cognos 8 BI provides the foundation for performance management

29 Data Integration Services Efficient and cost effective way to integrate data for BI Ensures quality, integrity and consistency of data for BI Superior automated dimensional modeling for high performance BI Integrated BI metadata for an end to end solution

30 Agenda Needs and Challenges What is Cognos 8 Business Intelligence? Overview Simplified Deployment and Ease of Use Complete Range of Capabilities Proven Technology Summary

31 Widely Deployed, Scalable, Extensible Large-scale enterprise deployments of ReportNet: Large Express Delivery Company: 6,000+ users in over 50 countries Large Asset Performance Management Software Company: 12,000+ users across 170 different companies Large Energy Producer: 3,000+ users distributed across multiple business units Award-winning: DM Review Readers Choice for BI 2004 Best OLAP Tool - SQL Server Magazine Readers Choice Awards

32 Cognos BI Leadership 2003 Business Intelligence Market Leader Quadrant Vendor: Gartner Magic Quadrant Market Share Leader for BI Tools Based on 2001 Worldwide revenue IDC 2002 Cognos in lead on Meta Spectrum EBI Leadership Chart March 2003 Cognos Series 7 Receives Top Ranking in META Spex Business Intelligence Review November 2002 Cognos Enterprise Planning Series Receives leading Ranking in META Spex BPM Review May 2003 Independent study finds 80% of Cognos customers have achieved positive ROI

33 Cognos Positioned in Leaders Quadrants : ( BI Platforms and CPM Suites ) Source: Gartner, "Magic Quadrant for CPM Suites, 2005 N. Rayner, F. Buytendijk, L. Geishecker, November 4, 2005; Magic Quadrants for Business Intelligence Platforms, 1Q06, K. Schlegel, B. Hostmann, A. Bitterer, B. Burton, January 9, 2006 This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Cognos. The Magic Quadrant is copyrighted January 2006 by Gartner, Inc. and is reused with permission, which permission should not be deemed to be an endorsement of any company or product depicted in the quadrant. The Magic Quadrant is Gartner, Inc. s opinion and is an analytical representation of a marketplace at and for a specific time period. It measures vendors against Gartner defined criteria for a marketplace. The positioning of vendors within a Magic Quadrant is based on the complex interplay of many factors. Gartner does not advise enterprises to select only those firms in the "Leaders" quadrant. In some situations, firms in the Visionary, Challenger, or Niche Player quadrants may be the right matches for an enterprise's requirements. Well-informed vendor selection decisions should rely on more than a Magic Quadrant. Gartner research is intended to be one of many information sources including other published information and direct analyst interaction. Gartner, Inc. expressly disclaims all warranties, express or implied, of fitness of this research for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Cognos.

34 Cognos Leadership Industry Analysts COGNOS NAMED THE LEADER IN BUSINESS INTELLIGENCE BY META GROUP METASpectrum BI Tools & Platforms, 2005 COGNOS ENTERPRISE PLANNING SERIES RECEIVES LEADER RANKING IN BPM METASpectrum Business Performance Management, March 2005 The release of Cognos 8 BI continues to raise the stakes for BI standardization. The vendor that can best sell both the business and IT value of its architecture will be the one to emerge (and perhaps survive) in a consolidating marketplace. Cognos 8 BI: Another Example of Why Architecture Matters, September 13, 2005 With this new release of its business intelligence platform, Cognos is making it easier for companies to standardize on its tools to handle all aspects of business analytics, reporting, and measurement. Research Note: Cognos 8, September 2005 Cognos 8 Redefines Cognos BI Approach and Raises the Bar for Integrated BI Platforms. September 28, 2005 So, Cognos 8 has two big advantages over its competitors: it has a unified architecture, which not all of its rivals do; and it has Event Studio, which is a major differentiator. COGNOS DELIVERS INCREASED PRODUCTIVITY, INCREASED REVENUES, AND REDUCED OPERATIONAL COSTS The Real ROI from Cognos Business Intelligence Unification versus integration, October 4, 2005

35 Customer Success: Goodyear "The enterprise data warehouse team has an objective to provide value faster. And that s business value through providing the data and information to our users. We see that by using Cognos 8 BI and the single platform that we ll be able to meet that objective. Sherry Neubert, Goodyear Rubber and Tire Company

36 Customer Success: Tyson Foods I would say the feature of Cognos 8 BI that we re most excited about is the options that we have around using Cognos Power Cubes as a data source directly with Reporting. Using the cubes as data will afford us quite a bit of flexibility around serving up data dynamically and quickly in our environment Rebecca Wilson, Director of Enterprise Reporting, Tyson Foods

37 Agenda Needs and Challenges What is Cognos 8 Business Intelligence? Overview Simplified Deployment and Ease of Use Complete Range of Capabilities Proven Technology Summary

38 Only Cognos 8 BI Delivers Breadth and depth of BI capabilities in a single product on a single, modern architecture A single query engine and single metadata layer to ensure consistent and accurate results against any data Zero-footprint for all users, authors, administrators Most powerful event management Most tightly integrated solution for Corporate Performance Management Cognos 8 Business Intelligence is the only choice for BI standardization!

39 Cognos 8 Business Intelligence The Only Choice for BI Standardization 1. Simple one product, one architecture 2. Complete all capabilities, all users, all data 3. Proven proven technology from the leader in business intelligence

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