NAVIGATING DECISIONS. ACCELERATING RESULTS. Optimising Enterprise Data for Better Business Insights

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1 NAVIGATING DECISIONS. ACCELERATING RESULTS. Optimising Enterprise Data for Better Business Insights BUSINESS INTELLIGENCE

2 PRODUCT DEVELOPMENT IS AT THE CORE OF EVERYTHING WE DO We empower our clients to make their product dreams a reality by designing, engineering, validating and industrialising better products. Unlike any other organisation in our sector, beyond engineering and product development, we've had the curiosity to pursue the optimisation of end to end manufacturing. The result is a complete understanding of the benefits associated with the digitalisation of modern manufacturing. Architected well, the complete product realisation lifecycle is a virtuous feedback loop designed to embrace the data that supports the continuous improvement of better products. Engineering, Research & Development

3 WHY TATA TECHNOLOGIES? Tata Technologies leverages over 25 years of cumulative knowledge and experience to help the world's leading manufacturers to create great products and to select, deploy and adopt the technologies that underpin the entire product realisation lifecycle. Drawing on a combination of people, process and technology, we drive efficiencies and innovation to help our clients meet the design, engineering and production challenges. CONNECTING THE MANUFACTURING ENTERPRISE Connected Enterprise IT solutions from Tata Technologies enables businesses to optimise the application of technology for the manufacturing sector, removing critical data discontinuities and enabling a platform for the complete digitalisation of modern manufacturing. Our vast experience of product development and manufacturing engineering helps provide enterprise-wide visibility of the key performance indicators of seamless manufacturing execution. CONNECTED ENTERPRISE IT (CEIT) SOLUTIONS Enabling smart connected factories Delivering global solutions for digital manufacturing Extending the digital lifecycle into effective manufacturing with ERP, MES, SCM, CXM, businesswide analytics and intelligence, complemented by world-class Application Maintenance Services (AMS) Other legacy IT systems Capacity to Create Process to Create Manufacturing Enterprise IT

4 REFER TODAY. DEFINE TOMORROW. BETTER BUSINESS OUTCOMES THROUGH INTELLIGENT DATA DRIVEN DECISIONS Businesses today face increasingly competitive The and advanced analytics program environments differentiated by fast and effective actions from Tata Technologies has evolved over the years and on available information critical for success. Likewise, vast accounts for the global changes of moving from pools of data acquired by manufacturers, over the course descriptive to prescriptive analytics by leveraging our of the last decade require a structured application of integrated, structured and holistic approach and subject- analytics to infer effective Business Analytics in real-time. matter expertise to ensure manufacturers get going in the age of advanced digital and analytical technologies and Tata Technologies Business Analytics (BA) solutions help deliver results through easy scalability and efficient drive results to achieve financial and operational speeds, based on accurate future outlook. excellence through a robust framework of people, process and technology to transform enterprises into aligned, adaptable, accountable and agile organisations that drive high performance.

5 Faster Implementation Rapid Deployment of Analysis Architecture (RADAR) Framework Domain Expertise OUR VALUE PROPOSITION Global Delivery execution Model Evolved Analytics Cross-Device and Cross-Platform and Advanced Analytics LEADING EDGE Our highly experienced practitioners enable organisations to realise the power of the integrated enterprise by providing superior consulting and implementation services for and advanced analytics. These offerings are known to surpass the best within the industry and help achieve four times faster implementation at half the cost with twice the value delivered. MEASURING SUCCESS THROUGH METRICS Business metrics play an essential role to organise and distribute the performance of any business. The surge in the profitability can be attributed to the business analytics platform and the insights received through it can be provided to decision-makers. Focus is generally laid on metrics which are in turn tied to business outcomes, which assist in measuring the effectiveness of the solutions. While quantifying initiatives to display the effectiveness of information produced is quite an onerous task, these metrics assist in ascertaining a qualitative understanding of decisions made with these intelligent inferences. and advanced analytics helps achieve 25% greater operational efficiencies A company that uses analytics well is expected to make 5x 10% better decisions than its competitors and advanced analytics bring 5% reduction in total overhead costs 100% Increase in lead generation Reduction in downtime 30% Reduction in warranty costs

6 SERVICE OFFERINGS Information Management (BI) Big Data/Cloud Services Advisory Business Consulting IT Framework Solution Big Data/Cloud Platform as a Service Information Strategy Business Solutions Big Data/Cloud Strategy POC and Business Case Set-up Modeling/Framework Set-up Machine Learning Support Big Data and Cloud Expert Services Enhancement/Transformation of Existing System Staffing Consulting BI and Data Warehousing (DWH) Strategy and Roadmap BI Scan and Maturity Assessment BI and DWH Architecting and Consulting Data Quality/Master Data Management (MDM)/Product Data Management Implementation DWH Implementation Data Quality and MDM Implementation DWH Reporting, Dashboard Implementation Data Migration and Upgrade Supply Chain Procurement and Spend Analytics Inventory Analytics Supplier Performance Management Finance Cost Analytics Claim Analytics Risk Analytics Benchmarking and Pricing Analytics HR Employee Engagement and Retention Analytics Headcount Analytics Employee Compensation Analytics

7 BETTER SOLUTIONS. BETTER OUTCOMES.

8 ORGANISED APPROACH. SUSTAINED BENEFITS. BUILDING EXCELLENCE (BI) and Analytics Strategy Standardise and Consolidate EVOLVE Adopt New Technologies ENVISION Technology Vision (Future State Document) BI Application Road Map Strategic Business Objective Customise and Proliferate Business Assessment Performance Management ENHANCE Support and Maintenance Knowledge Update Defining Consultative and Analytic Models Streamlining Processes and Data ESTABLISH Integration Defining Governance Models Implementation of Technologies ENGAGE Engagement Charter and Scope As-Is Analysis and Technology Assessment

9 KEY DRIVERS TO SUCCESS ACCELERATING PROGRESS. DRIVING RESULTS. 1st to democratise information to all stakeholders in the Indian manufacturing sector World s largest analytics implementer in the automotive sector 100+ executed (BI) and advanced analytics projects 14,160+ man years of BI and advanced analytics implementation experience 30,000+ man hours of training on analytics for the manufacturing industry 2012 Award winner at the Computer Society of India (CSI) for the best analytics solution 2013 Runners up at NASSCOM for the best analytics solution Trusted SAP and Oracle partner

10 VALUE DELIVERED Tata Technologies was instrumental in supporting the automaker in increasing sales of its new product line and populate the sales pipeline, through customised predictive and consultative models that enhanced lead generation activities. THE COMPANY An Indian multinational automotive manufacturing company, with headquarters in the business capital of the country and a subsidiary of one of the largest Indian conglomerates in India with manufacturing and assembly plants in India and around the world. The company has also made investments in R&D centers worldwide, has joint ventures with Original Equipment Manufacturers (OEM) in South Korea, Italy and Japan. Tata Technologies services have had a major impact in guiding our work in the year ahead. The sales and customer service data quality has seen significant improvement starting right from the initial phase and the adoption for the analytics program has been excellent. I sincerely appreciate the contribution of Tata Technologies in providing quality insights into our processes which led to high level decision-making being more effective. With such a significant contribution, we have streamlined the marketing, sales and customer service and the business has witnessed a profound growth. - Sales Head, An Indian multinational automotive manufacturing company

11 CHALLENGE The client launched a new product line in the market and the sales generated were well below their projected figures. The client was looking at: Improving the sluggish response the brand was receiving in terms of opportunities to attract customers Leveraging its existing presence and small customer base to propel sales of the new product line Generating hype for the new product line by identifying a healthy sales pipeline RESULTS The proper execution and selection of analytics/consulting models governed the performance of the micro-market Exchange propensity generated additional sales of 4% SOLUTION Analysed the current market presence through an initial market assessment to understand market drivers and set up secondary data boundaries Standardised the definition of a 'micromarket' based on market drivers, mapped each micromarket based upon an identified sales network grid Lead generation activities increased by a factor of 2 4X more Return on Investment (ROI) for the organisation on this initiative Geospatial dashboards were created to map and display performance parameters In-house Analytics Decision Framework, customised predictive models and/or consultative models were executed, along with program management activities Actionable recommendations and implementation roadmap were shared with the client Increased acquisition of new clients

12 ABOUT TATA TECHNOLOGIES Tata Technologies, founded in 1989, enables ambitious manufacturing companies to design and build better products through engineering services outsourcing and the application of information technology to product development and manufacturing enterprise processes. With over 8,500 professionals, representing 28 nationalities, Tata Technologies focuses on the manufacturing industry - covering every aspect of the value chain from conceptualisation, manufacturing, aftermarket and maintenance repair overhaul support. Tata Technologies supports clients through engineering services outsourcing, product development, IT services and product management solutions. Tata Technologies serves clients in 27 countries, with a delivery model specifically designed for engineering and IT engagements that offers a unique blend of deep, local expertise integrated with 16 global delivery centres across Europe, North America and Asia Pacific. 8,500+ Professionals 3 Regions Europe, North America, Asia-Pacific 16 Global Delivery Centres Detroit - Novi, Detroit - Troy, Chicago (USA), Coventry & Bristol (UK), New Delhi, BlueRidge Pune, Hinjawadi Pune, Bengaluru & Thane (India), Bangkok (Thailand), Brasov, Craiova & Iasi (Romania), Shanghai (China) and linkedin.com/company/tata-technologies NORTH AMERICA W. Eleven Mile Road Novi, MI USA Tel EUROPE The Enterprise Centre Coventry University Technology Park Puma Way, Coventry, UK CV12TT Tel. +44 (0) ASIA-PACIFIC 25, Rajiv Gandhi Infotech Park Hinjawadi, Pune India Tel Making product development dreams a reality since Copyright 2016 Tata Technologies. All rights reserved.

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