EU Project StoLPaN: The Integration of NFC into Stationary Retail

Transcription

1 ID WORLD International Congress Milan, ID WORLD Conference ID WORLD Dipl.-Kfm., EMBS Senior Researcher Auto-ID Labs University of St. Gallen EU Project StoLPaN: The Integration of NFC into Stationary Retail Organized by

2 University of St. Gallen & ETH Zurich Page 2 University of St. Gallen founded in institutes largest management faculty in D/A/CH 4000 undergraduate & 1000 graduate students ETH Zurich founded in professor in 17 departments undergraduate & 2800 graduate students

3 M-Lab References Page 3 Retail MNOs Industrial Technology Financial / Insurance

4 M-Lab Demonstrators and Prototypes Page 4 Smart Toolbox Ubiquitous Payment Prototype Product Authentication Smart Tool Inventory Soft Identification Weight Sensitive Foam Smart Surgical Kit Digitally Augmented Reality Smart Medicine Cabinet Appliance Interaction Device 1D and 2D Barcode Scanning

5 Page 5 The Partner-Labs (Auto-ID Labs)

6 StoLPaN - Store Logistics and Payment with NFC Page 6 6FP IST EU-Project Duration: 3 years ( ) Total budget: 9 million Funding from the EU: 4.9 million Goal: Introduce NFC devices into the Shopping Process to create an intelligent Retail Environment. Objectives Technical model and business model for mobile NFC applications From multi-platform single-application to single-platform multiapplication Development of HOST application Porting of NFC applications Elaboration of NFC shopping process Demonstration of new solutions Contribution to standardization

7 StoLPaN s Focus... Page 7...lies on Interoperability and Security related R&D. The StoLPan phone application should be able to: run on phones manufactured by different manufacturers, hold various types of payment card profiles, hold various service profiles / loyalty cards, share loyalty card content to offer customized services, and to fulfill all security & privacy requirements.

8 Page 8 The StoLPaN Consortium

9 The StoLPaN Retail Track - General Idea Page 9 Introduce NFC into the Shopping Process to create an intelligent Retail Environment... to improve the customer s shopping experience to increase store capacity (faster check-out) The Check-Out and Payment Processes have priority... (Highest added value speed, cost, convenience) Payment Loyalty Coupons... however, other NFC supported applications are in scope. Product Information Multimedia Advertising Integrated Architecture Device software, shopping cart/psa, back-office, security

10 Near Field Communication (NFC) Page 10 Payment Connection Setup Field Force Solutions Ticketing Access / ID Read/Write

11 State of the Art: Check-Out Solutions (2006) Page 11 Barcode Self Check Out (NCR) Source: Auto-ID Lab St. Gallen Event: EuroCIS 2006 Barcode Self Scanning (Wincor-Nixdorf)

12 State of the Art: Payment Technologies Page 12 cash NFC cards contactless

13 Smart Tag Product Information (1/2) Page 13 Additional Product Information through Kiosk solutions Mobile device solutions Auto-ID Technologies Barcodes 2D Barcodes Smart Tags

14 Smart Tag Product Information (2/2) Page 14 Additional Product Information Ingredients Production Process Pedigree Availability Recipes Complementary Products Benefit Emphasis on Quality Increase Revenues Strengthen Relationship Direct Means of Communication between Producer and Consumer at the POS Quelle: revue.ch Quelle:

15 Custom er searches for a product or strolls the pharm acy prescription drug or other product? Placem ent of products on the counter another product? the pharm acy Custom er ask pharm acist for prescription drug Questions about the drug? Conseling by the pharm acist pharm acy personnel Scanning of the products barcodes Custom er searches for a product or strolls Placem ent of products on the conveyor belt Barcode Scanner Conventional store personnel Scanning of the products barcodes Barcode Scanner Conventional Term inals Custom er searches for a product or strolls the pharm acy prescription drug or at the check-out area other product? Placem ent of products on the counter Product authentication (e-pedigree) another product? M ethod of? through the security gate Custom er ask pharm acist for prescription drug Questions about the drug? through the PSA Conseling by the pharm acist pharm acy personnel Shopping Process - Supermarket - With Barcode Self-Scanning and StoLPaN NFC Payment Custom er searche for a product or strolls Scanning of the product barcode with the PSA M ethod of? at the check-out area Random Check? e-prescription on Info Info security gate through the PSA and Conventional T erm inal store personnel Check of custom er scanning Barcode PSA Barcode PSA Barcode PSA Barcode PSA NFC Term inal + Conventional Term inal Custom er arrives at the gas station In need of gas? floor Custom er searches for a product or strolls Placem ent of products on the counter & the gas station Custom er pum ps gas into car In Need of other products? in Store or at the pum p? at the gas pum p. the gas station Shopping Process - Supermarket - With full StoLPaN support Custom er searche for a product or strolls Placem ent of the product in the sm art shopping cart M ethod of? at the check-out area through the security gate store personnel Scanning of the products barcodes through the PSA T his decision m ight have to be taken BEFORE the custom er pum ps the gas into his/her car. However it was included further down to keep the structure of this process m odel sim pler. T erm inal integrated into the gas pum p Barcode Scanner store personnel Conventional PSA Info PSA security gate Info PSA Custom er arrives at the gas station In need of gas? floor Custom er searches for a product or strolls Placem ent of products on the counter & the gas station NFC Term inal + Conventional Term inal Custom er pum ps gas into car In Need of other products? in Store or at the pum p? at the gas pum p. the gas station store personnel T his decision m ight have to be taken BEFORE the custom er pum ps the gas into his/her car. However it was included further down to keep the structure of this process m odel sim pler. T erm inal integrated into the gas pum p Info check out counter T erm inal security gate Custom er searches for a product or strolls Placem ent of products on the counter store personnel Scanning of the products barcodes Custom er searches for a product or strolls Placem ent of products on the counter Barcode Scanner Conventional Term inals store personnel Scanning of the products barcodes Shopping Process - Bookstore - With full StoLPaN support Barcode Scanner Conventional Custom er searche for a product or strolls Product kept "within reach" M ethod of? at the check-out area through the security gate store personnel Custom er searches for a product or strolls T ry it on? Keep product within reach M ethod of? at the check-out area through the security gate Info PSA security gate T rial of the product in a dresser Direct paym ent NFC Term inal + Conventional Term inal store personnel Info Shopping Assistant security gate T erm inal + conventional paym ent T erm inal Shopping Processes: Status Quo and the Future Page 15 Shopping Process - Supermarket - To Date Shopping Process - Bookstore - To Date Supermarket Book Store Shopping Process - Pharmacy - Status Quo Shopping Process - Pharmacy - Full StoLPaN support Shopping Process - Gas Station - StoLPaN NFC Payment Shopping Process - Gas Station - With full StoLPaN support Shopping Process - Apparel Retail - To Date Shopping Process - Apparel - With full StoLPaN support Gas Pump Area Gas Pump Area Pharmacy Gas Station Apparel

16 Interviews with European Retailers (1/2) Page 16 General Feedback concerning the Project Retailers are interested in the reduction of infrastructure cost enabled though the leveraging of features on their customers mobile phones Retailers welcome the idea of a modular implementation approach Feedback on NFC Supermarkets and drugstores see the biggest potentials of NFC in improving the check-out and payment processes Apparel retailers are more focused on the potentials for product related services to increase their customers shopping experience Feedback on Item Level Tagging Supermarkets and drugstores plan to use barcode identification for customer services in the short to mid term In contrast to that, the apparel and book retailers plan much shorter delays for the introduction of item level RFID

17 Interviews with European Retailers (2/2) Page 17 Process Improvement: The Shop Floor The smart poster application is of interest to retailers so as to provide them with new possibilities for product advertisement To ensure the customers privacy, smart kiosk applications have to be separated from the loyalty card services. Dynamic pricing on product status and the customers loyalty card profile could become an important mean to establish closer relationships with customers Process Improvement: Check Out & Payment Improving the check-out process is the main focus for supermarkets and drug-stores To create an optimized check-out process flow the separation of check-out and payment is planned by several retailers Retailers are looking for RFID enabled check-out solutions in the long term

18 Upcoming Demonstrator: StoLPaN PSA Page 18 StoLPaN Welcome to your supermarket! Please log in with your loyalty card. Personal Shopping Assistant (PSA) Self Scanning Barcode RFID-Tags Loyalty Card Log-In Barcode Smart Card & NFC Shopping List Function Internet NFC P2P function e-coupon Function Barcode NFC P2P function NFC-Payment Low target price of 50 Prototype late 2007 early 2008

19 Thank You! Page 19 Auto-ID Lab Switzerland University of St. Gallen Phone: For further information please contact: András Vilmos Safepay Systems Phone: vilmos@safepaysys.com or visit: