Speeding Human- Centered Technology to Market
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1 Solution Overview Digital Engineering Speeding Human- Centered Technology to Market On-site ethnographic research puts you in your customers shoes, and their hearts. Hyper agile development turns those insights into better customer experiences in record time.
2 From shopping to socializing, working and hanging out with friends, more and more of our lives are experienced through software. Software Engineering for the Digital Economy 2
3 MEETING HUMAN, NOT TECHNICAL, NEEDS From shopping to socializing, working and hanging out with friends, more and more of our lives are experienced through software. Feeling lonely? Fire up Facebook and look longingly at the fun your long-lost friends are having. Need anything from health insurance to a vacation to kitchen knives? A universe of offerings and reviews not to mention two day free delivery is at your fingertips. Bored? Play anything from interactive Scrabble to your favorite TV show on any of the multiple screens littering your bedroom or living room. Each of these digital experiences teaches us that getting what we want should be easy and instant. It also teaches us that software should not only make it intuitive to find what we need but anticipate those needs. Whether it s the design of an ipad, viewing suggestions from Netflix or one-click ordering from Amazon, the most successful digital offerings are those that get how humans really work, live and play. But all these changes, and the new market leaders they have created, are only the opening scenes in the digital revolution. The next acts will bring: A flood of new data from sources as varied as wearable sensors to social media, smart appliances and industrial robots; Quantum leaps in the predictive capabilities of artificial intelligence, allowing us to more accurately anticipate our customers needs, and New interfaces such as natural language and virtual and automated reality that make it ever easier for customers to interact with applications, data and services. What do we need to transform these technical capabilities into market-changing products and services? 1) An understanding of what our customers really need (rather than what cool features we can offer them) and 2) Bringing those ideas to life as production applications in weeks or even days, rather than months or years. Software Engineering for the Digital Economy 3
4 BECOMING DIGITAL BY BECOMING MORE HUMAN Cognizant Digital Engineering delivers these missing capabilities. We start by putting researchers into customers homes and offices to understand their human, rather than their technical, needs. We then use these insights in a series of agile sprints focused on meeting only the needs our research has identified. Through this combination of human-focused research and modern development techniques, we bring innovative products, services and applications to market faster than you can schedule a meeting with a traditional development team. Even more importantly, you re assured that every button and swipe on a user s screen is laser-focused on a specific human customer need your competitors don t even know is there. Software Engineering for the Digital Economy 4
5 Consider the game changing potential of new services such as: A voice-activated, AI-enabled service that links smart devices to each other and to online services, boosting customer satisfaction and revenue opportunities for the device providers. A voting application that brings families together by letting parents and children jointly decide how much time everyone can spend on their mobile devices and enforces those rules through the home Wi-Fi router. This creates a differentiating advantage for communication service providers in an increasingly commoditized industry. A mobile phone vehicle control app that reflects how drivers really use their vehicles to make driving more enjoyable, safe and informative. We are working with a leading vehicle manufacturer to understand how best to deliver everything from traffic updates to low fuel alerts, and to identify new opportunities to offer associated products and services. In building such solutions, Digital Engineering uses the best practices in today s agile development methodologies. But it delivers far more than fast application development. It provides applications that fill your most critical strategic needs by meeting your customers most critical human needs. It is that human connection that will set you apart from your competitors in the digital age, increasing customer satisfaction, retention, revenue and margins. Software Engineering for the Digital Economy 5
6 Software Engineering for the Digital Economy 6
7 Digital Engineering: How It Works Our Digital Engineering practice consists of four offerings, each of which brings you closer to deploying unique human-focused applications in record time. 1. Insight to Code There s a long history of spectacular software project failures in situations where business needs evolve rapidly, particularly when initiatives are focused on addressing disruptions that threaten an enterprise s very existence. Insight to Code is designed to change that paradigm by helping enterprises unify their business strategy and their digital strategy, at scale. It combines Cognizant s leading high-performance software engineering capabilities with proven human science methodology by ReD Associates, an exclusive Cognizant partner. The offering replaces various traditional software development processes with the latest techniques to meet business needs at the pace today s customers demand. Components include investigating end user needs using a human science framework, utilizing the latest lean and agile development techniques such as integrated engineering, extreme programming and pair programming creating production-ready code within weeks and rapidly taking solutions to scale. 2. Value Stream With Value Stream, we examine your existing application portfolio, assessing its economic impact as well as its effectiveness in helping you reach your high-level, customer-focused business objectives. We then develop recommendations for maximizing the long-term economic return for the entire portfolio. 3. Greenfield Application Based on the insights from our on-site research, we help you build the new, innovative applications that engage your customers in the digital age. These new applications are designed for agility and flexibility with: A cloud-native philosophy that lets organizations buy only the level of infrastructure they need when they need it, and to scale their capacity quickly to meet changing business needs. A micro-services architecture that makes it easier to create, adapt and integrate the ever-changing mix of data sources and applications you need to meet changing customer expectations. The use of APIs (application programming interfaces) to quickly and flexibly tap the unpredictable combinations of databases, applications, Web sites and other services required to create compelling customer experiences. Accelerated, agile development practices that use iterative sprints to assure your first-mover advantage by delivering production-ready, tested and secure code before your competitors. 4. Application Transformation With Forrester reporting companies are investing billions to complete their end-to-end digital transformations, the competitive stakes are high. Business capable of rapidly transitioning their entire software stack from monolithic systems to app-based solutions will gain advantage by enabling the continuous innovation and agility that accelerates speed to market. Cognizant s Application Transformation offering assess an organization s current portfolio and automates the transformation of applications at scale. The offering can also provide assistance with transitioning an organization s IT team to the DevOps approach for sustaining an app-centric portfolio. Delivered via our exclusive Cognizant Labs, the offering includes an Assessment, Prioritization Framework, App Redesign and Restructuring and Cloud-Native Operation. Software Engineering for the Digital Economy 7
8 LET S TALK Are you ready to leverage digital for your business? Learn more about Cognizant. Visit LEARN MORE HfS Research Ltd. names Cognizant to the Winner s Circle, distinguished by innovation and execution capabilities. The report recognizes Cognizant s use of operating models and enabling technologies and talent to drive business outcomes with digital marketing. Read the full report at ABOUT COGNIZANT Cognizant (NASDAQ-100: CTSH) is one of the world s leading professional services companies, transforming clients business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 205 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at or follow World Headquarters 500 Frank W. Burr Blvd. Teaneck, NJ USA Phone: Fax: Toll Free: European Headquarters 1 Kingdom Street Paddington Central London W2 6BD England Phone: +44 (0) Fax: +44 (0) India Operations Headquarters #5/535 Old Mahabalipuram Road Okkiyam Pettai, Thoraipakkam Chennai, India Phone: +91 (0) Fax: +91 (0) Copyright 2017, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means,electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners. Codex 3106
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