IBM Business Consulting Services. IBM Business Intelligence Services: enabling information on demand.

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1 IBM Business Consulting Services IBM Business Intelligence Services: enabling information on demand.

2 The next generation of business intelligence In a global marketplace characterized by complexity and interdependency, understanding the forces that impact your business requires nothing less than having better and more timely access to information. We call this information on demand. Information on demand is crucial to the day-to-day performance and longterm viability of leading organizations. It enhances your ability to anticipate market change, understand your customers, products, partners, and employees which is necessary to gain competitive advantage. Monitoring business activities and actively managing business performance are critical in this dynamic marketplace. Meeting the new standard Information on demand epitomizes excellence in business intelligence (BI) easy access to timely, relevant data that is aligned and consistent throughout the enterprise and requires: Integration of processes, technology and data resulting in one view of the truth across the extended enterprise. Information tailored for all information consumers when, where and how they need it. Intelligence that is embedded into business systems and processes that provide answers versus just data. Integrity of information data that is consistent, controlled, reliable and well managed. Insight through the application of advanced analytics necessary to derive real value from your information. Meeting these criteria is challenging. You must be able to address information quality at the source and as you aggregate transactional and operational data. Also, your data analytics capabilities must be integrated throughout the entire value chain. Success requires an approach that goes beyond a series of discrete, isolated BI projects and instead focuses on developing a comprehensive, strategically aligned solution that is designed to provide optimum business value and return on investment throughout the enterprise.

3 An integrated approach to business intelligence Next-generation business intelligence solutions are designed to deliver personalized, focused insights at the various levels of decision-making. IBM Business Intelligence Services can help you achieve this by applying leadingedge thinking and best practices every step of the way. Central to our approach is a fundamental belief that it takes a combination of industry, business process, technical and organizational skills to deliver comprehensive BI solutions that provide significant, demonstrable business return. Business Intelligence Framework Data sources Data warehousing Analytical techniques Analytical subject areas Information consumers ERP DW Extract/ transform/ load Monitoring Reporting Customer Executive CRM Legacy Internet ODS Quality Investigative Embedded Modeling Scorecards Financial HR/workforce Supply Chain Integrated analytics Management Frontline workers Exernal Data marts Integration Visualization Data mining IT External Security and data privacy Metadata Data Context Information Knowledge Actions

4 Our BI practice is as integrated as the solutions we implement. We draw on a wide range of disciplines to bring the right team and skill sets to each client situation. IBM consultants are particularly adept at bridging the business and technical requirements of a project and facilitating interactions among various functional groups within your organization. People who know how to put the pieces together IBM Business Consulting Services has a well-earned reputation for providing strategic, holistic and valued BI solutions. We offer an unrivaled combination of deep, industry-specific specialization and broad cross-industry expertise in areas such as performance management, advanced analytics, organizational change, program management, solution architecture, technical architecture, data quality, goverance, methods and tools that help accelerate time to value. IBM practitioners share a common approach, understanding, language and framework around business intelligence. Program managers and solution architects follow a common roadmap as they align each component of your solution to achieve short-term benefits and long-term results. These same professionals can play a significant role in helping you integrate your BI, ERP and CRM performance and reporting management, and enterprise portal systems to reduce costs and to optimize productivity. Proven tools and methodologies IBM has made a significant global investment in the development of a market-leading business intelligence methodology. Drawing on almost two decades of experience, we have developed: A comprehensive, full lifecycle method that includes the phases and detailed tasks and deliverables to guide BI projects from strategy through implementation. Integrated estimating models and metrics that allow you to develop timely and accurate resource and cost projections.

5 Key BI project accelerators, including best practices, data models and templates, to help speed delivery Industry- and domain-specific advanced reporting and analytical models, allowing companies to apply innovative techniques for analyzing their information. A BI maturity model, to help enable your company to quickly assess the effectiveness of your current BI systems, processes and skills. A benefits realization process and catalog for practitioners, which is used to build effective business cases and foster return on each BI investment. An iterative, multistage delivery method that is designed to provide tangible benefits early, while allowing your team to realize its long-term vision. With these and other valuable tools, your organization can benefit tremendously from experience and insights unavailable even a few years ago. A comprehensive portfolio of services IBM offers a unique synthesis of industry, functional and technology skills. We deliver proven solutions, targeting those areas that have the greatest potential to produce business value for your organization. Areas of focus may include: Business insight through the recently introduced Center for Business Optimization IBM is combining our vast BI capabilities with the analytical capabilities and tools within IBM Research to deliver solutions to some of today s most complex problems. Business intelligence strategy and roadmap development a common BI/analytics framework, accelerators, templates and methods for defining an integrated, enterprisewide vision, blueprints. BI governance design and implementation specific approaches and facilitation techniques for helping to ensure efficiency, effectiveness and control across your organization. Business performance management solutions proven methods, training and a catalog of key performance metrics that span industries and functional areas. Integrated analytical solutions experience-based solutions to specific business problems including: customer, finance, supplier, workforce and supply chain analytics.

6 Integrated information management comprehensive, integrated, real time information extraction, transformation and access solutions encompassing hardware, software, enterprise content management, portals and accelerators, necessary to deliver right-time information. Business intelligence outsourcing infrastructure maintenance services, application management services, business process measurement and analytical services provided onsite or offsite. Why IBM Business Consulting Services? Focused, integrated approach Unlike many providers that compartmentalize their BI practices, our practice is based on a unified BI strategy and approach, which we implement consistently around the world. Breadth and depth of expertise We have more than 2,000 dedicated BI practitioners around the world, leveraging a common methodology, training curriculum and knowledgesharing network, and a unique global leadership structure. We also work closely with IBM Business Partners and have strategic partnerships with the market s leading technology providers. Industry thought leadership IBM has contributed to the development of industry standards and direction in many emerging areas of interest. IBM practitioners are designing advanced BI solutions for the world s leading companies. We share this knowledge and experience through our BI knowledge management processes which provide a forum for realtime communication and collaborative problem solving. Global sourcing Few, if any other BI services firms have the same global reach and resources of IBM. We have BIrelated competency, technology, and development centers located throughout the world, including India and China. This, combined

7 with the fact that IBM offers BI business transformation outsourcing (BTO) services, put IBM in a unique position to deliver superior BI capabilities virtually anywhere, anytime. World-class research and development IBM invests a significant proportion of its annual US $5 billion research and development budget toward the advancement of BI solutions and services. IBM Research has been awarded more analytics patents than all of our competitors combined. For more information The strongest endorsement by far, however, comes in the form of feedback received directly from our clients. We look forward to having the opportunity to discuss how we can help you get the most from your current and future BI investments. To learn more about IBM Business Consulting Services or IBM Business Intelligence Services, contact your IBM representative or visit: ibm.com/bcs

8 Copyright IBM Corporation 2005 IBM Global Services Route 100 Somers, NY U.S.A. Produced in the United States of America All Rights Reserved IBM, the IBM logo and the On Demand Business logo are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries or both. Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. G