SAP HANA Real-World Transformative Business Cases. Sajal Agarwal, Solution Marketing May 15, 2012
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1 SAP HANA Real-World Transformative Business Cases Sajal Agarwal, Solution Marketing May 15, 2012
2 12,380x 2012 SAP AG. All rights reserved. 2
3 Beverage Oil & Gas Retail Life Sciences Telecommunications Professional Services Utilities & Waste Chemicals Automotive Automotive Consumer Products/Wholesale Forest Products, Furniture & Textiles Construction Materials, NEC Consumer Products Primary Metals Consumer Products Retail Banking Consumer Products Aerospace Consumer Products Utilities & Waste Retail Consumer Products Insurance Consumer Products Primary Metals Industrial Machinery & Components Professional Services Performance factor Average performance gain: 12,380x SAP HANA: performance gains 1,000, ,000 10,000 1, Old Speed Report [sec.] New Speed Report [sec.] Performance Factor 10,800 1,260 2,700 3, , ,000 68,400 86,400 45, ,000 36,000 16,920 21,600 3,000 2,700 6,480 4, Source: HANA Project Taskforce Database SAP HANA: customer by industry 2012 SAP AG. All rights reserved. 3
4 SAP HANA transforms businesses today and tomorrow Deeper customer relationships Aligned company vision New products or markets Ability to beat industry competition Reduced fraud with government funds Operational excellence Better power procurement Improved labor utilization 360 customer view 56x faster reporting: microtargeted customer offers 400x faster report execution: Predict sales-trends in real-time Seasonality analysis in 5 seconds <2 min response to search 100,000 names over 90M records 60x faster real-time insights 75% reduction in query response times in SAP CRM 1131x faster reporting time Cancer cell genomic analysis Personalized healthcare Critical roadside assistance 216x faster results: 3 days 20 minutes 300M records; analysis in 2-10 seconds x faster: Analyze 15 years data ~ seconds 2012 SAP AG. All rights reserved. 4
5 SAP HANA Ideal platform for real-time business Real-time analytics Operational reporting Data warehousing Advanced analytics on Big Data Real-time applications Real-time platform Core business acceleration Database Planning and simulation Mobile Sensing and response Cloud 2012 SAP AG. All rights reserved. 5
6 Transforming Customer 360 Visibility at Adobe Aditi Dhagat Director of Adobe Information Management 2012 Adobe Systems Incorporated. All Rights Reserved. 6
7 About Adobe Founded in 1982 $4.2 billion in revenue in FY2011 More than 9,700 employees Adobe donates a minimum of 1% of net income to philanthropy 74 Offices in 43 Countries Corporate Headquarters in San Jose, California 2012 Adobe Systems Incorporated. All Rights Reserved. 7
8 Changing the world through digital experiences 2012 Adobe Systems Incorporated. All Rights Reserved. 8
9 2012 Adobe Systems Incorporated. All Rights Reserved. 9
10 2012 Adobe Systems Incorporated. All Rights Reserved. 10 We help customers create, publish, promote and monetize their content anywhere
11 We help customers optimize their digital marketing and advertising investments 2012 Adobe Systems Incorporated. All Rights Reserved. 11
12 The Customer 360 Imperative Reng a Dylan Insight Renewals G2 Modeled Cross/ Scores Up-Sell SFDC SiteCatalyst Prospects Campaigns Dylan Events G2 Usage Feedback MDS INFA EDW/BO BW Customer MDM Leads Opportunities D&B MDR Entitlements Quotes Engagements Cases Orders Contracts WCD Dylan SFDC SAP CRM SAP ERP Reng a SAP ERP WCD 2012 Adobe Systems Incorporated. All Rights Reserved.
13 The Information Management Challenge > Can t find the source of truth for information > BI Systems: Inconsistent & inaccurate results > Performance on reports is too slow > IT delivery of information requests take too long > No single view of data across touchpoints > No self-service: Can t explore the data > No turnkey automation to report performance metrics 2012 Adobe Systems Incorporated. All Rights Reserved. 13
14 Results from SAP HANA: Customer 360 POC Scope Nearly 20 years worth of Adobe opportunity, order and service case customer data (approximately 4 TB) System Configuration Results SAP HANA SPS3 with 1 node Intel Xeon Processor X7560 Nehalem EX Server with 32 cores (4 sockets x8 cores, 2.27 GHz) 0.5 TB of Main Memory and 2 TB of SSD storage 1Gbit Ethernet running SUSE LINUX Enterprise Server 11 Service Pack 1 37 Million records directly loaded from SAP ERP, Salesforce.com and SAP CRM Under 10 days to complete basic modeling and build an exploration view Information analyzed and queries returned in less than 2 seconds!!! 2012 Adobe Systems Incorporated. All Rights Reserved. 14
15 Initial Results of our Implementation 2012 Adobe Systems Incorporated. All Rights Reserved. 15
16 Anticipated SAP HANA Platform Roadmap at Adobe Our vision for Hana Our Vision for SAP HANA Enterprise Datawarehouse & Operational Data Store for Customer, Product and Operations data technologies Adobe Dash Marketing, Sales & Finance data marts Under way for mid-june Enterprise Data Warehouse & Operational Data Store: Customer, Product, Operations data Marketing, Sales & Finance data marts Single Source of Truth for Opportunities, Orders and Services Cases Deliver mobile access on ios and Android Planned for September Customer Entitlements Dashboards & visualization through SAP BusinessObjects Explorer, Adobe, other visualization Dashboards and visualization through SAP June 2012 September 2012 December 2012 Explorer, Adobe, and other visualization Revenue Under technologies way: Planned: Planned: Executive Operational Dashboard Single Source of Truth Customer Entitlements Subscriptions Planned for December for Opportunities, Revenue Customer 360 Orders and Services Adobe Subscriptions Executive Operational Dashboard Cases Customer 360 Dashboard 2013 Dashboard Deliver mobile access Dash 2013 on ios and Android Marketing Data Mart Marketing Data Mart 2012 Adobe Systems Incorporated. All Rights Reserved. 16
17 Changing the World Through Digital Experiences 2012 Adobe Systems Incorporated. All Rights Reserved. 17
18 2012 Adobe Systems Incorporated. All Rights Reserved.
19 Thank you Contact information: Sajal Agarwal Solution Marketing
20 2012 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. Microsoft, Windows, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Microsoft Corporation. IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System z10, z10, z/vm, z/os, OS/390, zenterprise, PowerVM, Power Architecture, Power Systems, POWER7, POWER6+, POWER6, POWER, PowerHA, purescale, PowerPC, BladeCenter, System Storage, Storwize, XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli, Informix, and Smarter Planet are trademarks or registered trademarks of IBM Corporation. Linux is the registered trademark of Linus Torvalds in the United States and other countries. Adobe, the Adobe logo, Acrobat, PostScript, and Reader are trademarks or registered trademarks of Adobe Systems Incorporated in the United States and other countries. Oracle and Java are registered trademarks of Oracle and its affiliates. UNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group. Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems Inc. HTML, XML, XHTML, and W3C are trademarks or registered trademarks of W3C, World Wide Web Consortium, Massachusetts Institute of Technology. Apple, App Store, ibooks, ipad, iphone, iphoto, ipod, itunes, Multi-Touch, Objective-C, Retina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc. IOS is a registered trademark of Cisco Systems Inc. RIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry App World are trademarks or registered trademarks of Research in Motion Limited. Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik and Android are trademarks or registered trademarks of Google Inc. INTERMEC is a registered trademark of Intermec Technologies Corporation. Wi-Fi is a registered trademark of Wi-Fi Alliance. Bluetooth is a registered trademark of Bluetooth SIG Inc. Motorola is a registered trademark of Motorola Trademark Holdings LLC. Computop is a registered trademark of Computop Wirtschaftsinformatik GmbH. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, ianywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc. Sybase is an SAP company. Crossgate, m@gic EDDY, B2B 360, and B2B 360 Services are registered trademarks of Crossgate AG in Germany and other countries. Crossgate is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to SAP. No part of this document may be reproduced, copied, or transmitted in any form or for any purpose without the express prior written permission of SAP AG SAP AG. All rights reserved. 20
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