Up and Running: New Balance's Sprint to Spotfire Implementation. Subha Balagurumoorthy & Steve Lubitz May 17, 2016

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1 Up and Running: New Balance's Sprint to Spotfire Implementation Subha Balagurumoorthy & Steve Lubitz May 17, 2016

2 Agenda About Us Before Spotfire Strides into Spotfire Use Cases Looking Ahead Summary

3 New Balance Athletics, Inc Background Subha Balagurumoorthy, Senior Applications Manager, IT Manage Enterprise BI Applications Portfolio Steve Lubitz, Applications Architect, IT Technical Architect and Support

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5 It all began with a chicken Inspiration A chicken s ability to balance on a threeclawed foot Founded by William J. Riley in Boston, MA New Balance Arch produced arch supports and prescription footwear to ease foot pain of people working on their feet all day. Jim Davis bought New Balance on the day of Boston Marathon Grows to a small shoe maker 20 pairs a day 6 employees 6 Owned Manufacturing Facilities Sold in more than 112 countries More than 1600 retail locations Associates worldwide 20 Offices Worldwide

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7 Warming Up - Before Spotfire Robust enough to run the business Centralized location of data sets from the enterprise applications Heavily tested and trusted business logic Provides tabular views into data for ad-hoc reporting and simple reports But missing capabilities needed to enable further growth Easier way to mash up existing and new data sources with minimal IT assistance Self-Service data visualization/dashboard capabilities Ability to responsively handle large volumes of data A stepping stone towards advanced analytics Real time or near real time processing

8 Starting Blocks - Finding Spotfire No Data Warehouse Tab Delimited Text Files Minimum Change to existing ETL

9 Teaming Up - New Balance and TIBCO Implementation 3 Week engagement Server Configuration-ADS, Spotfire Server and Web Player Library Structure recommendation Single Sign on LDAP Integration Row/Column level security methodology Professional Services Health Check 7.0 Upgrade POC Performance Improvement

10 Making Strides - The First Year Product Development > 50 Analysts Executives Value Chain > 300 Consumers Empowerment Across the Organization ~100 Reports Direct to Consumer Sales Operations Data existed, but Spotfire provided the ability to make use of it like never before Various unrelated projects appeared all at once Wholesale Sales

11 North American Sales Use Case Volume Report and Assortment Planner Allows the sales force to slice and dice their sales data across many attributes and views, allowing them to quickly identify gaps and opportunities within their business Highlights/Value Provides the ability to analyze data in a timely manner with the assurance that data integrity exists from top down Embedded within CRM account pages First analysis published to consumers

12 Cross Functional : North America Sales & Value Chain Use Case Shipped Complete and On-time Tracks on-time shipping vs customer expectation Culmination of year-long project involving enhancements to ERP and ETL processes Underlying data set ~30M rows Highlights/Value Sales Reps Evaluate ship performance with accounts Allocations Investigate late shipments Value Chain Root cause missing inventory Competitive advantage for the business One of our largest customers had never seen anything like it

13 Business Insights Use Case Footwear/Apparel Sell Thru Report Provides sell-thru visibility into the POS data from 3 rd party retailers on key models in high performing business units with various scorecards and measurements Highlights/Value Ability to spot trends, opportunities and risks and other consumer insights Fully developed by business users with minimal IT involvement

14 Executives Use Case Global Sales A quick view of global sales from different channels across all trackable markets with ability to drill down to any level of product hierarchy Global Inventory Global picture of on-hand inventory of our products across all distribution centers and owned stores Highlights/Value Greater visibility of all information in one place to get a quick pulse on the business; data had previously been siloed by country and channel Viewed by CEO and CFO regularly on their ipads Global Inventory picture enables to move products within markets if required to manage inventory better. VP Global Logistics & Supply Chain Planning This report is first for the company that shows all products from all locations!

15 Global Product Development Use Case Advanced Analytics Large set of reports covering a wide range of product development reporting needs Tracks new styles developed by status, performance versus forecast, raw material utilization, etc. Highlights/Value Suite of reports migrated from a standalone BI tool over product development s internal SQL Server database Extremely quick self-service adoption with fast turnaround times to report publication Integrated as direct links from product development SharePoint site

16 Hurdles on the Lane Everyone wants to be an analyst! Spent a lot of time educating users on who should be an analyst vs a consumer Initial training approach wasn t sufficient Didn t have the expertise internally to conduct internal analyst training Helping analysts took more of BI team s time than expected Hey, do you have a second to look at this report? ADS Performance Issues Processing plain text output from ETL resulted in high memory utilization and poor loading times Reliance on caching reports in web player Servers occasionally not coming up on time Memory utilization issues Wall of Numbers Resistance to change from tabular to visual form Extensive time spent on cross tables to achieve wall of numbers

17 Increasing Speed and Endurance Quarterly meetings Analyst Volunteer Demos Share tips and tricks Analyst User Group Office Hours Weekly drop-in office hours No Question Ignored Publish Process Monitor/Understand changes Defined SLA to Publish Information security Server monitoring & administration Migrate from ADS to SQL Server Focused BI Team Refined Training Approach Beginner Intermediate Focused sessions

18 Racing Forward Increase Global Participation Enhance User Experience, regional report standardization, enable analysts from EMEA, ASIAPAC and other regions Globalization More Data! Integrations & New Data Sources Clickstream data, 3 rd Party data sources via API, Cloud based data sources Faster Data Real Time or Near Real Time Manufacturing optimization, Wearables (IoT), Order Book, Inventory Advancing the Analytics Predictive/Prescriptive Advanced data modeling, R and TERR, Etc.

19 The Winner s Circle Standardization of key business reports Enterprise repository for reporting needs Access to true global reporting for the first time Quicker turnaround on new report builds due to strong partnership between business and IT BI Team Before, we had people with the title of analyst who were just preparing reports. Now, they re actually doing analysis. - VP of NA Sales

20 Q&A

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