Unit Title: Manage and Market Own Freelance Services
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1 Unit Credit Value: 6 Unit Level: Three Unit Guided Learning Hours: 60 Ofqual Unit Reference Number: T/600/8948 Unit Review Date: 31/12/2016 Unit Sector: 9.3 Media and Communication Unit Summary In this unit learners will manage and market themselves as a freelancer in the multi-media industry. This includes promoting their own achievements and keeping their reputation and knowledge up-do-date. It also includes, seeking and finding work and negotiating own contracts. It involves a range of business related skills including self-promotion and knowledge of IT, budgeting and legal requirements. Unit Information It is expected that before the unit is delivered, the tutor will have read the Qualification Specification to ensure all conditions regarding Rules of Combination, delivery, assessment and internal quality assurance are fulfilled. Additional guidance is available below as Assessment Guidance for Learning Outcomes and Assessment Criteria in bold. This unit has 4 learning outcomes LEARNING OUTCOMES The learner will: ASSESSMENT CRITERIA The learner can: 1. Be able to market own services 1.1. Identify relevant business contacts within the industry 1.2. Maintain established business contacts within the industry 1.3. Participate with relevant networks and expert organisations to support own freelance activity 1.4. Use appropriate strategies and tools to enhance own professional reputation and promote own services 1.5. Implement systems to enable early identifications of work opportunities 1.6. Identify potential agents or other representatives of 6
2 LEARNING OUTCOMES The learner will: ASSESSMENT CRITERIA The learner can: 2. Be able to manage own performance 2.1. Identify own development needs drawing on a range of relevant sources 2.2. Seek constructive feedback from relevant parties about own performance 2.3. Set, monitor and review realistic objectives for own training and development needs, performance and business targets 2.4. Work flexibly, adapting to the requirements of others as appropriate whilst maintaining own personal work ethic and reputation 2.5. Make appropriate business decisions 3. Be able to manage own systems, accounts and records 3.1. Implement effective systems for managing budgets, finance and documentation 3.2. Maintain appropriate, accurate up-todate records 3.3. Implement effective support services 3.4. Plan ahead to maintain a viable work and cash flow 4. Be able to manage own contracts 4.1. Negotiate contracts that meet legal and industry requirements 4.2. Agree realistic fee rates, schedule and other expenses 4.3. Establish clear performance outcomes 4.4. Ensure that all contracts include all relevant details, checking that these match agreements 4.5. Communicate the obligations of all parties clearly 4.6. Store a written copy of the final signed contract securely of 6
3 Assessment Guidance Learning Outcome Business contacts: potential suppliers, customers, partners and competitors, professional service providers e.g. banks, accountants, solicitors. 1.2 Maintain: identify methods of contact e.g. face-to-face, telephone, , and letter; use schedules to maintain regular contact. 1.3 Freelance activity: identify own freelance market and activities; identify relevant organisations and networks. For example: Photographic and video associations such as Society of Wedding and Portrait Photographers (SWPP), Guild of Professional Videographers (GPV) Sector Skills Councils Business Link Trade events and exhibitions 1.4 Strategies and tools: may include for example: Portfolios Testimonials Websites Promotional leaflets Advertisements 1.5 Systems: may include for example: Networking contacts Word of mouth recommendations Use of voic Use of mobile communications 1.6 Potential agents or other representatives: validate knowledge and experience of the industry; investigate potential contacts and markets for agents and representatives; personal background and experience; ensure no competition for services, supported by contractual clauses; identify potential costs and fees. Learning Outcome Relevant sources: relevant sources include both the demands of the market and capabilities of existing suppliers. For example: Other freelancers comparing knowledge and skills Client/customer demands and requests Critical review and comparison of own work with that of industry professionals Identify skill areas for own development; identify sources for development needs of 6
4 2.2 Relevant parties: from professional freelances and/or professional organisation representatives; from clients and customers for work completed. 2.3 Set, monitor and review: use documented records; identify training opportunities, dates and costs; produce a schedule that balances workload and training/development needs; review training and development completed, identifying benefits to self and business performance; set targets for business performance e.g. 1-5 year timescale; monitor development of business and compare with plan, identifying successes, new opportunities and additional needs. 2.4 Work flexibly: flexible working to include for example: Working hours Place of work Changes to client/customer needs When working flexibly: Maintain delivery timescales and promises Maintain costs as quoted unless changes to product or service agreed with client/customer Maintain integrity and professional behaviour when dealing with clients, customers, suppliers and other people. 2.5 Business decisions: to include for example: Financial management of business, e.g. capital funding and cash flow Pricing structure for products and services to maintain competitive edge Monitor business overheads and expenses to maintain profitability How and where to advertise and promote the business Personal development e.g. in business management and industry/sector skills Balance potential business risk and reward in all dealings and activities Learning Outcome Budgets, finance and documentation: Finance and accounting: Bookkeeping and transaction records e.g. using software applications and/or account books; profit/loss accounts; balance sheets. Budgets: Capital budgets for business setup, investment and expansion; cash flow forecasts using spreadsheets or other software application. Documentation records: customer contact database; quotations for possible work; invoices for work, with systems to monitor and chase payments when due; test/inspection of goods for quality purposes; health and safety records, risk assessments, policy statement; backup copies of work and records stored safely and securely of 6
5 3.2 Accurate up-to-date records: use software and/or account books to maintain records; identify monthly income and expenditure to provide record of short term business performance; complete annual profit/loss account to provide records of yearly business performance. 3.3 Support services: identify customer support requirements, for example: Customer service and support following delivery of product or service e.g. assistance with using product, answering questions and queries, additional needs Impact of good customer support on future business potential Procedures for support services, identifying whether free or chargeable Maintain documented records of all support services provided, to identify impact on business performance 3.4 Plan: use software applications and/or paper based records e.g. spreadsheet. Predict monthly values for: Income from sales Other income Fixed costs e.g. rent, rates, lighting, heating, telephones, loans, vehicles Variable costs e.g. cost of sales (materials, external labour, processing services, travel) Create, monitor and update cash flow forecast within financial resources available; predict cash flow and bank balances e.g. for 3-12 months ahead. Learning Outcome Contracts: content of business contracts, for example: Scope of supply e.g. product, service, quantity and delivery timescale Specifications (where applicable) Rights Indemnity Limit of liability Payment terms Ownership of goods Cancellation clauses Governing law (English) 4.2 Fee rates, schedule and other expenses: taking account of, for example: Fixed costs e.g. rent, rates, lighting, heating, telephones, loans, vehicles Variable costs e.g. cost of sales (materials, external labour, processing services, travel) Target profit margins e.g. 30% - 60% Competitors fee rates of 6
6 4.3 Performance outcomes: to include for example: Deliverables Timescales Cost Profit margin 4.4 Contracts: review contract to ensure all sections of planned content included; review key contract details, such as product/service to be supplied, delivery timescale and cost. 4.5 Communicate: distribute copies of contract to key personnel involved in the project; communicate key project information to individual team members so that all parties are aware of their job role, what they have to do and by when; prepare a project plan where applicable. 4.6 Store: contract to be signed by authorised representatives from both customer and supplier; safe storage of final signed contract and associated documents; supply copies of contract to all relevant parties. Delivery Requirements Appropriate physical resources will be required in order to deliver and assess this unit. Evidence Requirements Evidence of practical ability must be demonstrated of 6
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