Agile Business Analysis - Resurgence. Dorothy Tudor - TCC

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1 Agile Business Analysis - Resurgence Dorothy Tudor - TCC

2 Business Analysis in an Agile World Webinar [2]

3 Business Analysts WE ALWAYS KNEW THEY WERE COMING BACK! WE HAD 20 YEARS TO PREPARE SO DID THEY! Business Analysis in an Agile World Webinar [3]

4 Dot Tudor Who Am I? Technical Director TCC Ltd DSDM Professional/Trainer/Examiner/Author Agile Project Management Practitioner/Trainer/Examiner BCS Business Analyst Accredited Agile Coach, Scrum Trainer Agile Alliance, Agile Leadership Network Accredited Facilitator PRINCE2 Accredited Practitioner/Trainer ITIL Service Manager Fellow of the British Computer Society (FBCS) Business Analysis in an Agile World Webinar [4]

5 Background to this Presentation An increasing number of organisations embrace agile approaches for their projects and non-project work. Where does the business analyst fit in? Do the ways of working as an Agile business analyst need to be different from those of the more traditional business analyst? Should we have them within our Development Teams? There is a need for clear and helpful guidance to support business analysts operating in an Agile environment. Business Analysis in an Agile World Webinar [5]

6 Agenda for this Presentation 1. Is Agile Business Analysis different? 2. What Guidance is available? 3. What new APMG certifications are now available in 2016? Questions Business Analysis in an Agile World Webinar [6]

7 Business Analysis critical in helping organisations to achieve their business goals. links business change projects with the real reasons for the change keeps focus on the benefits needed to justify the expenditure. The business analyst can facilitate appropriate, costeffective solutions to business problems. Business Analysis in an Agile World Webinar [7]

8 Traditional Business Analysis Skills Strategic analysis, modelling strategic themes and drivers Business capability modelling modelling what the business does (conceptual activity models), as opposed to how it does it (physical process models) Process and value stream (value chain) mapping Skills and competency mapping Process re-definition / re-engineering Data definition and events identification Facilitation between different business and technical disciplines Requirements engineering Discovery and definition of cost-effective, valuable solutions to business needs Business Analysis in an Agile World Webinar [8]

9 The Scrum Framework Daily Scrum Every 24 Hours Sprint Max 1 month Sprint Review and Retrospective Sprint Planning Business Analysis in an Agile World Webinar [9]

10 Scrum Team Roles Vision / Strategy Product Owner ScrumMaster Release Planning (Not directly mentioned in Core Scrum) Dev. Team Product Backlog Refinement Business Analysis in an Agile World Webinar [10]

11 The DSDM Team Roles Business Interests Solution/Technical Interests Management Interests Process Interests Business Analysis in an Agile World Webinar [11]

12 Pre-project The Holistic The Project View of Timeline the Business Post-project Business Analysis in an Agile World Webinar [12]

13 Lean Ideas - What is Value? Value is what the customer wants... and ONLY what the customer wants Only the customer can define what represents value to them Business Analysis in an Agile World Webinar [13]

14 However, the organisation also has a plan What is Value? and its own idea of value Business Analysis in an Agile World Webinar [14]

15 American Express Customer Commitment; Quality; Integrity; Teamwork; Respect for people; Good citizenship; A will to win; Personal accountability Business Analysis in an Agile World Webinar [15]

16 IKEA We want to have a positive impact on people and the planet. For many years we ve focused on economising with resources and helping to create a better everyday life for people... Being a responsible company has always been part of our roots, but now we ve taken the next big step and we re going to do even more. see how we re working towards a more sustainable future for everyone. Business Analysis in an Agile World Webinar [16]

17 Menlo Innovations Our mission as an organization is to end human suffering in the world as it relates to technology Business Analysis in an Agile World Webinar [17]

18 Agile Business Analysis is about (1) Agile business analysis is about increasing the speed and frequency of delivery of business value to stakeholders Business Analysis in an Agile World Webinar [18]

19 Agile Business Analysis is about (2) collaboration and empowerment of the right stakeholders to target delivery of maximum value. Business Analysis in an Agile World Webinar [19]

20 Agile Business Analysis is about (3) learning throughout the process and an evolutionary approach to requirements specification and fulfilment. Business Analysis in an Agile World Webinar [20]

21 The End to End process Business Analysis in an Agile World Webinar [21]

22 And the world outside Business Analysis in an Agile World Webinar [22]

23 Process Improvement AS IS The Gap WHAT WHEN WHERE HOW WHO WHY TO BE WHAT WHY Business Analysis in an Agile World Webinar [23]

24 Business Analysis in an Agile World Webinar [24]

25 Product Owner Ownership and authority Product Vision / Roadmap Product Passion Product Knowledge Market Knowledge Staff management Project management BAU management Isn t it just the Product Owner? EXTERNAL MISSION OBJECTIVE STRATEGY INTERNAL MANAGEMENT STAKEHOLDERS DEV TEAM Business Analyst Organisational Vision External market External customer Whole organisation perspective Cross-product perspective Independent view Analysis skills: Process mapping Data mapping Use cases User stories Technical knowledge Future-facing Facilitation Negotiation Influencing Business Analysis in an Agile World Webinar [25]

26 AgileBA Guidance Business Analysis in an Agile World Webinar [26]

27 A Quick Summary of Handbook Content Business Analysis in an Agile World Webinar [27]

28 Agile Manifesto We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan That is, while there is value in the items on the right, we value the items on the left more. Kent Beck Mike Beedle Arie van Bennekum Alistair Cockburn Ward Cunningham Martin Fowler James Grenning Jim Highsmith Andrew Hunt Ron Jeffries Jon Kern Brian Marick Robert C. Martin Steve Mellor Ken Schwaber Jeff Sutherland Dave Thomas Snowbird, Utah Business Analysis in an Agile World Webinar [28]

29 The DSDM Agile Project Framework Business Analysis in an Agile World Webinar [29]

30 The Philosophy of DSDM Best business value emerges when projects are: aligned to clear business goals deliver frequently and involve the collaboration of motivated and empowered people Business Analysis in an Agile World Webinar [30]

31 The 8 Principles Focus on the Business Need Deliver on Time Collaborate Never Compromise Quality Build Incrementally from Firm Foundations Develop Iteratively Communicate Continuously and Clearly Demonstrate Control Business Analysis in an Agile World Webinar [31]

32 DSDM Process - Agile BA Involvement Business Analysis in an Agile World Webinar [32]

33 DSDM Products Overview Business Analysis in an Agile World Webinar [33]

34 Workshops DSDM - 5 Key Practices MoSCoW Prioritisation Modelling AgileBA adds more techniques! Iterative Development Timeboxing Business Analysis in an Agile World Webinar [34]

35 Inside the project or change User Story Story Mapping Business Process Diagrams (Swim Lanes) Business Domain model Customer Journey Context Diagram Specification by Example Impact Mapping Use Cases Business Analysis in an Agile World Webinar [35]

36 The world outside Lean Canvas Product Vision Box Balanced Business Scorecard SWOT / TOWS MOST PESTLE Porter s 5 Forces Value Chain Resource Audit McKinsey 7S What s on the Product Box? S S S S McKinsey 7S Model S S S PROBLEM Top 3 problems your idea will solve SOLUTION Top 3 features METRICS Key measures of the features UNIQUE VALUE PROPOSITION Single clear message - why your product is different and worth buying UNFAIR ADVANTAGE What can t be easily bought or copied about your idea CHANNELS The ways you get your product to customers CUSTOMER SEGMENTS Target customer groups COSTS Key elements of cost, production, marketing etc. REVENUE STREAMS Investment appraisal How does the ROI occur, when and how much? Business Analysis in an Agile World Webinar [36]

37 The Requirement Lifecycle Elicitation Analysis Validation Facilitated Workshops Model-building Interviews Observation Scenarios Prototypes Realistic? Ambiguous? Combined Requirements? Aligned with Business? User Stories Use Cases Story Mapping Role Plays Prototypes Demonstrations Hands-on Usability Sessions Reviews Models and diagrams Acceptance Criteria and testing Management Traceability, Stability, Change Management Business Analysis in an Agile World Webinar [37]

38 The APMG Certifications Business Analysis in an Agile World Webinar [38]

39 AgileBA Training & Certification Foundation Level Exams launched June 2015, Accredited Training plus Handbook of guidance Foundation Exams Practitioner Level Exams launched April 2016 Complementary to Agile Project Management (AgilePM) Business Analysis in an Agile World Webinar [39]

40 Business Analysts Target Audience Scrum Product Owners/Product Managers Project Managers with business analysis responsibilities Agile developers with analysis responsibilities Change Analysts Systems Analysts requiring both a business and Agile perspective for project work Business Analysis in an Agile World Webinar [40]

41 AgileBA Foundation Exam Measures candidate knowledge of the Agile Business Analysis guidance Multiple choice 40 minutes duration 50 questions 50% (25 marks) required to pass Closed Book Pre-requisite for Practitioner level Business Analysis in an Agile World Webinar [41]

42 AgileBA Practitioner Exam Measures candidate knowledge and understanding of the Agile Business Analysis guidance and ability to apply and tailor it to a given scenario situation 4 Questions (20 marks each question) 150 minutes duration No additional reading time 50% (40 marks out of the total of 80) required to pass Trainer pass mark 66% (53 marks out of 80) Open Book AgileBA Handbook only Business Analysis in an Agile World Webinar [42]

43 Syllabus Areas Syllabus Syllabus Area Title Chapters Area Code BF Business Analysis 1,2 Fundamentals SO Strategy and 3,4 Organisation PR Practices 7,8,9 RQ Requirements 5,6,10,11 Business Analysis in an Agile World Webinar [43]

44 Summary This qualification gives the tools to take an agile approach to Business Analysis The only framework worldwide to give comprehensive guidance and a qualification for Agile Business Analysis Business Analysis in an Agile World Webinar [44]

45 Questions Any Questions? Business Analysis in an Agile World Webinar [45]

46 Agile Business Analysis - Resurgence Dorothy Tudor - TCC

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