SERVICE FULFILMENT SYSTEMS: WORLDWIDE FORECAST
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1 analysysmason.com RESEARCH FORECAST REPORT SERVICE FULFILMENT SYSTEMS: WORLDWIDE FORECAST DEAN RAMSAY Analysys Mason Limited 2016
2 About this report This report provides a detailed worldwide forecast for spending on service fulfilment systems, split into: four application sub-segments: engineering systems, activation, inventory management and order management four telecoms services: consumer mobile, consumer fixed, business mobile and business fixed eight regions: Central and Eastern Europe (CEE), developed Asia Pacific (DVAP), emerging Asia Pacific (EMAP), Latin America (LATAM), Middle East and North Africa (MENA), North America (NA), Sub-Saharan Africa (SSA) and Western Europe (WE). GEOGRAPHICAL COVERAGE Worldwide Central and Eastern Europe Developed Asia Pacific Emerging Asia Pacific Latin America Middle East and North Africa North America Sub-Saharan Africa Western Europe SUB-SEGMENT COVERAGE Engineering systems Activation Inventory management Order management KEY QUESTIONS ANSWERED IN THIS REPORT What are the key trends and factors impacting the service fulfilment systems market between 2016 and 2020? What are the growth rates in each of the four sub-segments? What are the regional factors that will drive growth? What should vendors do to exploit new business opportunities? Which areas of service fulfilment should communications service providers (CSPs) focus on? How will professional services for service fulfilment perform over the forecast period? WHO NEEDS TO READ THIS REPORT Vendor strategy teams that need to understand where growth is slowing and where it is increasing, according to different sub-segment categories. Product management teams responsible for feature functionality and geographical focus, and product marketing teams responsible for market-share growth. Market intelligence teams at vendors that want to understand how their competitors compare with each other. CSPs planning network function virtualisation (NFV)/software-defined networking (SDN) and digital transformation journeys that want to ensure that their current vendors are staying up to date. Analysys Mason Limited
3 Revenue (USD million) REVENUE GROWTH: CAGR Revenue (USD million) Service fulfilment systems: worldwide forecast Dashboard: Service fulfilment worldwide forecast CSPs will continue to invest in core OSS functions as fulfilment systems and processes evolve to support the introduction of NFV/SDN. CSPs will require network inventory systems to become real-time and include logical, physical and virtual network elements to maximise the benefits of hybrid networks. Order management and activation will logically develop into service orchestration for CSPs. Figure 1: Service fulfilment overall revenue, worldwide, KEY MARKET TRENDS FOR CAGR 5.0% Figure 2: Service fulfilment overall revenue by delivery type, worldwide, Figure 3: Service fulfilment overall revenue 2015 and CAGR by sub-segment, worldwide 10% 8% 6% 4% 2% 0% Order management Activation Inventory management CAGR PRODUCT- RELATED 4.6% PROFESSIONAL SERVICES 5.3% OVERALL CAGR 5.0% Engineering systems SEGMENT REVENUE: USD million Analysys Mason Limited
4 Recommendations for CSPs 1 CSPs introducing virtualisation should develop a strategy for deploying a service orchestration system. Operators focusing on the introduction of NFV/SDN should have a parallel strategy for introducing service orchestration in the OSS. The network orchestration layer is inevitably the first priority for NFV deployments, but business processes and OSS support in the stack above must be significantly altered to handle the hybrid network situation as virtual network functions (VNFs) go live. Service orchestration will enable CSPs to maximise the benefits of NFV and to realise new efficiencies in the ordering and provisioning process. 2 CSPs can increase cost savings by refining and consolidating their inventory systems. Inventory system consolidation is not a new concept, but new inventory systems aim to bring together logical, physical and virtual components and can become a powerful tool for capex reduction. Procurement of equipment and infrastructure will be optimised, as operators will have a more accurate view of all network-related assets. This ability to best use capex will be key to the capital-saving initiatives that are ongoing in all CSPs, as they move into an age of more generalised multi-use hardware. 3 CSPs should focus on evolving service fulfilment in line with their digital services strategy. Service fulfilment can provide the necessary focus on rapid delivery of new digital services and enable CSPs to be more experimental or flexible in their pursuit of new revenue. The key to achieving these digital strategy goals is ensuring that orchestration systems are in place that can provide the required technical processes. It is essential that CSPs partner with a service fulfilment vendor that is aligned with these goals. CSPs will also be taking a more services-led approach to OSS in the coming years, as many of these functions are outsourced. Analysys Mason Limited
5 Recommendations for vendors 1 Service orchestration vendors should move up or down the stack to find new business. The introduction of NFV/SDN has created new competition in the traditional fulfilment business. Network equipment providers (NEPs) and other network-centric vendors are now moving up the stack into the more OSSfocused world. BSS/OSS vendors are simultaneously moving into providing a network-affecting product, as the two halves of the orchestration framework are joined. Vendors can increase their business through this, but they are also now open to competition from other vendors and service providers. 2 Fulfilment product vendors need to offer more professional services to remain competitive with market leaders. CSPs are outsourcing more work to vendors, as leading vendors invest heavily in their professional services teams and building data centre networks to deliver cloud services. Purchasing products without associated support from a service team may no longer be sufficient for some CSPs, as they seek to move capex spend to opex and deskill some of their operations staff to cut costs. 3 Vendors should provide maximum agility in delivering digital services as CSPs become digital service providers (DSPs). Fulfilment is central to quickly delivering complex service bundles over a combination of legacy networks and NGNs, while remaining flexible to customers wishes. This agility is one of the key enablers of differentiation in a saturated market and allows CSPs to compete with OTT players in the digital services market. Fulfilment vendors need to provide CSPs with this flexibility. Short time-to-market will be key for CSPs procuring fulfilment solutions. Analysys Mason Limited
6 CONTENTS EXECUTIVE SUMMARY RECOMMENDATIONS FORECAST MARKET DRIVERS AND INHIBITORS BUSINESS ENVIRONMENT MARKET DEFINITION ABOUT THE AUTHOR AND ANALYSYS MASON Analysys Mason Limited
7 About the author Dean Ramsay (Senior Analyst) is a member of Analysys Mason's Telecoms Software research team. He leads the Service Fulfilment research programme and contributes content to the CSP IT Strategies programme. He has 16 years' experience in the telecoms industry, working initially in network inventory management at MCI Worldcom and Verizon Business and, subsequently, as a service delivery manager with several tier-2 carriers and interconnect providers. Dean joined Analysys Mason in 2011 following 2 years working as an analyst in the mobile sector. He holds a BA in English from Anglia Ruskin University. Analysys Mason Limited
8 Analysys Mason s consulting and research are uniquely positioned Analysys Mason s consulting services and research portfolio Digital economy Regional markets Consumer and SME services Telecoms software and networks Regulation and policy Transaction support Strategy and planning CONSULTING We deliver tangible benefits to clients across the telecoms industry: communications and digital service providers, vendors, financial and strategic investors, private equity and infrastructure funds, governments, regulators, broadcasters, and service and content providers Our sector specialists understand the distinct local challenges facing clients, in addition to the wider effects of global forces. We are future-focused and help clients understand the challenges and opportunities that new technology brings. RESEARCH Our dedicated team of analysts track and forecast the different services accessed by consumers and enterprises. We offer detailed insight into the software, infrastructure and technology delivering those services. Clients benefit from regular and timely intelligence, and direct access to analysts. Analysys Mason Limited
9 Research from Analysys Mason We provide dedicated coverage of developments in the telecoms, media and technology (TMT) sectors, through a range of research programmes that focus on different services and regions of the world. Research portfolio PROGRAMMES Next-Generation Wireless Networks Service Assurance Customer Experience Management Customer Care Revenue Management Analytics Network Orchestration Software-Controlled Networking Service Delivery Platforms Service Fulfilment Telecoms Software Market Shares Telecoms Software Forecasts PROGRAMMES Convergence Strategies Fixed Networks Wireless Networks Spectrum Network technologies Telecoms software and networks Consumer and SME services Regional markets PROGRAMMES Mobile Services Mobile Devices Fixed Broadband and Video SME Strategies Digital economy PROGRAMMES PROGRAMMES Global Telecoms Forecasts Asia Pacific The Middle East and Africa European Country Reports European Core Forecasts European Telecoms Market Matrix Digital Economy Strategies Digital Economy Platforms Future Comms and Media IoT and M2M Solutions To find out more, please visit Analysys Mason Limited
10 Consulting from Analysys Mason For 30 years, our consultants have been bringing the benefits of applied intelligence to enable clients around the world to make the most of their opportunities. Consulting portfolio EXPERTISE Performance analysis Technology optimisation Commercial excellence Transformation services Performance improvement EXPERTISE Radio spectrum auction support Radio spectrum management EXPERTISE Policy development and response Margin squeeze tests Analysing regulatory accounts Expert legal support Media regulation Postal sector costing, pricing and regulation Regulatory economic costing Net cost of universal service Regulation EXPERTISE Transaction support Commercial due diligence Regulatory due diligence Technical due diligence Spectrum policy and auction support Strategy and planning EXPERTISE Market research Market analysis Business strategy and planning Market sizing and forecasting Benchmarking and best practice National and regional broadband strategy and implementation To find out more, please visit Analysys Mason Limited
11 PUBLISHED BY ANALYSYS MASON LIMITED IN NOVEMBER 2016 Bush House North West Wing Aldwych London WC2B 4PJ UK Tel: +44 (0) Registered in England No Analysys Mason Limited All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Figures and projections contained in this report are based on publicly available information only and are produced by the Research Division of Analysys Mason Limited independently of any client-specific work within Analysys Mason Limited. The opinions expressed are those of the stated authors only. Analysys Mason Limited recognises that many terms appearing in this report are proprietary; all such trademarks are acknowledged and every effort has been made to indicate them by the normal UK publishing practice of capitalisation. However, the presence of a term, in whatever form, does not affect its legal status as a trademark. Analysys Mason Limited maintains that all reasonable care and skill have been used in the compilation of this publication. However, Analysys Mason Limited shall not be under any liability for loss or damage (including consequential loss) whatsoever or howsoever arising as a result of the use of this publication by the customer, his servants, agents or any third party. Analysys Mason Limited 2016
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