Health & Safety at Work
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1 MEDIA PACK 2012
2 Health & Safety at Work EDITORIAL OVERVIEW Health and Safety at Work (HSW) has the highest paidfor circulation of any UK safety magazine for a reason. We work hard to support safety practitioners in their day-to-day work by concentrating on the important information they need. Whether it is prosecutions of major employers who believed they had the systems and procedures needed to keep workers and the public safe, but were proved wrong by experience, or changes in regulation and enforcement by the HSE and local authorities, HSW is fi rst with the accurate news and analysis, on the web and in print. Our editorial features combine an accessible style with the technical insight needed to convey the latest thinking on issues from workplace transport to fi re risk, from PPE provision to safety leadership. Our unrivalled case study articles carry inside information straight to the reader from organisations that have reduced accident and absence rates and set new benchmarks in safety management. Our expert reviewers offer unbiased assessments of the latest software and training materials and regular product features and supplements on topics including work at height, PPE, fi re, fi rst aid and construction safety. HSW is the trusted source of information and advice on all aspects of fulfi lling an organisation s duty of care to protect employees and the public. Louis Wustemann Managing Editor 2 HSW Media Pack 2012
3 2012 Features 2012 FEATURES In 2012 HSW will be covering the following areas as features within the publication. Please speak to your sales contact for more details. January Training Provider Guide February Lone Workers, Sandown Preview, First Aid March Focus on Work at Height April Fire, Emergency Evacuation, Spill Containment May Focus on Career & Development, Health & Wellbeing June Safety & Health Expo Preview July Air Monitoring, Driving August Focus on Training, Noise Monitoring September Edinburgh Preview, Fall Arrest October Bolton Preview, ISO18001 November Focus on PPE, Ergonomics December Focus on Construction, Case Study Guide FOCUS ON Regular themed sections group articles focusing on topics of particular importance to health and safety professionals, such as work at height, personal protective equipment and training and communications. SITE SPECIFICS A regular feature summarises the free guidance available on the internet on major health and safety topics such as slips and trips or asbestos management. NEBOSH DIPLOMA GUIDES Our bi-monthly National Diploma revision series in association with NEBOSH gives students a quick guide to a key topic on the syllabus and other readers a reminder of basic good practice in a specifi c area of safety management. TRAINING AND EVENTS A round up of courses, conferences and trade shows across the UK. REVIEWS Independent experts rate the latest books, training DVDs and software. CAREER PATH A monthly interview with a successful safety professional about their CV, with advice for practitioners closer to the start of their careers in health and safety. HSW Media Pack
4 Profile OUR READERS OUR READERSHIP Readership of Health and Safety at Work (HSW) is truly comprehensive. It is read in all industries, all over the UK, by large and small companies alike. The editorial covers the market and is valued by our readership, with 81% of readers agreeing that they would recommend HSW to a colleague. HSW has an audited circulation of 22,409 (abc Jan-Dec 10) A pass on readership of 2.72, means each issue of HSW is read by over 60,000 health and safety professionals 72% of which consider HSW to be the most interesting and useful health and safety publication The average length of subscription being almost four years. With HSW, you can reach into the industry where others can t. HSW is the offi cial magazine of the IIRSM and distribute to all of their members. 34% of HSW readers are members of IOSH. With this level of professional readership, advertising in HSW needs to be an essential part of your media mix. 16 FOR THE PRICE OF 1 On average, HSW readers keep each copy for 16 months, ensuring that your advertisement and investment continue to provide leads. INDUSTRY SECTOR Voluntary sector/ housing association/ NGO 5% Public sector/ central/ local government/ health/education 16% Leisure/ tourism 3% Telecoms/ communications 1% Media/ entertainment 2% Other 5% Pharmaceuticals/ healthcare 4% IT services 1% Food/drink/ tobacco 5% General manufacturing/ engineering 28% Construction/ property 16% Retail/ wholesale/ distribution 10% Business services 2% Finance/banking/ insurance 3% COMPANY SIZE 300+employees 42% Up to 299 employees 58% OUR READERSHIP Our readership covers all levels in the industry, with an average of seven years experience in Health and Safety. Health and safety officer 10% Health and safety assistant 4% Health and safety manager 22.3% Health and safety adviser 15.8% NATIONAL COVERAGE Rest of UK 19% London/SE 26% Head of health and safety 3.2% Health and safety consultant 4.3% Health, safety and environment manager 5.4% Director of health and safety 2.9% Health, safety and quality manager 1.7% North 24% Mids/SW 28% Risk manager 0.6% Occupational health adviser 1.4% Occupational health manager 0.3% 4 HSW Media Pack 2012
5 DIGITAL MEDIA HEALTHANDSAFETYATWORK.COM healthandsafetyatwork.com is the editorial site for HSW magazine, and is the most used health and safety news website, with around 22,400 unique visitors and 47,000 page impressions a month (fi gures for March 2011). It provides daily news, features and analysis, and gives users the opportunity to engage with the wider health and safety community through online discussion, blogs and videos. Maximise your market exposure with one of our print and online advertising packages. WEEKLY E-NEWSLETTER Each week we send over 20,000 health and safety professionals our e-newsletter, with breaking news, details of the latest prosecutions, and links to indepth features from healthandsafetyatwork.com. With an open rate of 33% and a click-through rate of 42%, the HSW e-newsletter targets a highly engaged readership. Promotional opportunities are available, including banners, case studies and promotional spots. We also offer the opportunity to send a bespoke e-newsletter to our e-newsletter subscribers. Please contact us for more details on SUPPLIER CASE STUDIES On healthandsafetyatwork.com we provide a showcase for suppliers to show in detail how their product or service has helped one or more customers improve their health and safety management, without the restrictions on length or supplier impartiality that apply to the magazine editorial. HSW Media Pack
6 Display Advertising Rates XXXXXXXX ADVERTISING RATES ONLINE 4 Colour DPS 3,350 Full page 1,840 Half page 1,250 Quarter page 810 healthandsafetyatwork.com Main banners/skyscrapers Button Case study 565 per month 295 per month 645 per month MULTIPLE-BOOKING DISCOUNTS 3 or more 5% discount 6 or more 10% discount 12 or more 15% discount DISPLAY ONLINE MECHANICAL DATA Main banner 468 x 60 pixels Skyscraper 120 x 600 pixels Button 120 x 90 pixels INSERTS 5 grams 1, grams 1, grams 2, grams 2,800 E-NEWSLETTER Promotion spots Main banners Buttons Bespoke e-newsletter (limited to one per month) 645 per week 565 per month 295 per month 1,500 per issue MECHANICAL DATA FORMAT Digital Data, high resolution CMYK PDF with all fonts embedded sent via . PDF s to be supplied CMYK with all fonts embedded. Please ensure that black text is supplied out of black only and NOT CMYK. If you supply your copy in PDF format, please be aware that we will treat this as fi nal, complete artwork and will therefore not supply a proof for approval. DIMENSIONS Double page spread Type Trim Bleed 270 mm x 425 mm 297 mm x 450 mm 303 mm x 465 mm Full page Type 270 mm x 200 mm Trim 297 mm x 225 mm Bleed 303 mm x 231 mm Half page Horizontal 130 mm x 200 mm Vertical 270 mm x 97 mm Quarter page Horizontal 62 mm x 200 mm Vertical 130 mm x 97 mm CANCELLATION DATE 8 weeks prior to publication PUBLISHED Mid-month COPY DEADLINE Please call for details. Contact details Sophie Wright Group Advertising Manager E: sophie.wright@lexisnexis.co.uk T: +44 (0) F: +44 (0) Jodie Fletcher Sales Executive E: jodie.fl etcher@lexisnexis.co.uk T: +44 (0) F: +44 (0) HSW Media Pack 2012
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