INTRODUCING BIRST INFOR S GO-FORWARD BUSINESS INTELLIGENCE SOLUTION

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1 INTRODUCING BIRST INFOR S GO-FORWARD BUSINESS INTELLIGENCE SOLUTION

2 BIRST BI & ANALYTICS Connecting organizations through analytics Nick Cicero Regional Sales Director Rob Krause Sr. Solution consultant

3 INFOR STRATEGY Delivered with design thinking

4 ANALYTICS BEYOND REPORTING Transforming data assets into competitive insights that will drive business decisions and actions using advanced technologies Reporting Prescriptive What is the next best action Predictive What will happen & What is the optimal outcome Descriptive What happened Diagnostic Why did it happen & How did it happen Analytics Creating a Data-Driven Organization by Carl Anderson

5 DATA, INSIGHTS AND USERS ARE DISCONNECTED Analytic files Analytic files IT Data LOB Data Analytic files Huge Detriment to Fast, Shared and Trusted Decision Making

6 BIRST CONNECTS ORGANIZATIONS THROUGH ANALYTICS Sales Inventory Mfg APAC EMEA Data Warehouse Existing Data Stores Apps Clouds Database ERP, CRM, SCM Big Data A single networked view of data enabled by a multi-tenant cloud architecture

7 Enterprise Data Prep User Data Prep BIRST MODERN ENTERPRISE-CLASS ARCHITECTURE P R E S E N T A T I O N L A Y E R USERS Third Party Tools Discovery Dashboards Mobile Reporting Birst Open Client Interface A N A L Y T I C S A S A S E R V I C E Fin. Inv. Comp Clinic. Pat. Exp. Networked Tenants EDW DBMS IT-OWNED DATA Infor Cubes Query in place Live Data Access Business Definitions & Data Governance Automated Data Refinement Cloud Data Store Data Blending CSV SFTP JDBC LOB-OWNED DATA Automated Machine Learning Connectivity & Data Preparation

8 Reporting Dashboard Alerting & distribution Discovery Mobile End-user data prep Enterprise Architecture Unlimited external data sources with ADR Advanced data discovery with data blending Re-usable business definitions Embed Infor analytics everywhere Embedded predictive Detailed usage tracking Open client Live access Automated data refinement Semantic layer

9 BIRST OPERATIONAL REPORTING (PIXEL -PERFECT) Reporting Enterprise Architecture Cloud native / hybrid End-to-end International & localization Always-on Smart automation

10 REPORT DISTRIBUTION & BURSTING Alerting & distribution Interactive Analytics Operational Reporting Cache Enterprise Architecture Cloud native / hybrid End-to-end International & localization Always-on Smart automation Scheduler Server 1 Server 2 (async) Server n

11 BIRST MOBILE ANALYTICS Enterprise Architecture Cloud native / hybrid End-to-end International & localization Always-on Smart automation Mobile

12 OPEN CLIENT INTERFACE Semantic layer ODBC Interface 3 rd Party Tools Enterprise Architecture Cloud native / hybrid End-to-end International & localization Always-on Smart automation Open client

13 SEMANTIC LAYER: ENABLES CONSISTENT, SCALABLE ANALYSIS Without semantic layer Profit = Revenue - Cost - Discounts Profit = Revenue - Cost Enterprise Architecture Profit = Revenue - Cost - Returns Cloud native / hybrid End-to-end International & localization Always-on Smart automation With semantic layer Semantic layer = Revenue - Cost - Discounts

14 PROPRIATRY AUTOMATDED DATA REFINEMENT Raw data Patent Pending Automated Data Refinement (ADR) Analytically Ready Data Revenue By campaign By account Enterprise Architecture Accounts Cloud native / hybrid End-to-end International & localization Always-on Smart automation Campaigns People By product Revenue By rep Product catalog Automated data refinement

15 Physical database tables Logical data model LIVE ACCESS: PLAY THE DATA WHERE IT LIES Product Customer Orders Region Time Enterprise Architecture Cloud native / hybrid End-to-end International & localization Always-on Smart automation Product table Order table Time table Live access Customer table Region table

16 PRONTO: END-USER DATA PREPARATION Enterprise Architecture End-user data prep Cloud native / hybrid End-to-end International & localization Always-on Smart automation

17 VISUALIZER: POWERFUL, WEB-BASED DISCOVERY Discovery Enterprise Architecture Cloud native / hybrid End-to-end International & localization Always-on Smart automation

18 BIRST DASHBOARDS Dashboard Enterprise Architecture Cloud native / hybrid End-to-end International & localization Always-on Smart automation

19 PRODUCT DEMONSTRATION

20 WHY BIRST?

21 Born in the cloud Complete analytics stack visualization, ETL/data preparation, reporting and analysis Addresses all architectures Public and private clouds, on-premises, hybrid Top ranked by leading industry analysts and experts Recognized innovators Smart: patented smart data preparation for analytics and smart end-user visualization Built for the enterprise Not a desktop tool designed to scale economically Founded by industry veterans 400+ years of company analytics experience

22 Capability A NO COMPROMISE SOLUTION FOR THE ENTERPRISE Enterprise Centralized BI No compromise between capability AND speed Department Team Data Discovery Individual User Years Months Weeks Days Time to Value

23 INDUSTRY ANALYSTS RECOGNIZE BIRST LEADERSHIP: TODAY Birst has defined the pioneering vision of what a set of cloud BI and analytics capabilities should look like. 1 Forrester Wave: Cloud BI Platforms 2 Analytic Applications Extranet Deployment OEM or Embedded BI (1) Magic Quadrant for Business Intelligence and Analytics Platforms 2015, Gartner (2) The Forrester Wave: Cloud Business Intelligence Platforms, Q (3) Gartner - Critical Capabilities for Business Intelligence and Analytics Platforms, March 2017 Gartner Critical Capabilities for BI & Analytics 3

24 CLOUD APPLICATIONS, MEET CLOUD ANALYTICS Industry domain System of record for mission critical data Petabytes of cloud data Zetabytes of on-premise data Science and machine learning Collaboration In-context analytics Global scale End-to-end BI platform Cloud native; hybrid cloud leader Visualization and data blending Semantic layer Enterprise BI standard Federated data

25 Birst Cloud with Infor Cloud architecture for Custom BI On-Premise or Cloud User Data Sources Pronto Connect BIRST Pronto BIRST ANALYTICS & REPORTING On-Premise CUSTOMER Data Sources INFOR schedule schedule Birst Connect Birst Connect BIRST Patented ADR (ETL) Columnar DB BIRST SEMANTIC LAYER BIRST NETWORKED ANALYTICS Dashboards Third Party Tools Open Client Discovery Mobile HCM & FINANCIALS APIs Birst Connect ION APIs Infor OLAP Live Access User Data Prep Reporting Infor Confidential Infor Cloud Birst 25

26 Birst in Cloud with Infor (On Premise) User Data Sources Pronto Connect BIRST ANALYTICS & REPORTING BIRST Pronto DWD M3 / LN / Syteline Birst Connect BIRST Patented ADR (ETL) Columnar DB BIRST SEMANTIC LAYER BIRST NETWORKED ANALYTICS Dashboards Third Party Tools Open Client Discovery Mobile Customer Data Sources Infor OLAP Live Access User Data Prep Reporting Infor Confidential Birst 26

27 HOW BIRST IS BEING USED TODAY Use case Architect a digital supply chain Provide real-time visibility (every 7 mins) Integrate 400+ data sources (internal & external / cloud + on-premise) Deliver on time w/o increasing inventory Understand promotion impact on margins Modernize BI across six business functions Unify data from eight legacy BI platforms Optimize procurement process Enable smarter negotiations with suppliers Unify PO information across 200+ ERPs Quantified benefits 99% on-time delivery 5X increase in Inventory turns to 35% reduction in days in supply 7% savings on expedited shipping 2% sales increase from just in time delivery 90% reduction in overtime costs 4.5% annual savings on production purchases 5% annual savings on non-production purchases Time to value 73 days 90+ days 91 days

28 CUSTOMERS ACROSS ALL INDUSTRIES, USE CASES, SIZES Manufacturing / CPG Healthcare / life sciences Financial services Business services Retail / e-commerce Media / advertising Transportation / logistics Software

29 Birst BI Lowest TCO Three-Year Ownership Costs per User Implementation, Services, Hardware Hardware Cost Annual Services Hardware Maintenance Implementation Annual FTE Requirements The most significant cost driver of any BI platform is FTE support. Birst has automated ETL, Data Warehousing, and Semantic Layer modeling and therefore requires fewer FTEs than other solutions. Survey Analysis: Customers Rate Their Business Intelligence Platform Ownership Cost. Aug Figs. 15, 17, 19, 21, 23. Deployments of users. LHS Total = Implementation (one-time) + (Annual Services *3 years) + HW Cost (one-time) + (20% maintenance * HW Cost * 3 years). RHS = annual FTE requirements

30 THE BIRST ADVANTAGE Variety of end user tools Reporting, Discovery or Predictive Fastest time to value Cloud architecture, patented technology Agility and trust Self-service analytics with governance Holistic modern analytics On Infor or any other data

31

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