IBM s Point of View on IoT
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1 IBM s Point of View on IoT Peter Murchison VP, IoT Business Development and Strategy IBM ARM mbed Connect China December 15, 2015
2 Why me for IOT? 2 ARM 2015
3 Huge growth in the number of IoT Devices 3 ARM 2015 and much of that growth will be in very simple devices
4 IoT is revolutionizing industries and is an enabler for innovation, growth, and differentiation. But, if it can t be monetized, it will not succeed! Top 3 ways IoT will change how business operates Unlock new revenue from existing products/service Inspire new working practices or processes Change or create new business model or strategy 75% of companies are exploring or using IoT in the business in some respects (internally/externally) 2 36% growth in processing, sensing and communications semiconductor devices 62% of C-suite executives believe that companies slow to integrate IoT will fall behind the competition 2 400% Google search traffic on Internet of things quadrupled in
5 Enterprise IoT Faces Five Key Challenges Unprecedented 1 Data Volumes Sensors generating new kinds of data, as well as volumes 1000 s of times higher than pre-iot systems. Big data and machine learning required to complement traditional reporting and analytics. The rise of edge analytics 4 Entirely New Security Threats Devices no longer contained and protected in data centers. Automobiles, plants and medical devices are under growing attack. Fundamental Shifts 2 in Business Models Traditional manufacturing and placebased businesses must become ITcentric organizations Direct customer engagement versus previous model. New Privacy 5 Landscape Incompatible 3 Standards Collecting physical world data on people and objects. Market is slow grasping implications - stiffer regulations are likely. Many competing platforms and incompatible standards raise costs and complexity, security risks, and time-tomarket for IoT innovators. 5
6 A Market View: The Four Fundamentals of IoT IBM Value Delivered Example Customer / Partner Industry-specific Transformations IoT Applications Platforms Devices & Networks Consulting, Build to Operate and SW offerings aligned to specific industries. Cognitive. Repeatable rich applications of combined industry specific value, analytics and configuration services. Build and deploy IoT solutions. Simple connectivity, rich analytics, security in a Hybrid environment. Partner at this layer leveraging device neutrality, invest in standards. Daimler AG and IBM partnered to unrolled Car2Go Smartphone driven car sharing service Responsive UX with near real-time communication between phone, cars and back end Solution for organizations in the aviation maintenance, repair and overhaul (MRO) market Addressed complex maintenance processes that commercial and defense aviation organizations manage daily Uses IoT Cloud Services within Bluemix as the basis for its real-time power boat telematics platform Runs complex diagnostic analytics in real-time on racing boats Collaborating to develop a highly secure, cloud-hosted provisioning and lifecycle management service for IoT devices Web to the Edge 6
7 World's Data (Bytes) IBM Loves IoT Data! The number of stars in the universe! Sensors & Devices Social Media VoIP Enterprise Data Little Data enables Big Data
8 IBM s Value is in Transformative IoT Solutions INDUSTRY SOLUTIONS IoT APPLICATIONS PLATFORMS DEVICES & NETWORKS 8 ARM 2015
9 Chip level data helps drive our business INDUSTRY-SPECIFIC IoT APPLICATIONS PLATFORMS DEVICES & NETWORKS 9 ARM 2015
10 What is an IoT Platform? IoT Platform Devices Platform Applications IoT Foundation Sensors & Networks Weather Other Data Sources Map Repeatable & Optimized Operations 10
11 IoT Platform The IBM IoT Foundation - Everything you need to Innovate with IoT Third Party Third Apps Party Apps IBM IoT Foundation Offerings IBM IoT Foundation Connect Attach, Collect & Organize, Device Management, Secure Connectivity, Visualization IBM IoT Foundation Information Management Storage & Archive, Metadata Management, Reporting, Streaming data, Parsing and Transformation, Manage unstructured data IBM IoT Foundation Analytics Predictive, Cognitive, Real-time, and Contextual IBM IoT Foundation Risk Management Security Analytics, Data Protection, Auditing/Logging, Firmware Updates, Key/Cert Mgmt, Org Specific Security
12 Together IBM and ARM are accelerating IoT ecosystem ARM mbed Services mbed Device Services 12 From devices to analytics, everything works together, at scale, worldwide ARM 2015
13 谢谢 ARM mbed Connect China December 15, 2015
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