UNIVERSAL APP MONETIZATION PLATFORM

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1 UNIVERSAL APP MONETIZATION PLATFORM WHITE PAPER, VERSION 2.0 Krosscoin (KSS) Initial Token Offering Official Communication Channels Slack: Twitter: Reddit: Medium: Facebook:

2 KROSSCOIN OPPORTUNITY 1. THE MOBILE APPLICATION MARKET HAS SEEN UNPRECEDENTED GROWTH, GROWING 33% IN THE PAST YEAR. BY 2021, MOBILE APP REVENUE IS ESTIMATED AT $139.1 BILLION. Krosscoin White Paper, version 2.0 Page 2

3 2. DESPITE THIS RAPID GROWTH IN MOBILE APP REVENUE, THE PERCENTAGE OF PAID APPS HAS DECREASED SIGNIFCANTLY. THE MARKET HAS SHIFTED TO IN-APP PURCHASE REVENUE. Developers forced into freemium The freemium model (a mix of free and premium ) has altered the consumer expectation that application costs should be zero. Publishers who wish to charge a one-time fee lose out on potential market share to freemium competitors, even if the for-fee application is superior and has better reviews. The freemium model drastically reduces the customer acquisition cost, but introduces two populations of users: free and premium. Krosscoin White Paper, version 2.0 Page 3

4 3. BETWEEN 90% TO 96% OF FREEMIUM USERS GENERATES ZERO REVENUE. DEVELOPERS SPEND MOST OF THEIR EFFORTS BUILDING FUNCTIONALITY FOR A USER POPULATION THAT GENERATES NO VALUE OTHER THAN TO INCREASE MONTHLY ACTIVE USERS (I.E. POPULARITY METRICS). WHAT IF ANY APP COMPONENT COULD BE MONETIZED, UTILIZATING A FUNCTIONAL CONSUMPTION MODEL, THEREBY ALLOWING DEVELOPERS TO FOCUS ON BUILDING VALUABLE CONTENT FOR ALL USERS? WHY KROSSCOIN KSS introduces a consumption-based token framework that allows application developers to monetize any functional component, in any application, running on any platform. A consumption-based monetization model removes the adoption obstacles inherent in one-time fee and subscription licensing, thus freeing the developer to focus on application functionality. With KSS, monetization increases alongside usage, incentivizing application developers to create a compelling user experience. An API interface allows for rapid integration of monetization, while payment gateways and banking relationships are unnecessary as users pay for application usage with KSS tokens, while developers are paid in KSS tokens. Our first apps utilizing the Krosscoin Platform is the patent pending Pipdroid app family. Pipdroid provides mobile execution and management of cloud-based (crypto) trading bots. Krosscoin White Paper, version 2.0 Page 4

5 KSS VALUE PROPOSITION BUSINESS MODEL REVENUE GENERATING APPS Existing KSS-integrated IOS/Android applications ready to launch. A pipeline of new apps is planned with embedded KSS monetization (see Roadmap). ITO will accelerate new app development OPEN MONETIZATION PLATFORM The KSS platform will be available to app developers using an API charging a 1% consumption fee. KSS platform is built on top of Ethereum blockchain, allowing instant, decentralized access to a monetization framework. 1% fee - instant, decentralized monetization ATOMIC SWAP FOR TOKEN STORAGE The KSS platform will integrate atomic swaps with emerging digital transfer platforms such as the Lightning Network and the Komodo Platform. This allows users to store KSS in alternate currencies seamlessly without using an exchange. Seamless digital token transfer CHARITY DONATION An additional 10% of all Vinekross Corp profits will be donated to charity. Let s make good happen is the guiding value statement for Vinekross Corp and the Krosscoin community. Krosscoin White Paper, version 2.0 Page 5

6 FEATURES & BENEFITS KEY FACTS Krosscoin is a very elegant concept: build apps and a framework that enables monetization using the Ethereum decentralized blockchain. Rapid adoption of Krosscoin requires a framework that is easy to implement. To satisfy this, an open API will be made available to any application developer. Using the API, any application can transact on the KSS Ethereum blockchain. As KSS is decentralized, thirdparty monetization intermediaries become unnecessary, while application publishers have immediate access to revenue via the KSS Ethereum blockchain. 1. Ethereum Blockchain Krosscoin (KSS) will be distributed to Ethereum wallet as ERC20 tokens after the conclusion of each stage of the ITO. E.g. Pre-ITO participants will receive their tokens before stage 1 participants. 2. Cross platform: Android, IOS, etc. The Kross Monetization Platform will have an API that runs initially on Android and IOS, with other platform support to be determined based on demand. The technology is portable to any platform. 3. Consumption-based Monetization The Krosscoin API allows for an application to process a consumption, or usage, fee in KSS. The user sends KSS seamlessly by using the application. Krosscoin White Paper, version 2.0 Page 6

7 4. Multiple Mobile p Multiple Mobile App Releases Vinkeross Corp has released several revenue generating apps already preintegrated with KSS. More apps are Vinekross Corp has developed applications pre-integrated with KSS. A planned. See Product Overview. series of additional apps are planned for the future. See Product Overview Million ExRC-20 Circulating Tokens Supply Distribution is as follows: 5% presale, 35% ICO, 25% future project development, 25% founders/ devs/ helpers, and 10% reward. 6. Multi-Platform Ecosystem Multiple platforms will be created to allow apps to exchange value with other apps, merchants, and digital assets (such as music). 7. Decentralized Instant Access As the all transactions occur within the KSS Ethereum blockchain, developers can immediately transact by simply sending and receiving KSS tokens. 8. Proof of Community Krosscoin is a utility token. Ownership of KSS represents Proof of Community. The token s utility is that it can be exchanged for mobile app usage. Evernote CEO Phil Libin on Freemium: Phil Libin advises the easiest way to get 1 million people paying is to get 1 billion people using. Libin s three steps to freemium success requires: 1) Millions of free users; 2) Converting active users to premium status over time; and 3) Keeping costs down. The KSS monetization platform, powered by an Ethereum decentralized blockchain, allows developers to monetize usage. The differentiation between free users and premium users is no longer binary, but instead becomes a spectrum of consumption-based usage. Krosscoin White Paper, version 2.0 Page 7

8 PRODUCT ROADMAP PHASE 1 January 2018 Pipdroid Pearl (for MT5) & Pipdroid Petal (for MT4) The only user-launched mobile algorithm trading platform, Pipdroid lets traders access Metatrader by launching MQL5 Expert Advisors (EAs or bots). Traders can automate trading of forex, commodities and stocks. Some transactions consume KSS. Up to now, automated trading requires maintaining complex technical infrastructure, monthly recurring costs, plus large initial up front bot program cost. Pipdroid reduces costs significantly and offers easy, state-of-the art mobile trading at your fingertips. Pipdroid Pearl screenshot of beta version Choose from over 20 brokers to run own trading algorithms, or activate one of Pipdroid's proprietary trading bots. Pipdroid Patent The Pipdroid development scope has already secured a provisional patent # from the USPTO. February 2018 Ribbon Ribbon converges text/voice/video communication with gifting using a cryptocurrency wallet. Ribbon enhances vital communications among teams, groups and family. Charity and non-profit organizations can utilize Ribbon for anonymous fundraising. Embedded GPS navigation allows for in-person meetups for social or cash to crypto transactions. Social network integration can publish "ribbons" to inspire others to contribute. Ribbon can also send signed pdf/ word documents and is embedded with Google Translate. Ribbon screenshot of beta version Page 8

9 PRODUCT ROADMAP PHASE 2 Q Pipdroid Optima This is an innovative, revolutionary cross trading brokerage/exchange platform. Pipdroid Optima allows for forex, stocks and cryptocurrency trading in the same environment. Traders can transact across multiple exchanges simultaneously, conduct rate arbitrage, or simply optimize buying or selling price. An embedded chat platform enables group coordination and knowledge sharing. Optima introduces the idea of "social trading" or "follow the expert," where profitable portfolios can be copied, and owners of these profitable portfolios can earn KSS from their subscribers. Q Kross Monetization Platform An open platform will enable distribution and monetization of any application utilizing Krosscoin. The Kross Monetization Platform can also reward inventors of ideas by partnering ideas with developers and enforcing the share in revenue distribution. Further, application economies in developing countries, where distribution is limited to locally and revenue entails currency volatility, can leverage the platform for global distribution and reduced currency risk. Krosscoin White Paper, version 2.0 Page 9

10 PRODUCT ROADMAP PHASE 3 Q Freelance Platform Merchant Platform These platforms promote KSS usage among non -technical people. Krosscoin will create partnerships with media companies and online retailers. Online stores in developing countries, in particular, will benefit from KSS as a currency option. Projects under business development include gaming, remittance, music distribution and healthcare products. SEAMLESS DIGITAL TRANSFER ATOMIC SWAPS To maximize utility of KSS across multiple platforms, the API framework will allow applications to enable automatic atomic swaps to other token currencies. This future integration will utilize the emerging digital transfer platforms such as the Lightning Network and the Komodo Platform. Atomic swaps will eliminate the need for manual exchange trading to convert between multiple tokens. Krosscoin White Paper, version 2.0 Page 10

11 PIPDROID SOLUTION FOR ALGORITHMIC TRADING Algorithmic trading steadily gained popularity from 2010 onwards. Now it is an essential part for successful trading and we have a solution to make it mobile for traders. Currently, the Metatrader Android app lets traders open accounts and log into various broker platforms. Traders can access charts, news, and trade manually. The missing piece was using bots or EA (Expert Advisor) as it's popularly called in the forex world. Traders who wanted to profit from the vast opportunities that bot-supported trading offers were forced to install and maintain an own server structure. Coming with technical challenges and monthly recurring costs of up to $50. Access to a desktop computer or laptop was mandatory. Only the Metatrader desktop client supports bot trading execution. Additionally, trading bots are everything but cheap. Costing a onetime fee of $250 and more for a single thread execution engine. Fine-tuning these algorithms often requires basic programming knowledge. Bottom line, trading bots is something for the few gifted until now! Several forex development firms around the world turned this project down, stating it was ''impossible''. Not giving up easily, Efosa Ighodaro shared his technical ideas with a developer and the first prototype was developed in Pipdroid offers a bot trading platform in the cloud, with a suite of traderdeveloped bots provided to increase profitability odds. Traders can also program their own bots and for the first time have the ability to launch them from their mobile phone. Today our beta testers enjoy a functionality of trading, that everyone else can only dream of. Already today Pipdroid, in combination with the Metatrader app, offers full mobile control of all trading executing and an outstanding bot-management never seen before. Forget your laptop at home. The next evolution of Pipdroid, Pipdroid Optima, will additionally offer trading of cryptocurrencies and tokens across several exchanges simultaneously, conduct rate arbitrage or simply optimize your buy and sell prices of everything crypto. Of course, with full support of our revolutionary cloud-bot architecture. Pipdroid Optima also comes with sophisticated social trading or follow the expert functionalities. As a user simply copy profitable portfolios. Successful portfolio managers receive rewards in the form of KSS. Vinekross Corp is driven by innovation. Introducing blockchain technology into our apps allows for efficient user management and instant executions, adds transparency and accountability. In order to open up our products to the broader public we need to upgrade our currently closed and private cloud infrastructure to host hundreds of thousands of users. As Vinekross Corp is based in the USA we need to fulfill some regulatory requirements and acquire certification before releasing cryptocurrency trading capabilities. Phase 2 is estimated to be achieved with a minimum budget of $2 million. Therefore, we decided in June to prepare for ITO. Your contribution will enable us to finalize these costly procedures and bring you breathtaking apps. Krosscoin White Paper, version 2.0 Page 11

12 INITIAL TOKEN OFFERING ITO TIMELINE Krosscoin White Paper, version 2.0 Page 12

13 Krosscoin White Paper, version 2.0 Page 13

14 Krosscoin White Paper, version 2.0 Page 14

15 ABOUT US MEET THE TEAM Krosscoin White Paper, version 2.0 Page 15

16 Krosscoin White Paper, version 2.0 Page 16

17 Krosscoin White Paper, version 2.0 Page 17

18 Legal Notice and Disclaimer This white paper ("Presentation") is subject to change. This Presentation has been provided for information purposes only to allow the reader to evaluate the benefits of participation in the Krosscoin initial token offering (the "Offering"). No value has been offered or assigned to the Offering. Each reader is required to make an independent assessment on the value of participation in the Offering. Any changes to the Presentation will be denoted by a version change. The reader may not be notified of any changes. Many of the additional features listed throughout this Presentation may be initially unavailable. Any timelines presented are subject to change. This Presentation assumes the reader has a basic level of understanding of Bitcoin, Ethereum, blockchain technology and cryptocurrencies. This Presentation shall not be taken as any form of financial, legal, tax or investment advice. Readers are strongly encouraged to consult their own qualified, professional advisors to determine whether participation in the Offering warranted. Vinekross Corp is registered in the state of Delaware as a C Corporation reg. # It has sole ownership of all intellectual property for KSS products mentioned herein. Krosscoin White Paper, version 2.0 Page 18

19 UNIVERSAL APP MONETIZATION PLATFORM WHITE PAPER, VERSION 2.0 Krosscoin (KSS) Initial Token Offering Official Communication Channels Slack: Twitter: Reddit: Medium: Facebook:

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