Aurélie Pericchi SSP APS Laurent Marzouk Data Insight & Cloud Architect

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1 Aurélie Pericchi SSP APS Laurent Marzouk Data Insight & Cloud Architect

2 2005 Concert de Coldplay

3 2014 Concert de Coldplay

4 90% of the world s data has been created over the last two years alone 1 1. Source IDC

5 Big Data is changing how business gets done crowdsourcing and data smart machines intelligent operations anticipating what s next customers with richer experiences Digital business is the creation of new business designs by blurring the digital and physical worlds. Source: Putting Digital Business to Work in Gartner. 5

6 Why leadings companies use Big Data and analytics? Cost reductions Time reductions New product development and optimized offerings Smarter business decision making 42% of businesses are developing new products and business models using big data 6

7 Leading enterprises are reimagining their business with Big Data Identifying and retaining top talent Automating manufacturing operations Transforming healthcare Targeting customers better Creating engaging customer experiences PageUp People KUKA Systems Group Ascribe Kimberly Clark City of Barcelona

8 Creating business value with Big Data Redesigning operational processes Reimagining the customer journey Challenging business models

9 Endless possibilities for your IT infrastructure optimization Legal discovery Social network analysis Traffic flow optimization Web app optimization business Churn analysis Natural resource exploration Weather forecasting Healthcare outcomes Fraud detection Life sciences research Advertising analysis Equipment monitoring Smart meter monitoring Big data is everywhere. Be first and move fast in your industry. 9

10 How can Microsoft help you make smarter, faster, data-driven decisions? Discover and manage The power to discover, explore, and combine any type or size of data from anywhere Visualize and analyze Easy, familiar ways to analyze, visualize, predict and ask questions of your data Share and decide The speed to share across the enterprise and access data anywhere, on any device 10

11 How can Microsoft help you make smarter, faster, data-driven decisions? Harness big data across the business with a modern data warehouse and cloud-based analytics solutions Empower business leaders with powerful self-service business analytics Build mission critical database solutions with a trusted platform and cloud-based testing infrastructure Unleash the full potential of the Internet of Things with intelligent systems 11

12 Empowering the digital business Trusted platform Modern productivity Connected things Integrated data Advanced analytics 12

13 Reimagining the enterprise with Microsoft Empowering people to be more responsive, agile, and customer-obsessed in the digital age. Connecting digital platforms and protecting assets in a mobile-first, cloud-first world. Global excellence in hybrid cloud services culture of reliability, security and privacy comprehensive, cross-platform and connected solutions familiar and fluid experiences spanning consumer and business 13

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17 Breaking points of traditional approach

18 Hardware and software engineered together The ease of an appliance Analytics Platform System Pre-built hardware + software appliance Co-engineered with Dell, HP, and Quanta SQL Server Parallel Data Warehouse PolyBase Pre-built hardware Pre-installed software Plug and play Built-in best practices Microsoft HDInsight (Hadoop) Time savings Built for Big Data

19 Microsoft Analytics Platform System The turnkey modern data warehouse appliance

20 APS delivers enterprise-ready Hadoop with HDInsight Manageable, secured, and highly available Hadoop integrated into the appliance SQL Server Parallel Data Warehouse PolyBase High performance and tuned within the appliance End-user authentication with Active Directory At rest data encryption of data pages on disk, transactional logs, and database backups Microsoft HDInsight 100-percent Apache Hadoop Managed and monitored using System Center Accessible insights for everyone with Microsoft BI tools

21 Connecting islands of data with PolyBase Bringing Hadoop point solutions and the data warehouse together for users and IT Select Result set Microsoft Azure HDInsight Hortonworks for Windows and Linux Cloudera SQL Server Parallel Data Warehouse PolyBase Microsoft HDInsight Provides a single T-SQL query model for PDW and Hadoop with rich features of T-SQL, including joins without ETL Uses the power of MPP to enhance query execution performance Supports Windows Azure HDInsight to enable new hybrid cloud scenarios Provides the ability to query non-microsoft Hadoop distributions, such as Hortonworks and Cloudera

22 Enhanced compatibility and ease of use with PolyBase Improve APS operations by extending PolyBase HDFS file formats Security and permission model Textfile and RCFile support Microsoft Azure Storage Blobs PolyBase Microsoft Azure HDInsight HDInsight on APS External table source and file format syntax Hortonworks Data Platform 1.3 and 2.0 (Linux/Windows Server) Analytics Platform System (powered by PolyBase) Cloudera Linux 4.3

23 Big Data insights for anyone New insights with familiar tools through native Microsoft BI integration Takes advantage of high adoption of Excel, Power View, PowerPivot, and SQL Server Analysis Services Minimizes IT intervention for discovering data with tools such as Microsoft Excel Everyone else using Microsoft BI tools Offers Hadoop tools like MapReduce, Hive, and Pig for data scientists Enables DBA and power users to join relational and Hadoop data with T-SQL Power users Data scientist

24 Microsoft Analytics Platform System The turnkey modern data warehouse appliance

25 Scale-out technologies in the Analytics Platform System Scale out Multiple nodes with dedicated CPU, memory, and storage PDW / HDInsight PDW / HDInsight PDW / HDInsight PDW / HDInsight PDW / HDInsight PDW / HDInsight Ability to incrementally add hardware for near-linear scale to multiple petabytes Ability to handle query complexity and concurrency at scale PDW No forklift of prior warehouse to increase capacity 0 terabytes 6 petabytes Ability to scale out HDInsight and PDW 25

26 Columnstore index representation Up to 100x faster queries Up to 15x more compression Updateable clustered columnstore vs. table with customary indexing 26 Parallel query execution Query Results Store data in columnar format for massive compression Load data into or out of memory for nextgeneration performance with up to 60% improvement in data loading speed Updateable and clustered for real-time trickle loading

27 Concurrency that fuels rapid adoption Great performance with mixed workloads ETL/ELT with SSIS, DQS, MDS Intra-Day Analytics Platform System CRTAS SQL Server SMP ERP CRM LOB APPS ETL/ELT with DWLoader Near real-time PDW Link Table Real-Time Reporting and cubes Columnstore ROLAP / MOLAP DirectQuery Hadoop / Big Data Polybase PolyBase SNAC BI Tools Ad hoc queries Fast ad hoc HDInsight (Hadoop)

28 Microsoft Analytics Platform System The turnkey modern data warehouse appliance

29 Hardware and software engineered together The ease of an appliance PDW Integrated support plan with a single Microsoft contact Co-engineered with HP, Dell, and Quanta best practices PolyBase HDInsight Pre-configured, built, and tuned software and hardware Leading performance with commodity hardware

30 Compelling Events For APS Analytics Platform System APS = Speed and Scale Significant data growth Analyzing new data types and sources = Big Data Daily information available too late Poor query or report performance Right-time analytics Mixed workloads / high concurrency Current DWH is burden on infrastructure Current environment too expensive HP ConvergedSystem 300 for Microsoft Analytics Platform

31 Top 10 features and benefits of APS Analytics Platform System 1 2 Reduce risk 3 4 Great Price / Performance with low TCO through appliances and existing skillsets Flexibility Distributed Data Warehouse Architecture Appliance simplicity and Complete Blazing fast ease of administration for DBA and Sys admin Big Data ready through Hadoop integration solution through integration with MS BI performance with shared nothing architecture 9 10 Linear scalability with true MPP architecture Tier 1 Data Warehouse Appliance Offering

32 Reimagining the enterprise with Microsoft Next steps Get connected Industry, business & IT perspectives Events & webcasts Please visit us at our stand today to ask questions and see demos Envisionning workshop

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