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1 <Insert Picture Here> Cloud Computing Jean-Claude Haupfleisch Sales Consultant

2 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remain at the sole discretion of Oracle Oracle Proprietary and Confidential 2

3 Cloud Computing * Often characterized by: Virtualized computing resources Seemingly limitless capacity/scalability Dynamic provisioning Multi-tenancy Self-service Pay-for-use pricing * Source: Wikipedia.org 2009 Oracle Proprietary and Confidential 3

4 Cloud = SaaS, PaaS, IaaS Software as a Service Applications delivered as a service to end-users over the Internet Platform as a Service App development & deployment platform delivered as a service Infrastructure as a Service Server, storage and network hardware and associated software delivered as a service 2009 Oracle Proprietary and Confidential 4

5 Oracle Cloud Computing Strategy 2 Provide enabling technology to other cloud providers Oracle is a PaaS/IaaS enabler not provider Our objectives: Public Clouds SaaS PaaS IaaS 1 Offer customers a growing number of applications as SaaS services I N T E R N E T 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds Private Cloud I N T R A N E T Users Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing give customers choice SaaS PaaS IaaS 2009 Oracle Proprietary and Confidential 5

6 <Insert Picture Here> Why Oracle Technology Leadership 2009 Oracle Proprietary and Confidential 6

7 Oracle Grid Infrastructure Virtualization, Clustering and Dynamic Provisioning Data Warehouse Sales Application ERP Application Custom Application Shared pools of resources for high efficiency/utilization Management Middleware Application Grid Database Grid Storage Grid Virtualization and clustering throughout the stack Dynamic resource provisioning on demand Unlimited, incremental scale-out High availability Predictable performance Automated monitoring & management 2009 Oracle Proprietary and Confidential 7

8 Oracle Enterprise Management Top-Down Management and Monitoring Top-down management of applications running in virtualized/grid environment Centralized end-to-end policy-driven management - Discovery, monitoring & management of virtual resources - Wider Oracle ecosystem Dynamically grow & shrink resources to meet SLA objectives Integration with 3 rd party management tools Sales ERP Custom Application Application Application Automatic Storage Management Real Application Clusters Application Grid Enterprise Manager 2009 Oracle Proprietary and Confidential 8

9 250+ Partners Have Adopted Oracle s SaaS Platform 8 out of 10 SaaS vendors delivering business-critical applications run on Oracle. Nucleus Research 2009 Oracle Proprietary and Confidential 9

10 <Insert Picture Here> Why Oracle Deployment Choice 2009 Oracle Proprietary and Confidential 10

11 Oracle On Demand Flexible Deployment Options Multi-Tenant SaaS Single-Tenant SaaS Hosted & Managed Remote Management On-Premise Pay-per-use OpEx Off-premise Licensed CapEx & OpEx On-premise Managed by vendor Managed by Customer Vendor scheduled maintenance Customer scheduled maintenance 2009 Oracle Proprietary and Confidential 11

12 <Insert Picture Here> Why Oracle Superior SaaS Applications 2009 Oracle Proprietary and Confidential 12

13 Oracle CRM On Demand Fast time-to-value Easy customization managed by CRM users High user adoption Low risk, predictable costs More frequent updates managed by Oracle Agility to adapt and change as conditions dictate 2009 Oracle Proprietary and Confidential 13

14 Web 2.0 Applikationen für CRM On Demand Oracle Sales Prospector Oracle Sales Campaigns Oracle Sales Library Oracle Deal Management 2009 Oracle Proprietary and Confidential 14

15 Oracle Beehive On Demand Enterprise Collaboration Oracle Beehive Communicate Coordinate Workspace Conferencing Wiki Task Linking Voic Discussions Chat Notification Contacts Time Mgmt Enterprise Services Presence Administration Directory Policy Events Audit Content Search Categories Tags Security Complete, open and integrated Enterprise-grade management, security, availability Robust security and compliance Process-based collaboration Central Repository 2009 Oracle Proprietary and Confidential 15

16 Oracle Sourcing On Demand Optimized Strategic Sourcing Programs Increase Negotiation Efficiency & Effectiveness Accelerate Time to Value Eliminate IT Inhibitors Identify Opportunities & Suppliers Define Strategies & Negotiations Conduct On-Line Negotiations Analyze & Award Approve & Issue Source more spend in less time Create immediate & long term savings Source for lowest total cost Go live rapidly Ensure proper application usage Build end-user expertise Avoid Infrastructure Selection & Configuration Meet stringent audit requirements Outsource ongoing maintenance 2009 Oracle Proprietary and Confidential 16

17 <Insert Picture Here> Why Oracle Integrates End-to-End Business Processes 2009 Oracle Proprietary and Confidential 17

18 End-to-End Business Processes Example: Lead to Order ORACLE CRM OnDemand INTEGRATION JD Edwards CRM ON DEMAND TO JD EDWARDS CRM ON DEMAND TO SIEBEL CRM CRM ON DEMAND TO E-BUSINESS 2009 Oracle Proprietary and Confidential 18

19 Oracle Cloud Computing Strategy 2 Provide enabling technology to other cloud providers Oracle is a PaaS/IaaS enabler, not provider Our objectives: Public Clouds SaaS PaaS IaaS 1 Offer customers a growing number of applications as SaaS services I N T E R N E T 3 Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds Private Cloud I N T R A N E T Users Ensure that cloud computing is fully enterprise grade Support both public and private cloud computing give customers choice SaaS PaaS IaaS 2009 Oracle Proprietary and Confidential 19

20 2009 Oracle Proprietary and Confidential 20

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