Digital capability-maturity model for Retail
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- Amy Robinson
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1 Digital capability-maturity model for Retail How does your strategy measure against your competitors? Are you making pragmatic technology investment decisions? Who is the best in class? Are you digitising your core business?
2 Ten key assessment areas Integrated business planning Assortment optimisation Working smarter team Product lifecycle management Value proposition Supply chain optimisation Omnichannel execution Demand driven replenishment Customer intimacy Anytime anywhere insights
3 & benchmark Integrated business planning Assortment optimisation Value proposition Product lifecycle Demand driven replenishment Supply chain optimisation Customer intimacy Actionable insights Omni-channel execution Working smarter team
4 Integrated business planning scorecard Distributed business units and functions Focused in local markets and products Market share & revenue metrics Financial planning Integrated front and back office Outward facing demand focus Supplier scorecards Consolidated and standardised business processes Integrated transaction platforms and core metrics Direct product profitability Joint value creation Upstream and downstream network planning Partner relationships and process metrics
5 Assortment optimisation scorecard In-store determination for range Independent floor plans Marketing and merchandising integration Store specific planagrams Store feedback for range and space Product assortment linked to value proposition Consumer demographics Merge assortment planning and space execution Centralised range management Category planagrams Space and range store compliance monitoring Assortment performance analytics
6 Value proposition scorecard Store based pricing Simple discounting strategies Promotional planning Pricing optimisation Integrated pricing across all channels Shopper segmentation, what if analysis Centralised pricing and promotions Complex discounting strategies Pricing architecture Promotional effectiveness measurement Demand shaping price elasticity analysis Promotional optimisation Segmented channel management
7 Product lifecycle scorecard Regulatory compliance Supplier catalogue sharing Basic product information management Private label product development and traceability Product information publishing and analytics Integrated product information for all channels Automated supplier catalogues Integrated Product Information Management (PIM) Product portfolio management Customer needs management Integrated product and process design Collaborative product development
8 Demand driven replenishment scorecard Demand forecasting Automated store replenishment Integrated store inventory management Integrated event management Integrated omni-channel fulfillment Integrated trading partner planning and execution Information sharing with trading partners Integrated warehouse inventory management Automated warehouse replenishment Home pantry replenishment Customer mission planning
9 Supply chain optimisation scorecard Trading partner visibility Transport management Warehouse management Integrated workforce planning Integrated performance management Warehouse & transport automation Integrated planning and execution processes Trading partner (B2B) automation Centralised transport and warehouse operations Value-chain optimisation Supplier network modelling
10 Customer intimacy scorecard Customer loyalty programme. Customer analytics and insights Targeted rewards Single-view of customer Advanced customer insights Share customer insights with suppliers Integrated cross-channel shopping experience One-to-one customer relationship management Integrated service catalogue Tailored customer experiences
11 Actionable insights scorecard Consistent & accurate reporting Domain specific information models Data visualisation Near-real time insights What-if and scenario driven analytics Advanced business modelling Any time any where insights Single source of the truth data warehouse Common enterprise information model Advanced (big-data) analytics Integrated semi-structured and un-structured data
12 Omni-channel execution scorecard Co-ordinated omni-channel experiences Consistent value proposition Customer service levels Manual information provision Integrated products and services experiences Tailored customer experiences Marketplace value proposition Responsive on-line experience Integrated master data management Integrated customer loyalty Integrated replenishment & order management Integrated DIGICAL customer experiences Home pantry replenishment
13 Working smarter team scorecard Common financial processes and systems Common payroll and HR administration Master data management Integrated Human Capital Management Integrated budgeting & forecasting Enterprise knowledge management Integrated financial and HR process and systems Enterprise wide workflow & process automation Integrated trading and financial processes and systems Team member social participation Community social integration
14 Forth Solution Business Architects
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