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2 <Insert Picture Here> Charles Phillips President
3 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. 3
4 Oracle s Strategy Complete. Open. Integrated. Engineered to work together Tested together Certified together Packaged together Deployed together Upgraded together Supported together Managed together 4
5 Customer Benefits Complete. Open. Integrated. Better performance, reliability, security Shorter deployment times Easier to manage and upgrade Lower cost of ownership Improved support experience 5
6 Oracle s Portfolio of Leading Products Business Analytics Enterprise Performance Management Data Warehousing OLTP Embedded Database Customer Relationship Management Human Capital Management Middleware Application Servers Enterprise Operating Systems Server for UNIX Server for Oracle Database Enterprise Tape Storage Development Language 6
7 Oracle s Business Intelligence Strategy 7
8 Oracle Business Intelligence Continued Investment and Innovation Embedded Business Intelligence Oracle Business Intelligence 11g Oracle Exadata EPM System BI Applications Enterprise BI Platform Data Mining Database Reporting Ad Hoc Query OLAP BI Releases i 8.3 9i 10g 10g R3 10g R5 11g
9 Complete and Integrated From Storage To Scorecard Oracle Hyperion Performance Management Applications Oracle Business Intelligence Applications Oracle Business Intelligence Enterprise Edition Oracle Business Intelligence Publisher Oracle Essbase Oracle Data Integrator Oracle Golden Gate Oracle Exadata Oracle Data Mining Oracle OLAP Oracle Partitioning 9
10 Announcing Oracle Business Intelligence 11g Most complete. Most integrated. 10
11 The Standard for Enterprise Business Intelligence Most Complete New in Oracle Business Intelligence 11g Oracle SAP Single interface for relational & OLAP analysis All types of collaboration within dashboards and workspaces Initiate in-context actions from dashboards Scorecard application connected to dashboard KPIs Single reporting solution - Any style of reporting, user type, data source 11
12 The Standard for Enterprise Business Intelligence Most Integrated Enhanced in Oracle Business Intelligence 11g Oracle SAP Common metadata Common data access Any schema, any data type Common security & administration Common user experience Common reporting tools for Performance Management & BI Applications 12
13 Most Powerful End User Experience Complete. Consistent. Accurate. Mobile Scorecards Reports Office Integration Interactive Dashboards Applications & Portals Geospatial Visualization Search Ad-hoc Queries Collaboration 13
14 First Closed-Loop Business Intelligence Solution THE OLD WAY The New Way: ACTION FRAMEWORK Disconnected. Open Ended. Integrated. Actionable. 14
15 Value of Linking Insights to Action Shortens Decisioning Cycle Time INSIGHT Late Payment Trend Headcount Budget Analysis Forecast Update Product Safety Supply Shortfall Poor Campaign Results Finance HR Sales Service Supply Chain Marketing Hold Credit Approve Hire Approve Discount Escalate Issue Change Request Redirect Funds ACTION 15
16 Performance, Scalability, & Availability Enterprise Manager Integration Only BI Foundation that unifies BI system management with: Complete application & technology stack Cloud-based customer support (MyOracle) Easier development, test, deployment, patch, & upgrade Centralizes performance monitoring Accelerates diagnostics & troubleshooting Automates session failover 16
17 Cloud and Flexible Deployment Options Traditional On-Premise Private Cloud Extranet Business Process Outsourcing SaaS On Demand 17
18 Market Leading Business Intelligence 18
19 Oracle Positioned in Leaders Quadrants Gartner Magic Quadrant for Business Intelligence Platforms Magic Quadrant for Business Intelligence Platforms, 2010 Magic Quadrant for CPM Suites, 2010 Magic Quadrant for Data Warehouse Database Management Systems, 2010 Source: Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, 2010 by Rita Sallam, Bill Hostmann, James Richardson, Andreas Bitterer, 29 January This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Oracle. 19
20 Top 10 customers in 82% Fortune Global 500 use Oracle BI/EPM Financial Services High Tech Healthcare & Pharmaceutical Telecommunications Transportation Aerospace & Defense Utilities use & Energy Oracle BI/EPM 20
21 Top 10 SAP customers in 89% SAP customers in Fortune Global 500 use Oracle BI/EPM Financial Services Healthcare & Pharmaceutical Telecommunication Transportation Aerospace & Defense Utilities & Energy use Oracle BI/EPM use Oracle BI/EPM 21
22 Oracle Exadata V2 Market Momentum Extreme Performance for Business Intelligence & Data Warehousing Fastest growing new product in Oracle s history Fastest for Data Warehousing 5X Faster than competition Exadata Smart Storage Server Speeds Queries 5 TB of Flash Cache After carefully testing several data warehouse platforms, we chose the Oracle Database Machine. Oracle Exadata was able to speed up one of our critical processes from days to minutes. Brian Camp SVP, Infrastructure Services Knowledge Base Marketing 22
23 Global Business Intelligence Partner Network Leading Global Systems Integrators Over 7,000 Regional System Integrators & Reseller Partners 23
24 Business Intelligence at Oracle GRC, Financial Close & Reporting Planning & Budgeting Operational Dashboards & Analytics 24
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