Faizer Feroz Director Enterprise Applications Herbalife. Scott Haaland Product Strategy Director Service Integration Product Management

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2 Presented with SOA Cloud Service Accelerate your Integration Platform Scott Haaland Product Strategy Director Service Integration Product Management Kiran Prabhakar Director of Software Development Oracle Faizer Feroz Director Enterprise Applications Herbalife Dan Goerdt Flexagon Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted

3 Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle s products remains at the sole discretion of Oracle. Note: The speaker notes for this slide include instructions for when to use Safe Harbor Statement slides. Tip! Remember to remove this text box. Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 3

4 Program Agenda Business Challenges SOA Suite and SOA Cloud Service Overview Use Cases Herbalife SOA Implementation Flexagon Demonstration Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 4

5 Today s Business Challenges IT Departments Will be Bypassed if they Can t Keep Up with Business Time to Market Cost Business is holding IT accountable like never before Time to market, cost, performance, and flexibility matter to business Flexibility Performance Business increasingly undertakes IT initiatives on its own because IT can t deliver Copyright 2015, Oracle and/or its affiliates. All rights reserved. 5

6 Developer Challenges to meet Business Requirements Developer Challenges Long lead times to provision new environments Access to new features Spending time in Platform Maintenance» Inability to Innovate» Increased costs» Project delays Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 6

7 IT Challenges to meet Business Requirements IT Management and Ops Challenges Management of infrastructure and platform is manual and expensive Upgrades/Patches are time consuming Capacity is inflexible with long lead times» Inability to empower innovation» Loss of business trust» Increased cost Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 7

8 SOA Suite and SOA Cloud Service Overview Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 8

9 Oracle SOA Suite 12c 73 ON-PREMISE CLOUD MOBILE IoT On-Premise Application Integration: Packaged, Legacy, Data, Custom SaaS-based Application Integration with On-Premise Applications Access Integrated Applications via Mobile Devices Integrate real-time events from devices and things Oracle SOA Suite 12c Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Restricted

10 Service Integration with Oracle SOA Suite 12c Unified Integration Across Cloud, Mobile, and On-premise Analytics Business Activity Monitoring Event Processing Simplifies development and management BPEL Process Manager Orchestration Connectivity Business Rules Service Virtualization & Mediation Service Bus Cloud On-premises Business to Business Apps Services Platform Apps Mainframe DB EDI XML MFT Standards-based, open infrastructure interoperates with your existing IT Consistent tooling - Single development, deployment and management platform Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Restricted

11 Oracle SOA Cloud Service The Entry and Hallways to Your Digital Business - The Platform for Innovation and Speed ORACLE CLOUD Oracle SaaS Applications Oracle SOA Cloud Service Oracle SOA Suite Oracle Applications, SAP, customer, legacy ON-PREMISES 3 rd Party Salesforce What it does: SOA Suite 12c in the Cloud Key Features Complete Orchestration, application integration, API management, virtualization, orchestration, streaming analytics, B2B, MFT, connectivity, business monitoring dashboards Full portability Identical components to Oracle SOA Suite for faster deployment portability Access Complete access to product surface area Single Click Management Tools Patch, Backup, Scale Out Benefits Rapid and fully automated provisioning Secure, Highly Available with Clustering Developers focus on innovation Build anywhere, deploy anywhere Copyright 2015, Oracle and/or its affiliates. All rights reserved. 11

12 Use Cases Design Patterns Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 12

13 Oracle SOA Suite Cloud Service: Key Use Cases Use Cases 1. Sandbox/Dev/Test Environments in Cloud 2. Lift & Shift (Migrate) workloads to Cloud 3. Rapid New Application Development in Cloud 4. SOA Suite 12c Upgrade Examples Dev/Test in cloud, Production on-premise UAT environments, environments for upgrade testing, patch validation, security fixes, etc. Migrate any SOA, Service Bus, B2B, MFT Production applications to SOA Suite Cloud Service Build & deploy departmental/ born in the cloud SOA Apps from Dev to Test to Production in the cloud Extend functionality to SaaS app, integrate SaaS app & on-premise apps, etc Connect Cloud Apps with on-premise Apps Copyright 2015, Oracle and/or its affiliates. All rights reserved. 13

14 Hybrid Scenario #1: SOA CS for Dev/Test in the Cloud Faster Time to Market ORACLE CLOUD Product Lifecycle Integration Platform as a Service Development Test On-premise Integration Platform Production ON-PREMISE Copyright 2015, Oracle and/or its affiliates. All rights reserved.

15 Hybrid Scenario #2: SOA CS for Lift and Shift Increased Business Agility ORACLE CLOUD Changing Business Conditions Integration Platform as a Service Lower Costs On-premise Integration Platform ON-PREMISE Existing NEW REGULATIONS INTRODUCED Increased Control Copyright 2015, Oracle and/or its affiliates. All rights reserved.

16 Herbalife Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 16

17 SOA Cloud Service - Accelerate your integration platform Faizer Feroz Director Enterprise Applications

18 Herbalife Business Founded in 1980, Herbalife is a global nutrition company. Our nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Independent Herbalife Members in more than 90 countries. Traded on NYSE(HLF) with sales of $5 Billion in Company has over 7,800 employees worldwide. 18

19 Herbalife - Fusion Middleware Footprint 19

20 Prod and Non-Prod Environments 20

21 Non Prod Environment Readiness Challenges Several Projects involving various Business Groups. Need for dedicated Non-Prod Environment for the Project Team. Business impacted as project timeline depends on instance availability. Shared non-prod environment posing threats to projects delivery. Considerable effort involved in provisioning the environment. E.g. Herbalife s Dev environment provisioning effort is 4 to 6 weeks and 50K in cost. Server Details Hardware Cost($) Labor Cost($) 2 VMs with 16GB RAM; 4 Core CPUs; 1 TB Storage each 28K 22K Challenges can be multi-fold when working on upgrade projects. 21

22 SOA Cloud Service Herbalife Use Cases Immediate Herbalife Use Cases Provisioning of new 12c Dev and Test environments for Upgrade Project. Availability of Non-Production instances to execute several business support projects. Advantages Cost effective; 40% reduction in the time and effort spent in setting up on premise nonprod environments. Virtually no-downtime after set up. Increase in productivity, faster Time to Market. Patching process much easier and faster. Feasibility to scale up and scale down the environment depending upon project needs. 60% reduction in the Administration time compared to on premise environment. 22

23 Demo Copyright 2015, Oracle and/or its affiliates. All rights reserved.

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32 MyCompany Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 32

33 MyCompany MyCompany / storage_user Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 40

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35 MyCompany MyCompany Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 42

36 Flexagon SOACS Deployment Demonstration Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 43

37 for Fusion Middleware & Oracle Cloud Automated and Repeatable Processes Oracle Plugins eliminate manual steps and scripting Fusion Middleware WebLogic, SOA, OSB, ADF, BPM, ODI, WebCenter Cloud PaaS Java, SOA, Database Applications SaaS Extensions, E-Business Suite

38 Summary Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 45

39 Creating Value through Oracle SOA Cloud Ongoing Maintenance Cost: Backup, Patching, Hardware Upgrade, OS Upgrade, Firmware Upgrade, Software Upgrade, Test-Dev Synchronization, Cloning, Data Masking, Security Configuration Checks, Security Auditing, Value Creation Software Cost: License, Installation, Configuration, Security Setup, DR Setup,... Hardware Cost: Servers, Storage, Network, Facilities Cost: Data Center, ISP, CDN, DNS,... Oracle PaaS Traditional PaaS Traditional IaaS Copyright 2015, Oracle and/or its affiliates. All rights reserved.

40 Copyright 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential Internal/Restricted/Highly Restricted 47

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