2-Step Process to Boost Business Productivity using Real-time Data Virtualization MDM

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Agnes McDonald
6 years ago
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1 webinars Data Ninja Webinar Series Sessions covering data virtualization solutions for driving business value 2-Step Process to Boost Business Productivity using Real-time Data Virtualization MDM

2 Speakers Ravi Shankar CMO Salah Kamel CEO

Denodo The Leader in Data Virtualization LEADERSHIP Longest

Forrester Wave Enterprise Data Virtualization Winner of numerous

Global presence throughout North America, EMEA, APAC, and Latin

CUSTOMERS 300+ customers, including many F500 and G2000 companies

3 Denodo The Leader in Data Virtualization LEADERSHIP Longest continuous focus on data virtualization since 1999 Leader in 2015 Forrester Wave Enterprise Data Virtualization Winner of numerous awards DENODO OFFICES, CUSTOMERS, PARTNERS Palo Alto, CA. Global presence throughout North America, EMEA, APAC, and Latin America. CUSTOMERS 300+ customers, including many F500 and G2000 companies across every major industry have gained significant business agility and ROI. FINANCIALS Backed by $8B private equity firm. 50+% annual growth; Profitable. 4

approach to design and manage master and

17+ years of data management and software

cloud Fastest growing MDM software vendor

4 About We provide value in weeks not months, using an agile, business-driven approach to design and manage master and reference data. We are the Evolutionary MDM Company Experienced Visionary Fast-growing Trusted 17+ years of data management and software development expertise Innovative and nimble products for Evolutionary MDM Self-service trial on-premises or in the cloud Fastest growing MDM software vendor 50+ global customers with a global partner network Industry market recognition 2016 Semarchy 5

5 1.Business Need Agenda 2.Intro: Data Virtualization and MDM 3.Solution: 4-Step Process 4.Customer Case Study 5.Q&A

6 Business Need

7 Business Drivers Your business partners are fundamental to the success of your company. Serving them, supporting them, going to market with them, and providing the goods and services they want are the essential business processes that maintain this relationship. Having the best information about your business partners is mandatory in today s economy Prevent mediocre customer support arising from siloed information Avoid customer churn induced by miscommunication and incorrect customer identification Reduce missed cross-sell and upsell opportunities due to shredded data and scattered processes Reduce financial and regulatory compliance risks caused by lack of data governance CUSTOMER B2B 2016 Semarchy 8

8 Focus on Value Increased Revenue Reduced Risks Optimized Costs CUSTOMER B2B Increased Upsell and cross-sell Increased customer retention Increased satisfaction Better brand awareness Lowered risk exposure to regulations Reduced financial/credit/legal risk Better management of privacy Proactive fraud detection Reduced operational costs Reduced marketing and analytics costs CUSTOMER B2B 2016 Semarchy 9

9 The Challenge Data Is Siloed Across Disparate Systems Manually access different systems Sales Marketing Support Executive IT responds with point-topoint data integration Takes too long to get answers to business users Apps Warehouse Cloud Data bottlenecks create business bottlenecks. Create a Road Map For A Real-time, Agile, Self-Service Data Platform, Forrester Research, Dec 16, 2015 No SQL Documents Apps Database Big Data 10

10 Data Virtualization & MDM

11 Data Virtualization Real-time Data Abstraction Layer Abstracts access to disparate data sources Acts as a single repository (virtual) Makes data available in real-time to consumers DATA VIRTUALIZATION Enterprise architects must revise their data architecture to meet the demand for fast data. Create a Road Map For A Real-time, Agile, Self-Service Data Platform, Forrester Research, Dec 16,

12 MDM CRM CONVERGENCE Basic Identification On-Boarding & DQ Compliance & Governance Upsell, Cross-sell & GTM ERP DATA GOVERNANCE WORKFLOWS FINANCE DEFINE DISCOVER INTEGRATE IMPORT AUTHOR VALIDATE ENRICH CERTIFY MATCH MERGE CLASSIFY APPROVE MEASURE SHARE ANALYTICS CALL CENTER INTEGRATION SERVICES AND APIS BUSINESS RULES DATA QUALITY MATCH & MERGE TRUSTED MASTER DATA INTEGRATION SERVICES AND APIS MARKETING ENRICHMENT EXTERNAL DATA PROVIDERS CUSTOMER B2B 2016 Semarchy 13

13 Solution: 4-Step Process

Build Knowledge Observations, transactions and interactions Legal, compliance and financial information Extended knowledge data Core domain specific data Contracts Contract types, effective dates,

14 Build Knowledge Observations, transactions and interactions Legal, compliance and financial information Extended knowledge data Core domain specific data Contracts Contract types, effective dates, liabilities Call Center Calls, satisfaction, metrics Compliance Certifications, signatures, grades, black lists Legal Data Owners, capital structure, events Contacts Influencers, admins, sales reps, decision makers Sales Invoices, terms, credit lines, renewal rates Opportunities Forecasts and actual sales, win rate, competitive analysis Channels www, s, phones, linkedin... Hierarchies Parent entity, market, ratings Customer Legal name, year est., Ticker, SIC, NAICS, IDs Markets Segments, geographies Financials Annual reports, ratings, earnings, balance sheet Sites Site types, locations, certifications Addresses Bill to, Ship to, geolocalization Orders Amounts, ordered products, markets Social Activity Events, news, blogs, alerts, channels, PR Risk Ratings, credit scores, events... SLAs Service levels, risk levels, performance metrics CUSTOMER B2B 2016 Semarchy 15

15 With MDM and Data Virtualization DATA VIRTUALIZATION Transactional Data Master Data Data Warehouse MDM 16

16 Customer Case Study

17 Chip Manufacturer Increases Time-to-Market Case Study Took too long to provide supplier data to 70+ consumers Merged supplier master data from MDM with transactional data from EDW Accelerated services development: 8 vs. 180 hours 18

Next Steps Register for Denodo DataFest User Conference San Francisco Bay Area Oct 18 Register at: www.denododatafest.com Join Semarchy on www.semarchy.

18 Next Steps Register for Denodo DataFest User Conference San Francisco Bay Area Oct 18 Register at: Join Semarchy on white papers webinars demos free trial proof of value Access Denodo and Semarchy on AWS Visit: and

The AWS Mission. Enable businesses and developers to use web services to build scalable, sophisticated applications.

The AWS Mission. Enable businesses and developers to use web services to build scalable, sophisticated applications. The AWS Mission Enable businesses and developers to use web services to build scalable, sophisticated applications. Enterprise Journey to the Cloud Todd Weatherby, AWS Professional Services Agenda AWS