The Industry Leader in Data Warehousing, Big Data Analytics, and Marketing Solutions

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1 Teradata (NYSE: TDC) is the global leader in analytic data platforms, marketing applications, and consulting services, helping organizations become more competitive by increasing the value of their data and customer/consumer relationships. The Teradata Portfolio The Industry Leader in Data Warehousing, Big Data, and Marketing Solutions Teradata is the world s leading provider of data warehousing, big data analytics and marketing solutions. In addition to class leading analytics and marketing technologies, Teradata offers data-driven solutions tailored to the unique requirements of the Consumer Goods industry. Our platform solutions are available on a flexible delivery basis; on-premise, as managed services, or in the cloud. Teradata also offers experienced industry consulting and professional services support including our Advanced Factory, an on-premise / off-shore delivery model. Teradata is the market leader in Business Intelligence and data driven solutions, serving the world's top companies. Key advantages include the highest performance, lowest total cost of ownership and unlimited scalability to address any data volume, data type, number of users or complexity. Teradata s portfolio, shown below, also includes best-in-class Integrated Marketing solutions. Teradata at a Glance Pioneer in leveraging data for competitive advantage; 30+ years Global leader in Enterprise Data Warehousing (per Gartner, Forrester, IDC) o Positioned in Gartner s Leader Quadrant for Data Warehousing since 1999 Perennial global leader in Integrated Marketing Strong Financials o Revenue: $2.66B (up 13%) o Profit: up 22% Top 10 U.S. Software Company o $10B+ Market Cap. o S&P 500 member o Among InformationWeek s Top 10 Most Strategic Vendors o Dow Jones Sustainability Index o World s Most Ethical Companies Ethisphere Institute Global Presence and World-Class Customer List o 1,500 customers o 10,000+ associates o 70 countries Teradata Corporation 1

2 The Teradata Unified Data Architecture (UDA) The Teradata Unified Data Architecture (UDA) is a collection of services, platforms, applications and tools that help large companies define and deploy an architecture that makes optimal use of available technologies in a way that unleashes the value of data. The UDA offers capabilities represented in the orange (Insights), blue (Discovery) and green (Staging) sections of the above diagram. Components include: ANALYZE Data Warehousing Integrated Data Warehouse: For an Integrated Data Warehouse (IDW), Teradata offers its Active Integrated Data Warehouse, the market-leading platform for delivering strategic and operational analytics, providing a single source of centralized data for reuse. Integration of structured data from consumer, customer (trading partner) and internal operational sources offer many benefits, including: Data Mart Consolidation Financial Reporting and E2E Supply Chain Industry Specific Data Models Master Data High Performance Shopper Optics SAP Enhancement - Data Mart Consolidation: Teradata consolidates and integrates multiple or many (hundreds) of databases, regardless of size or complexity, to achieve significant cost reductions in hardware, software, maintenance, and support infrastructure. - Financial Reporting and : Providing a consolidated view of financials across regions, countries, brands and/or organizations, including specific applications and consulting expertise to enhance SAP analytics and reporting. - End to End Supply Chain : Tracking and optimizing product from manufacture to distribution, delivery, promotion and sale to the consumer. - Industry Specific Data Models: Comprehensive, mature, industry specific data models developed from 25 years of experience in complex, data intensive analytics. - Master Data : Establishing and managing a single version of the truth for core data elements, such as consumer, product hierarchy, customer, etc. - High Performance : Enhancing the performance and scalability of advanced analytics (data mining) by applying massively parallel and in memory technology to multiple, commonly used data mining applications and programming languages, including SAS, R, and Fuzzy Logix. - Shopper Optics: With Teradata Shopper Optics, class-leading data management, security, analytics and visualization capabilities come together to deliver actionable analytics across the marketing, category, space, consumer, and product supply spaces. Teradata Corporation 2

3 DISCOVER Big Data - Data Discovery Platform: For a Discovery Platform, Teradata offers Aster with its SQL- MapReduce capabilities for discovery analytics using pre-packaged analytics and applications for data-driven discovery. This provides accessibility by mainstream business analysts through familiar interfaces like SQL and leading BI tools. If the discovery is on stable schema data, Teradata recommends a partitioned data lab in the Data Warehouse instead. Some common Consumer Goods use cases for Discovery include: Weblog Attribution Influencer Golden Path Sentiment Parts Maintenance Fraud Detection Call Center - Weblog : understanding visitor behavior or uncovering trends and affinities between pages, products, visitor attributes. - Attribution : Identifying and quantifying the most impactful marketing campaigns, media or channels in order to better allocate marketing resources to the most effective activities. - Influencer : Identifying and quantifying the most influential people or organizations for individual categories, products, or markets to enable prioritized communications and relationships. - Golden Path : Understanding the shortest path to an event through a combination of interactions, such as Facebook visits, campaigns, contact center, and website visits in order to understand and encourage consumers to take a specific action (e.g. new registration, coupon download, store purchase, R&R posting, etc.). - Sentiment : Understanding the marketplace reaction to messages, product launches, campaigns or other public communications in order to react more quickly and affect program success. - Parts Maintenance : Identifying and understanding the warning signs of part failure on manufacturing equipment, office equipment or other capital assets in order to take preventative action. - Fraud Detection: Identifying fraudulent activities, transactions, warning signs or trends to take preventative or immediate corrective action. - Call Center : Identify multi-channel behavioral patterns to optimize IVR flow, call routing design, improve the customer experience, or reduce operating costs. Teradata Corporation 3

4 STAGE Collect, Store, Refine Data Staging Environment: For Loading, Storing and Refining Data, Teradata recommends and provides Hadoop as effective, low-cost technology. It is not designed for high concurrency or discovery analytics in a mixed workload environment. Nor is Hadoop discovery simple and available to non-technical personnel Discovery analytics are performed most often with a dedicated Discovery Platform. Multi-structured data sources representing significant historical time periods can now be pulled into a Discovery Platform for iterative analytics, such as brand websites (including mobile) and social media platforms (via API or third party data providers). ENGAGE Integrated Marketing Integrated Marketing Teradata s Integrated Marketing (IMM) framework encompasses the lifecycle of marketing activities including: planning, budgeting, asset management, workflow, campaign management, digital messaging and analytics. Teradata s IMM capabilities include: Automated Campaign Real Time Interaction Digital Messaging Services Digital Asset Workflow/ Process Automation Budgeting, Planning and Spend Integrated Consumer Insights - Automated Campaign (Relationship Builder): Automating the development and execution of personalized marketing campaigns through any channel, including , mobile, website, postal mail, and contact center. - Real Time Interaction : Analyzing consumer interactions through any inbound channel and then optimizing and delivering the next best action in real time (milliseconds) through any channel, such as website and contact centers. - Digital Messaging-Services: and mobile specific delivery and creative services. - Digital Asset : Consolidating and managing digital assets for use across marketing functions - e.g. Website, s, printed or video advertising and promotion. - Workflow Automation: Automating best practice processes to reduce costs and improve productivity across marketing organizations, especially in areas of creative design, marketing program development, financial or budgetary approval. - Marketing Budgeting, Planning and Spend : Managing, tracking and analyzing marketing specific budgets and expenditures to enable better visibility and allocation of marketing resources. - Integrated Consumer Insights (ici): Teradata s class leading campaign management and data management technologies delivered as a managed service and including the security, governance and householding necessary to develop accurate and trusted communications with consumers. Teradata Corporation 4

5 Industry Solutions Experienced consultants who previously worked for such leaders as The Coca-Cola Company, Anheuser- Busch, Kraft Foods, Unilever, Kellogg s and others provide insight into best practices and how Teradata s solutions map to industry needs. Teradata s long history, experience and expertise in advanced analytics for Retail provide a comprehensive understanding of the special challenges of the Consumer Products industry. Teradata s consultative solutions can be depicted as follows: Leveraging Teradata technology and industry consulting expertise, advanced analytics for Consumer Goods organizations span the enterprise, as shown below: Teradata Corporation 5

6 Technology Teradata provides the highest performing and most scalable technology platforms, tailored for specific functions and workloads. Teradata customers represent the largest and most complex data warehouses in the world. Alliances Teradata also partners with other industry leaders, including: System Integration partners with Accenture, Deloitte, and Cap Gemini. Strategic Partnerships and Joint Engineering relationships to optimize the performance of tools from SAS, SPSS, SAP (Business Objects), Oracle (OBIEE), Tibco Spotfire, Cloudera, others. Strategic Financing is available through our partner, GE Capital. Sample Customers and Awards Teradata Corporation 6

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