ADOBE EXPERIENCE MANAGER MOBILE. for Media and Entertainment

Transcription

1 ADOBE EXPERIENCE MANAGER MOBILE for Media and Entertainment

2 Don't just build apps. Build relationships with customers, partners, and employees. Every year, more people watch, read, listen, and interact on mobile devices. For media and entertainment organizations, this presents new opportunities to engage directly with audiences, employees, partners, and advertisers but you need to move quickly. Mobile users of all stripes expect constant streams of fresh content that s relevant to their needs. Join other leading brands who are using Adobe Experience Manager Mobile to build and manage apps that deliver media and content on any device so you can engage, entertain, inform, educate, and empower your customers, employees, and business partners. Adobe Experience Manager Mobile for Media and Entertainment 2

3 Build apps that transform your business Build and manage apps to meet the specific needs of the media and entertainment industry that help improve audience experiences, employee efficiency, and advertising effectiveness. TYPES OF APPS TV show companion for enhanced viewing experiences Event apps Game day apps and fan engagement experiences Media kits Advertiser dashboard On-demand employee training Topical news and social media Management and enhancement of existing apps And more RESULTS Accelerate time-to-market Decrease production costs Deepen brand engagement Grow audience Increase revenue thru ads, sponsorship, e-commerce Maximize existing content investments Reduce printing costs Increase employee satisfaction Improve updating of employee & sales materials Experience Manager Mobile can save millions of dollars on operating expenses and print costs. Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile. Adobe Experience Manager - Mobile for for Media Healthcare and Entertainment 3

4 Example App TV Show Companion Provide background information and additional media to TV show viewers, including character storylines, behind-the-scenes photos, and interviews with cast members to enhance the viewing experience and keep viewers engage between episodes. Home Screen My Playlist Browse Video content Tap to watch video Teaser videos and navigational cues Playlist hub stores downloaded or A mix of free and premium Free trial for new users entitles them direct viewer to additional content bookmarked videos and podcasts video content to access a set amount of content (either free or premium) available for streaming Use Adobe Target to deliver and kicks off an and in-app Leverage Adobe Pass to provide Track popular content with appropriate content marketing campaign access to premium content Adobe Analytics Stream video using Adobe Primetime Drive viewers to the app with Adobe Campaign Adobe Experience Manager Mobile for Media and Entertainment 4

5 Example App Events Help attendees plan for and get the most out of your large multi-day event. User Profile and Reservations Schedule Session Details Social Networking Lock-in event reservations including Hourly schedule lists sessions with Details and full session descriptions Integrate with all popular social hotel and extra activities speaker and location Add session to My Schedule networking sites Take in-app notes Search by keyword or add selections Access speaker bios and other Browse or search for attendees by Allow attendees to manage to My Schedule relevant content name or selected tags event-related communications Sponsor / Ad space in header Add specific attendees to My Contacts Talk to your Adobe representative about finding the right solution partner to help you build a custom implementation like these examples using Experience Manager Mobile. Adobe Experience Manager Mobile for Media and Entertainment 5

6 How Experience Manager Mobile Works LEVERAGE CONTENT FOR MOBILE Incorporate new or reuse existing content from Experience Manager (or any CMS) to deliver to a whole new mobile apps channel. BUILD AND EXTEND APPS Shorten time to market via powerful design tools, extend functionality with Cordova device APIs and custom plug-ins. MANAGE APPS Easily take control of all your apps, no matter when, how, or where they were developed. MEASURE & OPTIMIZE Use Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement. Adobe Experience Manager Mobile for Media and Entertainment 6

7 How Experience Manager Mobile Works LEVERAGE CONTENT FOR MOBILE Get the simplicity and efficiency of one unified dashboard that lets you repurpose content from any digital asset manager or content management system or to easily create engaging new content. Pull in content from any Digital Asset Management (DAM) or Content Management System (CMS), or easily create new engaging and interactive content Unlock content in Experience Manager for the mobile channel or use HTML, Adobe InDesign, PowerPoint, Drupal or WordPress Publish content across platforms Customize content presentation and organization within your app Leverage workflow APIs to integrate with any content system Integrate with Adobe Primetime to bring TV everywhere content to mobile devices Quickly verify viewers using Adobe Pass Bring apps to market 50-70% faster with Experience Manager Mobile. Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile. Adobe Experience Manager Mobile for Media and Entertainment 7

8 How Experience Manager Mobile Works BUILD AND EXTEND APPS Shorten time to market via powerful design tools, extend functionality with Cordova device APIs and custom plug-ins. Build Apps for ios, Android, Windows, and Web Create native apps without native development using an integrated app building tool Distribute apps externally via app marketplaces or internally via Mobile Device Management (MDM) systems Grant access to specific content and application screens based on user identity Up-to-the-minute content streams In-app content purchasing Single-issues and subscription content Paywalls Integrate with enterprise authentication methods (LDAP, OAuth, SAML, SSO, MFA, Social Logins, etc.) Help users find content with in-app search Leverage platforms native social sharing capabilities Gate content based on entitlement and restrictions Comply with WCAG 2.0 level AA accessibility standards Shorten time-to-market via powerful app design tools Create custom-branded app experiences using WYSIWYG tool Define application screen organization and navigational structure Extend the functionality of your apps using Cordova device APIs and custom plug-ins Integrate with Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) systems for personalization and data capture Integrate with Product Information Management (PIM) and catalog databases for scalable product apps that provide up-to-the-minute pricing and rapid fulfillment Dramatically increase revenue when you deliver apps built with Experience Manager Mobile. Adobe Experience Manager Mobile for Media and Entertainment 8

9 How Experience Manager Mobile Works MANAGE APPS Easily take control of all your apps, no matter when, how, or where they were developed. Manage apps across the enterprise using a centralized dashboard Manage Experience Manager Mobile apps as well as existing native or hybrid apps Use over-the-air app updates to bypass app resubmission process Reduce the lifetime cost of your app by 67% using Experience Manager Mobile. Source: IDC Survey, November 2015 confirms that 67% of the lifetime costs of an app are attributed to activities related to app management. This includes enhancements, content refreshes, updates to navigation and layout, and updates required for new mobile OS releases all things that can quickly and easily be accomplished using Experience Manager Mobile. Adobe Experience Manager Mobile for Media and Entertainment 9

10 How Experience Manager Mobile Works MEASURE & OPTIMIZE Use Adobe Marketing Cloud solutions to measure results, deliver personalized experiences and drive engagement. Eliminate the friction of locating and integrating third-party app services Drive engagement and targeting through messaging Send platform-level push notifications to segments of users Target in-app messages based on customizable criteria Personalize app experiences using Adobe Target integration Leverage the power of Adobe Analytics Track detailed user activity and gain insights Track and analyze effectiveness of mobile app marketing campaigns Deliver targeted content and increase monthly active users by up to 20%. Source: Adobe ROI calculator validated by IDC, 2015 Adobe Experience Manager Mobile for Media and Entertainment 10

11 Customer Story Fast Company Challenge Fast Company was ready to move beyond an issue-based monthly magazine experience in favor of an app that would reflect their innovative brand and give readers a chance to interact with them every day. The top priority was finding a way to constantly update the app and pull in the new articles that were posted to their four web properties each day. Read the full customer story here Solution Fast Company created a beautiful custom app that integrates with their CMS system enabling them to easily add articles from their four websites each day. The app has three sections the monthly issue, the latest stories from their websites and Our Picks, offering readers five new articles every day handpicked by Fast Company editors specifically for their mobile audience. Results Users return to the app 3.5x per week 75% of weekly readers actively consume content 70% of readers access the app from their iphone while on the go 75% of readers would recommend the app to a friend Adobe Experience Manager Mobile for Media and Entertainment 11

12 Customer Story Buffalo Bills Touch Challenge The Buffalo Bills wanted to expand the team's reach and engagement among its loyal fans and give them the ability to wake up Sunday mornings in the fall, grab their tablets, and start getting excited for the game. Despite the fact that there was an abundance of content that could be leveraged for the app, they had an incredibly small digital team just two people to build and deploy an app. Solution The small but capable Buffalo Bills digital team launched the Buffalo Bills Touch app in time for the 2013 football season. The Bills are one of the few NFL franchises that develop content for their mobile apps in-house, which gave them the ability to put news out quickly and expand the app when fans embraced it. From news to profiles of coaches and players, from NFL draft preview articles to 3D digital flyovers of the stadium, the app gave fans an insider's view of the team. Fans love it. Results Signed Microsoft Surface as a title sponsor, helping underwrite the cost of the app Total app audience more than doubled in one year with expansion to Windows and Android More Buffalo Bills fans use app on Windows and Android tablets than ios Read the full customer story here Adobe Experience Manager Mobile for Media and Entertainment 12

13 See what Adobe can do for you. Everything you need. One capability provides all you need to quickly build, manage, deliver, and optimize powerful apps for business. Perfect integration. The tools you know and love work seamlessly together in Adobe Creative Cloud, Adobe Marketing Cloud, and Adobe Document Cloud. Built for business. An enterprise-grade CMS and integration with Experience Manager Assets and Sites lets you control all content and open a new mobile channel. Want to know more? Find out how Adobe can help you and your business. Call Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Creative Cloud, and InDesign are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners Customer clues. Solve the mystery of your audience. 13