KARACHI UNIVERSITY BUSINESS SCHOOL UNIVERSITY OF KARACHI
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1 KARACHI UNIVERSITY BUSINESS SCHOOL UNIVERSITY OF KARACHI BBA VI (Hons.) Course Title : COMPUTER APPLICATION TO BUSINESS (E COMMERCE) Course Number : BA (H) 512 Credit Hours : 03 Objective Globalization of trade, the emergence of Information Economies, and the growth of Internet have recast the role of e-com in Business and Management. In other words e-com solutions and Infrastructure have become essential for creating competitive firms, managing global corporations, providing useful products and services to customers through a better management of information resources and commercial transactions. This course is designed to integrate the organizational, technical, operational, practical, and strategic and decision making aspects of e-com solutions as required in Business and Management. On completion of this course the students should be capable / have the knowledge in: Understanding of e-business Systems Legal issues and e-standards Website development for a Business Course Contents 1. Intro to IT 1.1 Business Application 1.2 Organizations and Organizational Units 1.3 Challenges 1.4 Management 2. Communications and Networks
2 2.1 Communication Equipment 2.2 Software and Protocols 2.3 Communication in Business 2.4 Management Challenges 3. Electronic Data Interchange (EDI) 3.1 EDI Technology 3.2 EDI as a Re-engineering Tool 3.3 EDI Development 4. The Internet 4.1 Intro to Internet 4.2 Internet: Applications in Business 4.3 Internet, Intranet, Extranet 4.4 Internet: Ethics, Standards and Society 4.5 Challenges 5. E Commerce Technology 5.1 Web Applications and Uses 5.2 Information Retrieval 5.3 Entertainment 5.4 Transactions Processing System (TPS) 5.5 E Com Support System: E Com Servers and Services 5.6 Net Components and Technologies 5.7 Electronic Mail 5.8 Accessing Files with FTP 5.9 Our Free Market Economy E Commerce System Configurations 5.1 P2P Systems P People 5.2 P2S2P Systems S System 5.3 S2S Systems 6. E Commerce Applications Models 6.1 B2C B Business 6.2 B2B C Consumer 6.3 C2C G Government 6.4 B2E S Society 6.5 G2S E Employee
3 7. B2C Business to Consumer Application (Corporation s Interface with Its Customers) 7.1 Electronic Commerce Growth and Structure 7.2 EFTS (Electronics Funds Transfer System) 7.3 Online Payments: PIN Payments 7.4 e cash 8. e Marketing Process Models 8.1 Direct Marketing versus Indirect Marketing 8.2 Full Cyber Marketing versus Partial Cyber Marketing 8.3 Electronic Store versus Electronic Shopping Mall 8.4 Electronic Distributor vs. Electronic Broker 8.5 Generalized e-malls/stores vs. Specialized e-malls/stores 8.6 Proactive vs. Reactive Strategic Posture Toward Cyber Marketing 8.7 Global vs. Regional Marketing 8.8 Sales vs. Customer Services 9. Consumer Online Shopping 9.1 Procedure for Internet Shopping 9.2 Search for Available Items 9.3 Order Placement 9.4 Delivered Items Receiving 9.5 Preliminary Requirement Determination 9.6 Items Comparison 9.7 Payment for Goods 10. Other Online Applications 10.1 Online Catalogs 10.2 Online Banking 10.3 Online Auctions 10.4 Virtual Storefront 10.5 Online Education 10.6 Online Security 10.7 Online Investment 10.8 Stock Trading 11. B2B Business to Business Applications 11.1 Business Information System 11.2 Value Chains 11.3 Competition Among Traditional Companies in E Commerce 11.4 Acquisitions
4 11.5 Supply Chain 11.6 Entities of B2B EC 11.7 Alliances 11.8 Global Strategy 12. Models of B2B E Commerce 12.1 Supplier Oriented Marketplace 12.2 Electronic Bidding Process 12.3 Intermediary Oriented Marketplace 12.4 Networking Between HQ and subsidiaries 12.5 Buyer s Internal Market Place 12.6 B2B Auctions 12.7 B2B Services 12.8 Vertical B2B 12.9 Buyer Oriented Marketplace Benefits to Buyer and Seller Virtual Corporations e Procurement (Vendor B2B) Issues in Procurement Management Managed Interactive Bidding Brokering B2B 13. B2E Business to Employee Applications (Inter-Enterprise Commerce) 13.1 Intra Business E Commerce 13.2 Intranet 13.3 Effective Management Control 13.4 ERP Systems and Their Extension to Inter Enterprise Commerce 14. G2S Government to Society Applications 14.1 Govt. Involvement in Electronic Commerce 14.2 Provincial Govt. and E Commerce 14.3 Federal Govt. and E Commerce 14.4 Local Govt. and E Commerce 15. The Driving Forces of E Commerce 15.1 Change Management (CM) 15.2 New World of Business 15.3 Organization Responses 15.4 Business Process Reengineering (BPR) 15.5 Business Pressures
5 16. Establishing your Presence in E Commerce 16.1 Types of Web Sites 16.2 Web Page Design and Tools 16.3 Publishing and Promoting Your Web Site 16.4 Maintaining a Web Site: Structuring a Traditional Company s Dot Com 17. Limitations, Issues and Problems in E Commerce 17.1 Technical Issues 17.2 Legal Issues 17.3 Social Issues 17.4 Security Issues 17.5 Remedies 18. Overall Impact of E Commerce 18.1 Improved Direct Marketing 18.2 Redefining Organizations 18.3 Impact on Manufacturing 18.4 Sales and Distribution 18.5 Disintermediation and Reinter mediation 18.6 Matter of Logistics 18.7 Shopping Cart 18.8 Branding and Pricing 18.9 Managerial Issues Change in a Traditional Company Transforming Organizations Impact on Finance and Accounting HR Management Quality Control and Management Impact on Manufacture s Distribution Strategy Intelligent Agents Portals Managing Channel Conflict Leveraging a Traditional Business on the Web 19. Present and Emerging Trends in E Commerce 19.1 Future of E Commerce 19.2 Mobile Commerce 19.3 Business on Internet 20. Practical Implementation of Web Development for Business
6 Recommended Books 1. Turban, Lee, King, Chung, Electronic Commerce : A Managerial Perspective, Prentice Hall, (Latest Edition) 2. Kalakota and Robinson, e Business, Addison-Wesley, (Latest Edition) 3. Rayport, Jaworski and Whitely, Introduction to e Business, McGraw Hill, (Latest Edition) 4. Gerald V. Poste, David L. Anderson, Management Information System (MIS), Irwin/McGraw Hill, (Latest Edition)
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