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1 Alessandra Brasca Il punto di vista IBM

2 Cloud trends are changing entire industries by engaging data, mobile and social through innovative applications Social Mobile Big Data Powered by Cloud Using context to transform the client experience Using context to drive greater insight Using context to transform the decision process 2

3 Systems of interaction are user-centric and represent the convergence of mobile, social and big data Systems of Engagement Systems of Interaction Systems of Record CRM HR DB ERP Intelligent & portable workloads Continuous client experience Cloud-based Services Internet of Things Partner value chain Patterns of expertise Dynamically orchestrated services 3

4 Today s leaders are leveraging Cloud to balance optimizing their existing systems with Innovation Optimization The New Enterprise Cloud Enabled Drives need for continuous IT optimization Innovation Fuels investments in innovation 4

5 IBM solutions deliver flexibility in how organizations build and deploy cloud services, enabled by open standards and integrated security Private Clouds Hybrid Public Clouds Evolve existing infrastructure to cloud Flexible business service delivery and consumption models Accelerate adoption with integrated systems Immediate access to a managed platform with flexible cost Access public cloud SaaS solutions Common Cloud platform built on an open standards reference model 5 TOSCA Open Services For LifeCycle Collaboration

6 Open architectures enable real innovation through interoperability 6

7 IBM s expanding SmartCloud Services portfolio is designed to deliver flexibility and choice Managed cloud services Security-rich and scalable cloudmanaged services platform Bare metal to virtualized to address practically all applications Private or public, dedicated or shared deployment options Robust, reliable performance and uptime for demanding, born-on-the-cloud applications IBM SmartCloud Enterprise+ Fully managed ITIL-compliant cloud services with SLA up to 99.8% Choice in isolation models, built-in OS, security, patch mgnt Run multiple production workloads, including SAP, Oracle, Commerce applications and development and testing MS Windows, Linux, IBM AIX OS Cloud native Cloud enabled 7 IBM SmartCloud for SAP and Oracle Application Services Reduced complexity leveraging a fully automated managed services run by IBM SAP application experts Self-service portal for on-demand, accelerated provisioning of SAP or Oracle services, with service level agreements (SLAs) up through the application layer Supports all SAP Business Suite and SAP Business Objects products as well as SAP HANA Support for all Oracle database and business applications

8 SoftLayer supports and extends IBM s cloud strategy Workload optimized, deployment choices, integrated services management Bare-Metal Servers, Virtualized Public Cloud Instances, Private Cloud Deployments Provides the best fit optimized for a range of cloud workloads Integrated Platform Across Multiple Architectures Highly flexible with support for public, private and hybrid deployments Common Management System with APIs Customer control and increased visibility with a unified management system Common User Interface and APIs Bare Metal Servers Public Cloud Instances Private Clouds Proprietary Infrastructure Management System facilitates automation & orchestration Private network allows seamless communication across distributed environments x86 Pod Infrastructure x86 Pod Infrastructure x86 Pod Infrastructure 8

9 SmartCloud Business Solutions: a SaaS model to provide enterprise level applications Social Business Enable new interactions Facilitate collaboration Collaborative development Sentiment analysis Real-time Analytics Web analytics Predictive analytics Social analytics Market analytics Pricing optimization Optimized Supply Chain Supply chain visibility Optimize inventory & order mgnt Apply insights to align supply with demand Supply mgnt solutions Spend analysis Supply Chain Visibility Digital marketing Define messages and automate campaigns Optimize search results Customized Web experiences 9

10 A successful journey toward cloud depends on integrating organization, governance and services Ensure quality of IT services focusing on client s needs Ensure you have the right roles and the right skills Organization Keep multisourced IT services aligned to business goals Services Governance 10

11 Grazie dell attenzione Alessandra Brasca Cloud Leader IBM ITALIA

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