IBM BI & Analytics Briefing for OCBIG Why Cognos in 2016

Transcription

1 IBM BI & Analytics Briefing for OCBIG Why Cognos in 2016 June 17 th 2016

2 Agenda What s new with Cognos Analytics IBM Point of View What s Next 2

3 Agenda What s new with Cognos Analytics IBM Point of View What s Next 3

4 Introducing Cognos Analytics 4 Empowers users to make analytics part of their daily actions Improves personal productivity, eliminates IT backlog

5 Self-service Covers a wide spectrum of users Consumers Creators Power users Static reports Interactive reports Dashboards & infographics Data modules & ad hoc reports Data model & professional reports High Low Level of Management Required 5

6 IBM Cognos Analytics Analytics when, where and how you need it Designed for ease of use Consistent experience on desktop / mobile Single portal for graduated user experience Enables highly interactive content Smart contextual search guides users Personalization options 6

7 IBM Cognos Analytics Make your data work for you Empower the business users and speed time to answers Breadth of data access Can report directly from data sources Self-service data prep /data quality Data modules and intent driven data modeling - easily join data sources + Advanced data modeling capabilities 7

8 IBM Cognos Analytics Bring your data to life Easy NEW way to create dashboards Start with a template drag and drop Intelligent visualizations generated for you Enter key words and visualization appears (intent driven authoring) Create professional reports to distribute 8

9 Datawatch for IBM Analytics New self-service data preparation option Intuitive data prep built for business users no scripting or technical skills required Point-and-click functions to manipulate, enrich and combine Automatic extraction and preparation from multistructured web pages, PDFs, text reports, HTML, JSON (adds semi-structured data) Datawatch Monarch available thru IBM including 30 day free trial 9

10 Announcing Today new Partnership with MapBox Cognos Analytics and Watson Analytics World class mapping and geospatial solution Better than the competition No added base cost to customers Common across Cognos Analytics reports and dashboards Common capabilities across all platforms Best in class polygons Geocoding + much more 10

11 Agenda What s new with Cognos Analytics IBM Point of View What s Next 11

12 A Cognitive Business Requires the Right Foundation Make sense of industry business needs and take action DESCRIPTIVE + PREDICTIVE + COGNITIVE Discover Report Analyze Predict Decide Act Understand Reason Learn Gain unique insight into people, things and businesses: DATA YOU POSSESS + DATA THAT HELPS YOU COMPETE + Customer records Transactional systems Institutional expertise Operational systems Content systems News Events Image data Social media DATA THAT S IN MOTION Internet of Things Sensory data Geo-spatial Weather 12

13 Needs Role The New Analytics Stack Data Engineer Data Scientist Self Sufficient Builder Citizen Analyst Data Lake Analytics Insight Self-Service Build Self-Service Analysis Provision Govern Discover Store Operationalize Detect Discover Test Iterate Model Build Configure/tailor Security/Workflow Test Maintain Discover Analyze Understand 13

14 Factors shaping the future Self-Service Analytics Data Governance Smarter, more Embeddable Analytics Trends: Intuitive/Immersive User Experiences Focus on Analytics & Discovery Users Direct Data Preparation Trends: Data Governance Business IT Collaboration Trends: Operationalizing BI & Analytics 14

15 Analytics Evolution Generation One Generation Two Generation Next Descriptive Diagnostic Unbiased Query, Reporting and Analysis OLAP Enterprise BI Statement Reporting Data Discovery Self-service Visualization Smart Data Discovery Cognitive query Storytelling + Modernized for skillset Governed/ungoverned data Determine intent & anticipate 15

16 Watson Analytics simply stated 1. What is it? A smarter / unbiased data discovery tool for business users 2. What makes it for business users? Interaction through natural language Out-of-the-box data patterning that removes the bias from data discovery 3. What are the use cases? Sentiment, trends, retention, churn, productivity, effectiveness etc across Sales, Marketing, Operations, Finance, Support, HR and IT 4. What s the market traction? In 18-months has users across 40,000+ organizations In curriculum of over 450 academic institutions 16

17 Enhanced flow of insights to continuously improve decisions Operational reporting Data discovery, pattern analysis and predictive analytics Data augmentation, contextualization Data to insight lifecycle Smarter decisions Operationalize insights 17

18 IBM Watson Analytics for Social Media Extend social media analytics through the Watson Analytics platform 18 Watson Analytics for social media identifies the pulse of an audience by revealing insights in every relevant conversation across social channels and providing guided analysis for business users of social media data to drive better business outcomes.

19 Agenda What s new with Cognos Analytics IBM Point of View What s Next 19

20 #1 Make the old new New self-service capabilities applied to existing content Create new interactive dashboards off Framework Manager Packages Continued enhancements to Interactive Viewer Multiple FM packages in a single report Near real-time refresh of data Cognos Analytics on cloud accesses Powercubes 20 Confidential

21 #2 See things clearly with Visualization Enhancements Interactive and engaging Shared visualization library with Watson Analytics Visualizations in the box! Performance and interactivity Smaller footprint on Active Reports Support for D3 visualizations Mapping via Mapbox 21 Confidential

22 #3 Easier and easier to use Consumption Analytic gestures in dashboarding Eg: Lasso, etc Communicating / Sharing your findings Content creation Do the simple things faster Type-in drop zones Modeling Smart joins / suggestions Drill / Navigation paths / hierarchies Expanding support for more sources 22 Confidential

23 #4 Make it your own Branding, Theming, Extensibility & Embeddability Your logo here! Your text here! Your color here! Your button here! Your background here! 23 Your toolbox item here!

24 #5 Communicate Findings through Storytelling Collect elements from other dashboards Freeze the data behind your story Play your story end to end with annotations 24

25 Cognos Analytics Rapid Function Delivery through 1H 2017 Medium-term Longer-term Short-term Medium-term Longer-term Multi-package Complete Accessibility in Authoring Denodo Active Report support List (RFE) performance Dashboards UI Improvements Modeling Packages enhancements Relational Default Analytic action gestures URL (Link URL) Denodo Timed support auto (RFE) refresh Improved visualizations Interactive Consistent experience Branding / Theming (UI) Easier sharing of content Embeddability Extensibility 2H H 2017 Geospatial Dashboards Mapping Packages Packages in dashboards Phase OLAP 1 Instant Analytic infographic gestures Storytelling Timed auto refresh Smarts Multi-package / Intent about support your in data Authoring Understanding RAVE 2.0 of time Branding // Theming (+Content) (UI) Remove Easier sharing QS, CW of and content AS Cognos Remove Analytics Query Studio Watson Analytics Embeddability glides Extensibility PowerPlay Geospatial 11 Mapping Improved Packages TM1 in integration dashboards Phase2 Simple Assembly forecasting by parts Simple Storytelling linear regression Auto Improved insights support (from WA) for media in Weather dashboard data and reports Cognitive Smarts Intent about based your data Dashboards Cognitive Understanding Intent based of time Stories Branding / Theming (+Content) Remove CW and AS CA WA glides Embeddability cont d Extensibility Phase 2 25

26 Building Community Always-on How-to Videos Expert Blogs Discussion Forums Self-service Support 26

27 Education using Watson Analytics daily to asses student academic success Moved from IBM Cognos Business Intelligence v to IBM Cognos Analytics 2 nd largest public university in Mexico with ~250,000 students and 30,000 academic and administrative workers Distributed facilities within the state of Jalisco and central management at Guadalajara City 500 reports for ~120 user profiles upgraded in ~two weeks including install and configuration We are excited about the new self service and visualisation capabilities of Cognos Analytics, it will enable our users to make more informed decisions. Lizette Robles BI Project Leader Universidad de Guadalajara We are currently working on new business and use cases to expand the use of Cognos Analytics throughout the University network. Oscar Preciado, CEO, Technology & Performance Solutions IBM Premier Business Partner

28 Why IBM Analytics? Common set of User Experiences Shift in skillset Self service data preparation Partnerships i.e. Twitter, Apple, Datawatch, Mapbox IBM Synergies i.e. Watson, Weather Self Service Analytics & Managed Reporting in one Search based UX and intent driven automation Enterprise class Security + Governance Ease of sharing and re-using content Rapid Function Delivery & Deployment Flexibility Natural language dialog Unbiased analysis Predictive analytics Social trends and relationships Analytic accelerators 28

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